Direct selling has long deepened its roots in Asia with many popular global markets to its credit.The direct selling market in Malaysia is over 120 years old. It ranks 5th in the world and 3rd in the Asia Pacific region. Despite following the traditional direct selling model, the growth of Malaysian MLM companies can be also attributed to the growing trend of adopting MLM digital marketing methods. Keeping pace with the ongoing trends has kept these direct selling companies up and running in the Malaysian market.
During the pandemic, global retail sales grew by 2.2% in 2020 and 2.0% in 2021. In the years that followed, sales fell from $170,023 million to $163,863 million by 2024, a total drop of 3.6%, or roughly 1.2% per year. The number of independent sales representatives remained at 104.3 million in 2024. Still, it is 4.2% less than that of 2019, which marked 109.0 million independent representatives.
MLM companies in Malaysia have been avid contributors to the country’s economy. The top MLM companies making their mark in the Malaysian direct selling industry are also the top leaders in their respective sectors.
List of top direct selling companies in Malaysia
| # | Company | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Year Founded |
|---|---|---|---|---|---|
| 1 | Amway (Malaysia) Sdn Bhd | 7,400 | 7,700 | -4% | 1959 |
| 2 | Herbalife Products Malaysia Sdn Bhd | 5,000 | 5,062 | -1% | 1980 |
| 3 | Vorwerk Malaysia Enterprises Sdn Bhd | 4,100 | 3,450 | 19% | 1883 |
| 4 | Coway (Malaysia) Sdn Bhd | 3,031 | 2,699 | 12% | 1989 |
| 5 | Infinitus International (Malaysia) Sdn Bhd | 3,000 | 3,500 | -14% | 1992 |
| 6 | Mary Kay (Malaysia) Sdn Bhd | 2,400 | 2,500 | -4% | 1963 |
| 7 | Doterra Malaysia Sdn Bhd | 2,000 | 1,800 | 11% | 2008 |
| 8 | Atomy Malaysia Sdn Bhd | 1,830 | 1,710 | 7% | 2009 |
| 9 | Young Living (Malaysia) Sdn Bhd | 1,800 | 2,000 | -10% | 1993 |
| 10 | Nu Skin (Malaysia) Sdn Bhd | 1,732 | 1,969 | -12% | 1984 |
| 11 | Forever Living Products (M) Sdn Bhd | 1,700 | 1,800 | -6% | 1978 |
| 12 | UHS Essential Health (M) Sdn Bhd usana | 855 | 921 | -7% | 1992 |
| 13 | Longrich Bioscience (M) Bhd | 850 | 850 | 0% | 1986 |
| 14 | DXN Marketing Sdn Bhd | 800 | 902 | -11% | 1993 |
| 15 | Riman Malaysia Sdn Bhd | 545 | 545 | 0% | 2018 |
| 16 | QNet (M) Sdn Bhd | 520 | 520 | 0% | 1998 |
| 17 | Shaklee Products (M) Sdn Bhd | 500 | 500 | 0% | 1956 |
| 18 | Unicity Marketing Sdn Bhd | 450 | 450 | 0% | 2001 |
| 19 | Tiens Health Development (M) Sdn Bhd | 435 | 435 | 0% | 1995 |
| 20 | Partnerco (M) Sdn Bhd | 350 | 350 | 0% | 2007 |
| 21 | Cosway (M) Sdn Bhd | 350 | 350 | 0% | 1979 |
| 22 | ForLife Research Sdn Bhd | 300 | 341 | -12% | 1998 |
| 23 | New U Life Malaysia Sdn Bhd | 250 | 250 | 0% | 2017 |
| 24 | Sunrider International (Malaysia) Sdn Bhd | 236 | 236 | 0% | 1982 |
| 25 | Best World Lifestyle Sdn Bhd | 235 | 228 | 3% | 1990 |
| 26 | Elken Sdn Bhd | 200 | 200 | 0% | 1995 |
| 27 | Gano Excel Enterprise Sdn Bhd | 178 | 178 | 0% | 1995 |
| 28 | Amare Global (M) Sdn Bhd | 175 | 165 | 6% | 2015 |
| 29 | ASEA Redox Malaysia Sdn Bhd | 150 | 160 | -6% | 2007 |
| 30 | PhytoScience | 150 | 150 | 0% | 2012 |
| 31 | Enagic (Malaysia) Sdn Bhd | 147 | 147 | 0% | 1974 |
| 32 | Nefful (Malaysia) Sdn Bhd | 117 | 117 | 0% | 1973 |
| 33 | AMC Allied Metalcraft Corporation Sdn Bhd | 100 | 100 | 0% | 1963 |
