The Canadian direct selling market ranks 11th in the 2021 global sales and is also one of the 24 countries with sales exceeding $1 billion. The direct selling market in Canada contributes immensely to the economy of the country with a total economic impact of $8.74 billion. The employment opportunities the network marketing industry creates for the Canadian population are incredible.
About 200+ companies have adopted the direct selling model in Canada offering earning opportunities for 1.37 million independent sales consultants. New network marketing companies continue to enter the Canadian market with many faring out successfully and many others failing to establish prominence. 9 out of the 200+ direct selling companies in Canada rank among the top 500 direct selling companies across the world.
List of top MLM companies in Canada
Here we showcase the top direct sales companies in Canada that represent the country in the global rank list.
| # | Company | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Year Founded |
|---|---|---|---|---|---|
| 1 | Amway | 7,400 | 7,700 | -4% | 1959 |
| 2 | PM International | 3,220 | 3,030 | 6% | 1993 |
| 3 | Mary Kay | 2,400 | 2,500 | -4% | 1963 |
| 4 | Nu Skin | 1,732 | 1,969 | -12% | 1984 |
| 5 | USANA | 855 | 921 | -7% | 1992 |
| 6 | SeneGence | 800 | 900 | -11% | 1999 |
| 7 | Arbonne International | 700 | 700 | 0% | 1975 |
| 8 | Monat Global | 600 | 700 | -14% | 2014 |
| 9 | ACN | 500 | 500 | 0% | 1993 |
| 10 | Shaklee | 500 | 500 | 0% | 1956 |
| 11 | Scentsy | 472 | 579 | -18% | 2004 |
| 12 | Plexus Worldwide | 341 | 377 | -10% | 2008 |
| 13 | Pampered Chef | 300 | 300 | 0% | 1980 |
| 14 | Noevir | 245 | 245 | 0% | 1964 |
| 15 | Sunrider International | 236 | 236 | 0% | 1982 |
| 16 | Immunotec Research | 220 | 220 | 0% | 1996 |
| 17 | Cutco | 175 | 237 | -26% | 1949 |
| 18 | Stampin' Up! | 133 | 133 | 0% | 1988 |
| 19 | Mannatech | 118 | 132 | -11% | 1993 |
| 20 | Opulence Global | 68 | 65 | 5% | 2005 |
| 21 | Organo | 25 | 25 | 0% | 2008 |
| 22 | Steeped Tea | 23 | 23 | 0% | 2006 |
| 23 | Nowsite | 10 | 10 | 0% | N/A |
| 24 | Saladmaster | 10 | 10 | 0% | 1946 |
| 25 | Allysian Sciences | 8 | 8 | 0% | 2015 |
| 26 | Coral Club International | 4 | 4 | 0% | 1988 |
| 27 | Avena Original | 4 | 3 | 33% | 1991 |
| 28 | Bioulife | 4 | 4 | 0% | 2014 |
| 29 | Metrin | 3 | 3 | 0% | 1932 |
| 30 | Gelmoment | 2 | 2 | 0% | N/A |
| 31 | Mango + Moose | 2 | 2 | 0% | N/A |
| 32 | Rodan fields | N/A | N/A | N/A | 2007 |
| 33 | Avon | N/A | N/A | N/A | 1886 |
| 34 | SHE'S GOT LEGGZ | N/A | N/A | N/A | 2015 |
| 35 | SIPOLOGY BY STEEPED TEA INC. | N/A | N/A | N/A | 2006 |
| 36 | TOCARA INC. | N/A | N/A | N/A | 2008 |
| 37 | Juice Plus | N/A | N/A | N/A | 1970 |
Discover the global perspective and learn how top MLM companies are performing worldwide.
