12 trends to explore in the direct selling industry

12 trends to explore in the direct selling industry

Nikhil Ravindran
24 Jul, 2019

It’s 2019 and the trends in the direct selling industry keep on changing. Not everyone is aware of these trends that can influence the business to a better extent. Here is a list of top 12 trends to explore in the direct selling industry.

1. Shopping – Brick & mortar or virtual?

Shopping is more a necessity and the two-most preferred scenarios are normal In-store shopping and online shopping. It’s a 50-50 deal, where some prefer to buy from e-commerce stores, the other half love to fell the touch and then, buy!

Shopping – Brick & mortar or virtual

Trends changes and people have many opinions and concerns in the case of shopping. Direct selling trends spread equally across the two extends. Direct selling is aimed to market for traditional shoppers as well as for online shopping.

Direct selling industry is agile and adequate to contain any product selling methods. Affiliate programs and digital marketing boost shopping treatment; this trend can be seen in the future with advanced marketing methodologies.

2. Income source – Primary/secondary trends

Direct selling is trending as one of the major sources of income in the world economy and as per reports, more than 18 million people are engaged in this industry. At present, this business model is influencing enough to act as the primary source of income for many distributors.

Income source – Primary/secondary trends

Source: dsa.org

People talk and engage with more people. Different age group has their own interests, and they choose it as a major source of income or as a partial one.

Retirement period is also preferred to engage oneself in this sort of business. This trend has been seen in the past itself but at present, even the young generation (Generation Z) is trying to earn alongside the studies. Yes, the trend is upgrading to the next level.

3. Socializing through internet – Proper communication channel

Socializing is the best way to connect with people around the world and it boosts the brand reach in low-budget. It’s the awareness that keeps things going and online customer engagements are add-on advantages.

Socializing through internet - Proper communication channel

New product launches, brand awareness, lead generation, advertising media etc. are performed using the trending social media channels. Proper and regular communication can be built over these platforms easily.

4. Technology upgrades

Trends in the direct marketing industry change over time and so is technology. New upgrades and updates gain a great advantage over the industry. From a basic version to advanced AI, the technology sharpens the business tone smoothly.

Technology upgrades

Technology isn’t a pissant spectrum, direct selling software with advanced features is well enough to automate complete business and manage things easily. Chatbots, voice bots are presently available among these packages for best user experience. The growth is perfect and Direct selling business opportunities are before everyone now.

5. Investor attraction

The present trend looks as if investors are happy to make a potential investment in the network marketing business and rise up the fund. A high-return probability of investment keeps them attracted towards this business.

Investor attraction

At present experienced, seasoned or even beginner-level entrepreneurs are happy to invest. ICO / token sales, crowdfunding events are a part of such an opportunity. A smart game plan can make an investor earn a great fortune.

6. The self-employed status

From distributor status to self-employed status, the growth seems to be taking a trending path! As per the sources, about 7.6 million people in USA are working in the industry as part-time builders and 1.4 million as full-time (in 2017).

The self-employed status

As various channels open up, the self-employed status drives to be a progressive model. “Direct sales” is trending all over the world and the ‘being employed’ tag is becoming a personalized option in everyone’s career.

7. “Say no to traditional direct selling methods” change

The traditional direct selling methods are slowly getting offshore nowadays. With enhanced technology and methodologies, a new path has opened up in the industry.

Organizations are inheriting new methods for marketing, and this trend increased the sales volume at its best.

Say no to traditional direct selling methods

Direct selling methods have improved in times and even the distributors say no to traditional methods. From door-to-door delivery to party plan deliverables, the trend has given the world a new phase!

8. Customer perspective & distributor selling methods

Customers must be the primary choice of every business and their perspective matters. Business entrepreneurs take care of customer preference and act accordingly. Different methodologies are used to analyze the customers and distributors product taste and convincing styles. Then new methods are adopted with specific plans that match the customer perspective.

Customer perspective & distributor selling methods

A powerful connection is established among these two groups and formulates a new trend. This course of run is currently flowing in the direct selling industry and expects to improve the customer conversion and thereby achieve product sales.

9. The compensation plan – New versions

Time has moved on and so is the marketing world. A new trend among the direct selling industry is having own marketing plan from that of basic plans like binary, uni-level plan etc. Having a unique plan that can maximize the utility of resources and make a high volume of sales is perfect.

The compensation plan – New versions

Right marketing techniques bring the right source of customers and compensation structure (bonuses, commissions, etc.) need to be more appealing and idealistic.

10. Data Analytics

Data plays an important role in direct selling business and when the “analytics” element combines, a perfect business flow can be generated. With data analytics, every part of the business can be analyzed and understand what's missing and how to improve and other sorts of things. Big Data is a promising aspect that gives an exact insight about the business.

Data Analytics

Future looks splendid when the data combines with data science and AI. These data give you a predictive model by providing a solution for the question - what to do in the future? Collecting the data and make it useful for future growth tends to be perfect for the direct selling industry.

11. Entrepreneurship rises up

Like the self-employment mode, entrepreneur numbers are growing up in the industry. Generation X and Millennials’ often have the courage to become an entrepreneur and face any challenge to introduce a brand in the industry. As the distributors or consultant gains more and more experience, entrepreneurship skills rise up.

Distributor / Entrepreneur

Direct selling is one of the best platforms to lay a foundation and to set up their own product sales by considering the market situations and bearing all the risks involved in it. These set of skills are best for the marketplace and engage with more customers around the world.

12. Mobile world – The tiny teeny trend!

A much larger world in a tiny-teeny gadget, ever expect this to happen? The world has shrunk to such smaller devices and a mobile phone has the hardware and other support to replace laptops or similar larger framed gadgets. These devices can act as a medium of marketing for communication, social media channels, internet access, software tracking, getting connected to the world, and much more.

Mobile world – The tiny teeny trend!

In USA, about 6 % of growth in mobile visitors have been witnessed comparing to the 2016-2017 time period. It’s the best platform to enhance the opportunities and widen up the business connections.

Update yourself with more trends and try to immerse yourself in the direct selling world with such trends. Following these trends will bring the best in your business, so it’s best to enhance business with it.

* Visit our blog section for more details and subscribe for regular updates about the network marketing industry.

What to read next:
Top 500 Direct Sales Companies in 2018
Top 5 Successful Direct Selling Personalities in 2018
Top 10 Earners in Network Marketing in 2018

LEAVE YOUR COMMENT

Fill up and remark your valuable comment.

Comments (1)
vivek kumar's picture
What is Network Marketing | MLM | Referral Marketing- in 2019
Thu, 02/28/2019 - 12:14
Hey, I just came across your latest article: ( Awesome work I just wanted to reach out and say “thanks” for mentioning (What is Network Marketing | MLM | Referral Marketing- in 2019) in your article. Also, If you have a minute, It would be great if you could link to our site. That, why your readers can easily find the post on our blog that you mentioned. Again, thanks you for mentioning us in your article. And have a great day. Best, Vivek Kumar