Direct sales of goods and services are progressing as ever in this modern era. The industry has found success in adapting to the global market changes, and emerging products and trends. Direct sales used to be popular mainly with the promotion of household and wellness products. If you look at the top MLM companies in the world, you will find that the industry has expanded to diverse markets across the globe. However, in 2023, the wellness industry made a contribution of 31.7% to the total sales in the global direct sales market.
As per studies, the direct sales market is expected to have a considerable rise in CAGR (Compound Annual Growth Rate) in terms of income, over the next five years. This can be attributed to the recent pandemic to an extent. Ecommerce and home MLM businesses have seen impressive growth during this period, with direct sales. In 2023, the direct sales channel generated $167.69 billion in retail sales, decreasing 2.3% from the previous year.
The number of persons selling products or services through the direct sales model decreased by 8 percent, to 6.7 million entrepreneurs selling on a part-time or full-time basis in the United States. The direct sales channel had 102.9 million preferred customers and discounted buyers in 2023. This clearly indicates that the industry and direct selling as a marketing concept has garnered much attention and trust from consumers over the years.
The new face of network marketing is highly diverse. Educational packages, online trade, digital currency platforms, travel and tourism have found their way into the direct sales business in recent times. This has led to the emergence of several new direct sales companies also known as ground floor direct sales companies. We have gathered the names of top new direct sales companies of 2017–present, and listed them chronologically.
List of new direct sales companies by revenue
Here is the list of top new direct sales companies for 2024 and their revenue.
| # | Company | Country | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | RIMAN | South Korea | 545 | 545 | 0% |
|
2018 |
| 2 | Greenway Global | Czechia | 326 | 307 | 6% |
|
2017 |
| 3 | New U Life | USA | 250 | 250 | 0% |
|
2017 |
| 4 | Jifu | USA | 130 | 120 | 8% |
|
2018 |
| 5 | The Super Patch Company | USA | 100 | 55 | 82% |
|
2022 |
| 6 | QuiAri | USA | 90 | 81 | 11% |
|
2019 |
| 7 | Bravenly Global | USA | 50 | 19 | 163% |
|
2020 |
| 8 | Neumi | USA | 36 | 25 | 44% |
|
2021 |
| 9 | ByDzyne | USA | 35 | 35 | 0% |
|
2019 |
| 10 | Red Aspen | USA | 30 | 30 | 0% |
|
2017 |
| 11 | Bellame | USA | 30 | 30 | 0% |
|
2018 |
| 12 | NVU | USA | 30 | 30 | 0% |
|
2022 |
| 13 | Velovita | USA | 28 | 28 | 0% |
|
2020 |
| 14 | Root Wellness | USA | 25 | 25 | 0% |
|
2020 |
| 15 | Activz Global | USA | 25 | 25 | 0% |
|
2017 |
| 16 | Activz Global | USA | 16 | 18 | -11% |
|
2022 |
| 17 | Beyond Slim | USA | 15 | 15 | 0% |
|
2020 |
| 18 | Futures Luume | Ireland | 15 | 15 | 0% |
|
2023 |
| 19 | Bon Cook | USA | 16 | 16 | 0% |
|
