Nu SkinCompany overview

Nu Skin was built on a strong legacy of being a global force for good and today this purpose is more important than ever.

For nearly 40 years, Nu Skin has dedicated itself to positively impacting our global and local communities.

Technology has helped us get to know our Brand Affiliates and Customers better. We get real-time feedback. We know their likes and dislikes. We hear where improvements need to be made. This data allows us to better provide for needs and provide overall better customer experiences.

Nu Skin has provided tools that allow our Brand Affiliates to interact and meet with customers via mobile platforms, allowing them to work their businesses from where ever they are at.

Social commerce is also rapidly evolving, reshaping the traditional e-commerce business. To be clear, the digital social mobile revolution is well underway and gaining momentum as it impacts nearly every corner of our lives.

Our passionate brand affiliates can now share our products with people everywhere, socially enabled and digital first. We are experiencing accelerated growth in our business across our western markets and in pockets throughout the East, where our affiliates are embracing social commerce, and they're building their own online beauty and wellness businesses.

At Nu Skin, we've been applying platform theory to the beauty and wellness industries. Our powerful business opportunity platform connects consumers, those seeking innovative beauty and wellness products, with brand affiliates who help them navigate their personal journey, and it's all handled within a digital ecosystem that enables our affiliates to attract connect, transact and service consumers in nearly 50 markets.

We enable these incredible sales leaders by delivering a robust digital ecosystem that connects them directly with consumers in personalized high-touch ways that deepen their long-term relationship with them. When we do this effectively, we see increased engagement, higher retention rates, higher lifetime value of customers and exponential revenue growth.

Consumer behavior has shifted significantly, and data shows that when you combine a beauty shopping experience with AR, VR and live consultation, conversion rates quadruple.