| 34 | Zhulian Marketing (M) Sdn Bhd | 108 | 108 | 0% | 1989 |
| 35 | Sahajidah Hai‑O Marketing Sdn Bhd | 91 | 91 | 0% | 1992 |
| 36 | Synergy Worldwide Marketing Sdn Bhd | 75 | 75 | 0% | 2000 |
| 37 | Thanks Ai Sales & Marketing | 57 | 57 | 0% | 2009 |
| 38 | Edmark (Malaysia) Sdn Bhd | 52 | 52 | 0% | 1986 |
| 39 | NHTC Wellness Products Malaysia Sdn Bhd | 43 | 44 | -2% | 2001 |
| 40 | Lifepharm Enterprises Sdn Bhd | 40 | 40 | 0% | 2011 |
| 41 | Reliv International Sdn Bhd | 37 | 37 | 0% | 1988 |
| 42 | Asia Herbal Biotech Sdn Bhd | 17 | 17 | 0% | 2010 |
| 43 | SuperlifeWorldwide Sdn Bhd | 12 | 12 | 0% | 2017 |
| 44 | Avon Cosmetics (M) Sdn Bhd | NA | NA | NA | 1970 |
| 45 | BE International Marketing Sdn Bhd | NA | NA | NA | NA |
| 46 | Biing Han Enterprise Sdn Bhd | NA | NA | NA | NA |
| 47 | Blackdime International Holdings Sdn Bhd | NA | NA | NA | NA |
| 48 | Brilliant Point Sdn Bhd | NA | NA | NA | 1992 |
| 49 | Cadware Pioneer Sdn Bhd | NA | NA | NA | 2009 |
| 50 | Chini Enterprise (M) Sdn Bhd | NA | NA | NA | 1989 |
©
Epixel MLM Software
Data updated in June 2025
Source - businessforhome.org & Direct Selling Association Of Malaysia
*The above list is subject to market changes and modifications.
Check out for more insights on top 100 MLM companies.
Top product segments of leading MLM companies in Malaysia
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Amway (Malaysia) Sdn Bhd |
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| 2 | Herbalife Products Malaysia Sdn Bhd |
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| 3 | Vorwerk Malaysia Enterprises Sdn Bhd |
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| 4 | Coway (Malaysia) Sdn Bhd |
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| 5 | Infinitus International (Malaysia) Sdn Bhd |
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| 6 | Mary Kay (Malaysia) Sdn Bhd |
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| 7 | Doterra Malaysia Sdn Bhd |
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| 8 | Atomy Malaysia Sdn Bhd |
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| 9 | Young Living (Malaysia) Sdn Bhd |
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| 10 | Nu Skin (Malaysia) Sdn Bhd |
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| 11 | Forever Living Products (M) Sdn Bhd |
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| 12 | UHS Essential Health (M) Sdn Bhd (USANA) |
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| 13 | Longrich Bioscience (M) Bhd |
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| 14 | DXN Marketing Sdn Bhd |
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| 15 | Riman Malaysia Sdn Bhd |
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| 16 | QNet (M) Sdn Bhd |
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| 17 | Shaklee Products (M) Sdn Bhd |
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| 18 | Unicity Marketing Sdn Bhd |
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| 19 | Tiens Health Development (M) Sdn Bhd |
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| 20 | Partnerco (M) Sdn Bhd |
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| 21 | Cosway (M) Sdn Bhd |
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| 22 | ForLife Research Sdn Bhd |
