North America, the land of opportunities and the cradle of technological innovations, has shaped the entrepreneurial dreams of tomorrow’s leaders with a warm attitude, strong commitment to sustained excellence and business-friendly approach.
Every sunrise in North America has welcomed direct selling companies and stayed with the customers ever since its establishment. Ranging from household products to providing financial services, MLM companies have taken the world by storm.
Major network marketing companies in North America like Amway, have stood the test of time since 1959 and in 2022 generated $8.1 billion. This shows how MLM companies embraced the shift in perception, gaining both credibility and acceptance among a growing number of citizens. At the same time, Herbalife has made its mark with revenue reaching $5.2 billion in the year 2022 and also made the company’s name synonymous with health and wellness.
As technology advances and social media turns into a powerful tool for networking, MLM marketing structure has found new avenues to enhance distributor engagement and reach potential customers. This has also become the deciding factor for MLM companies to gain a competitive edge and secure top positions in the marketplace.
List of top MLM companies in North America by revenue
The list presents a concise overview of the top 50 direct selling companies in North America with their revenue generation in the past years.
# | Company | Country | Revenue 2022 (in million USD) |
Revenue 2021 (in million USD) |
Growth Rate | Products & Services | Year Founded |
---|---|---|---|---|---|---|---|
1 | Amway | USA | 8,100 | 8,900 | -9% |
|
1959 |
2 | Herbalife | USA | 5,200 | 5,800 | -10% |
|
1980 |
3 | eXp Realty | USA | 4,600 | 3,800 | 21% |
|
2002 |
4 | Primerica | USA | 2,720 | 2,710 | 0% |
|
1977 |
5 | Melaleuca | USA | 2,400 | 2,700 | -11% |
|
1985 |
6 | Nu Skin | USA | 2,230 | 2,695 | -17% |
|
1984 |
7 | Mary Kay | USA | 2,200 | 2,600 | -15% |
|
1963 |
8 | Young Living | USA | 2,000 | 2,200 | -9% |
|
1993 |
9 | Forever Living Products | USA | 1,800 | 2,000 | -10% |
|
1978 |
10 | DoTerra | USA | 1,750 | 1,830 | -4% |
|
2008 |
11 | Optavia - Medifast | USA | 1,600 | 1,530 | 5% |
|
1981 |
12 | Tupperware | USA | 1,300 | 1,600 | 19% |
|
1946 |
13 | Ambit Energy | USA | 1,250 | 1,040 | 20% |
|
2006 |
14 | Rodan and Fields | USA | 1,210 | 1,400 | -14% |
|
2000 |
15 | USANA | USA | 999 | 1,190 | -16% |
|
1992 |
16 | DXN Global | USA | 902 | 1,250 | -28% |
|
1993 |
17 | SeneGence | USA | 900 | 1,020 | -12% |
|
1999 |
18 | Betterware de Mexico | Mexico | 803 | 491 | 64% |
|
1995 |
19 | Market America | USA | 800 | 879 | -9% |
|
1992 |
20 | Kynect | USA | 790 | 790 | 0% |
|
2005 |
21 | Scentsy | USA | 759 | 1,020 | -26% |
|
2004 |
22 | Monat Global | USA | 700 | 804 | -13% |
|
2014 |
23 | Vida Divina | USA | 700 | 800 | -13% |
|
2016 |
24 | Arbonne International | USA | 700 | 800 | -13% |
|
1975 |
25 | Beach Body | USA | 692 | 873 | -21% |
|
1998 |
26 | Team National | USA | 640 | 640 | 0% |
