The emergence of direct selling dates back to the mid-19th century. When the first direct selling company Southwestern Publishing House was founded in the USA in 1855, only a few would have realized the possible impact of this business model in the years to come. The MLM industry took a leap of faith; a faith that was insistent on serving the consumers in the best way possible. This industry has evolved towards prioritizing the customers ever since.
Looking at the top performing MLM companies in USA the cosmetics and personal care industries showed appreciable growth. What could have made the difference for these companies? Introducing marketing strategies that please the customers’ point of view can make a difference. An empathetic approach can greatly help MLM businesses to develop their distributor base in a short span of time.
List of network marketing companies in USA by revenue
The below table is a list of the top MLM companies in USA along with their revenue and growth rate. The list also comprises the best MLM companies so far achieved success in the direct sales industry.
# | Company | Revenue 2022 (in million USD) |
Revenue 2021 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|
1 | Amway | 8,100 | 8,900 | -9% | 1959 |
2 | Herbalife | 5,200 | 5,800 | -10% | 1980 |
3 | eXp Realty | 4,600 | 3,800 | 21% | 2002 |
4 | Primerica | 2,720 | 2,710 | 0% | 1977 |
5 | Melaleuca | 2,400 | 2,700 | -11% | 1985 |
6 | Nu Skin | 2,230 | 2,695 | -17% | 1984 |
7 | Mary Kay | 2,200 | 2,600 | -15% | 1963 |
8 | Young Living | 2,000 | 2,200 | -9% | 1993 |
9 | Forever Living Products | 1,800 | 2,000 | -10% | 1978 |
10 | DoTerra | 1,750 | 1,830 | -4% | 2008 |
11 | Optavia - Medifast | 1,600 | 1,530 | 5% | 1981 |
12 | Tupperware | 1,300 | 1,600 | -19% | 1946 |
13 | Ambit Energy | 1,250 | 1,040 | 20% | 2006 |
14 | Rodan and Fields | 1,210 | 1,400 | -14% | 2000 |
15 | USANA | 999 | 1,190 | -16% | 1992 |
16 | DXN Global | 902 | 1,250 | -28% | 1993 |
17 | SeneGence | 900 | 1,020 | -12% | 1999 |
18 | Market America | 800 | 879 | -9% | 1992 |
19 | Kynect | 790 | 790 | 0% | 2005 |
20 | Scentsy | 759 | 1,020 | -26% | 2004 |
21 | Monat Global | 700 | 804 | -13% | 2014 |
22 | Vida Divina | 700 | 800 | -13% | 2016 |
23 | Arbonne International | 700 | 800 | -13% | 1975 |
24 | Beach Body | 692 | 873 | -21% | 1998 |
25 | Team National | 640 | 640 | 0% | 1997 |
26 | Color Street | 597 | 597 | 0% | 2017 |
27 | LegalShield | 542 | 523 | 4% | 1972 |
28 | Hy Cite Enterprises | 508 | 423 | 20% | 1959 |
29 | Pruvit | 507 | 598 | -15% | 2015 |
30 | ACN | 500 | 500 | 0% | 1993 |
31 | IM Mastery Academy | 500 | 500 | 0% | 2013 |
32 | Shaklee | 500 | 595 | -16% | 1956 |
33 | Juice Plus+ | 495 | 580 | -15% | 1970 |
34 | It Works! Global | 495 | 550 | -10% | 2001 |
35 | NewAge | 489 | 499 | -2% | 1996 |
36 | Plexus Worldwide | 454 | 500 | -9% | 2008 |
37 | Unicity | 450 | 600 | -25% | 2001 |
38 | Nature's Sunshine | 422 | 444 | -5% | 1972 |
39 | Thirty One Gifts | 410 | 410 | 0% | 2003 |
40 | LuLaRoe | 400 | 500 | -20% | 2013 |
41 | Isagenix | 400 | 520 | -23% | 2002 |
42 | Princess House | 383 | 286 | 34% | 1963 |
43 | Younique | 368 | 368 | 0% | 2012 |
44 | Modere | 368 | 368 | 0% | 1992 |
45 | Le-Vel | 350 | 420 | -17% | 2012 |
46 | 4Life | 341 | 341 | 0% | 1998 |
47 | BeautyCounter | 340 | 340 | 0% | 2013 |
48 | Seacret Direct | 320 | 320 | 0% | 2005 |
49 | Stella & Dot | 315 | 315 | 0% | 2003 |
50 | Pure Romance | 312 | 312 | 0% | 1993 |
List of top MLM companies in USA by growth rate
A brief list of top MLM companies in USA by the amount of growth recorded. Learn how MLM companies are fast approaching growth and success.