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| 23 | New U Life Malaysia Sdn Bhd |
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| 24 | Sunrider International (Malaysia) Sdn Bhd |
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| 25 | Best World Lifestyle Sdn Bhd |
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| 26 | Elken Sdn Bhd |
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| 27 | Gano Excel Enterprise Sdn Bhd |
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| 28 | Amare Global (M) Sdn Bhd |
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| 29 | ASEA Redox Malaysia Sdn Bhd |
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| 30 | PhytoScience |
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| 31 | Enagic (Malaysia) Sdn Bhd |
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| 32 | Nefful (Malaysia) Sdn Bhd |
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| 33 | AMC Allied Metalcraft Corporation Sdn Bhd |
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| 34 | Zhulian Marketing (M) Sdn Bhd |
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| 35 | Sahajidah Hai‑O Marketing Sdn Bhd |
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| 36 | Synergy Worldwide Marketing Sdn Bhd |
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| 37 | Thanks Ai Sales & Marketing |
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| 38 | Edmark (Malaysia) Sdn Bhd |
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| 39 | NHTC Wellness Products Malaysia Sdn Bhd |
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| 40 | Lifepharm Enterprises Sdn Bhd |
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| 41 | Reliv International Sdn Bhd |
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| 42 | Asia Herbal Biotech Sdn Bhd |
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| 43 | SuperlifeWorldwide Sdn Bhd |
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| 44 | Avon Cosmetics (M) Sdn Bhd |
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| 45 | BE International Marketing Sdn Bhd |
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| 46 | Biing Han Enterprise Sdn Bhd |
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| 47 | Blackdime International Holdings Sdn Bhd |
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| 48 | Brilliant Point Sdn Bhd |
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| 49 | Cadware Pioneer Sdn Bhd |
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| 50 | Chini Enterprise (M) Sdn Bhd |
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Company age and leadership: MLM leaders in Malaysia
| # | Company | Year Founded | Age in 2025 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Amway (Malaysia) Sdn Bhd | 1959 | 66 | Michael Nelson | Jay Van Andel & Richard DeVos |
| 2 | Herbalife Products Malaysia Sdn Bhd | 1980 | 45 | Stephan Gratziani | Mark R. Hughes |
| 3 | Vorwerk Malaysia Enterprises Sdn Bhd | 1883 | 142 | Thomas Stoffmehl | Carl & Adolf Vorwerk |
| 4 | Coway (Malaysia) Sdn Bhd | 1989 | 36 | Jangwon Seo | Yoon Seok-geum |
| 5 | Infinitus International (Malaysia) Sdn Bhd | 1992 | 33 | Sammy Lee | Lee Kum Kee Group |
| 6 | Mary Kay (Malaysia) Sdn Bhd | 1963 | 62 | Ryan Rogers | Mary Kay Ash |
| 7 | Doterra Malaysia Sdn Bhd | 2008 | 17 | Kirk Jowers | David Stirling & Team |
