The emergence of direct selling dates back to the mid-19th century. When the first direct selling company Southwestern Publishing House was founded in the USA in 1855, only a few would have realized the possible impact of this business model in the years to come. The MLM industry took a leap of faith; a faith that was insistent on serving the consumers in the best way possible. This industry has evolved towards prioritizing the customers ever since.
Looking at the top performing MLM companies in the USA, the cosmetics and personal care industries showed appreciable growth. What could have made the difference for these companies? Introducing marketing strategies that please the customers’ point of view can make a difference. An empathetic approach can greatly help MLM businesses to develop their distributor base in a short span of time.
MLM businesses focus on the needs of the customers and deliver them conveniently. The US direct selling industry, being the largest in the world, has seen the highest growth throughout the years. In 2021, the direct selling industry in America witnessed a record high of $42.7 billion in retail sales. The wellness industry showed the most progressive MLM statistics, contributing 36% to the overall direct sales figure.
The below table is a list of the top MLM companies in the USA:
(in million USD)
(in million USD)
|Growth Rate||Year Founded|
|10||Forever Living Products||2,000||2,310||-13%||1978|
|13||Rodan & Fields||1,575||1,575||0%||2002|
|14||Optavia - Medifast||1,530||935||64%||1980|
|31||It Works! Global||620||620||0%||2001|
|36||IM Mastery Academy||500||450||11%||2013|
|42||Hy Cite Enterprises||423||341||24%||1959|
|44||Thirty One Gifts||410||410||0%||2003|
|45||Total Life Changes||405||405||0%||2003|
|52||Stella & Dot||315||315||0%||2003|
|54||Family Heritage Life||309||309||0%||1989|
Epixel MLM Software
Data updated on May 2022
Source - businessforhome.org
*The above list is subject to market changes and modifications.
Most of these companies have been in the MLM industry for decades. Amway, Herbalife, Forever Living, Nu Skin, etc are some of the popular names from the list. Essential products such as wellness and personal care, have expanded their base across the country.
Direct selling associations have been making various policies and regulations in the industry, for the betterment of customer experience. The Customer-Centric Recognition program of DSN, which classifies direct selling companies based on their customer-distributor ratio, was one such initiative. It is high time that every MLM company started using their experience and expertise to contribute to a greater customer journey.