|
1997 |
27 | Color Street | USA | 597 | 597 | 0% |
|
2017 |
28 | Omnilife | Mexico | 584 | 563 | 4% |
|
1991 |
29 | LegalShield | USA | 542 | 523 | 4% |
|
1972 |
30 | Hy Cite Enterprises | USA | 508 | 423 | 20% |
|
1959 |
31 | Pruvit | USA | 507 | 598 | -15% |
|
2015 |
32 | ACN | USA | 500 | 500 | 0% |
|
1993 |
33 | IM Mastery Academy | USA | 500 | 500 | 0% |
|
2013 |
34 | Shaklee | USA | 500 | 595 | -16% |
|
1956 |
35 | Juice Plus+ | USA | 495 | 580 | -15% |
|
1970 |
36 | It Works! Global | USA | 495 | 550 | -10% |
|
2001 |
37 | NewAge | USA | 489 | 499 | -2% |
|
1996 |
38 | Plexus Worldwide | USA | 454 | 500 | -9% |
|
2008 |
39 | Unicity | USA | 450 | 600 | -25% |
|
2001 |
40 | Nature's Sunshin | USA | 422 | 444 | -5% |
|
1972 |
41 | Thirty One Gifts | USA | 410 | 410 | 0% |
|
2003 |
42 | LuLaRoe | USA | 400 | 500 | -20% |
|
2013 |
43 | Isagenix | USA | 400 | 520 | -23% |
|
2002 |
44 | Princess House | USA | 383 | 286 | 34% |
|
1963 |
45 | Younique | USA | 368 | 368 | 0% |
|
2012 |
46 | Modere | USA | 368 | 368 | 0% |
|
1992 |
47 | Le-Vel | USA | 350 | 420 | -17% |
|
2012 |
48 | XIFRA | USA | 350 | 350 | 0% |
|
2003 |
49 | 4Life | USA | 341 | 341 | 0% |
|
1998 |
50 | BeautyCounter | USA | 340 | 340 | 0% |
|
2013 |
List of top MLM companies in North America by growth
Here’s a list of the top MLM companies in North America highlighting their growth rate.
# | Company | Growth Rate | Revenue 2022 (in million USD) |
Revenue 2021 (in million USD) |
Country | Products & Services | Year Founded |
---|---|---|---|---|---|---|---|
1 | Betterware de Mexico | 64% | 803 | 491 | Mexico |
|
1995 |
2 | Princess House | 34% | 383 | 286 | USA |
|
1963 |
3 | eXp Realty | 21% | 4,600 | 3,800 | USA |
|
2002 |
4 | Ambit Energy | 20% | 1,250 | 1,040 | USA |
|
2006 |
5 | Hy Cite Enterprises | 20% | 508 | 423 | USA |
|
1959 |
6 | Optavia - Medifast | 5% | 1,600 | 1,53 | USA |
|
1981 |
7 | Omnilife | 4% | 584 | 563 | Mexico |
|
1991 |
8 | LegalShield | 4% | 542 | 523 | USA |
|
1972 |
9 | Primerica | 0% | 2,720 | 2,710 | USA |
|
1977 |
10 | Kynect | 0% | 790 | 790 | USA |
|
2005 |
11 | Team National | 0% | 640 | 640 | USA |
|
1997 |
12 | Color Street | 0% | 597 | 597 | USA |
|
2017 |
13 | ACN | 0% | 500 | 500 | USA |
|
1993 |
14 | IM Mastery Academy | 0% | 500 | 500 | USA |
|
2013 |
15 | Thirty One Gifts | 0% | 410 | 410 | USA |
|
2003 |
16 | Younique | 0% | 368 | 368 | USA |
|
2012 |
17 | Modere | 0% | 368 | 368 | USA |
|
1992 |
18 | XIFRA | 0% | 350 | 350 | Mexico |
|
2003 |
19 | 4Life | 0% | 341 | 341 | USA |
|
1998 |
20 | BeautyCounter | 0% | 340 | 340 | USA |
|
2013 |
21 | NewAge | -2% | 489 | 499 | USA |
|
1996 |
22 | DoTerra | -4% | 1,750 | 1,830 | USA |
|
2008 |
23 | Nature's Sunshine | -5% | 422 | 444 | USA |
|
1972 |
24 | Amway | -9% | 8,100 | 8,900 | USA |
|
1959 |
25 | Young Living | -9% | 2,000 | 2,200 | USA |
|
1993 |
26 | Market America | -9% | 800 | 879 | USA |
|
1992 |
27 | Plexus Worldwide | -9% | 454 | 500 | USA |
|
2008 |
28 | Herbalife | -10% | 5,200 | 5,800 | USA |
|
