Clothing industry is the most dynamic and diverse industry in the world. The global clothing industry stood at $1.5 trillion in 2022 and by 2027 it is expected to reach $2 trillion. It is expected only to rise in the coming years.
The contribution of direct selling companies to this record is remarkable. Direct sales clothing companies, both young and old, have commendable growth in the last couple of years. From providing comfortability to flaunting fashionability, these clothing companies have given their customers an extraordinary shopping experience.
Take a look at the top direct sales clothing companies for 2023. The companies enlisted in the table have been arranged according to the increasing revenue.
List of top direct sales clothing and fashion companies
Here’s the list of top MLM clothing companies and their revenue in the past years.
# | Company | Country | Revenue 2022 (in million USD) |
Revenue 2021 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|---|
1 | LuLaRoe | USA | 400 | 500 | -20% | 2013 |
2 | Cabi Online | USA | 236 | 236 | 0% | 2002 |
3 | Ann Summers | UK | 180 | 180 | 0% | 1970 |
4 | Maruko | Japan | 128 | 138 | -7% | 1964 |
5 | Nefful | USA | 117 | 117 | 0% | 1973 |
6 | Charle Corp. | Japan | 100 | 118 | -15% | 1984 |
7 | Captain Tortue Group | France | 81 | 81 | 0% | 1993 |
8 | Chandeal Co. | Japan | 76 | 76 | 0% | 1980 |
9 | Ruby Ribbon | USA | 51 | 51 | 0% | 2011 |
10 | Mathilde Jane Clothing | USA | 40 | 40 | 0% | 2005 |
11 | Silver Icing | Canada | 33 | 33 | 0% | 2011 |
12 | J. Hilburn | USA | 25 | 25 | 0% | 2007 |
13 | Dox | Egypt | 21 | 21 | 0% | 2015 |
14 | Savvi | USA | 20 | 20 | 0% | 2013 |
15 | Essential Bodywear | USA | 12 | 12 | 0% | 2003 |
16 | Peekaboo Beans | Canada | 12 | 12 | 0% | 2006 |
17 | DotDotSmile | USA | 8 | 8 | 0% | 2017 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in July 2023
*The above list is subject to market changes and modifications.
Explore more about the top 100 MLM companies.
Though many network marketing companies suffered a decline in sales accelerated by the pandemic and the unprecedented lockdowns, they were quick to adapt to the changing market conditions and meet their business goals. The US and the Chinese markets were the leading clothing markets in 2022. They generated the highest revenue than any other country in the world.
From business wears to bikini, these direct sales clothing companies capitalize on consumer interests to build their brand. The two major trends that continue shaping the success of these companies are social selling and ecommerce. This trend has been there for years and still continue strong with growing number of online shoppers.
1. LuLaRoe
Country: USA
Founder: Mark and DeAnne Stidham
CEO: Mark Stidham
Products & Services: Fashion
Top Earners: 1
Website: www.lularoe.com
Achievements:
- Award of Excellence in the Retail Community 2018
2. Cabi Online
Country: USA
Founder: Kimberly Inskeep and Syd Ryan
CEO: Kimberly Inskeep
Products & Services: Fashion
Top Earners: N/A
Website: www.cabionline.com
Achievements:
- Los Angeles Business Journal Social Responsibility Award 2016
3. Ann Summers
Country: UK
Founder: Jacqueline Gold and David Gold
CEO: Jacqueline Gold
Products & Services: Clothing, toy
Top Earners: N/A
Website: www.annsummers.com
Achievements: N/A
4. Maruko
Country: Japan
Founder: N/A
CEO: N/A
Products & Services: Women clothing
Top Earners: N/A
Website: www.maruko.com
Achievements:
- Ranked #49 in 2023 DSN Global 100
5. Nefful
Country: USA
Founder: Hisami Kamijo
CEO: Hisami Kamijo
Products & Services: Clothing, cleaning products
Top Earners: N/A
Website: www.neffulusa.com
Achievements:
- Ranked #85 in 2019 DSN Global 100
6. Charle Corp.
Country: Japan
Founder: N/A
CEO: Katsuya Hayashi
Products & Services: Women fashion
Top Earners: N/A
Website: www.charle.co.jp
Achievements:
- Ranked #46 in 2013 DSN Global 100
7. Captain Tortue Group
Country: France
Founder: Philippe and Lilian Jacquelinet
CEO: Nathalie Coppola
Products & Services: Clothing, accessories
Top Earners: N/A
Website: www.captaintortuegroup.com
Achievements:
- Ranked #95 in 2019 DSN Global 100
8. Chandeal Co.
Country: Japan
Founder: N/A
CEO: Yasuhisa Kawamura
Products & Services: Women clothing
Top Earners: N/A
Website: www.chandeal.co.jp
Achievements:
- Ranked #93 in 2013 DSN Global 100
9. Ruby Ribbon
Country: USA
Founder: Anna Zornosa
CEO: Clint McKinlay
Products & Services: Women clothing
Top Earners: N/A
Website: www.rubyribbon.com
Achievements:
- Ranked #93 in 2013 DSN Global 100
- Direct Selling Association Product Innovation Award 2017
10. Mathilde Jane Clothing
Country: USA
Founder: Denise DeMarchis
CEO: Donna Noce Colaco
Products & Services: Clothing
Top Earners: N/A
Website: www.matildajaneclothing.com
Achievements: N/A
Insights on top direct sales clothing and fashion companies
Trends direct sales clothing companies must watch out for in 2023 and beyond
Customers and distributors today favor brands that complement their likes—some being organizational values, social responsibility, strong online presence, popularity, perks and benefits. Added to this is the ever-evolving industry trends that are shaping the success of direct selling companies the world over.
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Social selling
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Ecommerce
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Online brand communities
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Rewards and referrals
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Social initiatives
Distributors find it easier to sell and market clothes than any other direct selling product. Clothes are always on demand and fast moving given that the brands maintain the quality and voguishness of their products. One important thing to note is that, just as these direct sales companies invest on their customer interests, so should they focus on building a highly skilled distributor base too.
Top-of-the-line features to top up direct selling businesses
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