Asia, known for its rich cultural diversity, thriving economies, and vast population has been instrumental in providing a fertile environment for MLM companies aiming to extend their global footprint. Within this context, Asian business interests converge with entrepreneurial endeavors, cross-border investments, and strategic partnerships, further fueling the proliferation of MLM ventures in the region.
As traditional boundaries begin to blur, and connectivity becomes more pervasive, Asian direct selling companies have undergone a parallel transformation by leveraging the inherent power of ever-changing consumer behaviors. Asia has also emerged as a focal point for innovative direct selling trends that mirror the region's progressive spirit and adaptability.
List of Top MLM Companies in Asia
The following table highlights the top Asian direct sales companies, which not only hold a prominent position on the global rank list of multi-level marketing companies but also showcase a diverse range of revenue streams and sectors that are currently receiving significant consideration.
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Epixel MLM Software
Data updated in August 2025
Source - businessforhome.org
*The above list is subject to market changes and modifications.
Delve deeper into the ways in which the leading 100 MLM companies contribute to molding the global direct selling arena.
As we draw conclusions from the table, it’s evident that Coway holds the position of Asia's no. 1 company in direct selling. Ever since its establishment in 1989, Coway has experienced significant growth and prevalence in the Asian market over the past few decades.
The factors contributing to the growth of MLM companies in Asia have been substantial and that includes increasing urbanization, disposable incomes, and the use of advanced technologies.
Due to the presence of a diverse and dynamic market, MLM companies have been able to build extensive networks of distributors and customers, tapping into a vast potential customer base. Moreover, Asian citizens view network marketing to fulfill their entrepreneurial aspirations, enhance personal connections, and achieve financial independence.
Despite the geographical barriers, vibrant MLM markets have secured their place in the countries like China, Japan, and Malaysia. Take Coway, for example, which has solidified itself as a leader in the Asian network marketing market for top-tier purifiers since its inception in 1989 and is still instrumental by achieving substantial revenues of $3.03 billion 2024 and $2.9 billion in 2023 respectively. Furthermore, network marketing companies such as Atomy, established in 2009, have become global contenders in cosmetics by attaining a high hit record of $1.83 billion in the year 2024. This exemplifies the ongoing impact of MLM companies as they continue to contribute to entrepreneurial opportunities that make direct selling a popular choice in the gig economy marketplace.
Throughout Asian societies, the value of building brand credibility and fostering trustworthiness has been deeply ingrained. Consequently, the direct selling model has prioritized empowering its distributors with comprehensive training, valuable mentorship, and opportunities for leadership development. This approach resonates harmoniously with the growing emphasis on gender equality and empowerment of women in the region.
Top 10 direct selling companies in Asia 2025
COWAY
COWAY
Country: South Korea
Website: www.cowayir.co.kr
Top Earners: N/A
Products & Services: Household appliances, Air purifiers
Founder: Yoon Seok-keum
CEO: Seo Jang-won
Year Founded: 1989
Headquarters: Gongju, South Korea
Achievements:
- Ranked #8 in 2025 DSN Global 100.
- Recipient of Red Dot Design Award.
- Recipient of IF Design Award, and the IDEA (International Design Excellence Award).
Infinitus
Infinitus
Country: China
Website: www.infinitus-int.com
Top Earners: N/A
Products & Services: Health Products
Founder: Lee Kum Kee Group
CEO: Lam Yu
Year Founded: 1992
Headquarters: Guangzhou, China
Achievements:
- Awarded National Green Factory Status.
- Recognized as One of the Top Employers of China 2024.
- Awardee of 2023 National Business Quality Award.
Atomy
Atomy
Country: South Korea
Website: https://global.atomy.com/
Top Earners: N/A
Products & Services: Health and wellness, Beauty
Founder: Han-Gill Park
CEO: Han-Gill Park
Year Founded: 2009
Headquarters: Gongju-si, Chungcheongnam-do, Republic of Korea
Achievements:
- Ranked #10 in 2025 DSN Global 100.
