Direct sales of goods and services are progressing as ever in this modern era. The industry has found success in adapting to the global market changes, and emerging products and trends. Direct sales used to be popular mainly with the promotion of household and wellness products. If you look at the top MLM companies in the world, you will find that the industry has expanded to diverse markets across the globe. However, in 2022, the wellness industry made a contribution of 30.3% to the total sales in the global direct sales market.

As per studies, the direct sales market is expected to have a considerable rise in CAGR (Compound Annual Growth Rate) in terms of income, over the next five years. This can be attributed to the recent pandemic to an extent. Ecommerce and home-based businesses have seen impressive growth during this period, with direct sales. In 2022, the direct sales channel generated $172.89 billion in retail sales, decreasing 1.5% from the previous year.

The number of persons selling products or services through the direct sales model decreased by 8 percent, to 6.7 million entrepreneurs selling on a part-time or full-time basis in the United States. The direct sales channel had 114.87 million preferred customers and discounted buyers in 2022. This clearly indicates that the industry has garnered much attention and trust from consumers over the years.

The new face of network marketing is highly diverse. Educational packages, online trade, digital currency platforms, travel and tourism have found their way into the direct sales business in recent times. This has led to the emergence of several new direct sales companies also known as ground floor direct sales companies. We have gathered the names of 30 new direct sales companies of 2017–present, and listed them chronologically.

List of new direct sales companies by revenue

Here is the list of top new direct sales companies for 2023 and their revenue.

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Arts and crafts, and digital currency mining are also among the surprising new additions. However, personal care and wellness companies still dominate the list, making them far more important among consumers. It is worth noting that almost every company on the list had seen a growth in their revenues, with some of them maintaining a steady state of revenue. Be it distributors or consumers, the emergence of new markets and technological innovations has made it exciting and easier for them to involve in the network marketing business.