Direct sales of goods and services are progressing as ever in this modern era. The industry has found success in adapting to the global market changes, and emerging products and trends. Direct sales used to be popular mainly with the promotion of household and wellness products. If you look at the top MLM companies in the world, you will find that the industry has expanded to diverse markets across the globe. However, in 2023, the wellness industry made a contribution of 31.7% to the total sales in the global direct sales market.
As per studies, the direct sales market is expected to have a considerable rise in CAGR (Compound Annual Growth Rate) in terms of income, over the next five years. This can be attributed to the recent pandemic to an extent. Ecommerce and home MLM businesses have seen impressive growth during this period, with direct sales. In 2023, the direct sales channel generated $167.69 billion in retail sales, decreasing 2.3% from the previous year.
The number of persons selling products or services through the direct sales model decreased by 8 percent, to 6.7 million entrepreneurs selling on a part-time or full-time basis in the United States. The direct sales channel had 102.9 million preferred customers and discounted buyers in 2023. This clearly indicates that the industry and direct selling as a marketing concept has garnered much attention and trust from consumers over the years.
The new face of network marketing is highly diverse. Educational packages, online trade, digital currency platforms, travel and tourism have found their way into the direct sales business in recent times. This has led to the emergence of several new direct sales companies also known as ground floor direct sales companies. We have gathered the names of 40 new direct sales companies of 2017–present, and listed them chronologically.
List of new direct sales companies by revenue
Here is the list of top new direct sales companies for 2024 and their revenue.
| # | Company | Country | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Growth Rate | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | Crowd1 | UAE | 625 | 625 | 0% |
|
2019 |
| 2 | Color Street | USA | 597 | 597 | 0% |
|
2017 |
| 3 | RIMAN | South Korea | 545 | 545 | 0% |
|
2018 |
| 4 | GS Partners | Comoros | 370 | 114 | 225% |
|
2020 |
| 5 | Greenway Global | Czechia | 265 | 265 | 0% |
|
2017 |
| 6 | New U Life | USA | 250 | 250 | 0% |
|
2017 |
| 7 | Jifu | USA | 120 | 20 | 500% |
|
2018 |
| 8 | BE | UAE | 99 | 99 | 0% |
|
2018 |
| 9 | iX Global | USA | 86 | 207 | -58% |
|
2020 |
| 10 | VYVO | USA | 70 | 70 | 0% |
|
2019 |
| 11 | QuiAri | USA | 70 | 60 | 17% |
|
2019 |
| 12 | VIIVA | USA | 69 | 69 | 0% |
|
2019 |
| 13 | The Super Patch Company | USA | 55 | 10 | 450% |
|
2022 |
| 14 | ByDzyne | USA | 35 | 35 | 0% |
|
2019 |
| 15 | iBuumerang | USA | 35 | 35 | 0% |
|
2019 |
| 16 | Red Aspen | USA | 30 | 25 | 20% |
|
2017 |
| 17 | Bellame | USA | 30 | 25 | 20% |
|
2018 |
| 18 | Velovita | USA | 28 | 8 | 250% |
|
2020 |
| 19 | Root Wellness | USA | 25 | 25 | 0% |
|
2020 |
| 20 | Neumi | USA | 25 | 13 | 92% |
|
2021 |
| 21 | Activz Global | USA | 25 | 22 | 14% |
|
2017 |
| 22 | HealthyHome | USA | 20 | 15 | 33% |
|
2022 |
| 23 | Bravenly Global | USA | 19 | 8 | 138% |
|
2020 |
| 24 | Global Platform Solution - GPS | USA | 16 | 16 | 0% |
|
2019 |
| 25 | Bon Cook | USA | 16 | 16 | 0% |
|
2017 |
| 26 | Global Platform Solution - GPS | USA | 16 | 16 | 0% |
|
2019 |
| 27 | Beyond Slim | USA | 15 | 1 | 1400% |
|
2020 |
| 28 | Somnvie | USA | 15 | 15 | 0% |
|
2020 |
| 29 | Kuailian | Estonia | 14 | 14 | 0% |
|
2018 |
| 30 | Lemongrass Spa | USA | 12 | 12 | 0% |
|
2022 |
| 31 | MKX Network | Netherlands | 10 | 0 | 1000% |
|
2023 |
| 32 | Corvive | USA | 8 | 8 | 0% |
|
2018 |
| 33 | Ascira | USA | 7 | 7 | 0% |
|
2019 |
| 34 | Globallee | USA | 6 | 6 | 0% |
|
2019 |
| 35 | Fissata Wine | USA | 5 | 5 | 0% |
|
2024 |
| 36 | AMAKHA PARIS | Brazil | 5 | 5 | 0% |
|
2017 |
| 37 | MpgXtreme | USA | 5 | 5 | 0% |
|
2022 |
| 38 | Bella Grace | USA | 5 | 3 | 67% |
|
2021 |
| 39 | Chalk Couture | USA | 5 | 5 | 0% |
|
2017 |
| 40 | ATA | Iran | 4 | 4 | 0% |
|
2019 |
List of new direct sales companies by growth rate
The list has been categorized based on the growth rates showcased. Discover how MLM businesses are expanding at a faster pace.