2017 |
| 20 | Somnvie | USA | 15 | 15 | 0% |
|
2020 |
| 21 | Kuailian | Estonia | 14 | 14 | 0% |
|
2018 |
| 22 | Lemongrass Spa | USA | 12 | 12 | 0% |
|
2022 |
| 23 | iBuumerang | USA | 10 | 30 | -67% |
|
2019 |
| 24 | MKX Network | Netherlands | 10 | 10 | 0% |
|
2023 |
| 25 | Corvive | USA | 8 | 8 | 0% |
|
2018 |
| 26 | Bella Grace | USA | 8 | 8 | 0% |
|
2021 |
| 27 | Ascira | USA | 7 | 7 | 0% |
|
2019 |
| 28 | Chalk Couture | USA | 5 | 5 | 0% |
|
2017 |
| 29 | ATA | Iran | 4 | 4 | 0% |
|
2019 |
| 30 | Globallee | 0% | 6 | 6 | USA |
|
2019 |
| 31 | AMAKHA PARIS | Brazil | 5 | 5 | 0% |
|
2017 |
| 32 | MpgXtreme | USA | 5 | 5 | 0% |
|
2022 |
| 33 | Make Wellness | USA | 3 | 0 | 300% |
|
2024 |
| 34 | Pelle Naturale | USA | 3 | 3 | 0% |
|
2021 |
| 35 | Kalaia | USA | 3 | 3 | 0% |
|
2017 |
| 36 | Nudrate | USA | 2 | 2 | 0% |
|
2023 |
| 37 | BLEN | Mexico | 2 | 2 | 0% |
|
2022 |
| 38 | LoveBiome | USA | 2 | 2 | 0% |
|
2022 |
| 39 | Scout and Cellar | USA | 2 | 2 | 0% |
|
2017 |
| 40 | Maxener Wellness | India | 2 | 1 | 100% |
|
2017 |
| 41 | N8 Essentials | USA | 2 | 2 | 0% |
|
2017 |
| 42 | HempMate | Switzerland | 2 | 2 | 0% |
|
2017 |
| 43 | HealthyHome | USA | 1 | 1 | 0% |
|
2022 |
| 44 | Crowd1 | UAE | N/A | N/A | N/A |
|
2019 |
| 45 | Color Street | USA | N/A | N/A | N/A |
|
2017 |
| 46 | GS Partners | Comoros | N/A | N/A | N/A |
|
2020 |
| 47 | BE | UAE | N/A | N/A | N/A |
|
2018 |
| 48 | iX Global | USA | N/A | N/A | N/A |
|
2020 |
| 49 | VIIVA | USA | N/A | N/A | N/A |
|
2019 |
| 50 | Global Platform Solution - GPS | USA | N/A | N/A | N/A |
|
2019 |
| 51 | Fissata Wine | USA | N/A | N/A | N/A |
|
2024 |
| 52 | VYVO | USA | N/A | 70 | N/A |
|
2019 |
List of new direct sales companies by growth rate
The list has been categorized based on the growth rates showcased. Discover how MLM businesses are expanding at a faster pace.
| # | Company | Growth Rate | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Country | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | Make Wellness | 300% | 3 | 0 | USA |
|
2024 |
| 2 | Bravenly Global | 163% | 50 | 19 | USA |
|
2020 |
| 3 | Maxener Wellness | 100% | 2 | 1 | India |
|
2017 |
| 4 | The Super Patch Company | 82% | 100 | 55 | USA |
|
2022 |
| 5 | Neumi | 44% | 36 | 25 | USA |
|
2021 |
| 6 | QuiAri | 11% | 90 | 81 | USA |
|
2019 |
| 7 | Jifu | 8% | 130 | 120 | USA |
|
2018 |
| 8 | Greenway Global | 6% | 326 | 307 | Czechia |
|
2017 |
| 9 | RIMAN | 0% | 545 | 545 | South Korea |
|
2018 |
| 10 | New U Life | 0% | 250 | 250 | USA |
|
2017 |
| 11 | ByDzyne | 0% | 35 | 35 | USA |
|
2019 |
| 12 | Red Aspen | 0% | 30 | 30 | USA |
|
2017 |
| 13 | Bellame | 0% | 30 | 30 | USA |
|
2018 |
| 14 | NVU | 0% | 30 | 30 | USA |
|
2022 |
| 15 | Velovita | 0% | 28 | 28 | UAE |
|
2020 |
| 16 | Root Wellness | 0% | 25 | 25 | USA |
|
2020 |
| 17 | Activz Global | 0% | 25 | 25 | USA |
|
2017 |
| 18 | Beyond Slim | 0% | 15 | 15 | USA |
|
2020 |
| 19 | Futures Luume | 0% | 15 | 15 | Ireland |
|
2023 |
| 20 | Bon Cook | 0% | 16 | 16 | USA |
|
2017 |
