Direct selling has so many effective business models to its credit. One of the most peculiar and popular in the list is the Home Party Plan. Party plan MLM or MLM Party plan leverages the power of home sales parties to introduce and sell products through “consultants”. The consultants in the party plan model are paid commissions based on individual sales under specific criteria set by the home party companies. These home parties serve as an excellent opportunity to drive in sales from the warmth of their homes.
Global retail sales grew during the pandemic, with a 2.2% rise in 2020 and 2.0% in 2021. Afterward, sales dropped, falling from $170,023 million to $163,863 million by 2024, a decline of 3.6% over three years, or about 1.2% per year. The number of independent sales representatives stayed almost unchanged in 2024 at 104.3 million, up just 0.1%. This is still 4.2% below the 109 million recorded in 2019 before the pandemic.
Global direct selling in 2024 was led by Asia Pacific with $66.06 billion in sales (40.3% of the market). The Americas followed with $61.19 billion (37.3%), Europe with $35.35 billion (21.6%), and Africa/Middle East with $1.27 billion (0.8%). Only the Americas grew in 2024, up 0.8%, while Asia Pacific was flat, Europe fell 1.5%, and Africa/Middle East dropped 5.9%. From 2021 to 2024, Europe had a 0.2% CAGR, Asia/Pacific -0.3%, the Americas -2.8%, and Africa/Middle East -7.8%. (WFDSA Stat 2024 report)
Many leading MLM companies capitalized on this opportunity to establish their home party businesses. The MLM companies listed in the table below have their success rooted in the Party Plan MLM business model.
List of Top Party Plan MLM Companies
Here’s the list of top MLM party plan companies and their revenue in the past years.
| # | Company | Country | Revenue 2024 (in million USD) |
Revenue 2023 (in million USD) |
Growth Rate | Products & Services | Year Founded |
|---|---|---|---|---|---|---|---|
| 1 | Vorwerk | Germany | 3,450 | 3,300 | 5% |
|
1883 |
| 2 | Mary Kay | USA | 2,500 | 2,500 | 0% |
|
1963 |
| 3 | DXN Global | USA | 902 | 902 | 0% |
|
1993 |
| 4 | Scentsy | USA | 472 | 579 | -18% |
|
2004 |
| 5 | Yanbal International | Peru | 450 | 500 | -10% |
|
1967 |
| 6 | Pure Romance | USA | 350 | 350 | 0% |
|
1993 |
| 7 | Princess House | USA | 320 | 299 | 7% |
|
1963 |
| 8 | Pampered Chef | USA | 300 | 300 | 0% |
|
1980 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in June 2025
*The above list is subject to market changes and modifications.
Explore how the top 100 direct sales companies are performing.
Top Product Segments of Leading Party Plan MLM Companies
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Vorwerk |
|
|
| 2 | Mary Kay |
|
|
| 3 | DXN Global |
|
|
| 4 | Scentsy |
|
|
| 5 | Yanbal International |
|
|
| 6 | Pure Romance |
|
|
| 7 | Princess House |
|
|
| 8 | Pampered Chef |
|
|
Company Age and Leadership: Party Plan MLM Leaders
| # | Company | Year Founded | Age in 2025 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Vorwerk | 1883 | 142 | Thomas Stoffmehl | Carl Vorwerk |
| 2 | Mary Kay | 1963 | 62 | Ryan Rogers | Mary Kay Ash |
| 3 | DXN Global | 1993 | 32 | Prajith Pavithran | Datuk Lim Siow Jin |
| 4 | Scentsy | 2004 | 21 | Heidi and Orville Thompson | Heidi and Orville Thompson |
| 5 | Yanbal International | 1967 | 58 | Janine Belmont | Fernando Belmont Anderson |
| 6 | Pure Romance | 1993 | 32 | Patty Brisben | Chris Cicchinelli |
| 7 | Princess House | 1963 | 62 | Lynne F. Cote | Charles Wilson Collis |
| 8 | Pampered Chef | 1980 | 45 | Nevena Srebreva | Doris K. Christopher & Jay W. Christopher |
An interesting fact to look into is the product categories. Ranging from kitchen products to cosmetics, Party Plan MLM has its share of success across all industries.
