Binary MLM Software Buyer’s Guide

Lead generation module

The lead generation feature in binary plan software identifies and attracts quality leads through impactful lead generation strategies. It often comes with pre-built lead capture forms and campaign templates. Through effective lead segmentation and lead scoring mechanisms, binary plan MLM software filters quality leads and channels it straight to the CRM for sales teams to leverage.

Sales prospecting tools

Binary MLM software comes with a range of sales prospecting tools like MLM replicated website, landing pages, ad banners, and multimedia elements such as videos and images. Distributors and admins can rightly utilize these tools to convert potential prospects to long term customers. Social prospecting tools in the binary platform also help distributors connect with the right prospects across all social media channels thus establishing an omnichannel marketing approach.

Distributor onboarding tools

Streamlined tools for distributor onboarding simplifies the process giving them a personalized onboarding experience. The introductory training modules and communication channels help new distributors onboard with confidence. Sponsors can leverage these communication channels for supporting and mentoring their downlines.

Distributor training system

The training system ensures that the distributors in the binary network are rightly trained and upskilled with data-driven training programs. Admins can create and upload courses with pre-built course templates on various topics such as binary MLM plan, organizational goals and values, sales and marketing, and customer engagement. Admins can also monitor and evaluate their performance, identify skill gaps, and assign personalized training programs.

Advanced binary MLM software employs gamification techniques to provide distributors with a fun and interactive learning experience. The feature also supports live webinars, presentations, sponsor-led training sessions, etc.

Distributor engagement tools

Binary plan MLM software offers an extensive set of engagement tools that empower, engage, and retain distributors for the long term. This includes a distributor recognition system, loyalty and rewards program, and an uninterrupted support system.

The automated recognition system recognizes distributor efforts promptly. Leaderboards, badges, and certificates displayable on an organizational dashboard motivates distributors to perform better. Loyalty and rewards program retains distributors through timely rewards accelerating their loyalty with the brand.

A sponsor support system ensures that distributors are always attended to, helping them connect and convert.

Sales enablement

Apart from lead generation and sales prospecting tools, binary software has a distinct set of sales tools and strategies that help MLM distributors develop a creative approach to their sales process.

A centralized content management system provides distributors with the necessary resources to excel in their network marketing career. A goal tracking system enables distributors to set individual and team goals, track progress, and optimize strategies to fuel conversions.

Omnichannel sales tools like automated email campaigns, personalized newsletters, etc. prepare distributors to sell confidently across channels.

Customer acquisition and retention tools

Simplified registration process has customizable registration forms that collect only the relevant customer data. The binary MLM software maintains customer privacy through strict implementation of security and privacy guidelines. The customer-centric MLM system aligns with industry-standard compliance policies and legal and regulatory guidelines to safeguard the interests of customers.

Customer acquisition tools such as uninterrupted live chat support ensures that customers receive real-time support to their queries and concerns.

Ecommerce management

Binary MLM software with ecommerce help businesses maintain a strong and credible online presence. MLM businesses can employ binary software to easily set up an ecommerce store with store builder. The ecommerce supports 3D images and videos to help demonstrate your products. Simple and easy-to-navigate UI makes shopping experience smooth and engaging for customers.

Store and inventory management feature reduces stockouts and help maintain accurate stock levels. Advanced inventory management feature in the binary plan software help manage product stock levels across multiple warehouses.

Customization in binary MLM software

Primary factor of consideration for MLM businesses is the customizability of the MLM software. A dynamic business like multi-level marketing cannot have a single solid software solution. The platform must be flexible, scalable, and customizable to accommodate evolving business requirements.

Let’s analyze various customization aspects of a binary MLM software.

Plan customization

Binary MLM plan integrated to a binary plan software can be configured and customized based on the business requirements. Business admin can review commission performance to add or modify commission structure. Commission percentages can be automatically or manually incremented for distributors on achieving higher ranks or sales figures. Payout frequency, methods, and disbursement can all be scheduled in the system based on the organizational requirement.

User roles and privileges

MLM companies can grant or limit access and privileges for its salesforce based on user roles and responsibilities. Admins are given maximum privileges while that of distributors are limited. Access into the organizational database, privileges to customize and configure various features can all be set differently for different user roles.

Commission and bonus structures

MLM businesses need to constantly update and monitor commissions to ensure that it rightly align with the growth goals of the organization. Hence advanced levels of customization are always in high demand.

Reporting and analytics

The priority of metrics and KPIs to track vary from time to time. Using a binary MLM software, businesses can create customized dashboards with select sales, marketing, product, or performance metrics to evaluate processes and identify gaps and factors causing concerns.

Commissions and bonuses in binary MLM software

The binary MLM plan has a distinct set of bonuses and commissions that makes it different from other MLM plans. While they are mostly paid based on the weaker leg sales volume, binary MLM companies may choose to decide on the percentage and criteria for achieving specific commissions and bonuses. Each commission in its own specific way benefit businesses and their salesforce.

Factors to consider while buying a binary MLM software

Employing MLM software to establish your binary MLM business is not an easy affair, but rather a serious one. There are quite a lot of factors to consider to pick the perfect software that also aligns with your business goals.

Here’s a checklist of factors to consider before purchasing a binary MLM software.

Cost involved

Features and functionalities

Customization options

Scalability

Flexibility

Reliability

Security

User interface

Support and training

Compliance

Mobile compatibility

If the software ticks all of the boxes above, consider it the best binary MLM software and proceed with your purchase. Alternatively, you can choose to refer to an MLM software buyer’s guide to make better purchase decisions.