# | Company | Growth Rate | Revenue 2022 (in million USD) |
Revenue 2021 (in million USD) |
Year Founded |
---|---|---|---|---|---|
1 | Princess House | 34% | 383 | 286 | 1963 |
2 | eXp Realty | 21% | 4,600 | 3,800 | 2002 |
3 | Ambit Energy | 20% | 1,250 | 1,040 | 2006 |
4 | Hy Cite Enterprises | 20% | 508 | 423 | 1959 |
5 | Optavia - Medifast | 5% | 1,600 | 1,530 | 1980 |
6 | LegalShield | 4% | 542 | 523 | 1972 |
7 | Primerica | 0% | 2,720 | 2,710 | 1977 |
8 | Kynect | 0% | 790 | 790 | 2004 |
9 | Team National | 0% | 640 | 640 | 1999 |
10 | Color Street | 0% | 597 | 597 | 2017 |
11 | ACN | 0% | 500 | 500 | 1993 |
12 | IM Mastery Academy | 0% | 500 | 500 | 2013 |
13 | Thirty One Gifts | 0% | 410 | 410 | 2003 |
14 | Younique | 0% | 368 | 368 | 2012 |
15 | Modere | 0% | 368 | 368 | 1990 |
16 | 4Life | 0% | 341 | 341 | 1998 |
17 | BeautyCounter | 0% | 340 | 340 | 2013 |
18 | Seacret Direct | 0% | 320 | 320 | 2005 |
19 | Stella & Dot | 0% | 315 | 315 | 2003 |
20 | Pure Romance | 0% | 312 | 312 | 1993 |
21 | NewAge | -2% | 489 | 499 | 1996 |
22 | DoTerra | -4% | 1,750 | 1,830 | 2008 |
23 | Nature's Sunshine | -5% | 422 | 444 | 1972 |
24 | Amway | -9% | 8,100 | 8,900 | 1959 |
25 | Young Living | -9% | 2,000 | 2,200 | 1993 |
26 | Market America | -9% | 800 | 879 | 1992 |
27 | Plexus Worldwide | -9% | 454 | 500 | 2006 |
28 | Herbalife | -10% | 5,200 | 5,800 | 1980 |
29 | Forever Living Products | -10% | 1,800 | 2,000 | 1978 |
30 | It Works! Global | -10% | 495 | 550 | 2001 |
31 | Melaleuca | -11% | 2,400 | 2,700 | 1985 |
32 | SeneGence | -12% | 900 | 1,020 | 1999 |
33 | Monat Global | -13% | 700 | 804 | 2014 |
34 | Vida Divina | -13% | 700 | 800 | 2016 |
35 | Arbonne International | -13% | 700 | 800 | 1975 |
36 | Rodan and Fields | -14% | 1,210 | 1,400 | 2002 |
37 | Mary Kay | -15% | 2,200 | 2,600 | 1963 |
38 | Pruvit | -15% | 507 | 598 | 2015 |
39 | Juice Plus+ | -15% | 495 | 580 | 1970 |
40 | USANA | -16% | 999 | 1,190 | 1992 |
41 | Shaklee | -16% | 500 | 595 | 1956 |
42 | Nu Skin | -17% | 2,230 | 2,695 | 1984 |
43 | Le-Vel | -17% | 350 | 420 | 2012 |
44 | Tupperware | -19% | 1,300 | 1,600 | 1948 |
45 | LuLaRoe | -20% | 400 | 500 | 2013 |
46 | Beach Body | -21% | 692 | 873 | 1998 |
47 | Isagenix | -23% | 400 | 520 | 2002 |
48 | Unicity | -25% | 450 | 600 | 2001 |
49 | Scentsy | -26% | 759 | 1,020 | 2004 |
50 | DXN Global | -28% | 902 | 1,250 | 1993 |
©
Epixel MLM Software
Data updated in January 2023
Source - businessforhome.org
*The above list is subject to market changes and modifications.
Learn how top MLM companies are performing worldwide and get a global perspective.
Most of these top network marketing companies in USA have been in the industry for decades. Amway, Herbalife, Forever Living, Nu Skin, etc are some of the popular names from the list. Essential products such as wellness and personal care, have expanded their base across the country.
Direct Selling Industry in the US
MLM businesses focus on the needs of the customers and deliver them conveniently. The US direct selling industry, being the largest in the world, has seen the highest growth throughout the years. In 2022, the direct selling industry in America witnessed $40.5 billion in retail sales. The wellness industry showed the most progressive MLM statistics, contributing 30% to the overall direct sales figure.
The year 2022 marked a slight decrease (5%) in the retail sales, however, it is the second highest in the U.S. sales record. The global market and salesforce share of direct selling market in the United States alone has been 24% for three decades, generating $3.7 trillion in sales.
Sales by Category
The United States direct sales market is diversified with products from various sectors, each making remarkable contribution to the growth of the industry in the country. Direct sales market in 2022 saw contributions from health and wellness (34.7%), leading the race with services sector (30.7%) following.
Home and family care/durables made 16.1% sales and the personal care sector marked a 10.7%. Like every other year, health and wellness contributed most, the recent sales accelaration attributed to growing health concerns triggered by pandemic and other factors.
Direct Seller Population in the US
The total number of direct sellers in the US direct selling market in 2022 was 6.7 million. Among this, 0.5 million were employed full time and a wholesome 6.2 million were part time direct sellers. Preferred customers and discount buyers in the US were 33.1 million and 7.9 million respectively.
