AmwayCompany overview

XS Fitness Program

XS Fitness from Amway helps athletes and fitness fans perform at their best. Its toning stacks, muscle multipliers, and energy bars are now available in 61 countries, and sponsorships like the 52 Super Series sailing events show the brand’s love for adventure and performance.

Regenerative Organic Farming

On its 6,000 acres of certified-organic farms, Amway is putting regenerative practices into action. It includes soil restoration, pollinator habitats, and water conservation. In 2024, the company’s Ceara farm in Brazil earned Silver-level Ecocert certification. This recognition was for its acerola cherry production and focus on sustainable and responsible farming.

Gut Health Solution

Amway’s 2024 Gut Health Solution supports digestion, immunity, skin, sleep, and weight management with plant proteins, fiber, and probiotics. With the latest gut microbiome research, it provides a simple science-led wellness option for both ABOs and customers.

Home Delivery Upgrade

Amway India has improved its home delivery system, reducing average delivery time by 48% and increasing next-day deliveries to more than 55%, with services now reaching more than 90% of India’s PIN codes. This innovative change is supported by better digital systems, national partnerships, and improved warehouse infrastructure. All these initiatives are expected to improve customer experience, more reliable service, and increase accessibility to wellness products.

Talent Development Through Academic Partnerships

Davenport University and Amway have partnered to improve talent development through scholarships and professional training for Amway employees and their families. The program provides up to $8,000 per year for employees and up to $6,500 for spouses and children along with discounted professional certifications through Davenport’s IPEx. This teamwork focuses on consistent learning, building skills for the workforce, and supporting community development.

O2O - Offline to Online

Amway is organizing a series of digital initiatives with a vision to strengthen its business across marketing platforms. Integrating Offline to Online (O2O), Amway gives its distributors various opportunities to empower their business. Online communities, social media platforms, mobile applications, etc, are being developed as a part of the O2O integration, to promote the business and help the distributors build their careers.

Delivering Personalized Brand Experience

Amway is investing on a cloud-based data platform powered by Google technologies to improve the business experience for its users by personalizing their product and content delivery. The new platform will merge all transactional and analytical data into a single data repository. With this platform, Amway will be able to support and understand customer behavior patterns with progressive plans along with nudge engines & artificial intelligence.

Core Plus+

The new incentive program by Amway, Core Plus+, concentrates on increasing earning opportunities for aspiring individuals who wish to join Amway as ABO. The program encourages rewards for best practices with a consistent and predictable earning potential. It also promises additional incentives for achieving key milestones and is solely upon Amway’s discretion. The Core Plus+ program lets ABOs set their own goals and achieve higher commission levels.

The Core Plus+ incentive program has various commissions and incentives for different achievement levels.

Nutrilite Traceability

Amway through its Nutrilite Traceability program is detailing consumers on the product journey all the way from farm to the consumers. Amway claims to have its products pass through a nine-step process that ensures safety and purity—from seed to supplement.

Each product details

• Where its botanical ingredients were grown.
• How the seeds were chosen and farmed.
• When they were harvested and by whom.
• How they were processed and manufactured.
• Testing for safety and quality.

“Because of our traceability process, we can assure our customers that our supplements contain exactly what we say they do – no more, no less,” says Sam Kilgore, manager of Supplier Quality Development, maker of Nutrilite products.

AmPerks

AmPerks, the new loyalty program by Amway North America, is a free to join customer-focused rewards program for registered customers. Customers can earn points on qualified purchases, which can be redeemed for rewards. Other perks include:

• Personalized shopping recommendations
• Exclusive incentives and promotions

Empower Business With A-clicks

A-Clicks is Amway Korea’s new program in association with KakaoTalk to enable its ABOs manage business efficiently through the popular social media platforms. Some of the important features of the A-Clicks program are:

• Login made faster and easy with Kakao
• Share products easily to customers directly after selecting them from product list, detail screen, or cart, with personalized message
• Convenient customer service
• Smarter customer management with analytics tools

AmYoung Program

To empower the emerging young entrepreneurs in the country, Amway has launched the AmYoung program. This initiative works in alignment with Amway’s 10 year global growth strategy. The AmYoung program aims to empower entrepreneurship among youths by improving their social selling, business, and leadership skills. This program is initially focused on youths in the east and west markets.