Top party plan MLM companies 2021

Top party plan MLM companies 2021

Minu Chandran
Updated on 13 September 2021
6 min read

Direct selling has so many effective business models to its credit. One of the most peculiar and popular in the list is the Home Party Plan. Party plan MLM or MLM Party plan leverages the power of home sales parties to introduce and sell products through “consultants”. The consultants in the party plan model are paid commissions based on individual sales under specific criteria set by the MLM companies. These parties serve as an excellent opportunity to drive in sales from the warmth of their homes.

Many leading MLM companies capitalized on this opportunity to establish their businesses. The MLM companies listed in the table below have their success rooted in the Party Plan MLM business model.

List of Top Party Plan MLM Companies

#CompanyCountryRevenue 2020
(in million USD)
Revenue 2019
(in million USD)
Growth RateProducts & ServicesYear Founded
1VorwerkGermany440042304%
  • Household Appliances
  • Fitted Kitchens
  • Cosmetics
1883
2Mary KayUSA27002900-7%
  • Cosmetics
  • Personal Care Products
1963
3TupperwareUSA17001797-5%
  • Kitchen
  • Home Products
1948
4DXNUSA125012500%
  • Health
  • Food
  • Beverages
  • Skin Care
  • Household
  • Home Appliances
1993
5ScentsyUSA89347289%
  • Scent
  • Oils
  • Food
  • Kids Products
2004
6Color StreetUSA597220171%
  • Cosmetics
  • Personal Care
2017
7Yanbal InternationalPeru536885-39%
  • Cosmetics
  • Beauty Products
  • Jewellery
1967
8Thirty-One GiftsUSA4103905%
  • Fashion
  • Clothing
2003
9Pure RomanceUSA31222539%
  • Relationship Enhancement
1993
10Pampered ChefUSA2942805%
  • Kitchen Tools
  • Food Products
  • Cookbooks
1980

Source - businessforhome.org, directsellingnews.com

An interesting fact to look into is the product categories. Ranging from kitchen products to cosmetics, Party Plan MLM has its share of success across all industries.

Home party business gained prominence with the success of legacy companies like Tupperware and Stanley parties. Times have changed since then with new entrepreneurs developing the plan with fresher ideas unravelling unique ways to succeed with Party Plan. When Mary Kay introduced their ‘Pick Your Party Preference’, Tupperware came up with the ‘Why buy when you can get it for free’ offer. MLM companies are trying hard and wide with competitive marketing strategies to create their own signature parties.

The success of each company is unique in the way they lead and implement innovation in their strategies. The essence of the business however rests on the delightful concept of partying their way to success.

Revenue Growth of Home Party Companies

The graphical representation here illustrates the revenue of top 5 party plan companies from 2015 to 2020.

Commission Payout of Top Party Plan Companies

 

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