In the age of recovering from post-pandemic tremors, economic instability, rising competition, and increased corporate layoffs, most people are often in search of beginning something on their own. Especially millennials and generation z, the spirited generation who are at the peak of their careers wanting to venture into concept-driven businesses. MLM and direct selling are one of the most preferred sectors for the innumerable opportunities that it has to offer. From entrepreneurial opportunities to a myriad of innovations, the direct selling industry paves the way to welcome people of every interest to collaborate with the sector in some way or the other.
Right from the beginning of a direct selling business, implementing strategies and innovations right in place is a must to have a stronger foundation on which a brand forte can be built. While a direct selling/MLM software solution is a necessity for every business, understanding how the software can enhance the business is important. The ways through which an ideal software could help its prospects, customers, distributors, and business owners are multitudinous.
As an insight into the industry's best practices and how they could drastically transform direct selling businesses, here are the top ten ways to increase sales in network marketing.
Build strong relationships with customers
Customers are the key drivers that navigate a business to various dimensions for every business. They decide every factor that determines the growth and profitability of a direct selling business. A direct selling business’ purchases, sales, and transactions are mostly virtual, so building a foundation of trust is fundamental. However, with efficient customer relationship management, through effective customer relationship-building strategies such as personalization based on customer behavior and preferences, building customer rapport might not be a task, and engagement programs could help retain customers for a more extended period of time.
Epixel CRM for network marketing is a sophisticated customer relationship management tool that can swiftly deal with customer acquisition to retention with precise strategies.
How can Epixel MLM CRM help manage customer relationships in a network marketing business?
Lead prospecting tools – That can help get a lead right into the sales pipeline to make them your prospect and then your customer through lead capture campaigns. The platform can help businesses enhance their marketing through efficient social media marketing, email campaigns, ad banners, etc.
Qualify potential leads – Foster leads to becoming potential customers through lead funneling and scoring. Delivering a data-driven omnichannel experience would not only generate quality leads but also help improve conversion rate which would reflect on the sales and revenue.
Customer relationship management – Retain a customer with effective customer management techniques thus improving ROI through an end-to-end customer experience. Leverage every digital possibility to stay in constant touch with customers to attend to every customer's concerns, thus improving communication and collaboration.
Offer value to customers
The main element that connects a person with a brand is the product or service that the company offers. The product definitely has to be one that is curated according to the needs and specifications of the customer with high-quality elements that bring in new customers and make old customers stick to the brand for a long time. As much as the product quality is given prominence, it needs to be cost-effective that suit the budget of a startup, small business, and enterprises alike with add-on features that can be integrated according to the business requisites.
Competitive pricing and highly supportive resources such as product catalogs, new product launch notifications, etc could set the product apart. Besides, what matters the most is prompt customer service that attends to every customer's concerns. An efficient loyalty program should be one that builds customer relationships from the ground up. Activate minor sparks of excitement to create an engagement that is long-term and beneficial for both the brand and the customer.
The Epixel Loyalty Management Software is an avant-garde approach to increasing Customer Lifetime Value (CLTV) and retaining customers with an advanced loyalty and rewards program.
How can the Epixel Loyalty Management Software help improve CLTV and customer retention in the network marketing business?
Customer-centric loyalty programs – Analyze customer behaviors and patterns and segment them accordingly. Create personalized loyalty programs based on the analysis and give out occasional rewards, offers, and other perks valuing their patronage. Encourage sharing and gifting of earned points and rewards within their circle and thus spread the word further.
Referral programs to optimize brand advocacy – An efficient referral program that would sync with your marketing goals could be a great way to attract a newer crowd. Incentivizing customers for repeat referrals and referral traffic monitoring with advanced loyalty analytics etc could take a direct selling brand many steps ahead with their business.
Omnichannel loyalty management – To cater to customers of various needs and interests, a brand might have to launch multiple loyalty programs, the same can be done with ease through various social selling platforms. A cross-channel strategy ameliorating activities across the brand website, in-app and in-store could win more customers.
Use social proof
Imagine you have been in a situation that hasn’t occurred to you before. You are unsure of how to act on the situation or rather, you are in a to-be or not to be situation. What is the best thing to do? Ask someone right next to you. Or someone who has encountered the situation before? Well, social proofing is just about the same.
Direct sales software is just as important as the business itself for a direct selling business. And hence, the best way to get to your prospective customers is through social proofing. To encourage customers who are satisfied with your products and services to share their reviews and feedback on various social media platforms and to let non-users know that you are reliable and trustworthy with your deliverables.
The Epixel Social Selling Software is highly capable of integrating as many plug-ins, apps, and integrations as possible required for the growth and benefit of an MLM business. Social media integration is one of the key features that help widen the potential of a network marketing business at different levels.
How can the Epixel MLM Social Selling Software help social proofing a network marketing business?
Active customer review and rating system – To allow leads and prospects to analyze the services and features offered by the software which could help them scale up their business. The system also has subcategories where each product and service can be rated separately for its ease of use, reliability, support, and every other factor.
Social referral campaign – The exceptional range of features and support offered to the customers would speak for itself. When a contented customer takes it to their social circle to speak of how a product has helped him be at peace with his business, well it says a lot.
Social listening tools – Social media is a place where what you say about yourself is amplified multiple times further. Get notified every time a customer makes a brand mention anywhere in the digital space. This will help brands understand how they are perceived by customers across channels. However, in the social space, when you are reviewed by a customer, it not only marks their satisfaction with the brand but could be perceived as a persuading element to drive new customers in.
