The other day, I saw my four-year-old daughter role-playing as a billing staff with her supermarket toy set. I joined her and after billing a few items, she said, “Sorry Ma’am, software on my system is temporarily down, could you please move on to the next counter”, I was surprised, to say the least. I am sure she got it from the local supermarket which we often make purchases from. But what got me thinking was how many times this would have happened at the store for a four-year-old to pick up the instance and replicate it while playing.
Operating software is often overlooked by businesses right from its inception stage not knowing how critical it is for the functioning of the business as a whole. Direct selling is a legacy business model which has been operated in diverse ways across the globe. With the advent of technology and innovation, the industry has shifted its operations into direct sales software which has unleashed many opportunities transforming every aspect of the MLM and network marketing business. Epixel MLM Software has developed the most modern features for every segment of businesses in the direct selling sector, to adapt and integrate for the business to excel beyond expectations.
Direct selling software – one size does not fit all!
I visualize an ideal direct selling software as a school that guides businesses on how to proceed further flawlessly covering every factor influencing growth and profitability. The software can anchor the business towards unexplored frontiers making its expansion fast and easy. Every generation from baby boomers to generation z is venturing into direct selling businesses identifying its scope and the entrepreneurial career prospect that it promises. As a result, the past decade witnessed the birth of numerous direct selling startup businesses.
Integrating software in the initial phase of business as a startup and sticking to the same even when the company grows is the biggest of mistakes organizations could ever make. Identifying the growth phase and upgrading the software as the business transitions from the startup stage to a small-medium enterprise (SME) to an enterprise level is crucial for the business to grow. In simple words, like how you have to change your shoe size over a period of time just because you have outgrown your previous size and to walk or function smoothly, you have to go for the next size or else, the previous one would only cause you pain, ideally leaving you hurt.
From basic MLM features to add-ons and integrations, a perfect direct selling software will be tailored individually for a startup direct selling business, direct selling SME, and a large enterprise-level direct selling business.
Direct selling software for startup MLM businesses
For a human-centric business like direct selling, zeroing down on a software requirement would not be an easy task. Connectivity, progression, and every other service from the start to the success of a startup has to be strategized, designed, and docketed into cost-effective packages.
A software service provider should take time to thoroughly understand the trembling pounds and pulses of a startup entrepreneur. They should also be able to foresee the business's future providing comprehensive backing for the business to grow continuously and consistently. MLM Platform for Startups is built on a scalable technology platform that has top-of-the-line features which are capable of benefiting MLM startups in automating their overall business processes gradually turning the turnover figures to new highs.
A direct selling business is identified for its MLM compensation plans. Being one of the crucial features that act as a foundation upon which direct selling businesses are built, the feature should be capable and competent enough to design compensation plan management covering commission plans, rules, bonuses, overrides and even setting up rank advancement requirements.
At the startup level, businesses see challenges and opportunities in the same frame because the given situation is new to them and how to handle it could be confusing for business beginners to move forward. Distributors who join the business should be educated through an efficient Learning Management System (LMS) which can be utilized as a platform to train distributors to enhance their knowledge and skills on products, sales, and every affair related to the organization, marketing, and the business as a whole.
Beyond every feature, what sets an operating software apart is the indefinite support it can give to every user. With committed support professionals and account managers, our software ensures 24x7x365 technical and non-technical support monitoring every possible issue that causes tension in the normal flow of the business. The stipulated software updates and bug fixes have to be taken care of competently to help businesses beat all odds and flourish to new frontiers. Other cutting-edge features that project the efficacy and expertise of direct selling software include sophisticated disaster recovery plans, advanced data backup, and restoration, customer-centric training and onboarding, adaptive ticketing system with integration and advanced reporting capabilities.
Advanced direct selling software for SMEs
Small to medium enterprises (SMEs) will focus primarily on generating profit and expanding their growth opportunities. MLM Platform for Small to Medium Enterprises is designed to cater to the growing needs of a direct selling business letting them integrate advanced features that can widen the scope and potential of an SME-level direct selling business.