| 8 | Atomy Malaysia Sdn Bhd | 2009 | 16 | Han-Gill Park | Han-Gill Park |
| 9 | Young Living (Malaysia) Sdn Bhd | 1993 | 32 | Mary Young | Gary Young |
| 10 | Nu Skin (Malaysia) Sdn Bhd | 1984 | 41 | Ryan Napierski | Blake Roney et al. |
| 11 | Forever Living Products (M) Sdn Bhd | 1978 | 47 | Gregg Maughan | Rex Maughan |
| 12 | UHS Essential Health (M) Sdn Bhd Usana | 1992 | 33 | Jim Brown | Myron Wentz |
| 13 | Longrich Bioscience (M) Bhd | 1986 | 39 | Sean Xu | Xu Zhiwei |
| 14 | DXN Marketing Sdn Bhd | 1993 | 32 | Prajith Pavithran | Datuk Lim Siow Jin |
| 15 | Riman Malaysia Sdn Bhd | 2018 | 7 | KyungJung Kim | Joong Hyun Ahn |
| 16 | QNet (M) Sdn Bhd | 1998 | 27 | Malou Caluza | Vijay Eswaran |
| 17 | Shaklee Products (M) Sdn Bhd | 1956 | 69 | Roger Barnett | Forrest C. Shaklee |
| 18 | Unicity Marketing Sdn Bhd | 2001 | 24 | Stewart Hughes | Stewart Hughes |
| 19 | Tiens Health Development (M) Sdn Bhd | 1995 | 30 | Li Jinyuan | Li Jinyuan |
| 20 | Partner.co (M) Sdn Bhd | 2007 | 18 | Darren Zobrist | Darren Zobrist & John Wadsworth |
| 21 | Cosway (M) Sdn Bhd | 1979 | 46 | Richard Tan | Al Chuah Choong Heong |
| 22 | ForLife Research Sdn Bhd | 1998 | 27 | Danny Lee | David & Bianca Lisonbee |
| 23 | New U Life Malaysia Sdn Bhd | 2017 | 8 | Alexy Goldstein | Alexy Goldstein |
| 24 | Sunrider International (Malaysia) Sdn Bhd | 1982 | 43 | Tei-Fu Chen | Tei-Fu Chen & Oi-Lin Chen |
| 25 | Best World Lifestyle Sdn Bhd | 1990 | 35 | Dora Hoan | Dora Hoan & Doreen Tan |
| 26 | Elken Sdn Bhd | 1995 | 30 | Micheal Long | N/A |
| 27 | Gano Excel Enterprise Sdn Bhd | 1995 | 30 | N/A | Mr. Leow Soon Seng |
| 28 | Amare Global (M) Sdn Bhd | 2015 | 10 | Asma Ishaq | Hiep Tran |
| 29 | ASEA Redox Malaysia Sdn Bhd | 2007 | 18 | Jarom Webb | Verdis Norton |
| 30 | PhytoScience | 2012 | 13 | Puan Sri Ela Tan Chin Yee | Dato' Sri Lai Teck Peng |
| 31 | Enagic (Malaysia) Sdn Bhd | 1974 | 51 | Hironari Oshiro | Hironari Oshiro |
| 32 | Nefful (Malaysia) Sdn Bhd | 1973 | 52 | Hisami Kamijo | Hisami Kamijo |
| 33 | AMC Allied Metalcraft Corporation Sdn Bhd | 1963 | 62 | Christopher Ernst | N/A |
| 34 | Zhulian Marketing (M) Sdn Bhd | 1989 | 36 | Teoh Beng Seng | N/A |
| 35 | Sahajidah Hai‑O Marketing Sdn Bhd | 1992 | 33 | N/A | Mr Tan Kai Hee |
| 36 | Synergy Worldwide Marketing Sdn Bhd | 2000 | 25 | Dan Higginson | Dan Higginson |
| 37 | Thanks Ai Sales & Marketing | 2009 | 16 | Makoto Fujiwara | N/A |
| 38 | Edmark (Malaysia) Sdn Bhd | 1986 | 39 | Sam Low Ban Chai | Sam Low Ban Chai |
| 39 | NHTC Wellness Products Malaysia Sdn Bhd | 2001 | 24 | N/A | N/A |
| 40 | Lifepharm Enterprises Sdn Bhd | 2011 | 14 | Wicky Suyanto | Wicky Suyanto |
| 41 | Reliv International Sdn Bhd | 1988 | 37 | Ryan Montgomery | Robert & Sandy Montgomery |
| 42 | Asia Herbal Biotech Sdn Bhd | 2010 | 15 | Rick Gan | N/A |
| 43 | SuperlifeWorldwide Sdn Bhd | 2017 | 8 | Lai Tek Kean | Lai Tek Kean |
| 44 | Avon Cosmetics (M) Sdn Bhd | 1970 | 55 | Kristof Neirynck | David H. McConnell |
| 45 | BE International Marketing Sdn Bhd | N/A | N/A | N/A | IR Lee Suet Sen |
| 46 | Biing Han Enterprise Sdn Bhd | N/A | N/A | N/A | N/A |
| 47 | Blackdime International Holdings Sdn Bhd | N/A | N/A | N/A | N/A |
| 48 | Brilliant Point Sdn Bhd | 1992 | 33 | N/A | N/A |
| 49 | Cadware Pioneer Sdn Bhd | 2009 | 16 | N/A | N/A |
