Direct selling has long deepened its roots in Asia with many popular global markets to its credit. Malaysian direct selling market, alone, is a 120-year-old market and is ranked #6 among the top direct selling markets in the world and 4th in Asia Pacific. Despite following the traditional direct selling model, the growth of Malaysian MLM companies can be also attributed to the growing trend of adopting MLM digital marketing methods. Keeping pace with the ongoing trends has kept these direct selling companies up and running in the Malaysian market.
MLM companies in Malaysia have been avid contributors to the country’s economy. The top MLM companies making their mark in the Malaysian direct selling industry are also the top leaders in their respective sectors.
List of top direct selling companies in Malaysia
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Epixel MLM Software
Data updated in June 2025
Source - businessforhome.org & Direct Selling Association Of Malaysia
*The above list is subject to market changes and modifications.
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Notable International MLMs Active in Malaysia (with Global Revenue)
| Company | Year Founded | Global Revenue (USD Million) | Malaysian Market Presence |
|---|---|---|---|
| Mary Kay | 1963 | 2,400 | Yes |
| Nu Skin | 1984 | 1,732 | Yes |
| Forever Living Products | 1978 | 1,700 | Yes |
| QNet | 1998 | 520 | Yes |
| Cosway | 1979 | 520 | Yes |
QNet is the pioneer in direct selling in Malaysia and generated $520 million in 2024. Among its top performers, the highest earner in QNet achieved outstanding results, significantly contributing to the network marketing company's success.
The table makes it more evident that the health and wellness companies are the most prominent ones in the Malaysian network marketing industry and the post-pandemic reports cite that people’s increasing health concerns turned advantageous for the sector.
Top 10 MLM companies in Malaysia
Amway (Malaysia) Sdn Bhd
Amway (Malaysia) Sdn Bhd
Country: USA
Website: www.amway.com
Top Earners: 13
Products & Services: Health, Beauty & Home Care Products
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked #1 in 2025 DSN Global 100.
- Winner of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award.
- Amway Nutrilite and eSpring were voted as the Most Trusted Brands 2022.
Herbalife Products Malaysia Sdn Bhd
Herbalife Products Malaysia Sdn Bhd
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Stephan Gratziani
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025.
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Direct Selling Association's Excellence in Business Award.
Vorwerk Malaysia Enterprises Sdn Bhd
Vorwerk Malaysia Enterprises Sdn Bhd
Country: Germany
Website: www.vorwerk.com/de/de/c/home
Top Earners: NA
Products & Services: Household Appliances, Fitted Kitchens & Cosmetics
Founder: Carl & Adolf Vorwerk
CEO: Thomas Stoffmehl
Year Founded: 1883
Headquarters: Wuppertal, Germany
Achievements:
- Ranked #5 in the 2025 DSN Global 100.
- Winner of the World-Famous UX Design Award 2022.
- Winner of the Red Dot Award in the Brands and Communication Design Category 2022.
Coway (Malaysia) Sdn Bhd
Coway (Malaysia) Sdn Bhd
Country: South Korea
Website: www.cowayir.co.kr
Top Earners: NA
Products & Services: Household appliances, Air purifiers
Founder: Yoon Seok-keum
CEO: Seo Jang-won
Year Founded: 1989
Headquarters: Gongju, South Korea
Achievements:
- Ranked #8 in 2025 DSN Global 100.
- Recipient of Red Dot Design Award.
- Recipient of IF Design Award, and the IDEA (International Design Excellence Award).
Infinitus International (Malaysia) Sdn Bhd
Infinitus International (Malaysia) Sdn Bhd
Country: China
Website: www.infinitus-int.com/
Top Earners: NA
Products & Services: Herbal health products
Founder: Lee Kum Kee Group
CEO: Huang Jianlong
Year Founded: 1992
Headquarters: Guangzhou, China
Achievements:
- Awarded National Green Factory Status.
- Recognized as One of the Top Employers of China 2024.
- Awardee of 2023 National Business Quality Award.
Mary Kay (Malaysia) Sdn Bhd
Mary Kay (Malaysia) Sdn Bhd
Country: USA
Website: www.marykay.com
Top Earners: 10
Products & Services: Cosmetics, personal care
Founder: Mary Kay Ash
CEO: Ryan Rogers
Year Founded: 1963
Headquarters: Dallas, Texas, United States
Achievements:
- Awarded the 2024 Bravo Global Good Award.
- Named one of America's Best Midsize Employers 2022 by Forbes.
- Recognized by Deloitte as one of the 2022 US Best Managed Companies for Mary Kay.
Doterra Malaysia Sdn Bhd
Doterra Malaysia Sdn Bhd
Country: USA
Website: www.doterra.com
Top Earners: 173
Products & Services: Personal care, dietary supplements
Founder: Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg Cook, Mark Wolfert, Rob J. Young
CEO: Corey Lindley
Year Founded: 2008
Headquarters: Pleasant Grove, Utah, United States
Achievements:
- Gold and Bronze Winner of 2024 Universal Beauty Award.
- 2023 USA Global Makeup Award Winner.
- 2023 Globee Business Award for Company of the Year.