Times have changed since then with new entrepreneurs developing the plan with fresher ideas unravelling unique ways to succeed with Party Plan. When Mary Kay introduced their ‘Pick Your Party Preference’, Tupperware came up with the ‘Why buy when you can get it for free’ offer. Top MLM home party companies are trying hard and wide with competitive marketing strategies to create their own signature parties.
The success of each of these home party companies is unique in the way they lead and implement innovation in their strategies. The essence of the business however rests on the delightful concept of partying their way to success.
Quotes from the leaders of top Party plan companies
Our clear strategy of consistent entrepreneurial decision-making along with our clear commitment to direct selling have once again more than justified themselves. Yet again, the sales advisors, employees and customers who make up our Vorwerk community have demonstrated their great faith in our sales model as well as their ability to cope with challenges. As a result, we have the ideal conditions for continuing the Group’s growth trajectory.
Mary Kay is more than a brand—it’s a movement,”“Our purpose is deeply rooted in transforming lives, inspiring hope, and enriching women’s journeys. These aren’t just initiatives—they’re the foundation of who we are and who we’ve always been.
Pampered Chef is the perfect choice for people who want to have success on their own terms.
Discover how we build resilient businesses with advanced MLM functionalities
Revenue Growth of Top Home Party Companies
The graphical representation here illustrates the revenue of top 5 home party MLM plan companies from 2019 to 2024. These network marketing companies have contributed to the growth of the industry with its own trends and customer base.
Commission Payout of Top Party Plan Companies
Here is a graphical representation of top home party companies and their commisson payout per second, small yet significant contribution to the network marketing industry.
Data collected in May 2024
Recent news on top MLM party plan companies
Vorwerk unveils its first experiential Thermomix Store in Singapore
Vorwerk has inaugurated its first Thermomix experiential store in Singapore. The store offers live cooking demonstrations, masterclasses, and themed workshops.The launch also unveiled the Thermomix TM7, which boasts a ten-inch touchscreen and access to more than 100,000 recipes.
Vorwerk introduces Strategy 2030 for worldwide expansion
Vorwerk has announced its Strategy 2030 to achieve sustainable global growth while capitalizing on the successful launch of the Thermomix TM7. The company projected revenues of almost $2 billion for its Thermomix division in 2024, with more than 300,000 TM7 units pre-ordered globally. The Strategy 2030 initiative emphasizes the integration of product innovation with direct sales to improve customer experiences.
Vorwerk launches its first Thermomix experience store in Singapore
Vorwerk has opened its inaugural Thermomix experiential store in Singapore, providing live cooking demonstrations, masterclasses, and themed workshops for food lovers. This launch also introduced the Thermomix TM7 to the region, which boasts a 10-inch multi-touch display and offers access to more than 100,000 recipes.
Scentsy achieves position on Happi’s Top 50 list for 2025
Nu Skin has been placed at #39 on Happi’s 2025 Top 50 list. The list features the largest household and personal products companies based in the US.
Forbes has placed Mary Kay at #9 in its list of the Best Brands for Social Impact
Mary Kay secured the ninth position on Forbes’ 2025 list of Best Brands for Social Impact. This also marks its achievement as the sole beauty and direct selling brand within the Top 10. This accolade was awarded in recognition of Mary Kay’s continuous Pink Changing Lives® empowerment initiative.
Vorwerk collaborates with NVIDIA for Robotic Home Solutions
Vorwerk is collaborating with NVIDIA to implement the Isaac robotics platform. The goal is to develop AI-driven home assistants for activities such as cooking and cleaning.
Vorwerk enhances operations in France with a $33 million investment
Vorwerk has revealed a $33 million investment in a new storage, bundling, and packaging facility located in La Chapelle-du-Noyer, France. The facility is set to open in September 2027. This center will cater to Southern Europe, boost logistics efficiency, and incorporate sustainable, automated systems.
Party Plan companies, like multi-level marketing companies, are providing exciting earning opportunities for home makers and individuals looking for a side income. The difference is that multi-level marketing involves earnings in multiple tiers and party plan takes off that complexity.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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