Direct sales of goods and services are progressing as ever in this modern era. The industry has found success in adapting to the global market changes, and emerging products and trends. Direct sales used to be popular mainly with the promotion of household and wellness products. If you look at the top MLM companies in the world, you will find that the industry has expanded to diverse markets across the globe. However, in 2024, the wellness industry made a contribution of 29% to the total sales in the global direct sales market. Personal care and cosmetics products remained the top category in global direct selling sales, with household goods and services taking the next largest share. In 2024, around 104.3 million independent representatives were involved in direct selling worldwide, highlighting the industry’s vast reach and widespread appeal (Source: WFDSA 2023 Sales & Seller Report).
As per studies, the direct sales market is expected to have a considerable rise in CAGR (Compound Annual Growth Rate) in terms of income, over the next five years. This can be attributed to the recent pandemic to an extent. Ecommerce and home MLM businesses have seen impressive growth during this period, with direct sales. In 2024, the direct sales channel generated $163.9 billion in retail sales, decreasing 0.05% from the previous year.
A study conducted by WFDSA revealed that the Asia Pacific region accounted for the largest share of global direct selling retail sales in 2024, representing 40% of the total, followed by the Americas at 37%, Europe at 22%, and Africa & Middle East at 1%. The list of top 10 global markets is comprised of the United States (21%), Germany (12%), China (9%), Korea (9%), Malaysia (6%), Japan (6%), Brazil (5%), Mexico (4%), France (3%), and Taiwan (3%) (Source: WFDSA 2024 Stats Report).
Although the global direct selling market dipped by 0.05% in 2024, the three-year CAGR (2020–2023) showed mixed trends: the Americas at -2.8%, Asia/Pacific at -0.3%, and Europe at +0.2% (Source: WFDSA 2024 Stats Report).
The number of persons selling products or services through the direct sales model decreased by 12 percent, to 5.4 million entrepreneurs selling on a part-time or full-time basis in the United States. The direct sales channel had 104.3 million preferred customers and discounted buyers in 2024. This clearly indicates that the industry and direct selling as a marketing concept has garnered much attention and trust from consumers over the years.
In 2024, the US direct selling market generated $34.7 billion in retail sales with 12.2 million independent representatives, while India experienced notable growth, reaching $3.44 billion in sales and 8.62 million representatives, marking an 11.8% increase from the previous year. The Korean market also dipped slightly to $15.06 billion with 8.09 million distributors. This is followed by Japan ($9.58 billion, 2.23 million representatives) and Brazil ($7.864 billion, 2.75 million representatives) (Source: WFDSA 2024 Report).
The new face of network marketing is highly diverse. Educational packages, online trade, digital currency platforms, travel and tourism have found their way into the direct sales business in recent times. This has led to the emergence of several new direct sales companies also known as ground floor direct sales companies. We have gathered the names of top new direct sales companies of 2017–present, and listed them chronologically.
List of new direct sales companies by revenue
Here is the list of top new direct sales companies for 2026 and their revenue.