| 50 | Chini Enterprise (M) Sdn Bhd | 1989 | 36 | N/A | N/A |
Notable International MLMs Active in Malaysia (with Global Revenue)
| Company | Year Founded | Global Revenue (USD Million) | Malaysian Market Presence |
|---|---|---|---|
| Mary Kay | 1963 | 2,400 | Yes |
| Nu Skin | 1984 | 1,732 | Yes |
| Forever Living Products | 1978 | 1,700 | Yes |
| QNet | 1998 | 520 | Yes |
| Cosway | 1979 | 520 | Yes |
QNet is the pioneer in direct selling in Malaysia and generated $520 million in 2024. Among its top performers, the highest earner in QNet achieved outstanding results, significantly contributing to the network marketing company's success.
The table makes it more evident that the health and wellness companies are the most prominent ones in the Malaysian network marketing industry and the post-pandemic reports cite that people’s increasing health concerns turned advantageous for the sector.
Quotes from the leaders of top MLM companies in Malaysia
Amway Malaysia will be celebrating its 50th anniversary in 2026, and we remain committed to our Nutrilite & Amway founders’ vision of Helping People Live Better, Healthier Lives, from helping people pursue financial well-being, personal growth, a healthy body, healthy mind, community connection, and contributing to environmental sustainability. Michael Duong, Amway Malaysia Managing Director
For those interested in pursuing direct selling, it is crucial to work with reputable companies that are licensed by the Ministry of Domestic Trade and Cost of Living (KPDN) and adhere to the industry's stringent regulations. As a global company operating in over 90 markets, Herbalife Nutrition takes pride in being a member of the Direct Selling Association of Malaysia and we are committed to upholding ethical standards and integrity across all our markets. Steven Chin, Senior Director and General Manager of Herbalife Nutrition Malaysia and Singapore
For over 60 years, our company has championed a business model and key initiatives that empower women, help protect the planet, and model resilient communities. Ryan Rogers, Chief Executive Officer of Mary Kay
Top 10 MLM companies in Malaysia
Amway (Malaysia) Sdn Bhd
Amway (Malaysia) Sdn Bhd
Country: USA
Website: www.amway.com
Top Earners: 13
Products & Services: Health, Beauty & Home Care Products
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked #1 in 2025 DSN Global 100.
- Winner of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award.
- Amway Nutrilite and eSpring were voted as the Most Trusted Brands 2022.
Herbalife Products Malaysia Sdn Bhd
Herbalife Products Malaysia Sdn Bhd
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Stephan Gratziani
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025.
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Direct Selling Association's Excellence in Business Award.
Vorwerk Malaysia Enterprises Sdn Bhd
Vorwerk Malaysia Enterprises Sdn Bhd
Country: Germany
Website: www.vorwerk.com/de/de/c/home
Top Earners: NA
Products & Services: Household Appliances, Fitted Kitchens & Cosmetics
Founder: Carl & Adolf Vorwerk
CEO: Thomas Stoffmehl
Year Founded: 1883
Headquarters: Wuppertal, Germany
Achievements:
- Ranked #5 in the 2025 DSN Global 100.
- Winner of the World-Famous UX Design Award 2022.
- Winner of the Red Dot Award in the Brands and Communication Design Category 2022.
