Direct selling has long deepened its roots in Asia with many popular global markets to its credit. Malaysian direct selling market, alone, is a 120-year-old market and is ranked #6 among the top direct selling markets in the world and 4^th in Asia Pacific. Despite following the traditional direct selling model, the growth of Malaysian MLM companies can be also attributed to the growing trend of adopting digital marketing methods. Keeping pace with the ongoing trends has kept these direct selling companies up and running in the Malaysian market.

MLM companies in Malaysia have been avid contributors to the country’s economy. The top MLM companies making their mark in the Malaysian direct selling industry are also the top leaders in their respective sectors.

List of top direct selling companies in Malaysia

Check out for more insights on top 100 MLM companies.

QNet is the pioneer in direct selling in Malaysia and generated $520 million in 2022. Cosway MLM company, the oldest one in the list, has stood the test of time in direct selling in Malaysia since 1979.

The table makes it more evident that the health and wellness companies are the most prominent ones in the Malaysian industry and the post-pandemic reports cite that people’s increasing health concerns turned advantageous for the sector.

Top 10 MLM companies in Malaysia

The Direct Selling Association in Malaysia (DSAM) Statistics for 2021 cites that the wellness category alone accounted for 45% of retail sales in the Malaysian direct selling market. Household goods and durables secured second place with 21% followed by cosmetics and personal care products in third place with 20% retail sales.

Direct selling industry in Malaysia

According to WFDSA 2022 retail sales report, the Malaysian direct selling market reported $8.63 billion in retail sales.It ranked 6th among the 24 Global Billion Dollar markets recognized by WFDSA.

The Malaysian direct selling industry, from the very beginning, has only seen progress in its growth journey. The 21-year comparison of the industry’s growth has only witnessed a rise over the years except for the years 2007-09. The Malaysian direct selling market performance reveals that the years 2016-2019 saw a 20% upward trajectory.

The direct selling in Malaysia has been adopting all the impactful and traditional direct selling methods—person-to-person, party plan, and online. The year 2020 saw a steep increase in the adoption of the online model amidst the spreading pandemic.

However, person-to-person and party plan methods saw a dip in 2020 amidst the sanctions imposed by the government and the people gripped in the fear of contracting the disease. The year 2019 set a perfect contrast with all except the online model witnessing a decrease in adoption.

Ministry of Domestic Trade and Consumer Affairs (MDTCA) expresses positive hopes for the direct selling industry in the coming year. The industry resilience and the support from the Government of Malaysia will help the direct selling industry outperform other domestic trades in the country. MDTCA is also preparing to draft the Direct Selling Blue Print 2.0 in alignment with the 12^th Malaysia Plan. Expressing his positive hopes about the capability of the direct selling industry, Datuk Seri Hj. Hasnol stated, “It is quite advanced in terms of the framework and the salient points we need to introduce, however, we need to engage more people to make sure that they are in line with the current trends, and also to make sure that all areas are covered”.