MLM companies in USA: An elementary analysis

Ameen Ahsan
Updated on 23 June 2022
4 min read

The emergence of direct selling dates back to the mid-19th century. When the first direct selling company Southwestern Publishing House was founded in the USA in 1855, only a few would have realized the possible impact of this business model in the years to come. The MLM industry took a leap of faith; a faith that was insistent on serving the consumers in the best way possible. This industry has evolved towards prioritizing the customers ever since.

Looking at the top performing MLM companies in the USA, the cosmetics and personal care industries showed appreciable growth. What could have made the difference for these companies? Introducing marketing strategies that please the customers’ point of view can make a difference. An empathetic approach can greatly help MLM businesses to develop their distributor base in a short span of time.

2021 Direct Selling Statistics
Direct selling retail sales in the USA over the past decade

MLM businesses focus on the needs of the customers and deliver them conveniently. The US direct selling industry, being the largest in the world, has seen the highest growth throughout the years. In 2021, the direct selling industry in America witnessed a record high of $42.7 billion in retail sales. The wellness industry showed the most progressive MLM statistics, contributing 36% to the overall direct sales figure.

USA direct selling statistics 2021
USA direct selling statistics

The below table is a list of the top MLM companies in the USA:

# Company Revenue 2021
(in million USD)
Revenue 2020
(in million USD)
Growth Rate Year Founded
1 Amway 8,900 8,500 5% 1959
2 Herbalife 5,800 5,540 5% 1980
3 eXp Realty 3,800 1,800 111% 2002
4 Avon Products 3,400 3,500 -3% 1886
5 Primerica 2,710 2,200 23% 1977
6 Melaleuca 2,700 2,700 0% 1985
7 Nu Skin 2,695 2,581 4% 1984
8 Mary Kay 2,600 2,700 -4% 1963
9 Young Living 2,200 2,200 0% 1993
10 Forever Living Products 2,000 2,310 -13% 1978
11 DoTerra 1,830 1,830 0% 2008
12 Tupperware 1,600 1,700 -6% 1948
13 Rodan & Fields 1,575 1,575 0% 2002
14 Optavia - Medifast 1,530 935 64% 1980
15 Jeunesse 1,350 1,350 0% 2009
16 DXN Global 1,250 1,250 0% 1993
17 USANA 1,190 1,135 5% 1992
18 Ambit Energy 1,040 1,120 -7% 2006
19 Scentsy 1,020 893 14% 2004
20 SeneGence 1,020 1,020 0% 1999
21 Market America 879 879 0% 1992
22 Beach Body 873 1,050 -17% 1998
23 Monat Global 804 804 0% 2014
24 Arbonne International 800 847 -6% 1975
25 Vida Divina 800 505 58% 2016
26 Kynect 790 790 0% 2004
27 Unicity 700 735 -5% 2001
28 Shaklee 700 700 0% 1956
29 Juice Plus+ 693 693 0% 1970
30 Team National 640 640 0% 1999
31 It Works! Global 620 620 0% 2001
32 Pruvit 598 363 65% 2015
33 Color street 597 597 0% 2017
34 LegalShield 523 483 8% 1972
35 Plexus Worldwide 505 509 -1% 2006
36 IM Mastery Academy 500 450 11% 2013
37 ACN 500 485 3% 1993
38 LuLaRoe 500 500 0% 2013
39 NewAge 499 499 0% 1996
40 Isagenix 495 625 -21% 2002
41 Nature's Sunshine 444 385 15% 1972
42 Hy Cite Enterprises 423 341 24% 1959
43 Le-Vel 420 420 0% 2012
44 Thirty One Gifts 410 410 0% 2003
45 Total Life Changes 405 405 0% 2003
46 Neora 395 320 23% 2011
47 Modere 368 368 0% 1990
48 Younique 368 368 0% 2012
49 4Life 341 341 0% 1998
50 BeautyCounter 340 341 0% 2013
51 Seacret Direct 320 320 0% 2005
52 Stella & Dot 315 315 0% 2003
53 Pure Romance 312 312 0% 1993
54 Family Heritage Life 309 309 0% 1989
55 Pampered Chef 294 294 0% 1980
56 Princess House 286 195 47% 1963

© Epixel MLM Software
Data updated on May 2022
Source - businessforhome.org
*The above list is subject to market changes and modifications.

Most of these companies have been in the MLM industry for decades. Amway, Herbalife, Forever Living, Nu Skin, etc are some of the popular names from the list. Essential products such as wellness and personal care, have expanded their base across the country.

Direct selling associations have been making various policies and regulations in the industry, for the betterment of customer experience. The Customer-Centric Recognition program of DSN, which classifies direct selling companies based on their customer-distributor ratio, was one such initiative. It is high time that every MLM company started using their experience and expertise to contribute to a greater customer journey.

 

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