| # | Company | Country | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | RIMAN | South Korea | 545 | 545 | 0% |
|
2018 |
| 2 | Greenway Global | Czechia | 326 | 307 | 6% |
|
2017 |
| 3 | New U Life | USA | 250 | 250 | 0% |
|
2017 |
| 4 | Jifu | USA | 130 | 120 | 8% |
|
2018 |
| 5 | The Super Patch Company | USA | 100 | 55 | 82% |
|
2022 |
| 6 | QuiAri | USA | 90 | 81 | 11% |
|
2019 |
| 7 | Bravenly Global | USA | 50 | 19 | 163% |
|
2020 |
| 8 | Neumi | USA | 36 | 25 | 44% |
|
2021 |
| 9 | ByDzyne | USA | 35 | 35 | 0% |
|
2019 |
| 10 | Red Aspen | USA | 30 | 30 | 0% |
|
2017 |
| 11 | Bellame | USA | 30 | 30 | 0% |
|
2018 |
| 12 | NVU | USA | 30 | 30 | 0% |
|
2022 |
| 13 | Velovita | USA | 28 | 28 | 0% |
|
2020 |
| 14 | Root Wellness | USA | 25 | 25 | 0% |
|
2020 |
| 15 | Activz Global | USA | 25 | 25 | 0% |
|
2017 |
| 16 | Activz Global | USA | 16 | 18 | -11% |
|
2022 |
| 17 | Beyond Slim | USA | 15 | 15 | 0% |
|
2020 |
| 18 | Futures Luume | Ireland | 15 | 15 | 0% |
|
2023 |
| 19 | Bon Cook | USA | 16 | 16 | 0% |
|
2017 |
| 20 | Somnvie | USA | 15 | 15 | 0% |
|
2020 |
| 21 | Kuailian | Estonia | 14 | 14 | 0% |
|
2018 |
| 22 | Lemongrass Spa | USA | 12 | 12 | 0% |
|
2022 |
| 23 | iBuumerang | USA | 10 | 30 | -67% |
|
2019 |
| 24 | MKX Network | Netherlands | 10 | 10 | 0% |
|
2023 |
| 25 | Corvive | USA | 8 | 8 | 0% |
|
2018 |
| 26 | Bella Grace | USA | 8 | 8 | 0% |
|
2021 |
| 27 | Ascira | USA | 7 | 7 | 0% |
|
2019 |
| 28 | Chalk Couture | USA | 5 | 5 | 0% |
|
2017 |
| 29 | ATA | Iran | 4 | 4 | 0% |
|
2019 |
| 30 | Globallee | USA | 6 | 6 | 0% |
|
2019 |
| 31 | AMAKHA PARIS | Brazil | 5 | 5 | 0% |
|
2017 |
| 32 | MpgXtreme | USA | 5 | 5 | 0% |
|
2022 |
| 33 | Make Wellness | USA | 3 | 0 | 300% |
|
2024 |
| 34 | Pelle Naturale | USA | 3 | 3 | 0% |
|
2021 |
| 35 | Kalaia | USA | 3 | 3 | 0% |
|
2017 |
| 36 | Nudrate | USA | 2 | 2 | 0% |
|
2023 |
| 37 | BLEN | Mexico | 2 | 2 | 0% |
|
2022 |
| 38 | LoveBiome | USA | 2 | 2 | 0% |
|
2022 |
| 39 | Scout and Cellar | USA | 2 | 2 | 0% |
|
2017 |
| 40 | Maxener Wellness | India | 2 | 1 | 100% |
|
2017 |
| 41 | N8 Essentials | USA | 2 | 2 | 0% |
|
2017 |
| 42 | HempMate | Switzerland | 2 | 2 | 0% |
|
2017 |
| 43 | HealthyHome | USA | 1 | 1 | 0% |
|
2022 |
| 44 | Crowd1 | UAE | NA | NA | NA |
|
2019 |
| 45 | Color Street | USA | NA | NA | NA |
|
2017 |
| 46 | GS Partners | Comoros | NA | NA | NA |
|
2020 |
| 47 | BE | UAE | NA | NA | NA |
|
2018 |
| 48 | iX Global | USA | NA | NA | NA |
|
2020 |
| 49 | VIIVA | USA | NA | NA | NA |
|
2019 |
| 50 | Global Platform Solution - GPS | USA | NA | NA | NA |
|
2019 |
| 51 | Fissata Wine | USA | NA | NA | NA |
|
2024 |
| 52 | VYVO | USA | NA | 70 | NA |
|
2019 |
List of new direct sales companies by growth rate
The list has been categorized based on the growth rates showcased. Discover how MLM businesses are expanding at a faster pace.