As a direct selling business matures, the organizational structure should also expand. To efficiently visualize them, analyze and manage a systematized MLM genealogy tree is a necessity. The software should be capable enough to display every minute detail from distributor basics, sponsors, immediate and referral downlines, total sales generated, commissions and bonuses, rank achievements, package details, etc. This consolidates the functioning and operation of a direct selling business from its grassroots level to its top tier.
With a brand driving to newer markets, it will have to adapt to growing innovations to stay on par with rising market trends. Ecommerce business models have benefitted direct selling businesses in more ways than one and hence, ecommerce integrations in direct selling software are indeed a priority to manage the business on the ecommerce front. From managing orders, categorizing products, branding, and customizing storefront to incorporating multiple payment options, the feature can help SMEs give a facelift to their MLM ecommerce business. Most ecommerce businesses face a setback with their shipping, returns, and refund which would negatively impact the brand’s trustworthiness and righteousness. Automating these fundamental attributes could boost the business at many levels from its credibility to profitability.
Followed by integrating the most advanced selling techniques, direct selling software has to ensure that businesses can be integrated with secure payment gateways which are vital for businesses happening from every part of the world. For transactions, payments, payouts, commissions, and bonuses, payment methods like e-wallets and bank transfers are inevitable. Automating recurring payments, setting up subscription plans, customizing commission structures, etc are unique and essential features that can complement the growth and development of a direct selling business. That said, for the numerous fraudulence happening with payments and transactions across businesses these days, we educate our customers on combating deception through advanced algorithms for fraud detection and efficient chargeback security. For the ease of customers and distributors located anywhere in the world, the feature is efficiently equipped for international payments with multi-currency support.
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Proficient features to enhance a large direct selling business enterprise
For an enterprise-level direct selling business, the sky is definitely not the limit. And hence, they demand and deserve features, pricing, integrations, etc that can drive their businesses to new horizons. MLM Platform for Large Enterprises is curated to cater to every growing need and necessity of a large corporation after thorough analysis, understanding, and systematic synthesis with the most competent features and integrations to optimize organizational objectives.
For businesses of a global capacity, inventory management is a feature that is as critical as the business itself. Efficient tracking, and reporting of overall warehouse operations, managing and real-time tracking of inventory, and automated replenishment are the key features of direct selling software that could ease the business process subsequently. Procuring products according to orders received, organizing them, stocking them, and refilling them from time to time has to be streamlined according to rising demands for a particular product or a category. For an enterprise-level business, the direct selling software has to be efficient enough to support these processes at numerous locations and manage inventory in a centralized system.
Managing businesses at any level is a tedious task. At a large-scale level, marketing has to be something so efficient that it enhances the brand identity and integrity of the enterprise in every aspect of its operations. From essential and elementary email marketing, creating replicated websites for distributor convenience, tracking multiple campaigns, managing ads to yield better results, and integrating social media to enhance brand visibility with the help of search engine optimization are the major functionality of marketing features that can support a business at the enterprise level.
Being a business that is handled from across the globe by distributors and customers of diverse cultures and categories, having an efficient security and compliance system is inevitable. Securing every data that flows in and out of the business stream has to be safely encrypted with stringent access control. In order to stay compliant with every legal and regulatory requirement and amendment by the federal and regional authorities, a rigid compliance monitoring system has to be maintained. This will ensure that the business maintains trustworthiness and a high level of credibility right from the startup phase. An MLM software should be strategically devised to cater to the growing needs of a direct selling business from its startup phase to SME and to its enterprise level.
Redefining business future with software
Undoubtedly, a direct selling business is defined by the software it chose to be built on. The diverse features it offers widens the potential, driving the business to newer dimensions. A passionate entrepreneur envisions business many years prior. In the case of direct selling businesses where innovations take place every day and organizational transformations are welcomed to build new business propositions, direct selling software is seen as the driving force that redefines the possibilities of business to grow to new extremes.