Coway (Malaysia) Sdn Bhd
Coway (Malaysia) Sdn Bhd
Country: South Korea
Website: www.cowayir.co.kr
Top Earners: NA
Products & Services: Household appliances, Air purifiers
Founder: Yoon Seok-keum
CEO: Seo Jang-won
Year Founded: 1989
Headquarters: Gongju, South Korea
Achievements:
- Ranked #8 in 2025 DSN Global 100.
- Recipient of Red Dot Design Award.
- Recipient of IF Design Award, and the IDEA (International Design Excellence Award).
Infinitus International (Malaysia) Sdn Bhd
Infinitus International (Malaysia) Sdn Bhd
Country: China
Website: www.infinitus-int.com/
Top Earners: NA
Products & Services: Herbal health products
Founder: Lee Kum Kee Group
CEO: Huang Jianlong
Year Founded: 1992
Headquarters: Guangzhou, China
Achievements:
- Awarded National Green Factory Status.
- Recognized as One of the Top Employers of China 2024.
- Awardee of 2023 National Business Quality Award.
Mary Kay (Malaysia) Sdn Bhd
Mary Kay (Malaysia) Sdn Bhd
Country: USA
Website: www.marykay.com
Top Earners: 10
Products & Services: Cosmetics, personal care
Founder: Mary Kay Ash
CEO: Ryan Rogers
Year Founded: 1963
Headquarters: Dallas, Texas, United States
Achievements:
- Awarded the 2024 Bravo Global Good Award.
- Named one of America's Best Midsize Employers 2022 by Forbes.
- Recognized by Deloitte as one of the 2022 US Best Managed Companies for Mary Kay.
Doterra Malaysia Sdn Bhd
Doterra Malaysia Sdn Bhd
Country: USA
Website: www.doterra.com
Top Earners: 173
Products & Services: Personal care, dietary supplements
Founder: Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg Cook, Mark Wolfert, Rob J. Young
CEO: Corey Lindley
Year Founded: 2008
Headquarters: Pleasant Grove, Utah, United States
Achievements:
- Gold and Bronze Winner of 2024 Universal Beauty Award.
- 2023 USA Global Makeup Award Winner.
- 2023 Globee Business Award for Company of the Year.
Atomy Malaysia Sdn Bhd
Atomy Malaysia Sdn Bhd
Country: South Korea
Website: https://global.atomy.com/
Top Earners: NA
Products & Services: Health and wellness, Beauty
Founder: Han-Gill Park
CEO: Han-Gill Park
Year Founded: 2009
Headquarters: Gongju-si, Chungcheongnam-do, Republic of Korea
Achievements:
- Ranked #10 in 2025 DSN Global 100.
- Received the Minister of Commerce, Industry and Energy Award for ESG Report.
Nu Skin (Malaysia) Sdn Bhd
Nu Skin (Malaysia) Sdn Bhd
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Won the Direct Selling Association (DSA) Award in the Product Innovation category.
- Honored with the 2024 BIG Innovation Award for Nu Skin's ageLOC® WellSpa iO®.
Young Living (Malaysia) Sdn Bhd
Young Living (Malaysia) Sdn Bhd
Country: USA
Website: www.youngliving.com
Top Earners: 72
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Food/Gourmet Items, Haircare/Hair Accessories, Health/Fitness/Wellness, Nutritional Supplements, Oral Hygiene, Personal Care
Founder: Donald Gary Young
CEO: Mary Young
Year Founded: 1993
Headquarters: Lehi, Utah, USA
Achievements:
- Received the Direct Selling Association (DSA) Award for Excellence in the Sales and Marketing Campaign category.
- Awarded the 2023 Green Business Award.
- Recognized with the GOLD STEVIE® Company of the Year Award 2022 by the International Business Awards.