| # | Company | Growth Rate | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Country | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | Make Wellness | 300% | 3 | 0 | USA |
|
2024 |
| 2 | Bravenly Global | 163% | 50 | 19 | USA |
|
2020 |
| 3 | Maxener Wellness | 100% | 2 | 1 | India |
|
2017 |
| 4 | The Super Patch Company | 82% | 100 | 55 | USA |
|
2022 |
| 5 | Neumi | 44% | 36 | 25 | USA |
|
2021 |
| 6 | QuiAri | 11% | 90 | 81 | USA |
|
2019 |
| 7 | Jifu | 8% | 130 | 120 | USA |
|
2018 |
| 8 | Greenway Global | 6% | 326 | 307 | Czechia |
|
2017 |
| 9 | RIMAN | 0% | 545 | 545 | South Korea |
|
2018 |
| 10 | New U Life | 0% | 250 | 250 | USA |
|
2017 |
| 11 | ByDzyne | 0% | 35 | 35 | USA |
|
2019 |
| 12 | Red Aspen | 0% | 30 | 30 | USA |
|
2017 |
| 13 | Bellame | 0% | 30 | 30 | USA |
|
2018 |
| 14 | NVU | 0% | 30 | 30 | USA |
|
2022 |
| 15 | Velovita | 0% | 28 | 28 | UAE |
|
2020 |
| 16 | Root Wellness | 0% | 25 | 25 | USA |
|
2020 |
| 17 | Activz Global | 0% | 25 | 25 | USA |
|
2017 |
| 18 | Beyond Slim | 0% | 15 | 15 | USA |
|
2020 |
| 19 | Futures Luume | 0% | 15 | 15 | Ireland |
|
2023 |
| 20 | Bon Cook | 0% | 16 | 16 | USA |
|
2017 |
| 21 | Somnvie | 0% | 15 | 15 | USA |
|
2020 |
| 22 | Kuailian | 0% | 14 | 14 | Estonia |
|
2018 |
| 23 | Lemongrass Spa | 0% | 12 | 12 | USA |
|
2022 |
| 24 | MKX Network | 0% | 10 | 10 | Netherlands |
|
2023 |
| 25 | Corvive | 0% | 8 | 8 | USA |
|
2018 |
| 26 | Bella Grace | 0% | 8 | 8 | USA |
|
2021 |
| 27 | Ascira | 0% | 7 | 7 | USA |
|
2019 |
| 28 | Chalk Couture | 0% | 5 | 5 | USA |
|
2017 |
| 29 | ATA | 0% | 4 | 4 | Iran |
|
2019 |
| 30 | Globallee | 0% | 6 | 6 | USA |
|
2019 |
| 31 | AMAKHA PARIS | 0% | 5 | 5 | Brazil |
|
2017 |
| 32 | MpgXtreme | 0% | 5 | 5 | USA |
|
2022 |
| 33 | Pelle Naturale | 0% | 3 | 3 | USA |
|
2021 |
| 34 | Kalaia | 0% | 3 | 3 | USA |
|
2017 |
| 35 | Nudrate | 0% | 2 | 2 | USA |
|
2023 |
| 36 | BLEN | 0% | 2 | 2 | Mexico |
|
2022 |
| 37 | LoveBiome | 0% | 2 | 2 | USA |
|
2022 |
| 38 | Scout and Cellar | 0% | 2 | 2 | USA |
|
2017 |
| 39 | N8 Essentials | 0% | 2 | 2 | USA |
|
2017 |
| 40 | HempMate | 0% | 2 | 2 | Switzerland |
|
2017 |
| 41 | HealthyHome | 0% | 1 | 1 | USA |
|
2022 |
| 42 | GOVVI | -11% | 16 | 18 | USA |
|
2022 |
| 43 | iBuumerang | -67% | 10 | 30 | USA |
|
2019 |
| 44 | Crowd1 | N/A | N/A | N/A | UAE |
|
2019 |
| 45 | Color Street | N/A | N/A | N/A | USA |
|
2017 |
| 46 | GS Partners | N/A | N/A | N/A | Comoros |
|
2020 |
| 47 | BE | N/A | N/A | N/A | UAE |
|
2018 |
| 48 | iX Global | N/A | N/A | N/A | USA |
|
2020 |
| 49 | VIIVA | N/A | N/A | N/A | USA |
|
2019 |
| 50 | Global Platform Solution - GPS | N/A | N/A | N/A | USA |
|
2019 |
| 51 | Fissata Wine | N/A | N/A | N/A | USA |
|
2024 |
| 52 | VYVO | N/A | N/A | 70 | USA |
|
2019 |
©
Epixel MLM Software
Data updated in May 2025
Source - businessforhome.org
*The above list is subject to market changes and modifications.
