List of network marketing companies in USA by revenue

The below table is a list of the top MLM companies in USA along with their revenue and growth rate. The list also comprises the best MLM companies so far achieved success in the direct sales industry.

Learn how top MLM companies are performing worldwide and get a global perspective.

Most of these top network marketing companies in USA have been in the industry for decades. Amway, Herbalife, Forever Living, Nu Skin, etc are some of the popular names from the list. Essential products such as wellness and personal care, have expanded their base across the country.

Direct Selling Industry in the US

Between 2021 and 2024, sales in the Americas fell slightly overall. However, in 2024 alone, they grew by 0.8%, reaching $61,189 million and accounted for almost 37.3% of global sales. In 2024, among the 15 leading direct selling markets, six showed lower sales than last year, which earn less than a billion dollars a year, made a revenue of $2,524 million through collective strength. This marks about 4.1% of the region’s total sales. This reduction was especially in the Asia Pacific and Americas. (WFDSA 2024 Stats Report)

MLM businesses focus on the needs of the customers and deliver them conveniently. The US direct selling industry, being the largest in the world, has seen the highest growth throughout the years. In 2024, around 73% of countries in the Americas were high-penetration markets, about 53% in Asia Pacific, and only 15% in Europe. The US direct selling market is one of the mid penetration markets with a penetration rate of 0.119%. In 2023, the direct selling industry in America witnessed $36.6 billion in retail sales. After the global pandemic, the direct selling industry faced many challenges and managed to overcome the concerns. In 2024, the US direct selling industry showed a total of $34.7 billion in retail sales. Direct selling retail sales in smaller states were around $18 million, while larger states were nearly $3.9 billion.

This shows that the direct selling activity is more concentrated in certain areas than others. The wellness industry showed the most progressive MLM statistics, contributing 32% to the overall direct sales figure.

Sales by Category

The United States direct sales market is diversified with products from various sectors, each making remarkable contribution to the growth of the industry in the country. Direct sales market in 2022 saw contributions from health and wellness (34.7%), leading the race with services sector (30.7%) following.

Home and family care/durables made 16.1% sales and the personal care sector marked a 10.7%. Like every other year, health and wellness contributed most, the recent sales accelaration attributed to growing health concerns triggered by pandemic and other factors.

Direct Seller Population in the US

The total number of direct sellers in the US direct selling market in 2023 was 6.1 million. Among this, 0.5 million were employed full time and a wholesome 5.6 million were part time direct sellers.

2024 witnessed a reduction of 12% in the number of active direct sellers worldwide compared to 2023. The year marked about 5.4 million direct sellers, which included roughly 0.4 million who worked full-time((30+ hours per week) and 5.0 million who worked part-time. Preferred customers and discount buyers in the US were 30.8 million and 6.9 million respectively.

The number of preferred customers and discount buyers showed a 9% decrease compared to 2023. During the next year there were 27.5 million preferred customers and 6.8 million discount buyers, a combined total of 34.3 million people who purchased through direct selling.

Demographics

The flexibility of direct sales model has helped men and women of all ages take up direct selling as a promising career. In 2024, most people involved in direct selling in the US were women, accounting for about 73%. Men made up around 27%, which showed that women were the primary participants in the industry. With 23% of participants, people aged 35-44 and 45-54 together made up the largest share of direct selling. Those between 55-64 were around 20%, 25–34 about 15%, those aged 65 and above were around 13%, and those under 25 were about 6%. So, most of the participants were working professionals in their middle years, with strong involvement of the younger age group too.

Around 19% of people in the US who are actively participating in the direct selling business and buying products at discount rates were Hispanic, marking a strong engagement of this community. When 85% of the participants identify as White/Caucasian, the remaining share includes people who identified as Black or African American, Asian, American Indian/Alaskan Native, Native Hawaiian/Pacific Islander, or other backgrounds.

Despite the growth and earning opportunities the direct selling companies provide, direct selling associations have been making stringent policies and regulations in the industry, for the betterment of customer experience. The Customer-Centric Recognition program of DSN, which classifies direct selling companies based on their customer-distributor ratio, is one such initiative. It is high time that every MLM company started using their experience and expertise to contribute to a greater customer journey.

An overview of largest MLM companies in the US

Explore the global insights of top network marketing companies in North America.