List of top MLM companies in Canada by growth rate
| # | Company | Growth Rate | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Year Founded |
|---|---|---|---|---|---|
| 1 | Avena Original | 33% | 4 | 3 | 1991 |
| 2 | PM International | 6% | 3,220 | 3,030 | 1993 |
| 3 | Opulence Global | 5% | 68 | 65 | 2005 |
| 4 | Arbonne International | 0% | 700 | 700 | 1975 |
| 5 | ACN | 0% | 500 | 500 | 1993 |
| 6 | Shaklee | 0% | 500 | 500 | 1956 |
| 7 | Pampered Chef | 0% | 300 | 300 | 1980 |
| 8 | Noevir | 0% | 245 | 245 | 1964 |
| 9 | Sunrider International | 0% | 236 | 236 | 1982 |
| 10 | Immunotec Research | 0% | 220 | 220 | 1996 |
| 11 | Stampin' Up! | 0% | 133 | 133 | 1988 |
| 12 | Organo | 0% | 25 | 25 | 2008 |
| 13 | Steeped Tea | 0% | 23 | 23 | 2006 |
| 14 | Nowsite | 0% | 10 | 10 | N/A |
| 15 | Saladmaster | 0% | 10 | 10 | 1946 |
| 16 | Allysian Sciences | 0% | 8 | 8 | 2015 |
| 17 | Coral Club International | 0% | 4 | 4 | 1988 |
| 18 | Bioulife | 0% | 4 | 4 | 2014 |
| 19 | Metrin | 0% | 3 | 3 | N/A |
| 20 | Gelmoment | 0% | 2 | 2 | N/A |
| 21 | Mango + Moose | -4% | 2 | 2 | N/A |
| 22 | USANA | -7% | 855 | 921 | 1992 |
| 23 | Amway | -4% | 7,400 | 7,700 | 1959 |
| 24 | Mary Kay | -4% | 2,400 | 2,500 | 1963 |
| 25 | Cutco | -26% | 175 | 237 | 1949 |
| 26 | Scentsy | -18% | 472 | 579 | 2004 |
| 27 | Monat Global | -14% | 600 | 700 | 2014 |
| 28 | Nu Skin | -12% | 1,732 | 1,969 | 1984 |
| 29 | SeneGence | -11% | 800 | 900 | 1999 |
| 30 | Mannatech | -11% | 118 | 132 | 1993 |
| 31 | Plexus Worldwide | -10% | 341 | 377 | 2008 |
| 32 | Rodan fields | N/A | N/A | N/A | 2007 |
| 33 | Avon | N/A | N/A | N/A | 1886 |
| 34 | SHE'S GOT LEGGZ | N/A | N/A | N/A | 2015 |
| 35 | SIPOLOGY BY STEEPED TEA INC. | N/A | N/A | N/A | 2006 |
| 36 | TOCARA INC. | N/A | N/A | N/A | 2008 |
| 37 | Juice Plus | N/A | N/A | N/A | 1970 |
Top product segments of leading MLM companies in Canada
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Amway |
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| 2 | PM International |
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| 3 | Mary Kay |
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| 4 | Nu Skin |
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| 5 | USANA |
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| 6 | SeneGence |
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| 7 | Arbonne International |
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| 8 | Monat Global |
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| 9 | ACN |
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| 10 | Shaklee |
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| 11 | Scentsy |
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| 12 | Plexus Worldwide |
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| 13 | Pampered Chef |
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| 14 | Noevir |
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| 15 | Sunrider International |
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| 16 | Immunotec Research |
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| 17 | Cutco |
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| 18 | Stampin' Up! |
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| 19 | Mannatech |
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| 20 | Opulence Global |
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| 21 | Organo |
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| 22 | Steeped Tea |
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| 23 | Nowsite |
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| 24 | Saladmaster |
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| 25 | Allysian Sciences |
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| 26 | Coral Club International |
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| 27 | Avena Original |
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| 28 | Bioulife |
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| 29 | Metrin |
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| 30 | Gelmoment |
