Clothing industry is the most dynamic and diverse industry in the world. The global clothing industry stood at $1.5 trillion in 2022 and by 2027 it is expected to reach $2 trillion. It is expected only to rise in the coming years.
The contribution of direct selling companies to this record is remarkable. Direct sales clothing companies, both young and old, have commendable growth in the last couple of years. From providing comfortability to flaunting fashionability, these clothing MLM companies have given their customers an extraordinary shopping experience.
As per WFDSA 2023 annual report, the clothing and accesories globally contributed 4.2% of direct sales in 2023. It had a higher representation in the Americas (6.2%) and Europe (3.7%), while it was relatively underrepresented in the countries in Asia/Pacific (1.2%).
Take a look at the top direct sales clothing companies for 2025. The MLM clothing companies enlisted in the table have been arranged according to the increasing revenue.
List of top direct sales clothing and fashion MLM companies
Here’s the list of top MLM clothing companies and their revenue in the past years.
| # | Company | Country | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Year Founded |
|---|---|---|---|---|---|---|
| 1 | LuLaRoe | USA | 395 | 400 | -1% | 2013 |
| 2 | Faberlic | Russia | 368 | 346 | 6% | 1997 |
| 3 | Cosway | Malaysia | 350 | 350 | 0% | 1979 |
| 4 | Ann Summers | UK | 180 | 180 | 0% | 1970 |
| 5 | Nefful | USA | 117 | 117 | 0% | 1973 |
| 6 | Maruko | Japan | 106 | 121 | -12% | 1964 |
| 7 | Sahajidah Hai-O | Malaysia | 91 | 91 | 0% | 1992 |
| 8 | Captain Tortue Group | France | 81 | 81 | 0% | 1993 |
| 9 | Ruby Ribbon | USA | 51 | 51 | 0% | 2011 |
| 10 | Chandeal Co. | Japan | 50 | 50 | 0% | 1980 |
| 11 | J. Hilburn | USA | 25 | 25 | 0% | 2007 |
| 12 | Essential Bodywear | USA | 12 | 12 | 0% | 2003 |
| 13 | Damsel in Defense | USA | 7 | 7 | 0% | 2015 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in June 2025
*The above list is subject to market changes and modifications.
Explore more about the top 100 MLM companies.
Though many network marketing companies suffered a decline in sales accelerated by the pandemic and the unprecedented lockdowns, they were quick to adapt to the changing market conditions and meet their business goals. The US and the Chinese markets were the leading clothing markets in 2023. They generated the highest revenue than any other country in the world.
From business wears to bikini, these direct sales clothing companies capitalize on consumer interests to build their brand. The two major trends that continue shaping the success of these clothing MLM companies are social selling and ecommerce. This trend has been there for years in the multi-level marketing industry and still continue strong with growing number of online shoppers.
Details of clothing direct sales companies
1. LuLaRoe
Country: USA
Founder: Mark and DeAnne Stidham
CEO: Mark Stidham
Products & Services: Fashion
Top Earners: 1
Website: www.lularoe.com
Achievements:
- Award of Excellence in the Retail Community 2018
2. Faberlic
Country: Russia
Founder: Alexey Nechaev
CEO: Alexey Nechaev
Products & Services: Clothing & accessories,cosmetics,home care,home decor,kitchenware,Wellness
Top Earners: N/A
Website: www.faberlic.com
Achievements:
- Recognized as an Industry Leader in the All-Russia Business Rating
- Faberlic won a Fundament award in the Citizen Support category
- Faberlic won 1st place at the Exporter of the Year awards
3. Cosway
Country: Malaysia
Founder: Al Chuah Choong Heong
CEO: Alice Lee
Products & Services: Supplements, personal care, cosmetics, household, food & beverages, clothing
Top Earners: N/A
Website: www.cosway.com.my
Achievements:N/A
4. Ann Summers
Country: UK
Founder: Jacqueline Gold and David Gold
CEO: Jacqueline Gold
Products & Services: Clothing, toy
Top Earners: N/A
Website: www.annsummers.com
Achievements: N/A
5. Nefful
Country: USA
Founder: Hisami Kamijo
CEO: Hisami Kamijo
Products & Services: Clothing, cleaning products
Top Earners: N/A
Website: www.neffulusa.com
Achievements:
- Ranked #85 in 2019 DSN Global 100
6. Maruko
Country: Japan
Founder: N/A
CEO: N/A
Products & Services: Women clothing
Top Earners: N/A
Website: www.maruko.com
Achievements:
- Ranked #57 in 2023 DSN Global 100
7. Sahajidah Hai-O
Country: Malaysia
Founder: Tan Kai Hee
CEO: Tan Keng Kang
Products & Services: Nutritional food & beverage, personal care, skincare & cosmetics, wellness
Top Earners: N/A
Website: www.shom.com.my/en
Achievements:
- Winner of the BrandLaureate SMEs Most Established Brand Award 2019
- Winner of the Edge Centurion Club Corporate Award 2019
8. Captain Tortue Group
Country: France
Founder: Philippe and Lilian Jacquelinet
CEO: Nathalie Coppola
Products & Services: Clothing, accessories
Top Earners: N/A
Website: www.captaintortuegroup.com
Achievements:
- Ranked #95 in 2019 DSN Global 100
9. Ruby Ribbon
Country: USA
Founder: Anna Zornosa
CEO: Clint McKinlay
Products & Services: Women clothing
Top Earners: N/A
Website: www.rubyribbon.com
Achievements:
- Ranked #93 in 2013 DSN Global 100
- Direct Selling Association Product Innovation Award 2017
10. Chandeal Co.
Country: Japan
Founder: Yasuhisa Kawamura
CEO: Yasuhisa Kawamura
Products & Services: Women clothing
Top Earners: N/A
Website: www.chandeal.co.jp
Achievements: N/A
Insights on top direct sales clothing and fashion companies
Trends direct sales clothing companies must watch out for in 2025 and beyond
Customers and distributors today favor brands that complement their likes—some being organizational values, social responsibility, strong online presence, popularity, perks and benefits. Added to this is the ever-evolving network marketing industry trends that are shaping the success of direct selling companies the world over.
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Social selling
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Ecommerce
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Online brand communities
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Rewards and referrals
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Social initiatives
Distributors find it easier to sell and market clothes than any other direct selling product. Clothes are always on demand and fast moving given that the brands maintain the quality and voguishness of their products. One important thing to note is that, just as these direct sales companies invest on their customer interests, so should they focus on building a highly skilled distributor base too.
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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