What do you like to share with your close friends? Good memories? Your happiness? Your problems? And then there is one thing that we all love to share and enjoy.
Food.
What if this sharing showers you with profits? Interesting. Right?
Many of the direct sales MLM companies have capitalized on this idea of providing value-based food and nutritional supplements to people making it a mutually beneficial business plan. When good recommendations are made that help them in creating a healthy lifestyle they value the relationship even more. That is also something that adds happiness and satisfaction to the sellers and buyers.
The food industry is rapidly expanding with organic and health supplements conquering the market. Food that provides value and nutrition attracts people who love to follow a healthy lifestyle. Direct sales companies in the sector have contributed tremendously to the growth of the industry. The direct sales food industry has become a go-to place for people looking to start a new business.
In 2024, food and beverages made up 3.6% of global direct selling product sales. Regionally, the category accounted for 4.1% in Asia Pacific, 1.0% in the Americas, and a higher 8.1% in Europe.
List of top direct sales food companies
Here is the list of top MLM food companies and their revenue in the past years.
©
Epixel MLM Software
Data updated in June 2025
Source - businessforhome.org
*The above list is subject to market changes and modifications.
Explore the global performance of leading network marketing companies.
List of top direct sales food companies by growth rate
| # | Company | Growth Rate | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Country | Year Founded |
|---|---|---|---|---|---|---|
| 1 | PM-International | 6% | 3,220 | 3,030 | Luxembourg | 1993 |
| 2 | Giffarine | 1% | 152 | 150 | Thailand | 1996 |
| 3 | New Era Health | 0% | 1,000 | 1,000 | China | 1995 |
| 4 | Vida Divina | 0% | 917 | 917 | USA | 2016 |
| 5 | Cosway | 0% | 350 | 350 | Malaysia | 1979 |
| 6 | Pampered Chef | 0% | 300 | 300 | USA | 1980 |
| 7 | Alliance In Motion | 0% | 238 | 238 | Philippines | 2005 |
| 8 | Sunrider International | 0% | 236 | 236 | USA | 1982 |
| 9 | Elken | 0% | 200 | 200 | Malaysia | 1995 |
| 10 | Ringana | 0% | 193 | 193 | Austria | 1996 |
| 11 | Vestige Marketing | 0% | 154 | 154 | India | 2004 |
| 12 | Bofrost | 0% | 121 | 121 | Germany | 1966 |
| 13 | IMC | 0% | 100 | 100 | India | 2007 |
| 14 | Sahajidah Hai-O | 0% | 91 | 91 | Malaysia | 1992 |
| 15 | Arsoa Honsha | 0% | 90 | 90 | Japan | 1972 |
| 16 | Fuxion | 0% | 75 | 75 | USA | 2006 |
| 17 | Purium | 0% | 70 | 70 | USA | 1993 |
| 18 | Thanks AI | 0% | 57 | 57 | Japan | 2009 |
| 19 | Snep International | 0% | 54 | 54 | Italy | 2014 |
| 20 | Essens | 0% | 42 | 42 | Czechia | 2011 |
| 21 | Vivri | 0% | 40 | 40 | USA | 2014 |
| 22 | Sanki Global | 0% | 12 | 12 | USA | 2010 |
| 23 | E. Excel | 0% | 10 | 10 | USA | 2012 |
| 24 | MiraBurst | 0% | 3 | 3 | USA | 2014 |
| 25 | Newgen Direct | 0% | 3 | 3 | United Kingdom | 2014 |
| 26 | BIO4 | 0% | 3 | 3 | Mexico | N/A |
| 27 | Herbalife | -1% | 5,000 | 5,062 | USA | 1980 |
| 28 | Juice Plus+ | -1% | 395 | 400 | USA | 1970 |
| 29 | Miki Corp. | -4% | 358 | 371 | Japan | 1965 |
| 30 | DXN Global | -11% | 800 | 902 | USA | 1993 |
| 31 | Beach Body | -20% | 419 | 527 | USA | 1998 |
| 32 | NeoLife | -29% | 100 | 140 | USA | 1958 |
| 33 | New Image Group | -40% | 261 | 434 | New Zealand | 1984 |
Top product segments of food MLM companies
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Herbalife |
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| 2 | PM International |
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| 3 | New Era Health |
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| 4 | Vida Divina |
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| 5 | DXN Global |
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| 6 | Beach Body |
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| 7 | Juice Plus+ |
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| 8 | Miki Corp. |
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| 9 | Cosway |
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| 10 | Pampered Chef |
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| 11 | New Image Group |
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| 12 | Alliance In Motion |
