List of network marketing companies in USA by revenue

The below table is a list of the top MLM companies in USA along with their revenue and growth rate. The list also comprises the best MLM companies so far achieved success in the direct sales industry.

Learn how top MLM companies are performing worldwide and get a global perspective.

Most of these top network marketing companies in USA have been in the industry for decades. Amway, Herbalife, Forever Living, Nu Skin, etc are some of the popular names from the list. Essential products such as wellness and personal care, have expanded their base across the country.

Direct Selling Industry in the US

MLM businesses focus on the needs of the customers and deliver them conveniently. The US direct selling industry, being the largest in the world, has seen the highest growth throughout the years. The US direct selling market is one of the mid penetration markets with a penetration rate of 0.134%. In 2023, the direct selling industry in America witnessed $36.6 billion in retail sales. The wellness industry showed the most progressive MLM statistics, contributing 32% to the overall direct sales figure.

The year 2023 marked a slight decrease (9.5%) in the retail sales.

Sales by Category

The United States direct sales market is diversified with products from various sectors, each making remarkable contribution to the growth of the industry in the country. Direct sales market in 2022 saw contributions from health and wellness (34.7%), leading the race with services sector (30.7%) following.

Home and family care/durables made 16.1% sales and the personal care sector marked a 10.7%. Like every other year, health and wellness contributed most, the recent sales accelaration attributed to growing health concerns triggered by pandemic and other factors.

Direct Seller Population in the US

The total number of direct sellers in the US direct selling market in 2023 was 6.1 million. Among this, 0.5 million were employed full time and a wholesome 5.6 million were part time direct sellers.

Preferred customers and discount buyers in the US were 30.8 million and 6.9 million respectively.

Demographics

The flexibility of direct sales model has helped men and women of all ages take up direct selling as a promising career. In the United States, the direct selling fraternity is 74% women and 26% men. The 35-44 age group holds the majority comprising 23% of the total direct selling population. This is followed by the 45-54 age group encompassing 23% of the total direct sellers in the US.

Despite the growth and earning opportunities the direct selling companies provide, direct selling associations have been making stringent policies and regulations in the industry, for the betterment of customer experience. The Customer-Centric Recognition program of DSN, which classifies direct selling companies based on their customer-distributor ratio, is one such initiative. It is high time that every MLM company started using their experience and expertise to contribute to a greater customer journey.

An overview of largest MLM companies in the US

Explore the global insights of top network marketing companies in North America.