| # | Company | Growth Rate | Revenue 2023 (in million USD) |
Revenue 2022 (in million USD) |
Country | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | Beyond Slim | 1400% | 15 | 1 | USA |
|
2020 |
| 2 | MKX Network | 1000% | 10 | 0 | Netherlands |
|
2023 |
| 3 | Jifu | 500% | 120 | 20 | USA |
|
2018 |
| 4 | The Super Patch Company | 450% | 55 | 10 | USA |
|
2022 |
| 5 | Velovita | 250% | 28 | 8 | USA |
|
2020 |
| 6 | GS Partners | 225% | 370 | 114 | Comoros |
|
2020 |
| 7 | Bravenly Global | 138% | 19 | 8 | USA |
|
2020 |
| 8 | Neumi | 92% | 25 | 13 | USA |
|
2021 |
| 9 | Bella Grace | 67% | 5 | 3 | USA |
|
2021 |
| 10 | HealthyHome | 33% | 20 | 15 | USA |
|
2022 |
| 11 | Red Aspen | 20% | 30 | 25 | USA |
|
2017 |
| 12 | Bellame | 20% | 30 | 25 | USA |
|
2018 |
| 13 | QuiAri | 17% | 70 | 60 | USA |
|
2019 |
| 14 | Activz Global | 14% | 25 | 22 | USA |
|
2017 |
| 15 | Crowd1 | 0% | 625 | 625 | UAE |
|
2019 |
| 16 | Color Street | 0% | 597 | 597 | USA |
|
2017 |
| 17 | RIMAN | 0% | 545 | 545 | South Korea |
|
2018 |
| 18 | Greenway Global | 0% | 265 | 265 | Czechia |
|
2017 |
| 19 | New U Life | 0% | 250 | 250 | USA |
|
2017 |
| 20 | BE | 0% | 99 | 99 | UAE |
|
2018 |
| 21 | VYVO | 0% | 70 | 70 | USA |
|
2019 |
| 22 | VIIVA | 0% | 69 | 69 | USA |
|
2019 |
| 23 | ByDzyne | 0% | 35 | 35 | USA |
|
2019 |
| 24 | iBuumerang | 0% | 35 | 35 | USA |
|
2019 |
| 25 | Root Wellness | 0% | 25 | 25 | USA |
|
2020 |
| 26 | Global Platform Solution - GPS | 0% | 16 | 16 | USA |
|
2019 |
| 27 | Bon Cook | 0% | 16 | 16 | USA |
|
2017 |
| 28 | Global Platform Solution - GPS | 0% | 16 | 16 | USA |
|
2019 |
| 29 | Somnvie | 0% | 15 | 15 | USA |
|
2020 |
| 30 | Kuailian | 0% | 14 | 14 | Estonia |
|
2018 |
| 31 | Lemongrass Spa | 0% | 12 | 12 | USA |
|
2022 |
| 32 | Corvive | 0% | 8 | 8 | USA |
|
2018 |
| 33 | Ascira | 0% | 7 | 7 | USA |
|
2019 |
| 34 | Globallee | 0% | 6 | 6 | USA |
|
2019 |
| 35 | Fissata Wine | 0% | 5 | 5 | USA |
|
2024 |
| 36 | AMAKHA PARIS | 0% | 5 | 5 | Brazil |
|
2017 |
| 37 | MpgXtreme | 0% | 5 | 5 | USA |
|
2022 |
| 38 | Chalk Couture | 0% | 5 | 5 | USA |
|
2017 |
| 39 | ATA | 0% | 4 | 4 | Iran |
|
2019 |
| 40 | iX Global | -58% | 86 | 207 | USA |
|
2020 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in May 2024
*The above list is subject to market changes and modifications.