Top 10 MLM Companies in Malaysia: Founders, CEOs, and Key Products
| Company | Founder(s) | CEO | Key Products/Services |
|---|---|---|---|
| Amway (Malaysia) Sdn Bhd | Jay Van Andel & Richard DeVos | Michael Nelson | Health, Beauty & Home Care Products |
| Herbalife Products Malaysia Sdn Bhd | Mark R. Hughes | Stephan Gratziani | Personal Care & Wellness,Food & Beverage, Cosmetics |
| Vorwerk Malaysia Enterprises Sdn Bhd | Carl & Adolf Vorwerk | Thomas Stoffmehl | Household Appliances, Fitted Kitchens & Cosmetics |
| Coway (Malaysia) Sdn Bhd | Yoon Seok-keum | Seo Jang-won | Household appliances, Air purifiers |
| Infinitus International (Malaysia) Sdn Bhd | Lee Kum Kee Group | Huang Jianlong | Herbal health products |
| Mary Kay (Malaysia) Sdn Bhd | Mary Kay Ash | Ryan Rogers | Cosmetics, personal care |
| Doterra Malaysia Sdn Bhd | Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg Cook, Mark Wolfert, Rob J. Young | Corey Lindley | Personal care, dietary supplements |
| Atomy Malaysia Sdn Bhd | Han-Gill Park | Han-Gill Park | Health and wellness, Beauty |
| Young Living (Malaysia) Sdn Bhd | Donald Gary Young | Mary Young | Cosmetics, Essential Oils, Food/Gourmet Items, Haircare/Hair Accessories, Health/Fitness/Wellness, Nutritional Supplements, Oral Hygiene, Personal Care |
| Nu Skin (Malaysia) Sdn Bhd | Blake Roney, Steven Lund, Sandra Tillotson | Ryan Napierski | Personal care and dietary supplements |
Recent news on top Malaysia MLM companies
Malaysia’s direct selling industry to join BRICS economic bloc
Malaysia Direct Distribution Association (MDDA) says that Malaysia’s direct selling industry will join BRICS economic bloc, which will lead the country toward economic growth. MDDA president Datuk Seri Dr. Barani Karunakaran claimed this move would support local direct sellers.
Direct selling pushes Malaysia’s economy with RM34.4 billion
According to the Ministry of Domestic Trade and Cost of Living, Malaysia’s direct selling industry contributed RM34.4 billion to the national economy in 2024. The Ministry had also issued 45 direct selling licenses to strengthen the country’s commitment to the economic sector.
Malaysia’s DXN could just be the next Nvidia in healthcare wellness
Malaysia’s DXN Holdings is transforming as a major name in the global health and wellness industry. Experts claim it to be the next Nvidia. The company earned RM1.9 billion in 2025 and was listed among the top 500 companies in Southeast Asia by Fortune.
QNET’s V-Convention 2025 had witnessed a participation of over 8000 entrepreneurs
Over 8,000 entrepreneurs across the globe had gathered at the annual V-Convention (VCON) organized by QNET in Malaysia in June 21,2025. The event brought many professionals and stakeholders together with motivational speeches and success stories.
DSAM introduced its new board members 2025-2027
Direct Selling Association of Malaysia (DSAM) welcomed its new board members 2025-2027. Zaihan Ariffin, Steven Chin, and Dato’ Iskandar Halim will be the President, Vice President, and Secretary respectively.
Insights on MLM companies in Malaysia
According to 2023 statistics from the DSAM, the wellness category alone made up 49% of retail sales in Malaysia’s direct selling market. With a 26% share, the household goods and durables category came second, followed by cosmetics and personal care in third place with 10% of retail sales.
Discover how we build resilient businesses with advanced MLM functionalities
Direct selling industry in Malaysia
The Asia Pacific region made $66,058 million in 2024, 40.3% of global sales. Sales were flat from 2023 and slightly down from 2021, with a CAGR of 0.3%. WFDSA reported that the Malaysian direct selling market reached $10.19 billion in retail sales in 2024. Out of the 24 Global Billion Dollar markets recognized by WFDSA, it acquired 5th position. The 2024 WFDSA report states that Malaysia is a high penetration direct selling market, with a penetration rate of 2.417%.
