Top party plan MLM companies for 2022

Minu Chandran
Updated on 09 June 2022
7 min read

Direct selling has so many effective business models to its credit. One of the most peculiar and popular in the list is the Home Party Plan. Party plan MLM or MLM Party plan leverages the power of home sales parties to introduce and sell products through “consultants”. The consultants in the party plan model are paid commissions based on individual sales under specific criteria set by the home party companies. These parties serve as an excellent opportunity to drive in sales from the warmth of their homes.

Many leading MLM companies capitalized on this opportunity to establish their home party businesses. The MLM companies listed in the table below have their success rooted in the Party Plan MLM business model.

List of Top Party Plan MLM Companies

# Company Country Revenue 2021
(in million USD)
Revenue 2020
(in million USD)
Growth Rate Products & Services Year Founded
1 Vorwerk Germany 4600 4400 5%
  • Household Appliances
  • Fitted Kitchens
  • Cosmetics
1883
2 Mary Kay USA 2600 2700 -4%
  • Cosmetics
  • Personal Care Products
1963
3 Tupperware USA 1600 1700 -6%
  • Kitchen
  • Home Products
1948
4 DXN Global USA 1250 1250 0%
  • Health
  • Food
  • Beverages
  • Skin Care
  • Household
  • Home Appliances
1993
5 Scentsy USA 1020 893 14%
  • Scent
  • Oils
  • Food
  • Kids Products
2004
6 Color Street USA 597 597 0%
  • Cosmetics
  • Personal Care
2017
7 Yanbal International Peru 536 536 0%
  • Cosmetics
  • Beauty Products
  • Jewellery
1967
8 Thirty-One Gifts USA 410 410 0%
  • Fashion
  • Clothing
2003
9 Pure Romance USA 312 312 0%
  • Relationship Enhancement
1993
10 Pampered Chef USA 294 294 0%
  • Kitchen Tools
  • Food Products
  • Cookbooks
1980
11 Princess House USA 286 195 47%
  • Home Products
  • Nutritional Products
1963

© Epixel MLM Software
Data updated on May 2022
Source - businessforhome.org
*The above list is subject to market changes and modifications.

An interesting fact to look into is the product categories. Ranging from kitchen products to cosmetics, Party Plan MLM has its share of success across all industries.

Home party business gained prominence with the success of legacy party plan companies like Tupperware and Stanley Home Products. Times have changed since then with new entrepreneurs developing the plan with fresher ideas unravelling unique ways to succeed with Party Plan. When Mary Kay introduced their ‘Pick Your Party Preference’, Tupperware came up with the ‘Why buy when you can get it for free’ offer. Top MLM home party companies are trying hard and wide with competitive marketing strategies to create their own signature parties.

The success of each of these home party companies is unique in the way they lead and implement innovation in their strategies. The essence of the business however rests on the delightful concept of partying their way to success.

Revenue Growth of Top Home Party Companies

The graphical representation here illustrates the revenue of top 5 home party plan companies from 2016 to 2021.

Commission Payout of Top Party Plan Companies

Here is a graphical representation of top home party companies and their commisson payout per second.

Data collected in May 2022

 

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