Waiting in long queues to get your Doctor’s appointment is an age-old story. Even youngsters these days pop in a pill or two each day for their overall well-being especially post COVID. MLM supplement companies have introduced umpteen options and categories to help people up and going each day. Despite the odd working hours, detrimental lifestyle, unhealthy eating and sleeping patterns, and work stress, every age group depends upon one supplement or the other for their mental and physical well-being every single day.
The global health and wellness market size is estimated to exceed $6 trillion by 2025
According to Statista’s report, the global health and wellness market size is estimated to exceed $6 trillion by 2025. The post-COVID trauma that our bodies have gotten into has only increased the demand for health supplements under various categories. The generation’s health consciousness has reached a point where health and wellness packages like spa treatments, organic health supplements, and beverages are considered premium gifting options.
List of direct sales supplement companies
Here’s the list of top MLM supplement companies and their revenue in the past years.
# | Company | Country | Revenue 2022 (in million USD) |
Revenue 2021 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|---|
1 | Amway | USA | 8,100 | 8,900 | -9% | 1959 |
2 | Herbalife | USA | 5,200 | 5,800 | -10% | 1980 |
3 | Infinitus | China | 3,200 | 3,900 | -18% | 1992 |
4 | PM International | Luxembourg | 2,550 | 2,380 | 7% | 1993 |
5 | Melaleuca | USA | 2,400 | 2,700 | -11% | 1985 |
6 | Nu Skin | USA | 2,230 | 2,695 | -17% | 1984 |
7 | Young Living | USA | 2,000 | 2,200 | -9% | 1993 |
8 | Forever Living | USA | 1,800 | 2,000 | -10% | 1978 |
9 | DoTerra | USA | 1,750 | 1,830 | -4% | 2008 |
10 | Optavia - Medifast | USA | 1,600 | 1,530 | 5% | 1981 |
11 | JoyMain Int. | China | 1,300 | 1,400 | -7% | 2000 |
12 | Perfect China | China | 1,250 | 1,500 | -17% | 1994 |
13 | Sunhope | China | 1,200 | 1,300 | -8% | 1993 |
14 | USANA | USA | 999 | 1,190 | -16% | 1992 |
15 | DXN Global | USA | 902 | 1,250 | -28% | 1993 |
16 | Arbonne International | USA | 700 | 800 | -13% | 1975 |
17 | Beach Body | USA | 692 | 873 | -21% | 1998 |
18 | Quanjian | China | 650 | 700 | -7% | 2004 |
19 | Amore Pacific | South Korea | 585 | 585 | 0% | 1945 |
20 | QNet | Malaysia | 520 | 520 | 0% | 1998 |
21 | Pruvit | USA | 507 | 598 | -15% | 2015 |
22 | Shaklee | USA | 500 | 595 | -16% | 1956 |
23 | Yofoto | China | 500 | 500 | 0% | 2004 |
24 | Juice Plus+ | USA | 495 | 580 | -15% | 1970 |
25 | It Works! Global | USA | 495 | 550 | -10% | 2001 |
26 | Plexus Worldwide | USA | 454 | 500 | -9% | 2008 |
27 | Unicity | USA | 450 | 600 | -25% | 2001 |
28 | Golden Days China | China | 446 | 446 | 0% | 1991 |
29 | Tiens | China | 435 | 435 | 0% | 1995 |
30 | New Image Group | New Zealand | 434 | 434 | 0% | 1984 |
31 | Farmasi | Turkey | 428 | 459 | -7% | 2003 |
32 | Nature's Sunshine | USA | 422 | 444 | -5% | 1972 |
33 | Miki Corp. | Japan | 419 | 502 | -17% | 1965 |
34 | Isagenix | USA | 400 | 520 | -23% | 2002 |
35 | Cosway | Malaysia | 368 | 368 | 0% | 1979 |
36 | Modere | USA | 368 | 368 | 0% | 1992 |
37 | Faberlic | Russia | 366 | 400 | -9% | 1997 |
38 | Le-Vel | USA | 350 | 420 | -17% | 2012 |
39 | ModiCare | India | 350 | 350 | 0% | 1996 |
40 | 4Life | USA | 341 | 341 | 0% | 1998 |
41 | Just International | Switzerland | 315 | 315 | 0% | 1930 |
42 | For Days Co | Japan | 301 | 301 | 0% | 1997 |
43 | Total Life Changes | USA | 300 | 350 | -14% | 2003 |
44 | LR Health and Beauty | Germany | 285 | 310 | -8% | 1985 |
45 | Noevir | Japan | 271 | 240 | 13% | 1964 |
46 | Vestige Marketing | India | 269 | 269 | 0% | 2004 |
©
Epixel MLM Software
Data updated in July 2023
Source - businessforhome.org
*The above list is subject to market changes and modifications.
Explore the global insights of top direct sales companies.
