For the amount of entrepreneurship and business innovations born out of the country each year, Japan could be considered synonymous with the word business. The hard-working, full of ideas, and ready-to-experiment population of Japan has taken MLM and direct selling business to a whole new level ever since the business was founded in Japan as early as the 1920s.

After the United States and China, Japan is one of the largest direct selling markets in the world with a major women participation in the business. The post-pandemic period though didn’t do much good to the Japanese MLM companies, they sure survived implementing new strategies and plans of action amidst the toughest market competition.

From MLM companies that were born in Japan to companies that have spread their wings to the country, the direct selling sector was kept alive and challenging despite tougher economic conditions. For their impeccable product quality and range of innovative products Japanese direct selling brands were seen expanding in the Asia Pacific region.

Of the many direct selling products and sub-categories in the Japan MLM industry, more than 60% of the sales in the country come from cosmetic and wellness products. The list below gives a clear picture of Japanese MLM trends and varying interests.

List of top MLM companies in Japan

Here’s the list of top direct selling companies in Japan and their revenue in the past years.

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The Pola network marketing company is the oldest one in the list and contributed $5.4 billion to Japanese MLM industry in 2022.

As evident as it is, Japanese aren’t lured by fancy sales figures or keen on fueling business for skyrocketing sales; rather, they invest their intelligence, time and energy in diversifying their business with novel products and expanding their businesses to borders.

Japan as a nation is a promise and a hope to the direct selling sector for its generations that are excelling in enhancing MLM businesses to newer dimensions.

Top 10 MLM companies in japan

Direct selling industry in Japan

According to the World Federation of Direct Selling Association (WFDSA) 2019-2022 reports, Japan has contributed 6.7% to the global direct selling sales in the year 2022 despite facing a –2.3% year over year change.

The statistics also clearly portray how MLM in Japan is progressively moving towards increased sales and profit by focusing more on trending direct selling sectors like skincare and cosmetics, clothing, and accessories, home improvement, beverages, food stuff, etc.

On average, Japan’s participation and involvement in the direct selling sector is highly commendable and it has over 2 million active individuals participating in the business across the country. That said, it is also important to highlight that of the total participants, 82% of the participation is constituted by women in the country and the rest 18% by men. This clearly depicts how Japan MLM is setting an example for women in the country to build their empires through direct selling businesses which is the ultimate opportunity to make earnings or to begin their own business ventures.

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