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| 13 | Sunrider International |
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| 14 | Elken |
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| 15 | Ringana |
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| 16 | Vestige Marketing |
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| 17 | Giffarine |
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| 18 | Bofrost |
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| 19 | NeoLife |
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| 20 | IMC |
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| 21 | Sahajidah Hai-O |
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| 22 | Arsoa Honsha |
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| 23 | Fuxion |
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| 24 | Purium |
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| 25 | Thanks Ai Sales & Marketing |
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| 26 | Snep International |
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| 27 | Essens |
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| 28 | Vivri |
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| 29 | Sanki Global |
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| 30 | E. Excel |
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| 31 | MiraBurst |
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| 32 | Newgen Direct |
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| 33 | BIO4 |
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Company age and leadership: top direct sales food companies
| # | Company | Year Founded | Age in 2025 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Herbalife | 1980 | 45 | Stephan Gratziani | Mark R. Hughes |
| 2 | PM-International | 1993 | 32 | Rolf Sorg | Rolf Sorg |
| 3 | New Era Health | 1995 | 30 | David Napier | N/A |
| 4 | Vida Divina | 2016 | 9 | Armand Puyolt | Armand Puyolt |
| 5 | DXN Global | 1993 | 32 | Prajith Pavithran | Datuk Lim Siow Jin |
| 6 | Beach Body | 1998 | 27 | Carl Daikeler | Carl Daikeler, Jon Congdon |
| 7 | Juice Plus+ | 1970 | 55 | Travis Garza | Jay Martin |
| 8 | Miki Corp. | 1965 | 60 | Jun Kadota | N/A |
| 9 | Cosway | 1979 | 46 | Chryseis Tan | Al Chuah Choong Heong |
| 10 | Pampered Chef | 1980 | 45 | Nevena Srebreva | Doris Christopher |
| 11 | New Image Group | 1984 | 41 | Rod Taylor | Graeme Clegg |
| 12 | Alliance In Motion | 2005 | 20 | Dr. Ed Cabantog | Dr. Ed Cabantog |
| 13 | Sunrider International | 1982 | 43 | Tei-Fu Chen | Tei-Fu Chen & Oi-Lin Chen |
| 14 | Elken | 1995 | 30 | Falko Leonhardt | AK Tan |
| 15 | Ringana | 1996 | 29 | Andreas Wilfinger | Andreas Wilfinger |
| 16 | Vestige Marketing | 2004 | 21 | Gautam Bali | Gautam Bali |
| 17 | Giffarine | 1996 | 29 | N/A | N/A |
| 18 | Bofrost | 1966 | 59 | Axel Drösser | Josef H. Boquoi |
| 19 | NeoLife | 1958 | 67 | Satyan Bhatia | Dr. Ashok Bhatia |
| 20 | IMC | 2007 | 18 | Kendra Brassfield | Jerry Brassfield |
| 21 | Sahajidah Hai-O | 1992 | 33 | N/A | Mr Tan Kai Hee |
| 22 | Arsoa Honsha | 1972 | 53 | N/A | Reiko Takiguchi |
| 23 | Fuxion | 2006 | 19 | Alvaro Zuniga Benavides | Alvaro Zuniga Benavides |
| 24 | Purium | 1993 | 32 | David Sandoval | David Sandoval and Amy Venner-Hamdi |
| 25 | Thanks AI | 2009 | 16 | Makoto Fujiwara | N/A |
| 26 | Snep International | 2014 | 11 | Giorgio Burgalassi | Giorgio Burgalassi |
| 27 | Essens | 2011 | 14 | Michal Kovar | Michal Kovář |
| 28 | Vivri | 2014 | 11 | Daniel Chavez Saul | Daniel Chavez Saul |
| 29 | Sanki Global | 2010 | 15 | Alejandro Lopez Tello | Alejandro Lopez Tello |
| 30 | E. Excel | 2012 | 13 | Jau-Fei Chen | Dr. Jau-Fei Chen |
| 31 | MiraBurst | 2014 | 11 | Emmanuel Asare | Dr. Asare |
| 32 | Newgen Direct | 2014 | 11 | Clinton Sellers | NA |
| 33 | BIO4 | N/A | N/A | Pedro Rubalcava | N/A |
Analyzing the table gives us a holistic view of the direct sales food companies, both old and new. The oldest company, NeoLife, founded in 1958 has contributed $100 million to the global retail sales. Each of the direct sales food companies mentioned here has played a unique part in providing their consumers with quality products and their distributors with better earning opportunities. Distributors often employ home party model to invite their customers and share food and experiences with them, creating a reliable opportunity for customers to experience the products.
