The Canadian direct selling market ranks 11th in the 2021 global sales and is also one of the 24 countries with sales exceeding $1 billion. The direct selling market in Canada contributes immensely to the economy of the country with a total economic impact of $8.74 billion. The employment opportunities the network marketing industry creates for the Canadian population are incredible.
About 200+ companies have adopted the direct selling model in Canada offering earning opportunities for 1.37 million independent sales consultants. New network marketing companies continue to enter the Canadian market with many faring out successfully and many others failing to establish prominence. 9 out of the 200+ direct selling companies in Canada rank among the top 500 direct selling companies across the world.
List of top MLM companies in Canada
Here we showcase the top direct sales companies in Canada that represent the country in the global rank list.
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Epixel MLM Software
Data updated in August 2025
Source - businessforhome.org/DSA Canada
*The above list is subject to market changes and modifications.
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Direct selling industy in Canada-Facts and figures
The success of direct selling in Canada is attributed to the increasing interest of Canadians in supplemental income opportunities. The pursuit for additional income opportunities saw an 11% increase in 2022 compared to the previous year. The pandemic and the inflationary pressures added another 7% of Canadians to the interest group.
Canada experienced a positive growth (+.8%) for a three-year period from 2019-2022. However, the retail sales for the year 2022 saw a decline by 18.4%. The Canadian direct selling market recorded $2593 million in annual retail sales in 2023. Canada falls under the mid-penetration zone with a penetration rate of 0.110% as per the WFDSA 2023 report.
The Canadian direct selling industry has 1,143,000 sellers among which 84% are women.
The Canadian direct selling market overflows with a multitude of products from across various sectors, with cosmetics and personal care products invading the market. In 2023, the cosmetics and personal care retail sales constituted 32% whereas wellness product retail sales accounted 33% of the total global sales. Household goods and durables took the third position with 18% sales. Other categories that contributed to the global sales were clothing and accessories, home care, books, toys, stationary, food stuffs and beverages, and utilities. These categories though minor, have contributed in their own capacities to the growth of the direct selling industry in Canada.
According to the World Federation of Direct Selling Associations (WFDSA), besides making contributions towards employment and the economy, these Canadian direct selling companies also offer indirect contributions. These direct sales companies in Canada purchase and seek support from other businesses for manufacturing and distribution creating additional income and employment opportunities for those industries. Direct selling companies in Canada impact the economy on four basic levels.
"The multi-level marketing companies in Canada make indirect and induced contributions to
- Sales revenue
- Employment opportunities
- Household income
- Tax revenue
And this while being immensely beneficial to the country’s economy contributes to raising the living standards of individual households.
The network marketing industry statistics and research from the Direct Sellers Association of Canada cite that women are involved more in direct selling than men. 84% of direct sellers in Canada are women with only 16% reserved by men.
Despite the shared facts, what reserves success for direct selling companies in Canada is undoubtedly their commitment to serving their customers with quality and integrity.
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An overview of the top MLM companies in Canada
Amway
Amway
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked #1 in the 2025 DSN Global 100.
- Recipient of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award.
- Amway Nutrilite and eSpring recognized as the Most Trusted Brands of 2022.
Mary Kay
Mary Kay
Country: USA
Website: www.marykay.com
Top Earners: 10
Products & Services: Cosmetics, personal care
Founder: Mary Kay Ash
CEO: Ryan Rogers
Year Founded: 1963
Headquarters: Dallas, Texas, United States
Achievements:
- Awarded the 2024 Bravo Global Good Award.
- Named one of America's Best Midsize Employers 2022 by Forbes.
- Recognized by Deloitte as one of the 2022 US Best Managed Companies for Mary Kay.
PM International
PM International
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded: 1993
Headquarters: Schengen , Luxembourg
Achievements:
- Ranked #6 in 2025 DSN Global 100.
- Received the International Bravo Growth Award 2024.
Nu Skin
Nu Skin
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Won the Direct Selling Association (DSA) Award in the Product Innovation category.
- Honored with the 2024 BIG Innovation Award for Nu Skin's ageLOC® WellSpa iO®.
USANA
USANA
Country: USA
Website: https://www.usana.com/
Top Earners: 26
Products & Services: Nutritional Supplements, Skincare, Protein Powders, Shakes & Bars
Founder: Myron Wentz, Ph.
CEO: Jim Brown
Year Founded: 1992
Headquarters: Salt Lake City, Utah, USA
Achievements:
- Ranked #15 on the DSN Global 100 list for 2025.
- Won five awards in the Best of State Awards.
- Won the Malaysia Management Excellence Awards 2024.
SeneGence
SeneGence
Country: USA
Website: https://web.senegence.com
Top Earners: 15
Products & Services: Cosmetics, Personal Care
Founder: Joni Rogers-Kante
CEO: Joni Rogers-Kante
Year Founded: 1999
Headquarters: Foothill Ranch, Lake Forest, California, United States
Achievements:
- Recipient of 2024 Beauty innovation award
- Finalist of 2024 Beautymatter next awards.
Arbonne International
Arbonne International
Country: USA
Website: www.arbonne.com
Top Earners: 60
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Health/Fitness/Wellness, Nutritional Supplements, Skincare 21 Technology Drive
Founder: Petter Mørck
CEO: Jennifer Orlando
Year Founded: 1980
Headquarters: Irvine, California, USA
Achievements:
- Recognized with a Gold Best in Biz Award in 2022 as Most Environmentally Responsible Company of the Year.
Monat Global
Monat Global
Country: USA
Website: https://monatglobal.com/
Top Earners: 7
Products & Services: Cosmetics, Skincare
Founder: Ray Urdaneta ,Luis Urdaneta
CEO: Ray Urdaneta
Year Founded: 2014
Headquarters: Doral, Florida, USA
Achievements:
- Wins Bronze Stevie® Award in the 18th annual Stevie Awards for Sales & Customer Service.
- Wins “Brand of the Year” at Think Global Awards 2020.
ACN
ACN
Country: USA
Website: https://acn.com/
Top Earners: 49
Products & Services: Business/Commercial, Home Technology, Internet Services, Security Systems/Devices, Telecommunications Services, Travel, Utilities
Founder: Greg Provenzano, Tony Cupisz, Mike Cupisz, Robert Stevanovski
CEO: Charles Barker
Year Founded: 1993
Headquarters: Concord, North Carolina, USA
Achievements:
- Receipient of the DSA Ethos Awards.
Shaklee
Shaklee
Country: USA
Website: www.shaklee.com
Top Earners: 2
Products & Services: Nutrition, Weight management, Beauty, Household
Founder: Forrest C. Shaklee
CEO: Roger Barnett
Year Founded: 1956
Headquarters: Miami, Florida,USA
Achievements:
- For More Than 60 Years, Shaklee has quietly led the way in environmental stewardship and support of social causes.
Insights on MLM companies in Canada
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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