Customer-centricity is not just a buzz-word, it’s a promise given to the customers—a promise never broken. It has outgrown as a mere business concept, juggled by the sales reps, to a mainstream strategy followed by companies in managing their business. In fact, customer-centricity is what brings tremendous competition in today’s marketplace.

Direct selling industry from the very beginning has concentrated on delivering value to customers. In recent times, the direct selling industry saw a reawakening of its customer-centric tradition.

Direct Selling News’ recent initiative, the Customer-Centric Recognition program, recognizes customer-centric direct selling companies for their customer-focused strategies. The program ranks companies under Gold and Platinum categories depending on their customer-to-distributor ratio.

One fact that unifies the whole is that all the network marketing companies recognized under the DSN CCR program are based in the US. The graphical representation below highlights a region-based view of the customer-centric companies in the Gold and Platinum list along with their product categories.

List of Customer-centric Direct Selling Companies

The customer-to-distributor ratio to qualify for the Gold category is 5-10 customers to one distributor whereas the Platinum category requires 10 or more customers to 1 distributor.

Platinum list of customer-centric direct selling companies

Here’s the platinum list of top customer-centric companies in MLM and their revenue in the past years.

Gold list of customer-centric direct selling companies

Here’s the gold list of top customer-centric companies in MLM and their revenue in the past years.

Explore how top direct sales companies are performing.

What could have possibly brought these companies success?

This question that loomed in our minds kept us working on the topic. The research team at Epixel went deeper into analyzing these companies to identify the unique customer strategies that brought them success. It is their undying commitment and focus that has granted them prominence among their customers.

From door-to-door selling to the newest selling strategies, direct selling has never compromised on its customers and that could possibly be the reason for the successful survival of the industry since the 1800s.