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The top direct sales food companies have been serving the market with a wide range of products including packaged foods, health supplements, snacks, and beverages. However, multi-level marketing companies that have been consistently delivering quality products have stayed successful in the market. Health-conscious consumers or people with special dietary preferences formed the customer base of these food MLM companies and helped them thrive over the years. Though little is known and proven about the impact of these products on human health, it has increasingly become the choice of health-conscious consumers.
Direct sales food companies also employ various MLM compensation plans to encourage their distributors to drive more sales and thereby achieve their profitability goals. Today, organizations are increasingly adopting online opportunities like social selling to showcase and sell their products.
All in all, these direct sales food companies have diversified the offerings that can be made through the direct selling model making the industry more appealing to the general public. Serving the multitude with an innovation-driven necessity, food, the direct sales food industry has drawn in a larger customer base making it one of the most profitable direct selling sectors.
Recent news & updates of food MLM companies
Herbalife acquires positive results with Pro2col Beta launch
Herbalife revealed the major outcomes of its beta launch of the Pro2col health and wellness digital platform. It collected information like gender, age, nutritional goals, sleep quality, and anxiety levels from about 7,000 participants.
Herbalife introduced its new metabolic health aid, MultiBurn™
Herbalife announced the launch of MultiBurn™, a multi-action dietary supplement designed to support metabolic health. This science-backed product is gluten-free, suitable for vegans, and made without synthetic colors.
Isagenix introduced its new Adaptogen Elixir
Isagenix International LLC, a US-based company selling health and wellness products, has introduced a new dietary supplement called Adaptogen Elixir. It includes five adaptogens to reduce fatigue and help consumers calm their internal chaos.
Over 5,000 leaders gathered at PM International World Congress 2025
PM International hosted its World Management Congress 2025 in Frankfurt am Main, Germany, with the participation of 5,000 leaders from more than 50 countries. The event highlighted the company’s strategic growth and launched the new all-in-one eShop.
Malaysia’s DXN to support the global nutraceutical wellness
DXN Holdings Bhd, a Malaysian company in the wellness industry could be the next Nvidia in the direct sales market. DXN is expanding its industry standards with a wide range of wellness products such as dietary supplements, beverages, personal care, skincare, household, and water filtration systems.
An overview of top 10 food MLM companies
Herbalife
Herbalife
Country: USA
Website: www.herbalife.com
Top Earners: 9
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Stephan Gratziani
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025.
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Direct Selling Association's Excellence in Business Award.
PM International
PM International
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded: 1993
Headquarters: Schengen , Luxembourg
Achievements:
- Ranked #6 in 2025 DSN Global 100.
- Received the International Bravo Growth Award 2024.
New Era Health
New Era Health
Country: China
Website: www.intgz.com/en
Top Earners: 26
Products & Services: Health care, nutritious foods
Founder: N/A
CEO: N/A
Year Founded: 1995
Headquarters: Beijing, China
Achievements: N/A
DXN Global
DXN Global
Country: USA
Website: www.dxnusa.com/
Top Earners: 33
Products & Services: Coffee/Tea/Specialty Beverages, Cosmetics, Health/Fitness/Wellness, Nutritional Supplements, Personal Care, Skincare
Founder: Datuk Lim Siow Jin
CEO: Shalini Lagrutta
Year Founded: 1993
Headquarters: Alor Setar, Malaysia
Achievements:
- Awarded the Best Direct Selling Company (Global) award in the Domestic Trade Award (APDN 2020).
Vida Divina
Vida Divina
Country: USA
Website: Website: www.vidadivina.com/
Top Earners: 19
Products & Services: Nutrition supplements and beverages
Founder: Armand Puyolt
CEO: Armand Puyolt
Year Founded: 2016
Headquarters: Ontario, Canada
Achievements:
- Most Trusted Direct Sales Company in 2024.
Beach Body
Beach Body
Country: USA
Website: www.bodi.com/
Top Earners: N/A
Products & Services: Nutritional Supplements
Founder: Carl Daikeler and Jon Congdon
CEO: Carl Daikeler
Year Founded: 1998
Headquarters: El Segundo, California, USA
Achievements:
- Ranked #28 in 2025 DSN Global 100.