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| 31 | Mango + Moose |
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| 32 | Rodan fields |
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| 33 | Avon |
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| 34 | SHE'S GOT LEGGZ |
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| 35 | SIPOLOGY BY STEEPED TEA INC. |
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| 36 | TOCARA INC. |
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| 37 | Juice Plus |
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Company age and leadership: MLM leaders in Canada
| # | Company | Year Founded | Age in 2025 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Amway | 1959 | 66 | Michael Nelson | Jay Van Andel & Richard DeVos |
| 2 | PM International | 1993 | 32 | Rolf Sorg | Rolf Sorg |
| 3 | Mary Kay | 1963 | 62 | David Holl | Mary Kay Ash |
| 4 | Nu Skin | 1984 | 41 | Ryan Napierski | Blake Roney et al. |
| 5 | USANA | 1992 | 33 | Jim Brown | Myron Wentz |
| 6 | SeneGence | 1999 | 26 | Joni Rogers | Joni Rogers-Kante |
| 7 | Arbonne International | 1975 | 50 | Jen Orlando | Petter Mørck |
| 8 | Monat Global | 2014 | 11 | Rayner Urdaneta | Luis Urdaneta, Rayner Urdaneta |
| 9 | ACN | 1993 | 32 | Robert Stevanoski | Greg Provenzano, Tony Cupisz, Mike Cupisz |
| 10 | Shaklee | 1956 | 69 | Roger Barnett | Forrest C. Shaklee |
| 11 | Scentsy | 2004 | 21 | Orville Thompson | Kara Egan and Colette Gunnell |
| 12 | Plexus Worldwide | 2008 | 17 | Gene Tipps | Tarl Robinson |
| 13 | Pampered Chef | 1980 | 45 | Nevena Srebreva | Doris Christopher |
| 14 | Noevir | 1964 | 61 | Takashi Okura | Hiroshi Okura |
| 15 | Sunrider International | 1982 | 43 | Sunny Beutler | Tei-Fu and Oi-Lin Chen |
| 16 | Immunotec Research | 1996 | 29 | Mauricio Domenzain | Dieter Beer |
| 17 | Cutco | 1949 | 76 | James Stitt | James Stitt |
| 18 | Stampin' Up! | 1988 | 37 | Sara Douglass | Shelli Gardner & Sterling Gardner |
| 19 | Mannatech | 1993 | 32 | Landen Frederick | Samuel Caster |
| 20 | Opulence Global | 2005 | 20 | Ramin Mesgarlou | Ramin Mesgarlou |
| 21 | Organo | 2008 | 17 | Bernardo Chua | Bernardo Chua and Shane Morand |
| 22 | Steeped Tea | 2006 | 19 | Tonia Jahshan | Tonia Jahshan and Hatem Jahshan |
| 23 | Nowsite | N/A | N/A | Justin Belobaba | Justin Belobaba |
| 24 | Saladmaster | 1946 | 79 | Ayo Olaseinde | N/A |
| 25 | Allysian Sciences | 2015 | 10 | Rod Jao | Rod Jao |
| 26 | Coral Club International | 1988 | 37 | Erik Megrabyan | Erik Mehrabian |
| 27 | Avena Original | 1991 | 34 | Kameron Tarry | N/A |
| 28 | Bioulife | 2014 | 11 | Mike Di | N/A |
| 29 | Metrin | 1932 | 93 | Ninji Fukuhara | N/A |
| 30 | Gelmoment | N/A | N/A | Dov Grossnass | Lynda Gavelis |
| 31 | Mango + Moose | N/A | N/A | Tanya and Scott Donahue | Tanya Donahue |
| 32 | Rodan fields | 2007 | 18 | Dimitri Haloulos | Katie Rodan and Kathy Fields |
| 33 | Avon | 1886 | 139 | David H. McConnell | David H. McConnell |
| 34 | SHE'S GOT LEGGZ | 2015 | 10 | N/A | N/A |
| 35 | SIPOLOGY BY STEEPED TEA INC. | 2006 | 19 | N/A | N/A |
| 36 | TOCARA INC. | 2008 | 17 | N/A | N/A |
| 37 | Juice Plus | 1970 | 55 | Travis Garza | Jay Martin |
Direct selling industy in Canada-Facts and figures
The success of direct selling in Canada is attributed to the increasing interest of Canadians in supplemental income opportunities. The pursuit for additional income opportunities saw an 11% increase in 2022 compared to the previous year. The pandemic and the inflationary pressures added another 7% of Canadians to the interest group.
Canada experienced a positive growth (+.8%) for a three-year period from 2019-2022. However, the retail sales for the year 2022 saw a decline by 18.4%. The Canadian direct selling market recorded $2593 million in annual retail sales in 2023. Canada falls under the mid-penetration zone with a penetration rate of 0.110% as per the WFDSA 2023 report.
The Canadian direct selling industry has 1,143,000 sellers among which 84% are women.