1980 |
29 | Forever Living Products | -10% | 1,800 | 2,000 | USA |
|
1978 |
30 | It Works! Global | -10% | 495 | 550 | USA |
|
2001 |
31 | Melaleuca | -11% | 2,400 | 2,700 | USA |
|
1985 |
32 | SeneGence | -12% | 900 | 1,020 | USA |
|
1999 |
33 | Monat Global | -13% | 700 | 804 | USA |
|
2014 |
34 | Vida Divina | -13% | 700 | 800 | USA |
|
2016 |
35 | Arbonne International | -13% | 700 | 800 | USA |
|
1975 |
36 | Rodan and Fields | -14% | 1,210 | 1,400 | USA |
|
2000 |
37 | Mary Kay | -15% | 2,200 | 2,600 | USA |
|
1963 |
38 | Pruvit | -15% | 507 | 598 | USA |
|
2015 |
39 | Juice Plus+ | -15% | 495 | 580 | USA |
|
1970 |
40 | USANA | -16% | 999 | 1,190 | USA |
|
1992 |
41 | Shaklee | -16% | 500 | 595 | USA |
|
1956 |
42 | Nu Skin | -17% | 2,230 | 2,695 | USA |
|
1984 |
43 | Le-Vel | -17% | 350 | 420 | USA |
|
2012 |
44 | Tupperware | -19% | 1,300 | 1,600 | USA |
|
1946 |
45 | LuLaRoe | -20% | 400 | 500 | USA |
|
2013 |
46 | Beach Body | -21% | 692 | 873 | USA |
|
1998 |
47 | Isagenix | -23% | 400 | 520 | USA |
|
2002 |
48 | Unicity | -25% | 450 | 600 | USA |
|
2001 |
49 | Scentsy | -26% | 759 | 1,020 | USA |
|
2004 |
50 | DXN Global | -28% | 902 | 1,250 | USA |
|
1993 |
© Epixel MLM Software
Source - businessforhome.org
Data updated in August 2023
*The above list is subject to market changes and modifications.
Uncover further details on how top 100 MLM companies are instrumental in shaping the direct selling landscape worldwide.
Adding to the success statistics is the emergence of Betterware de Mexico, an MLM company in Mexico that soared to great heights with a growth of 64%. It shows how the citizens in North America embrace the pursuit of major MLM trends and limitless earnings. This approach is also seen in the streaming of younger generations becoming open to the idea of MLM as a viable business opportunity.
Top 10 direct selling companies in North America 2024
1. Amway
Founder: Jay Van Andel & Richard DeVos
CEO: Milind Pant
Products & Services: Health, beauty, and home care products
Top Earners: 168
Website: www.amway.com
Achievements:
- Ranked #1 in 2023 DSN Global 100
- Amway Japan received the Distinguished Philanthropy Award from the PM of Japan in 2021
- Amway Nutrilite wins Gold and Silver Stevie awards in the 2019 IBA
2. Herbalife
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Products & Services: Personal care & wellness, food & beverages, cosmetics
Top Earners: 40
Website: www.herbalife.com
Achievements:
- Ranked #3 in 2023 DSN Global 100
- Received Excellence in Business Award by DSA for HN Grow mobile learning application
- Recognized as the Most Honored Company in 2022
3. eXp Realty
Founder: Glenn Darrel Sanford & Brian Culhane
CEO: Glenn Sanford
Products & Services: Real estate
Top Earners: 5
Website: exprealty.com
Achievements:
- Ranked #4 in 2023 DSN Global 100
- Won the DSN Bravo Growth Award 2022
- Recognized as the No. 1 growth leader among the largest U.S. residential real estate enterprises by T3 Sixty
4. Primerica
Founder: Arthur L. Williams Jr.