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Quotes from the leaders of top MLM Companies
At The Super Patch Company, we don’t just sell products. We offer partnerships in a movement. We offer the opportunity to earn, to lead, to build, and to leave a legacy—one that’s not dependent on trading time for money, but on building residual income and creating real assets.
Beyond scientific validation, this recognition by the USDA affirms RIMAN’s commitment to bringing trusted heritage ingredients to the global beauty industry.
To do our part in alleviating the negative impact companies have had on the planet for years, we pledge to support our environment by any means necessary and to invest in our future and in the quality of life for future generations, even with the expected increase in costs and technical challenges. To us, sustainability is not simply a goal; it’s a part of who we are and who we aim to be as a personal care and wellness company, for the people, and for their planet.
Recent news on top MLM companies
Jeju Island set to be a home for RIMAN Village
RIMAN has opened RIMAN village, a five-star resort on Jeju Island. The resort consists of nine three-bedroom villas, a pool, cafe, auditorium and spa to provide already existing and new distributors with grand exposures.
New U Life expands to Thailand markets
New U Life extended its market to Thailand, after offices in the US, Hong Kong and Taiwan. The company showed gratitude to the local leadership and global community in Thailand for supporting this venture.
Surya Sinha joined ByDzyne initiating a global movement
With decades of experience in the direct selling industry, Surya Sinha has joined ByDzyne, marking a new phase for the company’s growth in India. His appointment is expected to strengthen ByDzyne’s presence in the region through strategic leadership and expansion initiatives.
Greenway Global celebrated its 8th anniversary
Greenway Global introduced various new products during the two-day celebration of its 8th anniversary. It welcomed 8,000 distributors from about 37 countries for the event.
An overview of new direct sales companies
Companies by Country
| Country | No. of Companies |
|---|---|
| USA | 39 |
| South Korea | 1 |
| Czechia | 1 |
| Ireland | 1 |
| Estonia | 1 |
| Netherlands | 1 |
| Iran | 1 |
| Brazil | 1 |
| Mexico | 1 |
| India | 1 |
| Switzerland | 1 |
| UAE | 2 |
| Comoros | 1 |
RIMAN
RIMAN
Country: South Korea
Website: www.riman.com/
Top Earners: 8
Products & Services: Skincare, Personal care, Nutrition
Founder: Joong Hyun Ahn
CEO: KyungJung Kim
Year Founded: 2018
Headquarters: Daegu, South Korea
Achievements: N/A
New U Life
New U Life
Country: USA
Website: https://newulife.com/us/en/
Top Earners: 4
Products & Services: Skincare
Founder: Alexy Goldstein
CEO: Alexy Goldstein
Year Founded: 2017
Headquarters: Lehi, Utah, United States
Achievements: N/A
Bydzyne
Bydzyne
Country: USA
Website: www.bydzyne.com
Top Earners: 2
Products & Services: Travel, beauty, lifestyle, wellness
Founder: Nat & Chanida Puranaputra, Chad Chong, Sophia Wong
CEO: Chanida Puranaputra
Year Founded: 2019
Headquarters: Evanston, Wyoming, USA
Achievements:
- Won 2025 Gold Hermes Creative Award.
- Won 2025 Platinum Noble Business Award.
- Titan Business Platinum Honor for "Company of the Year" in 2023.