Juice Plus+
Juice Plus+
Country: United States
Website: www.juiceplus.com
Top Earners: 4
Products & Services: Nutritional Supplements, Essential Oils, Protein Shakes
Founder: Jay Martin
CEO: Jay Martin
Year Founded: 1993
Headquarters: Collierville, Tennessee, USA
Achievements:
- Known for promoting whole food nutrition.
- Strong presence in the health and wellness industry.
- Offers a robust business opportunity for wellness enthusiasts.
Miki Corp.
Miki Corp.
Country: Japan
Website: www.mikiprune.co.jp
Top Earners: N/A
Products & Services: Food supplements, health
Founder: Toshikazu Kadota
CEO: Jun Kadota
Year Founded: 1965
Headquarters: Tokyo, Japan
Achievements:
- Ranked #32 in 2025 DSN Global 100.
Cosway
Cosway
Country: Malaysia
Website: www.cosway.com.my
Top Earners: N/A
Products & Services: Supplements, personal care, cosmetics, household, food & beverages, clothing
Founder: Al Chuah Choong Heong
CEO: Alice Lee
Year Founded: 1979
Headquarters: Kuala Lumpur, Malaysia
Achievements: N/A
Pampered Chef
Pampered Chef
Country: USA
Website: www.pamperedchef.com
Top Earners: 2
Products & Services: Kitchen tools, food products, cookbooks
Founder: Doris Christopher
CEO: Doris Christopher
Year Founded: 1980
Headquarters: Addison, Illinois, United States
Achievements:
- Pampered Chef Wins Award for Virtual Party Platform.
Quotes from the leaders of top food MLM companies
We’ve been closely watching the fast-growing field of food supplements that support mental performance but saw a big gap for something that is plant-based, rapid working and has a great taste. Using a unique blend of nootropics and adaptogens, we wanted to drive innovation in the category and create a new product that supports focus, mental clarity, energy, and vitality, therefore giving people the ability to focus on the activities they are passionate about every day.
Across our business, product innovation, digital evolution and disciplined execution are driving momentum and delivering results. Through our transformation, we are equipping and supporting our distributors to grow stronger businesses—supporting progress today and building a clear path to sustainable growth and long-term shareholder value.
We’re constantly evolving to meet the changing needs of our customers and most of all, make it simple to achieve results. Whether it’s how we deliver workouts, build community, or empower people, everything we launch reflects our commitment to reinventing what’s possible in digital fitness and wellness, helping people everywhere achieve a healthy, sustainable routine.
Insights on direct sales food companies
Leverage novel technologies and innovative strategies to expand your direct selling business horizons
By the end of 2024, worldwide industry retail sales had flattened at $163.9 billion. This suggests that the post-pandemic slowdown could be ending, with growth expected to return in 2025. The global direct selling workforce stayed steady at 104.3 million people, and 72.1% of them were women.
Adoption of healthy eating habits is a major factor driving the growth of the worldwide direct sales food market. Many variables influence it, including an increase in the adoption of healthy eating habits, individuals increasingly preferring organic over inorganic food products, food sensitivity, and many more.
The high cost of health and wellness food is the most significant difficulty confronting the worldwide direct sales food business. Organic foods are approximately 60% more expensive than traditionally produced, however, “natural and organic” items can always tempt buyers to purchase since they recognize health is one of the true riches
Though many had suffered in recent years, numerous American MLM health and wellness companies, such as Herbalife and Vida Divina, exhibited substantial development in revenue.
Despite the fact that many food firms sprout at random each year, the first MLM food companies, such as Neolife and Miki Corp., are still thriving in the market with exponential development. It is clear that they are still providing world-class items for their customers even after many decades, and this is the underlying reason for their everlasting success.
Customers are becoming more aware of holistic living and conscious eating habits, thus direct sales food companies are now starting to implement sustainable methods and use healthier products and fortified consumables. The industry has observed that the taste is still prominent. With this in mind, several companies have begun experimenting with flavors, but the emphasis remains on better, tastier, more nutritious health supplements.
The ongoing shift in customer choices has pushed many brands to experiment. The altered taste and preferences of newer generations are a stimulus that fosters the transformation in the food industry. Manufacturing healthy food products that do not sacrifice quality or quantity can undoubtedly assist a direct sales food company in remaining competitive in the face of countless hardships. This, in turn, will reflect in the gradual expansion of the direct sales food industry in the years to come.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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