Despite numerous businesses and technology showing up in the market every other day, investors always have a tough time finding where to invest their money, how beneficial the investment could be, and whether they will make any growth with the business. Since time immemorial, people have been taking part in MLM businesses both part-time and full-time.
Direct selling or MLM businesses are credible and a source of income that brings decent commissions based on the individual’s performance and involvement. However, it is essential to research network marketing companies before joining, as not all companies provide sustainable income opportunities. The industry recorded $163.9 billion in global retail sales in 2024, unchanged from the previous year. This stability indicates that the post-pandemic slowdown may be easing, with growth expected in the coming years. Independent sales representatives totaled 104.3 million in 2024, a slight 0.1% increase from 2023. Compared with the pre-pandemic figure of 109 million, the workforce is still down 4.2%. The MLM scenario in Brazil is no different. The country has seen many MLM and direct selling businesses come in and go out of the market pertaining to various reasons. Further to the stringent laws formulated by the government, quite a lot of scamming and fraudulent companies were swept off from the picture. This gained more credibility for the business in the country leading to the founding and growth of many famous MLM brands from Brazil.
With 6.3% growth in 2024 and a 3.6% CAGR since 2021, Brazil is the Americas’ second largest market at $7,844 million (12.8%). Mexico also shows stable growth, reaching $6,842 million (11.2%) with a 2.6% rise in 2024 and 2.2% CAGR.
The Brazilian population is highly style-conscious and has a great sense of fashion and make-up. This very factor could be analyzed as a key reason why most of the leading Brazilian MLM companies deal with beauty and makeup products, cosmetics, personal and skin care, hair care, perfumes, health and wellness, nutritional supplements, and such fashion and beauty-enhancing products.
List of top MLM companies in Brazil
Here’s the list of top direct selling companies in Brazil and their revenue in the past years.
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Epixel MLM Software
Source - businessforhome.org
Data updated in May 2025
*The above list is subject to market changes and modifications.
Explore more about the top 100 network marketing companies.
List of top MLM companies in Brazil by growth rate
| # | Company | Growth Rate | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Year Founded |
|---|---|---|---|---|---|
| 1 | Natura & Co (Avon, The Body Shop) | 21% | 4,671 | 5,649 | 1969 |
| 2 | O Boticario | 0% | 995 | 995 | 1977 |
| 3 | UP! Essência | 0% | 105 | 105 | 2007 |
| 4 | Polishop | 0% | 52 | 52 | 1999 |
| 5 | i9life/sense | 0% | 7 | 7 | 2015 |
| 6 | Racco Cosmeticos | 0% | 5 | 5 | 1987 |
| 7 | Amakha Paris | 0% | 5 | 5 | 2017 |
| 8 | Evomel Bee Life | 0% | 2 | 2 | 1995 |
| 9 | Hinode Cosméticos | -9% | 149 | 136 | 1988 |
With health conscious newer generations coming into the business, a myriad of newer and trending products are to be seen in the direct selling business scenario. Especially post the pandemic, Brazilians are keener on retaining their health with trustworthy health and fitness products. This for sure is expected to create a boom in the MLM and direct selling sector in Brazil as well as other South American countries too.
Quotes from the leaders of brazil MLM companies
We believe that success comes from the connection between people. Our business model places the power of entrepreneurship in the hands of each consultant, creating inclusive and fair opportunities for everyone to grow and achieve their dreams.
We understand the critical moment we live in right now and the role that companies need to play to engage themselves and commit to a better, more sustainable and more inclusive society. We still need to do so much more to be the generation that restores our planet and protects its people. Aligned with our guiding principles, Natura &Co hopes to be a part of the dialogue and the solution. We’re the generation that has the knowledge and the technology to stem the rise in global temperatures, put an end to the global waste issue, and create equality for those who need it most. But we now need to move faster, we need to act and be held accountable.
We are united, all four companies, in our decision to become Net Zero within 10 years, to develop regenerative solutions in pursuit of full circularity, and to take bold action towards more equality and inclusiveness in our network. We are focused on our destination and know our path will require innovation as well as collaboration over competition.
Discover how we build resilient businesses with advanced MLM functionalities
Direct selling industry in Brazil
With the world raging towards beauty enhancement and personal care trends, MLM in Brazil took part in the same quite seriously. Globally, 2023 saw severe surge in multi-level marketing business in the health and wellness industry and the makeup and personal care sector. That being the case, over 78% of the total retail sales of the region was constituted by the cosmetic and personal care sector. This was followed by household goods and durables and home care products.
