Global Fitness MLM enhances coach performance with AI-powered platform

Challenges in balancing coach growth and client relationships in a global fitness network

The international fitness and weight management brand was operating across the US, Europe, and the UK with a popular product range comprising meal replacement shakes, nutritional supplements, and transformation challenges. The company’s network of health coaches from different regions and cultures needed a centralized platform for accessing resources related to products and training that match local preferences. The company relied on the capability of its coaches to guide clients through personalized fitness and weight management programs. Hence keeping them knowledgeable and active was necessary.

The company experienced fast network growth across a span of two years. The sudden expansion brought in complexities due to technological limitations in the existing system. Onboarding thousands of fitness coaches each year, ensuring proper documentation, and giving them proper training took the company through a tedious phase of productivity drops and process inefficiencies.

Client relationships suffered due to delays in communication and follow-up. Orders were handled single-handedly by coaches and clients were unable to opt for subscriptions which caused missed reorders. Serious concerns related to compliance arose when fitness coaches published client transformation stories and product claims without moderation.

Upon realizing the risks, the current system would put the business into, the leadership team decided to invest in a platform that could train their coaches, engage clients, and ensure compliance across the US, Europe, and the UK.

Customized MLM platform for fitness and weight management MLM

When the leadership team contacted Epixel MLM Software, we analyzed their present challenges against their future growth goals. The fast-growing coach teams needed a fast-scaling system that also supports them through sales, marketing, and client support.

We customized our MLM platform with features developed to support the needs of the fitness and weight management company.

Member onboarding and training

An automated onboarding process welcomed new members to the fitness network along with training assistance. At the end of registration process, the system automatically led the coaches through a mandatory training process that was personalized through a first class assessment test. The needed skills are then matched with course topics and content delivered to each coach depending on the analysis.

After successful completion of training each member becomes eligible for commissions and client mentoring. Role-based dashboards are then made accessible for them to track clients and fitness programs. Clients can see their transformation progress charts and reorder reminders in their corresponding dashboards.

The automated coach-client matching system assigns new clients with certified coaches based on their transformation goals, location, and language.

Autoship and subscription management

Clients can opt to subscribe for their fitness and weight management products at flexible intervals. These subscriptions will be autoshipped to the clients and tracking details sent to their corresponding email or contact number. Clients who have chosen transformation packages like “30-day weight-loss program” will have their product bundles autoshipped on the pre-configured date.

Performance and transformation tracking

Tracking features were developed separately to monitor the performance of coaches and for clients to get an overview of their transformation journey. Coaches and clients can log their weight, body fat percentage, and measurements to track against their transformation results. The photo journal captures before and after images of clients with privacy consents. The “Transformation Timeline” feature celebrates client achievements with badges for every milestone like “First 5kg lost”, or “5% body fat drop”, etc.

Admins can track coach performance like number of new customers brought in, training certifications achieved, and commissions earned. These performance reviews offer insights into their support needs and training needs.

Integrated eLearning and certification

A built-in eLearning center analyzes skill gaps to auto recommend courses for coaches on topics related to nutrition, product science, ethical selling, compliance, and company policies. Every course has an interactive session with gamified quizzes, award badges for completion, and live Q&A sessions and certification workshops with Zoom support.

Commission and rank management

Commissions and ranks are processed based on the compensation plan. The preconfigured unilevel compensation with commissions and bonuses auto-calculates ranks and change in commission percentages for each coach. The coach dashboard has a rank progress tracker which serves as a motivational factor by showing their progress to the next rank.

Mobile app for fitness coaches and clients

A mobile fitness app for coaches and customers lets them stay updated on their progress, place orders, or communicate with each other. The app alerts clients with push notifications for placing orders, following their schedule, or consultation with their fitness coach.

Clients and coaches can manage their activities on the mobile app and update or add new details in real-time.

Marketing and social sharing tools

Coaches are provided with tools for promotion within the system itself. Social media integration built with compliance moderation ensures that all promotional content and claims are in line with the brand’s compliance policies. Any deviation is rightly communicated to the content moderation teams with instant alerts to act up on.

In addition to this, product catalogs, before and after templates, and ad banners are available for coaches to create their product stories. They can also use the social post scheduler to run and manage campaigns.

Online fitness community

The company can run competitions within the fitness community with leaderboards. Clients who accomplish their transformation goals can be rewarded with product discounts or free samples and coaches can earn points for client retention, product sales, and client achievements which would ultimately count toward their rank advancement or commission revisions.

Compliance and claims moderation

The compliance management system with AI moderation feature reviews submitted content by a coach and inserts disclaimers automatically before publishing. Content that is not within the compliance limits is flagged and rejected to ensure privacy and compliance with data protection laws of the respective regions.

Multi-language and currency support

Coaches can maintain storefronts according to local or cultural preferences in their region. The system supports all languages and currencies to ensure effortless payments and smoother operations.

Results driven by a compliant and scalable fitness MLM platform

The primary concern of the company about the rapidly expanding coach network was solved with a scalable platform that can handle any number of users and transactions. Training and certification were efficiently managed for a multi-cultural audience with personalization and AI.

Fitness programs in the company have now taken a transformative outlook with milestone celebrations and multi-cultural communities.

Improved coach retention

The accelerated onboarding process with personalized training retained coaches more by an expected 45% than the traditional system they were using.

Increased client loyalty

Staying connected with the client in real-time improved trust and confidence in the brand. The subscription management and autoship feature was intended to contribute a 30% increase in monthly recurring revenue. Clients found the transformation tracking feature with a transparent overview of their progress useful in their fitness journey.

Improvements in compliance management

The AI moderation feature in the compliance management system reduced compliance issues by an impressive 90% and enhanced ethical selling practices in the network.

Increase in the number of active coaches

Community challenges and training leaderboards encouraged active participation among the coach networks. The peer-to-peer engagement rate was intended to increase by 75% across global teams.

Improved training completion rates

Engagement-driven training methods focused on reducing the training completion time by 55%. Personalized topic recommendations and support upskilled distributors in relevant areas that complemented their growth as fitness coaches.

Challenges we faced

The MLM platform and related features were developed through hours of planning, testing, and collaboration. The implementation phase posed challenges due to scattered multi-cultural teams. The product implementation and support team handled each of these concerns with structured training and support.

Implementing the system with experienced coaches

Older and experienced coaches with low technical knowledge were hesitant in adopting the system. A coach mentor program was introduced through which peers who needed extra support on platform adoption can contact fellow teammates for help earning rewards along the way.

Compliance moderation process

In the first few months, coaches were frustrated about their content getting flagged and rejected through the AI-powered compliance moderation system. Training and awareness programs were conducted through the system to inform them about the importance of compliance and applying that in the marketing process.

Integrating with fitness devices

The system had to enable free flow of data from wearable fitness devices of different brands. Every fitness activity recorded in the device had to be transferred to the system for real-time monitoring on user dashboards.

Our team developed a centralized integration layer that could efficiently communicate with the APIs of popular brands like Fitbit, Apple, Garmin, and Samsung. The integration layer aggregated and normalized data from each device to enable real-time updates on user dashboards. Data transfers were secured with OAuth 2.0 and TLS encryption.

Expected Results

Improvement in coach retention rate

45%

Increase in subscription and upsell/cross-sell revenue

30%

Reduction in compliance violations

90%

Improvement in peer-to-peer engagement

75%

Reduction in onboarding time

55%