Demographics
The flexibility of direct sales model has helped men and women of all ages take up direct selling as a promising career. In the United States, the direct selling fraternity is 75% women and 25% men. The 35-44 age group holds the majority comprising 26% of the total direct selling population. This is followed by the 45-54 age group encompassing 24% of the total direct sellers in the US.
Despite the growth and earning opportunities the direct selling companies provide, direct selling associations have been making stringent policies and regulations in the industry, for the betterment of customer experience. The Customer-Centric Recognition program of DSN, which classifies direct selling companies based on their customer-distributor ratio, is one such initiative. It is high time that every MLM company started using their experience and expertise to contribute to a greater customer journey.
An overview of largest MLM companies in the US
1. Amway
Founder: Jay Van Andel & Richard DeVos
CEO: Milind Pant
Products & Services: Health, beauty, and home care products
Top Earners: 168
Website: www.amway.com
Achievements:
- Ranked #1 in 2023 DSN Global 100
- Amway Japan received the Distinguished Philanthropy Award from the PM of Japan in 2021
- Amway Nutrilite wins Gold and Silver Stevie awards in the 2019 IBA
2. Herbalife
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Products & Services: Personal care & wellness, food & beverages, cosmetics
Top Earners: 40
Website: www.herbalife.com
Achievements:
- Ranked #3 in 2023 DSN Global 100
- Received Excellence in Business Award by DSA for HN Grow mobile learning application
- Recognized as the Most Honored Company in 2022
3. eXp Realty
Founder: Glenn Darrel Sanford & Brian Culhane
CEO: Glenn Sanford
Products & Services: Real estate
Top Earners: 5
Website: exprealty.com
Achievements:
- Ranked #4 in 2023 DSN Global 100
- Won the DSN Bravo Growth Award 2022
- Recognized as the No. 1 growth leader among the largest U.S. residential real estate enterprises by T3 Sixty
4. Primerica
Founder: Arthur L. Williams Jr.
CEO: Glenn J. Williams
Products & Services: Insurance & financial services
Top Earners: 17
Website: www.primerica.com
Achievements:
- Ranked #7 in 2023 DSN Global 100
- Recognized as Forbes America’s Best Insurance Companies for 2022
- Recognized as the Most Trusted Life Insurance Company by Investor's Business Daily
5. Melaleuca
Founder: Frank L. VanderSloot
CEO: Frank L. VanderSloot
Products & Services: Nutritional, pharmaceutical, personal care, facial care, home hygiene and other wellness products
Top Earners: 56
Website: www.melaleuca.com
Achievements:
- Listed as one of Forbes America's Best Midsize Employers 2022
- Receiver of the Idaho Technology Council Hall of Fame Award 2020
- Recognized as Red Cross Corporate Partner Hero 2019
6. Nu Skin
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Products & Services: Personal care and dietary supplements
Top Earners: 76
Website: www.nuskin.com
Achievements:
- Ranked #9 in 2023 DSN Global 100
- Received awards in four different categories at the Global Beauty and Wellness Awards
- Winner of New Product of the Year at BIG Awards for Business 2022
- Recognized as the World’s #1 brand for beauty device systems for five consecutive years
7. Mary Kay
Founder: Mary Kay Ash
CEO: David Holl
Products & Services: Cosmetics, personal care
Top Earners: 11
Website: www.marykay.com
Achievements:
- Winner of the Best Companies Prime Employers for Women Gold Award from sHero
- Recognized as one of America’s Best Midsize Employers 2022 by Forbes
- Deloitte recognized Mary Kay as one of the 2022 US Best Managed Companies
8. Young Living
Founder: Donald Gary Young
CEO: Mary Young
Products & Services: Health, oils, personal care, and animal care
Top Earners: 73
Website: www.youngliving.com
Achievements:
- Winner of the 2022 Vision For Tomorrow Award by the Direct Selling Association
- Winner of the 2022 Smith’s Food & Drug and Fox 13 Zero Waste Hero Award
- Winner of the GOLD STEVIE® Company of the Year 2022 Award by International Business Awards
9. Forever Living Products
Founder: Rex Maughan
CEO: Gregg Maughan
Products & Services: Drinks, cosmetics, nutritional supplements, personal care
Top Earners: 20
Website: www.foreverliving.com
Achievements:
- Winner of the SITE Crystal Award 2022
10. DoTerra
Founder: Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg Cook, Mark Wolfert, Rob J. Young
CEO: Corey Lindley
Products & Services: Personal care products, dietary supplements
Top Earners: 169
Website: www.doterra.com
Achievements:
- Winner of 2021 Best of State Award in the Essential Oils/Botanicals category
- Winner of SEAL Environmental Initiatives Award 2021
- Guinness world records for most personal hygiene kits assembled in one hour
Insights on MLM companies in USA
Generate better business outcomes with result-driven direct sales strategies
Explore the global insights of top network marketing companies in North America.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
Leave your comment
Fill up and remark your valuable comment.