Direct selling in Canada – key industry performance insights
| Metric | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Total retail sales (in million Canadian dollars) | 4,136.50 | 3,375.00 | 3,175.40 | 2,997.60 |
| YoY sales change | -0.20% | -18.40% | -5.90% | -5.60% |
| Global market share | 1.80% | 1.50% | 1.40% | 1.30% |
| 3-year CAGR | 5.70% | 0.80% | -8.50% | -10.20% |
| Total independent representatives | 1,338,000 | 1,108,000 | 1,143,000 | 1,125,273 |
| % women representatives | 86.20% | 87.10% | 84.00% | 86.00% |
| % men representatives | 13.80% | 12.90% | 16.00% | 14.00% |
| Key product sectors | Cosmetic & Personal Care (36.3%) Wellness (28.7%) |
Cosmetic & Personal Care (35.4%) Wellness (34.0%) |
Wellness (38.2%) Cosmetic & Personal Care (32.4%) |
Wellness (41.2%) Cosmetic & Personal Care (33.0%) |
Top Product Categories in Canadian Direct Selling
| Product Category | Share of Total MLM Sales (%) |
|---|---|
| Wellness | 38% |
| Cosmetic & Personal Care | 32% |
| Household Goods / Home Durables | 18% |
| Clothing & Accessories | 3% |
| Books, Toys, Stationary, Etc. | 3% |
| Utilities | 2% |
| Foodstuffs & Beverages | 2% |
| Home Care | 2% |
The Canadian direct selling market overflows with a multitude of products from across various sectors, with cosmetics and personal care products invading the market. In 2023, the cosmetics and personal care retail sales constituted 32% whereas wellness product retail sales accounted 33% of the total global sales. Household goods and durables took the third position with 18% sales. Other categories that contributed to the global sales were clothing and accessories, home care, books, toys, stationary, food stuffs and beverages, and utilities. These categories though minor, have contributed in their own capacities to the growth of the direct selling industry in Canada.
According to the World Federation of Direct Selling Associations (WFDSA), besides making contributions towards employment and the economy, these Canadian direct selling companies also offer indirect contributions. These direct sales companies in Canada purchase and seek support from other businesses for manufacturing and distribution creating additional income and employment opportunities for those industries. Direct selling companies in Canada impact the economy on four basic levels.
"The multi-level marketing companies in Canada make indirect and induced contributions to
- Sales revenue
- Employment opportunities
- Household income
- Tax revenue
And this while being immensely beneficial to the country’s economy contributes to raising the living standards of individual households.
The network marketing industry statistics and research from the Direct Sellers Association of Canada cite that women are involved more in direct selling than men. 84% of direct sellers in Canada are women with only 16% reserved by men.
Despite the shared facts, what reserves success for direct selling companies in Canada is undoubtedly their commitment to serving their customers with quality and integrity.
Discover how we build resilient businesses with advanced MLM functionalities
Recent news on Canada direct selling industry
The 2025 DSA Canada Connect showcased innovation and service initiatives
The Direct Sellers Association of Canada concluded its Connect 2025 annual conference in Kelowna, British Columbia with the participation of global leaders and entrepreneurs. The launch of the company's new educational program and updates on AI and compliance were another highlight of the event.
DSA Canada to host its Connect 2025 annual conference
The Direct Sellers Association of Canada will host the Connect 2025 from June 22-25 in Kelowna, British Columbia. The WorkLife Wellness & Leadership Expert Trisha Miltimore will take the lead at the event. Global entrepreneurs and leaders are expected to discuss the country’s $8.7 billion industry opportunity.
Canadian direct selling industry at risk due to the Tariff battles
The US has announced 25% tariff increase upon all imported Canadian goods and this has made the industry face greater challenges. These challenges impact logistics, customs management, pricing, consumer sentiment, and investment decisions.
DSA Canada’s policy recommendation to support 2025 federal election
As the Canadian community is all set to head for the polls this year, the Direct Sellers Association of Canada has released key policy recommendations to support and empower them. Consumer protection frameworks, tariff regulations, and women empowerment are some of the major elements in the policy.
Amway announced plans to expand its partnership with HEM Pharma
Amway announced a more advanced collaboration with HEM Pharma, a microbiome solutions company. The two organizations have been partners for ten years to improve microbiome health research and services in Amway’s markets.
An overview of the top MLM companies in Canada
Amway
Amway
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked #1 in the 2025 DSN Global 100.
- Recipient of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award.
- Amway Nutrilite and eSpring recognized as the Most Trusted Brands of 2022.
