Direct selling industry from the very beginning has concentrated on delivering value to customers. In recent times, the direct selling industry saw a reawakening of its customer-centric tradition.
Direct Selling News’ recent initiative, the Customer-Centric Recognition program, recognizes customer-centric direct selling companies for their customer-focused strategies. The program ranks companies under Gold and Platinum categories depending on their customer-to-distributor ratio.
One fact that unifies the whole is that all the network marketing companies recognized under the DSN CCR program are based in the US. The graphical representation below highlights a region-based view of the customer-centric companies in the Gold and Platinum list along with their product categories.
List of Customer-centric Direct Selling Companies
The customer-to-distributor ratio to qualify for the Gold category is 5-10 customers to one distributor whereas the Platinum category requires 10 or more customers to 1 distributor.
Platinum list of customer-centric direct selling companies
Here’s the platinum list of top customer-centric companies in MLM and their revenue in the past years.
| # | Company | Country | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | Nu Skin | USA | 1,732 | 1,969 | -12% |
|
1984 |
| 2 | ACN | USA | 500 | 500 | 0% |
|
1993 |
| 3 | Scentsy | USA | 472 | 579 | -18% |
|
2004 |
| 4 | It Works! Global | USA | 450 | 450 | 0% |
|
2001 |
| 5 | Le-Vel | USA | 350 | 350 | 0% |
|
2012 |
| 6 | Pruvit | USA | 336 | 336 | 0% |
|
2015 |
| 7 | bHIP Global | USA | 30 | 30 | 0% |
|
2007 |
| 8 | Usborne Books | USA | N/A | N/A | N/A |
|
1981 |
Company age and leadership: Platinum customer-centric direct selling companies
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Nu Skin | 1984 | 42 | Ryan Napierski |
|
| 2 | ACN | 1993 | 33 | Robert Stevanoski |
|
| 3 | Scentsy | 2004 | 22 | Orville Thompson |
|
| 4 | It Works! Global | 2001 | 25 | John Alcala |
|
| 5 | Le-Vel | 2012 | 14 | Jason Camper |
|
| 6 | Pruvit | 2015 | 11 | Brian Underwood |
|
| 7 | bHIP Global | 2007 | 19 | Terry LaCore |
|
| 8 | Usborne Books | 1981 | 45 | Peter Usborne |
|
Gold list of customer-centric direct selling companies
Here’s the gold list of top customer-centric companies in MLM and their revenue in the past years.
| # | Company | Country | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | Monat Global | USA | 600 | 700 | -14% |
|
2014 |
| 2 | Perfectly Posh | USA | 100 | 100 | 0% |
|
2011 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in June 2025
*The above list is subject to market changes and modifications.
Explore how top direct sales companies are performing.
Company age and leadership: Gold customer-centric direct selling companies
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Monat Global | 2014 | 12 | Rayner Urdaneta |
|
| 2 | Perfectly Posh | 2011 | 15 | Ann Dalton |
|
Recent news on top customer-centric direct selling companies
Nu Skin improves customer satisfaction and loyalty with innovation
Nu Skin announced its Q1 2025 Financial Results and highlighted its customer-focused innovation with the Prysm iO intelligent wellness device. This device provides features such as real-time insights into a customer’s health and recommendations for product subscriptions.
MONAT improves customer shopping experience with TikTok Shop launch
MONAT Global launched its own TikTok Shop to enhance the social selling experience. With this platform, customers can easily discover and purchase MONAT products. This also benefits distributors by providing an additional, engaging way to sell MONAT products.
LivePURE introduces a customer-focused compensation model
LivePURE is reshaping network marketing with its customer-focused compensation model, which not only rewards team builders but also encourages the right behaviour, such as retail sales and preferred customer engagement. The compensation plan combines an enhanced customer experience with the Customer Retention Bonus.
What could have possibly brought these companies success?
This question that loomed in our minds kept us working on the topic. The research team at Epixel went deeper into analyzing these companies to identify the unique customer strategies that brought them success. It is their undying commitment and focus that has granted them prominence among their customers.
Discover how we build resilient businesses with advanced MLM functionalities
Quotes from the leaders of customer centric direct MLM companies
I always talk about brands having legacy and heritage. If we talk about the heritage, the things that won’t change, include the mission of our company to be a global force for good by empowering people to improve lives through the products we sell; the opportunity that we provide; and the culture that we have.
Being part of a company recognized among the top 50 in the U.S. speaks volumes about our growth, resilience, and the impact we’re making in the beauty and wellness industry.
There are a lot of good opportunities in direct selling, but we don’t rely on discretionary income. Our offering is mostly services that are necessities,” “Our income opportunity allows for residual income on everyday name brand products and services. We don’t have to change buying habits.
From door-to-door selling to the newest selling strategies, direct selling has never compromised on its customers and that could possibly be the reason for the successful survival of the industry since the 1800s.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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