Over the years, from just being a shelter, homes have become a place where people invest according to their likes and dislikes. From the doormat at the entrance to the heavy electronics inside, there could be various choices and reasons behind why they were chosen to be brought home. A person’s aesthetics, availability of the product, affordability, etc are the factors that influence the purchase.
Global retail sales for the industry showed no change in 2024 and totaled $163.9 billion. This could point to a slowdown in the post-pandemic decline, with growth likely in the coming years. The number of independent sales representatives stayed steady at 104.3 million in 2024, similar to global sales, with only a 0.1% increase. The total, however, remains below the pre-pandemic level of 109.0 million in 2019.
According to the Statista report, the global home decor market generated a revenue of $139.05 billion, in 2025. The market is also expected to grow steadily, from 2025-2029 with a CAGR of 3.84%.
MLM companies are expanding themselves to diverse horizons covering all aspects of human necessities. However, the direct selling home decor category isn’t new. PartyLite founded in the year 1909 is one of the oldest home decor direct sales companies that sell home decor and fragrance products. From the oldest network marketing company that is over 100 years old to the new direct sales companies that were founded in the late 2000s, the growth has been consistent in the category if not exorbitant. This shows how home decor MLM holds a valid share in the direct selling market. The direct selling home decor companies 2024 showcases how the category impacted the network marketing industry with its growth in the past years.
List of top MLM home decor companies
Here’s the list of top direct sales home decor companies and their revenue in the past years.
©
Epixel MLM Software
Source - businessforhome.org
Data updated in July 2025
*The above list is subject to market changes and modifications.
Explore how top network marketing companies are performing globally.
List of top MLM home decor companies by growth rate
| # | Company | Growth Rate | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Country | Year Founded |
|---|---|---|---|---|---|---|
| 1 | Faberlic | 6% | 368 | 346 | Russia | 1997 |
| 2 | PartyLite | 0% | 150 | 150 | USA | 1909 |
| 3 | Stampin' Up! | 0% | 133 | 133 | USA | 1988 |
| 4 | Celebrating Home | 0% | 30 | 30 | USA | 1996 |
| 5 | Noonday Collection | 0% | 17 | 17 | USA | 2010 |
| 6 | Lorraine Lea Linen | 0% | 16 | 16 | Australia | 1986 |
| 7 | Signature HomeStyles | 0% | 8 | 8 | USA | 1971 |
| 8 | Simply Said USA | 0% | 5 | 5 | USA | 2006 |
| 9 | Chalk Couture | 0% | 5 | 5 | USA | 2017 |
| 10 | Sarso biznet | 0% | 5 | 5 | India | 2011 |
| 11 | Gold Canyon | 0% | 3 | 3 | USA | 1997 |
| 12 | Chalky & Company | 0% | 2 | 2 | USA | 2015 |
| 13 | Hy Cite Enterprises | -15% | 487 | 570 | USA | 1959 |
Company age and leadership: Leaders of MLM home decor companies
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Hy Cite Enterprises | 1959 | 67 | N/A | N/A |
| 2 | Faberlic | 1997 | 29 | Konstantin Barmashov | Alexey Nechayev |
| 3 | PartyLite | 1909 | 117 | Tanios Viviani | Mabel Baker |
| 4 | Stampin' Up! | 1988 | 38 | Sara Douglass | Shelli Gardner & Sterling Gardner |
| 5 | Celebrating Home | 1996 | 30 | Penny and Steve Carlile | Penny and Steve Carlile |
| 6 | Noonday Collection | 2010 | 16 | Jessica Honegger | Jessica Honegger |
| 7 | Lorraine Lea Linen | 1986 | 40 | N/A | Peter and Heather Ryan |
| 8 | Signature HomeStyles | 1971 | 55 | Madolyn Johnson | Madolyn Johnson |
| 9 | Simply Said USA | 2006 | 20 | Michelle Leuthold | Michelle Leuthold |
| 10 | Chalk Couture | 2017 | 9 | Kirk Nickel | Tara Roark |
| 11 | Sarso biznet | 2011 | 15 | Amritpal Singh Sodhi | Mohit Sardana and Amrit Pal Singh Sodhi |
| 12 | Gold Canyon | 1997 | 29 | A.K. Khalil | N/A |
| 13 | Chalky & Company | 2015 | 11 | Buffy Dumont | Buffy Dumont |
Home decor isn’t limited to luxury ornamentation or home beautification products. It ranges from fashion clothing for home interiors which includes window blinds and bed linens, fragrant oils, kitchenware, arts and crafts, wall hangings, and kitchen accessories too.
Quotes from the leaders of home decor MLM companies
It’s about the thousands of Stampin’ Up! demonstrators, customers, and employees that make up our diverse community—which they both refer to as “the Stampin’ Up! family.
With enhancements planned for all areas of the business, Gold Canyon will soon be considered the gold standard in everything that we touch.
Knowing that Jalia and Daniel were counting on me to get out there and sell their amazing creations inspired me to dream BIG, and their trust in our partnership has kept me going. The beauty of this story is that it’s not just mine. It’s ours. And as it has unfolded, it has proven time and time again that we really are better together than we are alone.
Home care, household goods and durables, and home improvement are three other direct selling categories that conjointly showed a remarkable rise in the sales and revenue in the direct selling global sales in 2024. The statistics clearly state how every aspect of home decor is gaining prominence and the direct selling industry with its multi-level marketing model is a perfect platform to explore the untapped potential of various industries and their subsidiary categories.
During the pandemic period, when most of us were locked indoors, we found new ideas to beautify our homes. From origami to ward off boredom to ordering in high-end kitchenware, there was a sudden rise in the multi-level marketing home decor business over the past years. The said period was also a great opportunity for women entrepreneurs to venture into the MLM home decor business category where they could sell out their homemade decor products and make a business out of it.
Discover how we build resilient businesses with advanced MLM functionalities
Designing home interiors with the most modern technology has been a new trend. Modular kitchens, home furnishing, and even high-end bathroom furnishing fall under the home decor category. From comfort to convenience, home decor has surged into luxury and a prestige icon. The direct selling home decor industry will surely see new heights in the years to come, with its rising popularity and people’s interest in beautifying their personal spaces.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
Enterprise MLM Growth Platform
Dynamic Commission Engine
Ensure flexibility, accuracy and transparency
Scalable Infrastructure
Architecture that can handle millions of distributors & & transactions
International Expansion
Multilingual, multi-currency, global compliance & tax ready
Leave your comment
Fill up and remark your valuable comment.