Stay ahead of the curve with insights from top MLM companies.
An overview of new direct sales companies
1. Crowd1
Country: UAE
Founder: Jonas Werner
CEO: Jonas Werner
Products & Services: Educational package
Top Earners: 2
Website: crowd1.com
Achievements:N/A
2. Color Street
Country: USA
Founder: Fa Park
CEO: Fa Park
Products & Services: Cosmetics, personal care
Top Earners: N/A
Website: www.colorstreet.com
Achievements:
- Ranked #24 in 2021 DSN Global 100
- Bravo Percentage of Growth Award
3. RIMAN
Country: South Korea
Founder: N/A
CEO: KyungJung Kim
Products & Services: Skin care, makeup, body care, hair care
Top Earners: N/A
Website: www.riman.com
Achievements:
- Ranked #22 in 2023 DSN Global 100
- 2022 korea's Best Business Award
- 2022 KCAB Korea Consumer Appraisal Brand's NO:1 brand
4. GS Partners
Country: Comoros
Founder: N/A
CEO: Josip Heit
Products & Services: Blockchain related services
Top Earners: N/A
Website: gspartners.global
Achievements:N/A
5. Greenway Global
Country: Czechia
Founder: Maria And Piero Sbrizzi
CEO: Leonid Morgunov
Products & Services: Car dealerships
Top Earners: N/A
Website: new.mygreenway.eu
Achievements:N/A
6. New U Life
Country: USA
Founder: Alexy Goldstein
CEO: Alexy Goldstein
Products & Services: Health & wellness
Top Earners: 4
Website: newulife.com
Achievements:
- Ranked #40 in 2021 DSN Global 100
7. Jifu
Country: USA
Founder: Bradley Boyle
CEO: Bradley Boyle
Products & Services: Travel
Top Earners: N/A
Website: www.jifu.com
Achievements:N/A
8. BE
Country: UAE
Founder: Moyn Islam
CEO: Moyn Islam
Products & Services: Travel club membership Tour & travel services, educational platform
Top Earners: 62
Website: www.berules.com
Achievements:N/A
9. iX Global
Country: USA
Founder: Joseph Martinez
CEO: Joe Martinez
Products & Services: Self betterment platform
Top Earners: 89
Website: ixglobal.us
Achievements:
- iX Global becomes exclusive worldwide direct marketing provider for D.E.B.T
10. VYVO
Country: USA
Founder: N/A
CEO: Fabio Galdi
Products & Services: Watches, accessories, vyvo services
Top Earners: N/A
Website: www.vyvo.com
Achievements:
- Recognized as One of the Fastest-Growing Technology Companies by Deloitte Technology Fast 500 Award
- Receives the Most Innovative Company of the Year award as a GOLD GLOBEE® WINNER for The Future of Digital Health Through a Sharing Economy
Discover how we build resilient businesses with advanced MLM functionalities
Insights on new direct sales companies
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Arts and crafts, and digital currency mining are also among the surprising new additions. However, personal care and wellness MLM companies still dominate the list of new network marketing companies, making them far more important among consumers. It is worth noting that almost every company on the list had seen a growth in their revenues, with some of them maintaining a steady state of revenue. Be it distributors or consumers, the emergence of new markets and technological innovations has made it exciting and easier for them to involve in the network marketing business.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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