- Received the Minister of Commerce, Industry and Energy Award for ESG Report.
JoyMain Int.
JoyMain Int.
Country: China
Website: www.jmtop.com
Top Earners: N/A
Products & Services: Nutrition & health care
Founder: N/A
CEO: Xu Zhiwei
Year Founded: 2000
Headquarters: Shanghai, China
Achievements:
- China's Top Ten Credible Brands for Healthcare Products.
- China's 500 Most Valuable Brands.
Perfect China
Perfect China
Country: China
Website: www.perfect100.com/
Top Earners: N/A
Products & Services: Health care, Skin care, and Personal care
Founder: N/A
CEO: Koo Yuen Kim
Year Founded: 1994
Headquarters: Zhongshan City, Guangdong, China
Achievements:
- Top 100 Star Overseas Enterprise.
Sunhope
Sunhope
Country: China
Website: www.sunhope.cn
Top Earners: N/A
Products & Services: Nutritious foods, skincare, home care
Founder: Kazuyuki Masumitsu
CEO: Shangji hen
Year Founded: 1993
Headquarters: Beijing, China
Achievements:
- Perfect Enterprise of the year 2022.
- Won Charity Driving Award of 2021.
- Awarded the Health Industry Social Responsibility Star of 2021 by Finance China.
New Era Health
New Era Health
Country: China
Website: www.intgz.com/en
Top Earners: N/A
Products & Services: Health care, nutritious foods
Founder: N/A
CEO: N/A
Year Founded: 1995
Headquarters: Houston, Texas, USA
Achievements: N/A
Longrich
Longrich
Country: China
Website: www.longrichbioscience.com
Top Earners: N/A
Products & Services: Health care
Founder: Xu Zhiwei
CEO: Xu Zhiwei
Year Founded: 1986
Headquarters: Jiangsu, China
Achievements:
- Top 100 Growth Brand in Asia 2015.
- GSK award for best supplier 2014.
Quanjian
Quanjian
Country: China
Website: en.ziranyixue.com
Top Earners: N/A
Products & Services: Health care
Founder: Shu Yuhui
CEO: Shu Yu Hui
Year Founded: 2004
Headquarters: Tianjin, China
Achievements: N/A
Amore Pacific
Amore Pacific
Country: South Korea
Website: www.amorepacific.com/
Top Earners: N/A
Products & Services: Skincare, Makeup, and Fragrance
Founder: Suh Sung-whan
CEO: Suh Sung-whan
Year Founded: 1945
Headquarters: Seoul, South Korea
Achievements:
- Receives the CES Innovation Award 2023 for fifth consecutive year.
- Secures Three '2024 Good Design Awards' for Outstanding Designs.
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Insights on MLM companies in Asia
To align with the expanding population of tech-savvy consumers in Asia, MLM companies have harnessed the power of digitalization and ecommerce. Today, online platforms, social media, and mobile applications have become integral tools for MLM businesses, facilitating product promotion, engaging with potential distributors, and proficiently managing their networks.
Direct selling industry in Asia
The direct selling industry in Asia experienced a notable transformation in its year over year performance. According to the World Federation of Direct Selling Association (WFDSA) 2020-2023 reports.
Moreover, WFDSA 2023 report states that, in 2023, the global direct sales market was led by the countries in Asia/Pacific region that generated $67.57 billion, contributing 40.3% of total revenue. Among those countries, Korea, China and Japan played a crucial role in navigating the dominance of the region by being the highest contributors in direct selling. The contribution was led by Korea with an annual revenue of $16.3 billion, followed by China ($15.04 billion) and Japan ($10.63 billion). This evolution underscores the region's pivotal role in shaping the future of the direct selling industry on a global scale.
Covering numerous countries and encompassing diverse economic environments, Asia’s top direct selling companies offer an exciting and thrilling experience for their customer base. These businesses have leveraged the region's robust social networks, offering a spectrum of products such as health and wellness (39%), cosmetics and personal care (17%) and household goods (25%). This strategic approach has contributed to the growth of their customer outreach.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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