Top MLM Companies in the USA

The emergence of direct selling dates back to the mid-19th century. When the first direct selling company Southwestern Publishing House was founded in the USA in 1855, only a few would have realized the possible impact of this business model in the years to come. The MLM industry took a leap of faith; a faith that was insistent on serving the consumers in the best way possible. This industry has evolved towards prioritizing the customers ever since.

Looking at the top performing MLM companies in the USA, the cosmetics and personal care industries showed appreciable growth. What could have made the difference for these companies? Introducing marketing strategies that please the customers’ point of view can make a difference. An empathetic approach can greatly help MLM businesses to develop their distributor base in a short span of time.

Direct selling retail sales in the USA over the past decade

MLM businesses focus on the needs of the customers and deliver them conveniently. The US direct selling industry, being the largest in the world, has seen the highest growth throughout the years. In 2021, the direct selling industry in America witnessed a record high of $42.7 billion in retail sales. The wellness industry showed the most progressive MLM statistics, contributing 36% to the overall direct sales figure.

USA direct selling statistics

The below table is a list of the top MLM companies in the USA:

DOWNLOAD

#	Company	Revenue 2021 (in million USD)	Revenue 2020 (in million USD)	Growth Rate	Year Founded
1	Amway	8,900	8,500	5%	1959
2	Herbalife	5,800	5,540	5%	1980
3	eXp Realty	3,800	1,800	111%	2002
4	Avon Products	3,400	3,500	-3%	1886
5	Primerica	2,710	2,200	23%	1977
6	Melaleuca	2,700	2,700	0%	1985
7	Nu Skin	2,695	2,581	4%	1984
8	Mary Kay	2,600	2,700	-4%	1963
9	Young Living	2,200	2,200	0%	1993
10	Forever Living Products	2,000	2,310	-13%	1978
11	DoTerra	1,830	1,830	0%	2008
12	Tupperware	1,600	1,700	-6%	1948
13	Rodan & Fields	1,575	1,575	0%	2002
14	Optavia - Medifast	1,530	935	64%	1980
15	Jeunesse	1,350	1,350	0%	2009
16	DXN Global	1,250	1,250	0%	1993
17	USANA	1,190	1,135	5%	1992
18	Ambit Energy	1,040	1,120	-7%	2006
19	Scentsy	1,020	893	14%	2004
20	SeneGence	1,020	1,020	0%	1999
21	Market America	879	879	0%	1992
22	Beach Body	873	1,050	-17%	1998
23	Monat Global	804	804	0%	2014
24	Arbonne International	800	847	-6%	1975
25	Vida Divina	800	505	58%	2016
26	Kynect	790	790	0%	2004
27	Unicity	700	735	-5%	2001
28	Shaklee	700	700	0%	1956
29	Juice Plus+	693	693	0%	1970
30	Team National	640	640	0%	1999
31	It Works! Global	620	620	0%	2001
32	Pruvit	598	363	65%	2015
33	Color street	597	597	0%	2017
34	LegalShield	523	483	8%	1972
35	Plexus Worldwide	505	509	-1%	2006
36	IM Mastery Academy	500	450	11%	2013
37	ACN	500	485	3%	1993
38	LuLaRoe	500	500	0%	2013
39	NewAge	499	499	0%	1996
40	Isagenix	495	625	-21%	2002
41	Nature's Sunshine	444	385	15%	1972
42	Hy Cite Enterprises	423	341	24%	1959
43	Le-Vel	420	420	0%	2012
44	Thirty One Gifts	410	410	0%	2003
45	Total Life Changes	405	405	0%	2003
46	Neora	395	320	23%	2011
47	Modere	368	368	0%	1990
48	Younique	368	368	0%	2012
49	4Life	341	341	0%	1998
50	BeautyCounter	340	341	0%	2013
51	Seacret Direct	320	320	0%	2005
52	Stella & Dot	315	315	0%	2003
53	Pure Romance	312	312	0%	1993
54	Family Heritage Life	309	309	0%	1989
55	Pampered Chef	294	294	0%	1980
56	Princess House	286	195	47%	1963

© Epixel MLM Software
Data updated in May 2022
Source - businessforhome.org
*The above list is subject to market changes and modifications.

Learn how top direct sales companies are performing worldwide and get a global perspective.

Most of these companies have been in the MLM industry for decades. Amway, Herbalife, Forever Living, Nu Skin, etc are some of the popular names from the list. Essential products such as wellness and personal care, have expanded their base across the country.

Direct selling associations have been making various policies and regulations in the industry, for the betterment of customer experience. The Customer-Centric Recognition program of DSN, which classifies direct selling companies based on their customer-distributor ratio, was one such initiative. It is high time that every MLM company started using their experience and expertise to contribute to a greater customer journey.