Malaysia grew sales by 2.1% in 2024, the sixth-highest rate in the region. It became the third-largest market in the region and fifth in the world. With $10,197 million, it constituted 15.4% of regional sales. From 2021 to 2024, Malaysia saw strong growth, with a CAGR of 9.0%. In 2024, Malaysia’s sales grew by 2.1%, the sixth-highest rate in the region, overtaking Japan to become the third-largest market there. It made up 15.4% of regional sales, totaling $10,197 million. Between 2021 and 2024, growth was even stronger, with a CAGR of 9.0%. Brazil and Malaysia are growing faster than some of the bigger markets in their regions. Greater cooperation between regions, especially within Asia and Europe, could help diversify retail sales in response to recent U.S. trade developments.
| Metric | Value |
|---|---|
| Total Retail Sales | $9.5 billion |
| Global Market Rank | 6th |
| Asia-Pacific Market Rank | 4th |
| Market Penetration Rate | 2.29% |
Direct selling in Malaysia – key industry performance insights
| Metric | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Total retail sales (in billion Malaysian ringgit) | 36 | 43.2 | 45.7 | 46.7 |
| YoY sales change | 5.00% | 20.00% | 5.80% | 2.10% |
| Global market share | 4.60% | 5.60% | 6.10% | 6.20% |
| 3-year CAGR | 14.50% | 14.60% | 10.10% | 9.00% |
| Total independent representatives | 5,500,000 | 8,191,852 | 8,025,636 | 9,609,326 |
| % women representatives | 65% | 65% | 63% | 60% |
| % men representatives | 35% | 35% | 37% | 40% |
| Key product sectors | Wellness (51%) Cosmetic & Personal Care (19%) |
Wellness (47%) Cosmetic & Personal Care (21%) |
Household goods & durables (35%) Wellness (30%) |
Wellness (49%) Household goods & durables (26%) |
The Malaysian direct selling industry, with its team of high-performing multi-level marketing companies,from the very beginning, has only seen progress in its growth journey. from the very beginning, has only seen progress in its growth journey. The 21-year comparison of the industry’s growth has only witnessed a rise over the years except for the years 2007-09.
The direct selling in Malaysia has been adopting all the impactful and traditional direct selling methods—person-to-person, party plan, and online.
The US again gained the number one position in the direct selling market in 2024. This is followed by Germany, China, Korea and Malaysia, with Malaysia showing strong growth in the Asia-Pacific region.
Ministry of Domestic Trade and Consumer Affairs (MDTCA) expresses positive hopes for the direct selling industry in the coming year. The multi-level marketing industry resilience and the support from the Government of Malaysia will help the direct selling industry outperform other domestic trades in the country. MDTCA is also preparing to draft the Direct Selling Blue Print 2.0 in alignment with the 12th Malaysia Plan. Expressing his positive hopes about the capability of the direct selling industry, Datuk Seri Hj. Hasnol stated, “It is quite advanced in terms of the framework and the salient points we need to introduce, however, we need to engage more people to make sure that they are in line with the current trends, and also to make sure that all areas are covered”.
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Minu Chandran is an expert in direct sales business strategies who is intensely passionate about identifying how changing strategies impact various sectors in the industry. She is an avid writer and a language and literature enthusiast who invests most of her time to research and understand the direct selling industry in-depth and propagate her ideas through her articles. With her extensive experience and interest in marketing and management, Minu continues to keep a close eye on the global business scenario and how industries transform accordingly.
Minu Chandran is an expert in direct sales business strategies who is intensely passionate about identifying how changing strategies impact various sectors in the industry. She is an avid writer and a language and literature enthusiast who invests most of her time to research and understand the direct selling industry in-depth and propagate her ideas through her articles. With her extensive experience and interest in marketing and management, Minu continues to keep a close eye on the global business scenario and how industries transform accordingly.
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