Binary MLM plan has always been one of the desirable network marketing business plans for success-craving MLM companies, the main reason, however, has been the potential of the plan that favors both the network marketing organizations and its individual salesforce—the distributors.
Being software developers in the industry has helped Epixel to analyze and innovate our solutions to best fit the intricacies of MLM businesses. We have curated a quick table with MLM companies on the Top 100 MLM Companies list who stand benefitted with the Binary MLM compensation plan.
However there is one thing to note, each multi-level marketing (MLM) company will have its own twist to the plan to match their business expectations with the basics resting on the Binary MLM plan.
List of top binary MLM companies
Here’s the list of top MLM binary companies and their revenue in the past years.
©
Epixel MLM Software
Source - businessforhome.org
Data updated in June 2025
*The above list is subject to market changes and modifications.
Explore how the top 100 direct sales companies are performing.
In the above list of top MLM companies with binary compensation plan, 7 out of the 12 companies have their business established in the health and wellness sector. Cosmetics and personal care product companies take the second place with 5 companies in the top binary MLM companies list.
The two main impediments in the network marketing plan are the product pricing and the demanded massive buy-ins. The success of these binary MLM companies is clear evidence that they have understood it well and their success is rooted in this understanding.
Despite the features and complexities, what drives success to MLM companies is undoubtedly the right understanding of what is a binary MLM software, its impact on the business and the implementation of a flawless compensation structure. When an efficient Binary MLM Software is one thing that helps MLM organizations in the efficient management and error-free compensation payouts, a single-drawn compensation structure does not work. It should be put to test and constant modifications from time to time to extract the desired outcome.
Discover how we build resilient businesses with advanced MLM functionalities
An overview of top binary MLM companies
Natura & Co
Natura & Co
Country: Brazil
Website: www.natura.com.br
Top Earners: N/A
Products & Services: Beauty Products, Household, Personal Care, Skin Care,Solar Filters, Cosmetics, Perfume & Hair Care Products
Founder: Antonio Luiz Seabra
CEO: Fábio Colletti Barbosa
Year Founded: 1969
Headquarters: Parque Anhanguera, Sao Paulo, Brazil
Achievements:
- Ranked #4 in the 2025 DSN Global 100.
- Named one of the World's Most Ethical Companies in 2022 by Ethisphere.
- Honored as one of the Best for the World™ B Corps in 2022.
Herbalife
Herbalife
Country: USA
Website: www.herbalife.com
Top Earners: 9
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025.
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Direct Selling Association's Excellence in Business Award.
Sunhope
Sunhope
Country: China
Website: www.sunhope.cn
Top Earners: N/A
Products & Services: Nutritious foods, skincare, home care
Founder: Kazuyuki Masumitsu
CEO: Shangji hen
Year Founded: 1993
Headquarters: Beijing, China
Achievements:
- Perfect Enterprise of the year 2022.
- Won Charity Driving Award of 2021.
- Awarded the Health Industry Social Responsibility Star of 2021 by Finance China.
Ambit Energy
Ambit Energy
Country: USA
Website: www.ambitenergy.com
Top Earners: 5
Products & Services: Electricity & natural gas services
Founder: Jere Thompson, Jr. & Chris Chambless
CEO: Jere W Thompson Jr
Year Founded: 2006
Headquarters: Dallas, Texas, United States
Achievements:
- Ranked #14 in 2025 DSN Global 100.
- Winner of the DSA 2018 Top 20 Member Company Award.
USANA
USANA
Country: USA
Website: https://www.usana.com/
Top Earners: 26
Products & Services: Nutritional Supplements, Skincare, Protein Powders, Shakes & Bars
Founder: Myron Wentz, Ph.
CEO: Jim Brown
Year Founded: 1992
Headquarters: Salt Lake City, Utah, USA
Achievements:
- Ranked #15 on the DSN Global 100 list for 2025.
- Won five awards in the Best of State Awards.
- Won the Malaysia Management Excellence Awards 2024.
Optavia
Optavia
Country: USA
Website: www.optavia.com
Top Earners: 2
Products & Services: Health/Fitness/Wellness, Weight Management
Founder: Wayne Scott Andersen
CEO: Daniel R. Chard
Year Founded: 1981
Headquarters: Baltimore, Maryland, United States
Achievements:
- Ranked #19 in 2025 DSN Global 100.
- Named to US News & World Report’s List of Best Companies to Work For within the food and drink industry.
MARKET AMERICA
MARKET AMERICA
Country: USA
Website: www.marketamerica.com
Top Earners: 4
Products & Services: Autocare, Homecare, Internet Services, Nutritional Supplements, Personal Care
Founder: JR and Loren Ridinger
CEO: JR. Ridinger
Year Founded: 1992
Headquarters: Greensboro, North Carolina, USA
Achievements:
- Ranked No. 10 in DC 360's 2023 Top 500 Online Retailers (Mass Merchandise Category).
- Ranked No. 82 in DC 360's 2023 Top 500 & 1,000 Online Retailers.
It Works! Global
It Works! Global
Country: USA
Website: www.myitworks.com/
Top Earners: 38
Products & Services: Health, Beauty and Personal care
Founder: Mark Pentecost
CEO: John Alcala
Year Founded: 2001
Headquarters: Palmetto, Florida, USA
Achievements: N/A
Isagenix
Isagenix
Country: USA
Website: www.isagenix.com
Top Earners: 16
Products & Services: Essential Oils, Health/Fitness/Wellness, Nutritional Supplements, Personal Care, Skincare, Weight Management
Founder: John Anderson, Jim Cover, and Kathy Cover
CEO: Sharron Walsh
Year Founded: 2002
Headquarters: Gilbert, Arizona, United States
Achievements:
- Recognized as a Top Company to Work for in Arizona (2021).
- Won the 2020 AZ Business Angels Award for Outstanding Corporate Responsibility.
- Ranked in the Direct Selling Association's Top 20 based on U.S. net sales.
Younique
Younique
Country: USA
Website: https://www.youniqueproducts.com/
Top Earners: 12
Products & Services: Beauty and Personal care
Founder: Melanie Huscroft and Derek Maxfield
CEO: Derek Maxfield
Year Founded: 2012
Headquarters: Lehi, Utah
Achievements: N/A
Insights on binary MLM companies
Expand your brand outreach with innovation-led direct sales tools and techniques
Revenue growth of binary MLM companies
The graphical representation here illustrates the revenue of top 5 binary MLM companies from 2019 to 2024.
Commission payout of top MLM binary companies
Data collected in May 2022
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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