The most populous and innovative country in the world, The People’s Republic of China, is always on the lookout for novel thoughts and ideas with education, businesses, technology, and almost everything else. Direct selling businesses also caught the Chinese attention for their uniqueness and the various opportunities it offers. But, from the initial boom in the early 90s, there was a pause midway due to numerous scandals and fraudulence that emerged in the MLM/direct selling sector.

However, network marketing companies like Infinitus which was founded as early as in the year 1992 stood high with their credibility and unique customer approach. The health products brand saw a straight increase in its revenue reaching $3200 million in the year 2022.

Breaking the conventional MLM marketing structure which is more prone to bogus money-making claims and scams, the country introduced the mandate Regulations on Direct Selling Management in the year 2005 to bring clarity and transparency into the business. This came as a blessing to the sector with multiple direct selling health and wellness, nutrition, personal care, dietary supplements, and such products did well in the Chinese market creating a major health and fashion trend in the market.

List of top MLM companies in China

The list of top direct selling companies in China would give us a brief overview of how the Chinese MLM picture has taken shape sector-wise and revenue-wise in the past years.

Discover additional information on top 100 MLM companies.

Only a handful of MLM companies were approved to conduct business in the country in the last decade. Various statistics show that 48% of Chinese citizens are actively involved in various direct selling businesses in the country. This for sure is expected to rise with the sector earning more credibility and wide acceptance in the country with younger generations entering into the MLM business innovating newer business ideas incorporating technology at its best.

Direct selling industry in China

China’s contribution to the direct selling in terms of annual sales and revenue is not a new story. The sector in the region has grown to new parameters in the past decade. Despite the decline in figures in the past year, MLM in China is thriving towards success rapidly.

The year 2022 saw MLM China contributing more to the wellness sector with 43% of the total sales comprising of the same. This was followed by 25% of total sales from the cosmetics and personal care sector which is the fast growing and most competent sector.

The Chinese city of Hongkong contributed 71% to the global wellness sector in the year 2022, which is the second highest share after India’s contribution of 74%. Taiwan, yet another Chinese city made 66% contribution to the same sector, which again is one of the top five contributions in the year to the sector.

Explore the global insights of top direct selling companies companies in Asia.