The WFDSA report highlights that, the direct selling industry of Brazil generated $7.96 billion in 2023 showing a 4.6% increase from 2022. Now let's look into some interesting entrepreneurial interests that may favor network marketing businesses in Brazil. 40% of brazilians consider it is easy to start a business whereas 40% believe there are promising business opportunities. According to WFDSA 2024, Brazil is categorized as a direct selling market with higher penetration rate. This Latin American market has showcased a penetration rate of 0.360%. Another notable hint in the WFDSA 2024 statistics is the percentage of female participation in the Brazil MLM. 85% of the2751071 total direct selling participants from Brazil were women, who are taking the industry by storm transforming the business to new horizons.
Direct selling in Brazil – key industry performance insights
| Metric | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Total retail sales (in million Brazilian reais) | 38,017.50 | 38,016.60 | 39,763.60 | 42,272.20 |
| YoY sales change | -10.00% | 0.00% | 4.60% | 6.30% |
| Global market share | 4.10% | 4.20% | 4.50% | 4.80% |
| 3-year CAGR | 0.70% | -0.20% | -2.00% | 3.60% |
| Total independent representatives | 4,144,104 | 3,667,735 | 3,185,487 | 2,751,071 |
| % women representatives | 87% | 86% | 85% | 85% |
| % men representatives | 13% | 14% | 15% | 15% |
| Key product sectors | Cosmetic & Personal Care (73.4%) Home Care (8.2%) |
Cosmetic & Personal Care (73.1%) Home Care (8.3%) |
Cosmetic & Personal Care (73.1%) Home Care (8.3%) |
Cosmetic & Personal Care (77.9%) Home Care (7.5%) |
Top product categories in Brazilian direct selling
| Product Category | Share of Total MLM Sales (%) |
|---|---|
| Cosmetic & Personal Care | 73% |
| Home Care | 8% |
| Household Goods / Home Durables | 8% |
| Wellness | 6% |
| Clothing & Accessories | 4% |
| Foodstuffs & Beverages | 0% |
| Other Products & Services | 0% |
An overview of the top MLM companies in Brazil
1. Natura & Co
Founder: Antonio Luiz Seabra
CEO: Fabio Barbosa
Products & Services: Beauty, household, personal care, skin care, solar filters, cosmetics, perfume & hair care
Top Earners: N/A
Website: www.natura.com.br
Achievements:
- Ranked #4 in 2025 DSN Global 100
- Ranked one of 2022's most ethical companies in the world by Ethisphere
- Recognized as one among the Best for the World™ B Corps of 2022
2. O Boticario
Founder: Miguel Krigsner
CEO: Fernando Modé
Products & Services: Cosmetics, personal care
Top Earners: N/A
Website: www.boticario.com.br
Achievements:
- Ranked #17 in 2019 DSN Global 100
- Best RFID Retail Implementation winner of 14th annual RFID Journal Awards
- O Boticário secured final position in International Highlight Award 2020
3. Hinode Cosméticos
Founder: Francisco & Adelaide Rodrigues
CEO: Sandro Rodrigues
Products & Services: Perfumes, cosmetics, personal care, hair care, wellness
Top Earners: 3
Website: www.hinode.com.br
Achievements:
- Ranked #53 in 2025 DSN Global 100
- 2015 Award for Best Fragrance Creation from ABIHPEC
- 2016 Company of the Year by ABIHPEC
4. UP! Essência
Founder: Clarel Lopes
CEO: Clarel Lopes
Products & Services: Beauty, cosmetic, personal care
Top Earners: 1
Website: www.upessencia.com.br
Achievements: N/A
5. Polishop
Founder: Joao Appolinario
CEO: Joao Appolinario
Products & Services: Beauty, health & wellness, kitchen appliances
Top Earners: N/A
Website: www.polishop.com.br
Achievements:
- 1st Place in Complain season award Service Channel 2020
- 2nd Place in Complain season award Service Channel 2019
6. i9life/sense
Founder: N/A
CEO: Renato Mattos
Products & Services: Nutrition, personal care, makeup, perfumes
Top Earners: 1
Website: www.i9life.com.br
Achievements: N/A
7. Racco Cosmeticos
Founder: Luiz Felipe Rauen and Gisela Rauen
CEO: Luis Felipe Rauen
Products & Services: Cosmetics
Top Earners: N/A
Website: www.racco.com.br
Achievements: N/A
8. Amakha Paris
Founder: Denise Lemos
CEO: Denise Lemos & Alessandro Lemos
Products & Services: Health, beauty, cosmetics
Top Earners: N/A
Website: amakhacosmeticos.com.br
Achievements: N/A
9. Evomel Bee Life
Founder: Evodio Barbosa de Souza
CEO: CEvodio Barbosa de Souza
Products & Services: Health care & Beautycare products
Top Earners: N/A
Website: www.evomelbeelife.com.br
Achievements: N/A
Insights on MLM companies in Brazil
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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