JIFU
JIFU
Country: USA
Website: www.jifu.com
Top Earners: 19
Products & Services: Travel
Founder: Bradley Boyle and Jeffery Boyle
CEO: Kyle Copeland
Year Founded: 2018
Headquarters: Idaho, USA
Achievements: N/A
Greenway Global
Greenway Global
Country: Czechia
Website: greenwayglobal.com
Top Earners: N/A
Products & Services: Car Dealerships
Founder: Maria And Piero Sbrizzi
CEO: Leonid Morgunov
Year Founded: 2017
Headquarters: Brno, Czech Republic
Achievements: N/A
The Super Patch Company
The Super Patch Company
Country: USA
Website: https://www.superpatch.com/
Top Earners: N/A
Products & Services: Health
Founder: Jay Dhaliwal
CEO: Jay Dhaliwal
Year Founded: 2023
Headquarters: Mississauga, Ontario, Canada
Achievements: N/A
QuiAri
QuiAri
Country: USA
Website: quiari.com
Top Earners: N/A
Products & Services: Health and wellness products featuring MaquiX®, a proprietary extract of the Maqui berry.
Founder: Bob Reina
CEO: Bob Reina
Year Founded: 2019
Headquarters: Florida, USA
Achievements: N/A
Bravenly Global
Bravenly Global
Country: USA
Website: bravenlyglobal.com
Top Earners: N/A
Products & Services: Health and wellness products, including Bravenly Gold, a turmeric-based drink, and the 30-day Breakthrough Program.
Founder: Aspen Emry
CEO: Aspen Emry
Year Founded: 2020
Headquarters: Headquarters: Florida, USA
Achievements: N/A
Neumi
Neumi
Country: USA
Website: neumi.com
Top Earners: N/A
Products & Services: Health and wellness products, including dietary supplements and personal care items.
Founder: N/A
CEO: N/A
Year Founded: 2021
Headquarters: N/A
Achievements: N/A
Red Aspen
Red Aspen
Country: USA
Website: redaspenlove.com
Top Earners: N/A
Products & Services: Beauty and personal care products, including cosmetics and accessories.
Founder: N/A
CEO: N/A
Year Founded: 2017
Headquarters: N/A
Achievements: N/A
Discover how we build resilient businesses with advanced MLM functionalities
Insights on new direct sales companies
Companies Grouped by Product/Service Category
| Products & Services | No. of Companies | Company |
|---|---|---|
| Health & Wellness | 13 | New U Life, The Super Patch Company, NVU, Velovita, Root Wellness, ATA, Beyond Slim, Corvive, Make Wellness, LoveBiome, Maxener Wellness |
| Nutrition & Supplements | 11 | QuiAri, Bravenly Global, VIIVA, Nudrate |
| Beauty / Skin / Personal Care | 8 | RIMAN, Neumi, ByDzyne, Red Aspen, Bellame, Root Wellness, Activz Global, Bella Grace, AMAKHA PARIS, Pelle Naturale, Kalaia, Lemongrass Spa, Color Street |
| Wellness (Broader) | 4 | Somnvie, HealthyHome, Root Wellness, AMAKHA PARIS, Make Wellness |
| Travel / Tourism | 5 | Jifu, iBuumerang, BE |
| Wine | 3 | Scout and Cellar, Fissata Wine |
| Digital / Education / Self-Development | 3 | Futures Luume, Kuailian, MKX Network, Ascira, iX Global, BLEN, Crowd1, BE |
| Business Services | 2 | Globallee, Global Platform Solution - GPS |
| Cosmetics | 2 | Color Street, Activz Global, AMAKHA PARIS |
| Ecommerce / Retail | 2 | GOVVI |
| Essential Oils / CBD | 2 | N8 Essentials, HempMate |
| Fuel / Energy | 1 | MpgXtreme |
| Arts & Crafts | 1 | Chalk Couture |
| Bakeware / Kitchen | 1 | Bon Cook |
| Blockchain / Crypto | 1 | GS Partners, Kuailian |
| Wearables / Accessories | 1 | VYVO |
| Car Dealership | 1 | Greenway Global |
Explore Growth Strategies for New Direct Sales Companies
Arts and crafts, and digital currency mining are also among the surprising new additions. However, personal care and wellness MLM companies still dominate the list of new network marketing companies, making them far more important among consumers. It is worth noting that almost every company on the list had seen a growth in their revenues, with some of them maintaining a steady state of revenue. Be it distributors or consumers, the emergence of new markets and technological innovations has made it exciting and easier for them to involve in the network marketing business.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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