Atomy Malaysia Sdn Bhd
Atomy Malaysia Sdn Bhd
Country: South Korea
Website: https://global.atomy.com/
Top Earners: NA
Products & Services: Health and wellness, Beauty
Founder: Han-Gill Park
CEO: Han-Gill Park
Year Founded: 2009
Headquarters: Gongju-si, Chungcheongnam-do, Republic of Korea
Achievements:
- Ranked #10 in 2025 DSN Global 100.
- Received the Minister of Commerce, Industry and Energy Award for ESG Report.
Nu Skin (Malaysia) Sdn Bhd
Nu Skin (Malaysia) Sdn Bhd
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Won the Direct Selling Association (DSA) Award in the Product Innovation category.
- Honored with the 2024 BIG Innovation Award for Nu Skin's ageLOC® WellSpa iO®.
Young Living (Malaysia) Sdn Bhd
Young Living (Malaysia) Sdn Bhd
Country: USA
Website: www.youngliving.com
Top Earners: 72
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Food/Gourmet Items, Haircare/Hair Accessories, Health/Fitness/Wellness, Nutritional Supplements, Oral Hygiene, Personal Care
Founder: Donald Gary Young
CEO: Mary Young
Year Founded: 1993
Headquarters: Lehi, Utah, USA
Achievements:
- Received the Direct Selling Association (DSA) Award for Excellence in the Sales and Marketing Campaign category.
- Awarded the 2023 Green Business Award.
- Recognized with the GOLD STEVIE® Company of the Year Award 2022 by the International Business Awards.
Top 10 MLM Companies in Malaysia: Founders, CEOs, and Key Products
| Company | Founder(s) | CEO | Key Products/Services |
|---|---|---|---|
| Amway (Malaysia) Sdn Bhd | Jay Van Andel & Richard DeVos | Michael Nelson | Health, Beauty & Home Care Products |
| Herbalife Products Malaysia Sdn Bhd | Mark R. Hughes | Stephan Gratziani | Personal Care & Wellness,Food & Beverage, Cosmetics |
| Vorwerk Malaysia Enterprises Sdn Bhd | Carl & Adolf Vorwerk | Thomas Stoffmehl | Household Appliances, Fitted Kitchens & Cosmetics |
| Coway (Malaysia) Sdn Bhd | Yoon Seok-keum | Seo Jang-won | Household appliances, Air purifiers |
| Infinitus International (Malaysia) Sdn Bhd | Lee Kum Kee Group | Huang Jianlong | Herbal health products |
| Mary Kay (Malaysia) Sdn Bhd | Mary Kay Ash | Ryan Rogers | Cosmetics, personal care |
| Doterra Malaysia Sdn Bhd | Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg Cook, Mark Wolfert, Rob J. Young | Corey Lindley | Personal care, dietary supplements |
| Atomy Malaysia Sdn Bhd | Han-Gill Park | Han-Gill Park | Health and wellness, Beauty |
| Young Living (Malaysia) Sdn Bhd | Donald Gary Young | Mary Young | Cosmetics, Essential Oils, Food/Gourmet Items, Haircare/Hair Accessories, Health/Fitness/Wellness, Nutritional Supplements, Oral Hygiene, Personal Care |
| Nu Skin (Malaysia) Sdn Bhd | Blake Roney, Steven Lund, Sandra Tillotson | Ryan Napierski | Personal care and dietary supplements |
Insights on MLM companies in Malaysia
The Direct Selling Association in Malaysia (DSAM) Statistics for 2023 cites that the household goods and durables category alone accounted for 45% of retail sales in the Malaysian direct selling market. Wellness secured second place with 30% followed by Home care in third place with 15% retail sales.
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Direct selling industry in Malaysia
According to WFDSA 2023 retail sales report, the Malaysian direct selling market reported $9.5 billion in retail sales.It ranked 6th among the 24 Global Billion Dollar markets recognized by WFDSA. Malaysia is one of the higher penetration markets with a penetration rate of 2.286% as per the 2023 WFDSA report.
| Metric | Value |
|---|---|
| Total Retail Sales | $9.5 billion |
| Global Market Rank | 6th |
| Asia-Pacific Market Rank | 4th |
| Market Penetration Rate | 2.29% |
The Malaysian direct selling industry, with its team of high-performing multi-level marketing companies,from the very beginning, has only seen progress in its growth journey. from the very beginning, has only seen progress in its growth journey. The 21-year comparison of the industry’s growth has only witnessed a rise over the years except for the years 2007-09.
The direct selling in Malaysia has been adopting all the impactful and traditional direct selling methods—person-to-person, party plan, and online.
Ministry of Domestic Trade and Consumer Affairs (MDTCA) expresses positive hopes for the direct selling industry in the coming year. The multi-level marketing industry resilience and the support from the Government of Malaysia will help the direct selling industry outperform other domestic trades in the country. MDTCA is also preparing to draft the Direct Selling Blue Print 2.0 in alignment with the 12th Malaysia Plan. Expressing his positive hopes about the capability of the direct selling industry, Datuk Seri Hj. Hasnol stated, “It is quite advanced in terms of the framework and the salient points we need to introduce, however, we need to engage more people to make sure that they are in line with the current trends, and also to make sure that all areas are covered”.
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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