Easy, Early, Earning Platform
Amway China launched a new digital platform 3E, “Easy, Early, Earning”, to help its ABOs in providing their customers with an outstanding brand experience. This platform, in partnership with global technology leader Tencent, focuses on selling products through social commerce.Through 3E, ABOs benefit with commissions for new customer referrals and new customers earn product discounts by sharing it with friends.
O2O - Offline to Online
Amway is organizing a series of digital initiatives with a vision to strengthen its business across marketing platforms. Integrating Offline to Online (O2O), Amway gives its distributors various opportunities to empower their business. Online communities, social media platforms, mobile applications, etc, are being developed as a part of the O2O integration, to promote the business and help the distributors build their careers.
Reforming User Experience
Amway uses best-in-class technology to bolster its data capabilities to improve its user experience. Analytics tools are used over digital platforms to gather data on user patterns like product preferences, seasonality, offers, etc. Data derived from analytics are studied to design and implement innovative features across websites and mobile applications, to improve the user experience.
Delivering Personalized Brand Experience
Amway is investing on a cloud-based data platform powered by Google technologies to improve the business experience for its users by personalizing their product and content delivery. The new platform will merge all transactional and analytical data into a single data repository. With this platform, Amway will be able to support and understand customer behavior patterns with progressive plans along with nudge engines & artificial intelligence.
Nutrition Recommendation for Customers
With Amway North America’s new Nutrition Recommender, ABOs can share complete nutrition portfolios with their customers. Nutrition Recommender utilizes online surveys, which walks customers through a set of questions to generate personalized nutrition recommendations from the Nutrilite, n* by Nutrilite, XS and BodyKey product lines.
The new incentive program by Amway, Core Plus+, concentrates on increasing earning opportunities for aspiring individuals who wish to join Amway as ABO. The program encourages rewards for best practices with a consistent and predictable earning potential. It also promises additional incentives for achieving key milestones and is solely upon Amway’s discretion. The Core Plus+ program lets ABOs set their own goals and achieve higher commission levels.
The Core Plus+ incentive program has various commissions and incentives for different achievement levels.
Amway through its Nutrilite Traceability program is detailing consumers on the product journey all the way from farm to the consumers. Amway claims to have its products pass through a nine-step process that ensures safety and purity—from seed to supplement.
Each product details
- Where its botanical ingredients were grown.
- How the seeds were chosen and farmed.
- When they were harvested and by whom.
- How they were processed and manufactured.
- Testing for safety and quality.
“Because of our traceability process, we can assure our customers that our supplements contain exactly what we say they do – no more, no less,” says Sam Kilgore, manager of Supplier Quality Development, maker of Nutrilite products.
AmPerks, the new loyalty program by Amway North America, is a free to join customer-focused rewards program for registered customers. Customers can earn points on qualified purchases, which can be redeemed for rewards. Other perks include:
- Personalized shopping recommendations
- Exclusive incentives and promotions
Empower Business With A-clicks
A-Clicks is Amway Korea’s new program in association with KakaoTalk to enable its ABOs manage business efficiently through the popular social media platforms. Some of the important features of the A-Clicks program are:
- Login made faster and easy with Kakao
- Share products easily to customers directly after selecting them from product list, detail screen, or cart, with personalized message
- Convenient customer service
- Smarter customer management with analytics tools
To empower the emerging young entrepreneurs in the country, Amway has launched the AmYoung program. This initiative works in alignment with Amway’s 10 year global growth strategy. The AmYoung program aims to empower entrepreneurship among youths by improving their social selling, business, and leadership skills. This program is initially focused on youths in the east and west markets.
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Amway is investing more than $500 million in 2020 in digital platforms, product innovation and independent Amway Business Owner (ABO) compensation, all to drive global enterprise growth and enable ABOs to better meet the needs of their customers.
In line with the global focus on health and wellness in 2020, Amway nutrition products accounted for more than 50% of sales.
27% of IBOs made more than their sponsor in NA in 2016
Amway has paid more than $63 billion in bonuses and incentives to its distributors (Amway Business Owners) since the company’s founding in 1959.
Amway products can be found in 71 million households in their top ten markets alone
1 out of 5
1 out of 5 homes in the U.S. owns an Amway product
63% of households in Beijing, China, own at least one Amway product
58% of households in South Korea own at least one Amway product
60% of Amway Business Owners in North America renew every year.
2020 : $8,500 million
Year Revenue 2015 9500 2016 8800 2017 8600 2018 8800 2019 8400 2020 8500
- Ranked #1 in 2019 DSN Global 100
- DSA Technology Innovation Winner 2018
- DSA 2018 Top20 member company award
Est. Commission PayoutSecond: $0Minute: $0Hour: $0Day: $0 millionWeek: $0 millionMonth: $0 millionYear: $0 billion
Subscribe to our Latest News!October 21, 2021Amway ramps up campaign to increase influence in ChinaSEPTEMBER 29, 2021Amway Japan Receives Distinguished Philanthropy AwardSEPTEMBER 23, 2021Amway Europe Donates 1 Million Euros to Charities and Organizations to Support People in Need14 June, 2021Amway Plans To Invest Rs 170 Cr Over 2-3 Years In IndiaAPRIL 12, 2021Amway Launches Science and Health Promotion Education Base in ChinaAPRIL 12, 2021Amway Continues Efforts to Address Childhood Malnutrition Through Power of 5 CampaignMarch 1, 2021Artistry brand launches new clean, traceable and vegan skincare lineFebruary 25, 2021Amway Sales Reach $8.5 Billion in 2020October 13, 2020Amway Invests $15M in Michigan Manufacturing FacilityFEBRUARY 24, 2020Amway Reports 2019 Sales of $8.4 Billion< >
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Amway is already aligned with some of the biggest global trends, like the gig economy, increasing consumer demand for product experiences that support a healthy lifestyle, and the rise of communities on social media that connect people with similar passions and interests. Our new multi-year growth strategy and investment plan will help ABOs capitalize on these trends to support their customers
While this desire for traceability may be an emerging trend for consumers, it’s been a priority for the Nutrilite brand since its inception more than 80 years ago. From the very roots of Nutrilite we have held traceability as something core to our brand.
Quality Engineering Manager, Amway
What we are now doing at Amway is transition. We amplify and intensify our investment choices between distributor and customer.
Chief Digital & Marketing Officer, Amway Europe
The way distributors have moved their community events and engagement to customer outreach online has been a source of great inspiration for us, we are learning from our distributors and seeing how they respond to the realities of the marketplace. It’s something we expect will continue in some way even as typical gatherings are acceptable and allowed.
Vice president of strategic planning, Amway
Amway is investing in a future both online and offline. We’re making it easier than ever for people to build a business of their own in areas they may already be passionate about, like health and beauty. All powered by social and digital tools that help them reach customers more efficiently and make online shopping simple
Over the years, the business has become more of an ecommerce and social commerce business oriented towards health and wellness.
President, Amway Japan