1. Amway
Country: USA
Founder: Jay Van Andel & Richard DeVos
CEO: Milind Pant
Products & Services: Health, beauty & home care
Top Earners: 168
Website: www.amway.com
Achievements:
- Ranked #1 in 2023 DSN Global 100
- Winner of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award
- Amway Nutrilite and eSpring were voted as the Most Trusted Brands 2022
2. Herbalife
Country: USA
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Products & Services: Personal care & wellness,food & beverage, cosmetics
Top Earners: 10
Website: www.herbalife.com
Achievements:
- Ranked #3 in 2023 DSN Global 100
- Winner of the Excellence in Business Award by Direct Selling Association
- Winner of the Icon of Trust Award at the Nexbrands Inc’s Brand Vision Summit 2022
3. Infinitus
Country: China
Founder: Lee Kum Kee Group
CEO: Lam Yu
Products & Services: Health
Top Earners: N/A
Website: www.infinitus-int.com
Achievements:
- Recognized as Asia Pacific's Most Valuable Company 2022
- Winner of the Product of The Year Award in Thailand’s Smart Awards 2022
- HR Asia Best Companies to work for in Asia 2022
4. PM International
Country: Luxembourg
Founder: Rolf Sorg
CEO: Rolf Sorg
Products & Services: Food supplements , cosmetics
Top Earners: 112
Website: www.pm-international.com
Achievements:
- Ranked #8 in 2023 DSN Global 100
- Winner of the Bravo International Growth Award 2022
- Recognized for the Highest international growth in 2022
5. Melaleuca
Country: USA
Founder: Frank L. VanderSloot
CEO: Frank L. VanderSloot
Products & Services: Nutritional, pharmaceutical, personal care, facial care, home hygiene & other wellness
Top Earners: 56
Website: www.melaleuca.com
Achievements:
- Recognized as one of America’s Best Employers fourth time in a row in the Forbes 2023 list
- Idaho Technology Council Hall of Fame Award 2020
- Recognized as the Red Cross Corporate Partner Hero 2019
6. Nu Skin
Country: USA
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Products & Services: Personal care and dietary supplements
Top Earners: 76
Website: www.nuskin.com
Achievements:
- Ranked #9 in 2023 DSN Global 100
- Received awards in four different categories at the Global Beauty and Wellness Awards
- Winner of New Product of the Year at BIG Awards for Business 2022
- Recognized as the World’s #1 brand for beauty device systems for five consecutive years
7. Young Living
Country: USA
Founder: Donald Gary Young
CEO: Mary Young
Products & Services: Health, oils, personal care, and animal care
Top Earners: 73
Website: www.youngliving.com
Achievements:
- Winner of the 2022 Vision For Tomorrow Award by the Direct Selling Association
- Winner of the 2022 Smith’s Food & Drug and Fox 13 Zero Waste Hero Award
- Winner of the GOLD STEVIE® Company of the Year 2022 Award by International Business Awards
8. Forever Living
Country: USA
Founder: Rex Maughan
CEO: Gregg Maughan
Products & Services: Drinks, cosmetics, nutritional supplements, personal care
Top Earners: 20
Website: www.foreverliving.com
Achievements:
- Winner of the SITE Crystal Award 2022
9. DoTerra
Country: USA
Founder: Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg Cook, Mark Wolfert, Rob J. Young
CEO: Corey Lindley
Products & Services: Personal care products, dietary supplements
Top Earners: 169
Website: www.doterra.com
Achievements:
- Winner of 2021 Best of State Award in the Essential Oils/Botanicals category
- Winner of SEAL Environmental Initiatives Award 2021
- Guinness world records for most personal hygiene kits assembled in one hour
10. Optavia - Medifast
Country: USA
Founder: Dr. Wayne Scott Andersen
CEO: Daniel R. Chard
Products & Services: Health and wellness
Top Earners: 2
Website: www.optavia.com
Achievements:
- Ranked #11 in 2023 DSN Global 100
- Winner of the Bravo Growth Award 2022
- Honored by Euromonitor International as the #1 weight loss program in the U.S. by revenue for 2021
Insights on direct sales supplement companies
As much as we talk about people wanting to be all hail and healthy, Mckinsey’s reports say that 10-15% of consumers in the US, Europe, and Japan are said to be following social media influencers and have made purchases based on their recommendations. It also says that the percentage is even higher in countries like China and Brazil. Understanding these changing trends and various ailments currently faced by people, direct selling companies have come up with a wide array of categories. This includes supplements for good health, sleep, mindfulness, nutrition, fitness, appearance, and sexual well-being. The influence isn’t just for oral supplements but for cosmetics, digital apps, wearables, black-out curtains, and gravity blankets that could give you a better slumber.
Considering the need of the hour, direct selling companies are upgrading themselves with innovative softwares to build a robust sales network strategically. A competitive software for the health and wellness sector in the direct selling industry is in every way a path breaker to excellent business expansions.
The fitness-conscious generation who begin their day with protein powders has pushed the market trends to a level where the global corporate wellness market is estimated to reach $66 billion in 2022. The boom was created majorly by digital wellness, wellness tourism, diet-based beauty products like vegan and gluten-free, and health and immunity categories.
Healthy living isn’t a choice but a necessity that has been encapsulated in the fast-moving world. Direct sales health supplement companies are always in the process of devising the best organic and natural supplements according to the need of the hour. They alter and replace their products as and when the market demand changes to stay on the top charts.
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