| 21 | Somnvie | 0% | 15 | 15 | USA |
|
2020 |
| 22 | Kuailian | 0% | 14 | 14 | Estonia |
|
2018 |
| 23 | Lemongrass Spa | 0% | 12 | 12 | USA |
|
2022 |
| 24 | MKX Network | 0% | 10 | 10 | Netherlands |
|
2023 |
| 25 | Corvive | 0% | 8 | 8 | USA |
|
2018 |
| 26 | Bella Grace | 0% | 8 | 8 | USA |
|
2021 |
| 27 | Ascira | 0% | 7 | 7 | USA |
|
2019 |
| 28 | Chalk Couture | 0% | 5 | 5 | USA |
|
2017 |
| 29 | ATA | 0% | 4 | 4 | Iran |
|
2019 |
| 30 | Globallee | 0% | 6 | 6 | USA |
|
2019 |
| 31 | AMAKHA PARIS | 0% | 5 | 5 | Brazil |
|
2017 |
| 32 | MpgXtreme | 0% | 5 | 5 | USA |
|
2022 |
| 33 | Pelle Naturale | 0% | 3 | 3 | USA |
|
2021 |
| 34 | Kalaia | 0% | 3 | 3 | USA |
|
2017 |
| 35 | Nudrate | 0% | 2 | 2 | USA |
|
2023 |
| 36 | BLEN | 0% | 2 | 2 | Mexico |
|
2022 |
| 37 | LoveBiome | 0% | 2 | 2 | USA |
|
2022 |
| 38 | Scout and Cellar | 0% | 2 | 2 | USA |
|
2017 |
| 39 | N8 Essentials | 0% | 2 | 2 | USA |
|
2017 |
| 40 | HempMate | 0% | 2 | 2 | Switzerland |
|
2017 |
| 41 | HealthyHome | 0% | 1 | 1 | USA |
|
2022 |
| 42 | GOVVI | -11% | 16 | 18 | USA |
|
2022 |
| 43 | iBuumerang | -67% | 10 | 30 | USA |
|
2019 |
| 44 | Crowd1 | N/A | N/A | N/A | UAE |
|
2019 |
| 45 | Color Street | N/A | N/A | N/A | USA |
|
2017 |
| 46 | GS Partners | N/A | N/A | N/A | Comoros |
|
2020 |
| 47 | BE | N/A | N/A | N/A | UAE |
|
2018 |
| 48 | iX Global | N/A | N/A | N/A | USA |
|
2020 |
| 49 | VIIVA | N/A | N/A | N/A | USA |
|
2019 |
| 50 | Global Platform Solution - GPS | N/A | N/A | N/A | USA |
|
2019 |
| 51 | Fissata Wine | N/A | N/A | N/A | USA |
|
2024 |
| 52 | VYVO | N/A | N/A | 70 | USA |
|
2019 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in June 2025
*The above list is subject to market changes and modifications.
Stay ahead of the curve with insights from top MLM companies.
An overview of new direct sales companies
Companies by Country
| Country | No. of Companies |
|---|---|
| USA | 39 |
| South Korea | 1 |
| Czechia | 1 |
| Ireland | 1 |
| Estonia | 1 |
| Netherlands | 1 |
| Iran | 1 |
| Brazil | 1 |
| Mexico | 1 |
| India | 1 |
| Switzerland | 1 |
| UAE | 2 |
| Comoros | 1 |
RIMAN
RIMAN
Country: South Korea
Website: www.riman.com/
Top Earners: 8
Products & Services: Skincare, Personal care, Nutrition
Founder: Joong Hyun Ahn
CEO: KyungJung Kim
Year Founded: 2018
Headquarters: Daegu, South Korea
Achievements: N/A
New U Life
New U Life
Country: USA
Website: https://newulife.com/us/en/
Top Earners: 4
Products & Services: Skincare
Founder: Alexy Goldstein
CEO: Alexy Goldstein
Year Founded: 2017
Headquarters: Lehi, Utah, United States
Achievements: N/A
Bydzyne
Bydzyne
Country: USA
Website: www.bydzyne.com
Top Earners: 2
Products & Services: Travel, beauty, lifestyle, wellness
Founder: Nat & Chanida Puranaputra, Chad Chong, Sophia Wong
CEO: Chanida Puranaputra
Year Founded: 2019
Headquarters: Evanston, Wyoming, USA
Achievements:
- Won 2025 Gold Hermes Creative Award.
- Won 2025 Platinum Noble Business Award.
- Titan Business Platinum Honor for "Company of the Year" in 2023.