Mary Kay
Mary Kay
Country: USA
Website: www.marykay.com
Top Earners: 10
Products & Services: Cosmetics, personal care
Founder: Mary Kay Ash
CEO: Ryan Rogers
Year Founded: 1963
Headquarters: Dallas, Texas, United States
Achievements:
- Awarded the 2024 Bravo Global Good Award.
- Named one of America's Best Midsize Employers 2022 by Forbes.
- Recognized by Deloitte as one of the 2022 US Best Managed Companies for Mary Kay.
PM International
PM International
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded: 1993
Headquarters: Schengen , Luxembourg
Achievements:
- Ranked #6 in 2025 DSN Global 100.
- Received the International Bravo Growth Award 2024.
Nu Skin
Nu Skin
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Won the Direct Selling Association (DSA) Award in the Product Innovation category.
- Honored with the 2024 BIG Innovation Award for Nu Skin's ageLOC® WellSpa iO®.
USANA
USANA
Country: USA
Website: https://www.usana.com/
Top Earners: 26
Products & Services: Nutritional Supplements, Skincare, Protein Powders, Shakes & Bars
Founder: Myron Wentz, Ph.
CEO: Jim Brown
Year Founded: 1992
Headquarters: Salt Lake City, Utah, USA
Achievements:
- Ranked #15 on the DSN Global 100 list for 2025.
- Won five awards in the Best of State Awards.
- Won the Malaysia Management Excellence Awards 2024.
SeneGence
SeneGence
Country: USA
Website: https://web.senegence.com
Top Earners: 15
Products & Services: Cosmetics, Personal Care
Founder: Joni Rogers-Kante
CEO: Joni Rogers-Kante
Year Founded: 1999
Headquarters: Foothill Ranch, Lake Forest, California, United States
Achievements:
- Recipient of 2024 Beauty innovation award
- Finalist of 2024 Beautymatter next awards.
Arbonne International
Arbonne International
Country: USA
Website: www.arbonne.com
Top Earners: 60
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Health/Fitness/Wellness, Nutritional Supplements, Skincare 21 Technology Drive
Founder: Petter Mørck
CEO: Jennifer Orlando
Year Founded: 1980
Headquarters: Irvine, California, USA
Achievements:
- Recognized with a Gold Best in Biz Award in 2022 as Most Environmentally Responsible Company of the Year.
Monat Global
Monat Global
Country: USA
Website: https://monatglobal.com/
Top Earners: 7
Products & Services: Cosmetics, Skincare
Founder: Ray Urdaneta ,Luis Urdaneta
CEO: Ray Urdaneta
Year Founded: 2014
Headquarters: Doral, Florida, USA
Achievements:
- Wins Bronze Stevie® Award in the 18th annual Stevie Awards for Sales & Customer Service.
- Wins “Brand of the Year” at Think Global Awards 2020.
ACN
ACN
Country: USA
Website: https://acn.com/
Top Earners: 49
Products & Services: Business/Commercial, Home Technology, Internet Services, Security Systems/Devices, Telecommunications Services, Travel, Utilities
Founder: Greg Provenzano, Tony Cupisz, Mike Cupisz, Robert Stevanovski
CEO: Charles Barker
Year Founded: 1993
Headquarters: Concord, North Carolina, USA
Achievements:
- Receipient of the DSA Ethos Awards.
Shaklee
Shaklee
Country: USA
Website: www.shaklee.com
Top Earners: 2
Products & Services: Nutrition, Weight management, Beauty, Household
Founder: Forrest C. Shaklee
CEO: Roger Barnett
Year Founded: 1956
Headquarters: Miami, Florida,USA
Achievements:
- For More Than 60 Years, Shaklee has quietly led the way in environmental stewardship and support of social causes.
Quotes from the leaders of top MLM companies in Canada
When you look at what your organization does and stands for, look at it in two categories: timeless values, things that shouldn’t change, and everything else, which is available for change.
Mary Kay did not like making business decisions based on quarterly earnings reports and the whims of investors. She always said that P & L should stand for ‘people and love and not profit and loss.
Success in almost anything is accomplished in the same way generally. You figure out what you want to accomplish. You figure out the best steps to get there. You work harder than everyone else and rabidly persist in implementing your plan. You evaluate, adjust and rabidly persist some more.
Insights on MLM companies in Canada
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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