CEO: Glenn J. Williams
Products & Services: Insurance & financial services
Top Earners: 17
Website: www.primerica.com
Achievements:
- Ranked #7 in 2023 DSN Global 100
- Recognized as Forbes America’s Best Insurance Companies for 2022
- Recognized as the Most Trusted Life Insurance Company by Investor's Business Daily
5. Melaleuca
Founder: Frank L. VanderSloot
CEO: Frank L. VanderSloot
Products & Services: Nutritional, pharmaceutical, personal care, facial care, home hygiene and other wellness products
Top Earners: 56
Website: www.melaleuca.com
Achievements:
- Listed as one of Forbes America's Best Midsize Employers 2022
- Receiver of the Idaho Technology Council Hall of Fame Award 2020
- Recognized as Red Cross Corporate Partner Hero 2019
6. Nu Skin
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Products & Services: Personal care and dietary supplements
Top Earners: 76
Website: www.nuskin.com
Achievements:
- Ranked #9 in 2023 DSN Global 100
- Received awards in four different categories at the Global Beauty and Wellness Awards
- Winner of New Product of the Year at BIG Awards for Business 2022
- Recognized as the World’s #1 brand for beauty device systems for five consecutive years
7. Mary Kay
Founder: Mary Kay Ash
CEO: David Holl
Products & Services: Cosmetics, personal care
Top Earners: 11
Website: www.marykay.com
Achievements:
- Winner of the Best Companies Prime Employers for Women Gold Award from sHero
- Recognized as one of America’s Best Midsize Employers 2022 by Forbes
- Deloitte recognized Mary Kay as one of the 2022 US Best Managed Companies
8. Young Living
Founder: Donald Gary Young
CEO: Mary Young
Products & Services: Health, oils, personal care, and animal care
Top Earners: 73
Website: www.youngliving.com
Achievements:
- Winner of the 2022 Vision For Tomorrow Award by the Direct Selling Association
- Winner of the 2022 Smith’s Food & Drug and Fox 13 Zero Waste Hero Award
- Winner of the GOLD STEVIE® Company of the Year 2022 Award by International Business Awards
9. Forever Living Products
Founder: Rex Maughan
CEO: Gregg Maughan
Products & Services: Drinks, cosmetics, nutritional supplements, personal care
Top Earners: 20
Website: www.foreverliving.com
Achievements:
- Winner of the SITE Crystal Award 2022
10. DoTerra
Founder: Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg Cook, Mark Wolfert, Rob J. Young
CEO: Corey Lindley
Products & Services: Personal care products, dietary supplements
Top Earners: 169
Website: www.doterra.com
Achievements:
- Winner of 2021 Best of State Award in the Essential Oils/Botanicals category
- Winner of SEAL Environmental Initiatives Award 2021
- Guinness world records for most personal hygiene kits assembled in one hour
Insights on MLM companies in North America
Direct selling industry in North America
As per the reports from the World Federation of Direct Selling Association (WFDSA) covering the period of 2019 to 2022, the direct selling industry in North America demonstrated a 24.9% increase in global retail sales during 2022. Notably, this growth surpassed the 22.4% recorded in the preceding years.
Another point of interest lies in the distribution of independent representatives, where women comprised a substantial 75.9%, outnumbering their male counterparts at 24.1%. The demographic breakdown within independent representatives in North America direct selling market underscores the robust presence of women and a powerful trend toward their empowerment within the sector. This sphere highlights their significant impact and influential role in driving the industry forward.
Most of the top MLM companies continue to navigate the shifting currents of consumer sentiment and economic dynamics through a wide range of products. Within this range, the direct selling retail sales of wellness stands atop with 35%, followed by household at 14%, and cosmetics at 12%.
North America remains at the forefront to embrace progressive ideas and innovative marketing strategies for the direct selling companies to evolve, expand and reach new milestones.
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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