JIFU
JIFU
Country: USA
Website: www.jifu.com
Top Earners: 19
Products & Services: Travel
Founder: Bradley Boyle and Jeffery Boyle
CEO: Kyle Copeland
Year Founded: 2018
Headquarters: Idaho, USA
Achievements: N/A
Greenway Global
Greenway Global
Country: Czechia
Website: greenwayglobal.com
Top Earners: N/A
Products & Services: Car Dealerships
Founder: Maria And Piero Sbrizzi
CEO: Leonid Morgunov
Year Founded: 2017
Headquarters: Brno, Czech Republic
Achievements: N/A
The Super Patch Company
The Super Patch Company
Country: USA
Website: https://www.superpatch.com/
Top Earners: N/A
Products & Services: Health
Founder: Jay Dhaliwal
CEO: Jay Dhaliwal
Year Founded: 2023
Headquarters: Mississauga, Ontario, Canada
Achievements: N/A
QuiAri
QuiAri
Country: USA
Website: quiari.com
Top Earners: N/A
Products & Services: Health and wellness products featuring MaquiX®, a proprietary extract of the Maqui berry.
Founder: Bob Reina
CEO: Bob Reina
Year Founded: 2019
Headquarters: Florida, USA
Achievements: N/A
Bravenly Global
Bravenly Global
Country: USA
Website: bravenlyglobal.com
Top Earners: N/A
Products & Services: Health and wellness products, including Bravenly Gold, a turmeric-based drink, and the 30-day Breakthrough Program.
Founder: Aspen Emry
CEO: Aspen Emry
Year Founded: 2020
Headquarters: Headquarters: Florida, USA
Achievements: N/A
Neumi
Neumi
Country: USA
Website: neumi.com
Top Earners: N/A
Products & Services: Health and wellness products, including dietary supplements and personal care items.
Founder: N/A
CEO: N/A
Year Founded: 2021
Headquarters: N/A
Achievements: N/A
Red Aspen
Red Aspen
Country: USA
Website: redaspenlove.com
Top Earners: N/A
Products & Services: Beauty and personal care products, including cosmetics and accessories.
Founder: N/A
CEO: N/A
Year Founded: 2017
Headquarters: N/A
Achievements: N/A
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Insights on new direct sales companies
Companies Grouped by Product/Service Category
| Products & Services | No. of Companies | Company |
|---|---|---|
| Health & Wellness | 13 | New U Life, The Super Patch Company, NVU, Velovita, Root Wellness, ATA, Beyond Slim, Corvive, Make Wellness, LoveBiome, Maxener Wellness |
| Nutrition & Supplements | 11 | QuiAri, Bravenly Global, VIIVA, Nudrate |
| Beauty / Skin / Personal Care | 8 | RIMAN, Neumi, ByDzyne, Red Aspen, Bellame, Root Wellness, Activz Global, Bella Grace, AMAKHA PARIS, Pelle Naturale, Kalaia, Lemongrass Spa, Color Street |
| Wellness (Broader) | 4 | Somnvie, HealthyHome, Root Wellness, AMAKHA PARIS, Make Wellness |
| Travel / Tourism | 5 | Jifu, iBuumerang, BE |
| Wine | 3 | Scout and Cellar, Fissata Wine |
| Digital / Education / Self-Development | 3 | Futures Luume, Kuailian, MKX Network, Ascira, iX Global, BLEN, Crowd1, BE |
| Business Services | 2 | Globallee, Global Platform Solution - GPS |
| Cosmetics | 2 | Color Street, Activz Global, AMAKHA PARIS |
| Ecommerce / Retail | 2 | GOVVI |
| Essential Oils / CBD | 2 | N8 Essentials, HempMate |
| Fuel / Energy | 1 | MpgXtreme |
| Arts & Crafts | 1 | Chalk Couture |
| Bakeware / Kitchen | 1 | Bon Cook |
| Blockchain / Crypto | 1 | GS Partners, Kuailian |
| Wearables / Accessories | 1 | VYVO |
| Car Dealership | 1 | Greenway Global |
Explore Growth Strategies for New Direct Sales Companies
Arts and crafts, and digital currency mining are also among the surprising new additions. However, personal care and wellness MLM companies still dominate the list of new network marketing companies, making them far more important among consumers. It is worth noting that almost every company on the list had seen a growth in their revenues, with some of them maintaining a steady state of revenue. Be it distributors or consumers, the emergence of new markets and technological innovations has made it exciting and easier for them to involve in the network marketing business.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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