Focus on product education
Educating a customer about the products and services that would be offered to them is fundamental and critical. Distributors who deal with their customers have to keep their customers informed at every stage regarding each product, its features, and benefits, what it can deliver and what it cannot, and every other minute detail. A well trained and knowledgeable distributor can take a business a long way.
How can Epixel MLM Software help brands focus on product education in a network marketing business?
Learning Management Software (LMS) – An advanced framework through which organizations can train their team to develop their core competencies. LMS can guide distributors to develop their skills with fun elements and hands-on experiences to deal with various business circumstances. Through LMS, enhancing product knowledge at an advanced level could be made possible.
Product demonstration videos – An elaborated tutorial on the product, its specifications, and every other minute detail could be an add-on to the knowledge bank which can be used as a reference for both distributors and customers at any stage during the course of the business.
Online product catalog – An online product catalog is a business imperative that exhibits product data, pricing, stock, and availability of products. With online catalogs, delivering an omnichannel customer experience is made effortless thus improving operational efficiency.
Leverage technology
Transformation on the technological and digital front has opened doors to umpteen opportunities for the direct selling industry. Staying in the customer’s mind as long as possible is necessary for a brand’s growth and improvement. Marketing is the most potent and efficient way to do so. Designing stringent marketing campaigns and automating them according to the business strategy is an incredible way through which technology can be put to the best use.
How can Epixel MLM Software’s marketing automation, sales enablement, customer acquisition and retention features benefit a network marketing business?
Automated email marketing campaigns – Emails are the number one marketing materials through which a brand can stay as a constant reminder to a customer. How can emails be sent out to customers based on their preferences? How to automate emails but not be spammy at the same time? This feature just does it right.
Social media marketing – After technology, staying updated on the social front has got so much to do for direct selling business. Through effective content marketing and tracking, there’s quite a lot social media could do for the upliftment of a business from social selling to social commerce.
Multi-channel composer and omnichannel marketing – Generate platform-specific content to attract attention and encourage engagement. The feature enables SEO optimization, running, tracking, and managing ad campaigns on various platforms. Launch ad campaigns and analyze their results across all virtual windows.
Embrace data-driven decision-making
Data analytics is one of the smartest business decisions that direct selling brands make these days to derive path-breaking strategies toward business success. Through customer data and sales data, it is easy to analyze and identify customer behavior with which a brand could implement suitable marketing strategies to win a market.
How can Epixel MLM Market Research Software help network marketing businesses leverage the power of data to enhance their business?
Sales data analysis – Track key data sales metrics with which product profitability could be identified. This could also pave the way to point sales opportunities identifying the profitability of customers and most profitable customers as well. Sales data could help with strategic decision making and also enable businesses to revise their sales strategies.
Customer behavior data – With changing market conditions and trends with which generations shift their preferences, analyzing customer behavior data could help brands alter their marketing approach favorably for both the customers and the company. With robust data, personality traits, psychological responses, and social trends which are factors that influence customer behavior can be tracked efficiently.
Market analysis – The market is guided by customer behavior at large. With a thorough market analysis, getting real-time data from customers, targeting new customers, customer profiling, and analyzing market trends, etc can be done with which businesses can redirect themselves to growth and success.
Invest in training and development for sales representatives
Sales representatives or distributors take a direct selling business to newer dimensions. A business can only flourish if these business accelerators are knowledgeable, trained, and have the ability to envision success from the brand’s perspective. As mentioned before, LMS is an ideal software that can efficiently and effectively take care of training the salesforce. From paced learning to delivering learning experience, network marketing training could benefit the distributors both personally and professionally. It could enhance the productivity of a distributor at many levels improving their sales performance and resulting in the business’ ROI.
How can Epixel MLM Distributor Training Software help with the training and development of distributors and sales representatives in a network marketing business?
Training modules – LMS has specific training modules that would cover the skill enhancement of a distributor and how it can be put to good use for the betterment of the company. With personalized training and development programs, the brand could also help build a great rapport with its distributors right from day one.
Structured onboarding – Keeping a distributor motivated right from onboarding has got quite a lot to do with their journey with the brand. Data-driven training programs and gamified and strategic onboarding can create a huge impact on the brand in the distributor's mind boosting their productivity and efficiency.
Individual distributor support – A distributor might be performing consistently low due to a minor issue that is causing concern with their performance. Upskilling distributors based on their performance through individual distributor evaluation and sponsor support features could help improve the distributor performance by manifolds.
Use targeted marketing campaigns
Once when the customer behavior and sales statistics are rightly analyzed leveraging data, targeting leads to become prospects and prospects to become active customers needs a little marketing push. This is where marketing needs to be tweaked according to the customer segments.
How can Epixel MLM Customer Acquisition Software help network marketing businesses target new customers?
Customer rewards and loyalty – As much as a brand focuses on encouraging a customer to purchase, it is important to keep them encouraged to come back to the brand repeatedly. A structured loyalty and rewards program analyzing the customer data and shopping statistics would help take a direct selling business to newer dimensions.
State-of-the-art mobile app – With a simple interface, intuitive navigation, push notifications, and extended data privacy and security, getting customers closer to the brand can be done swiftly through mobile apps.
Data-based customer segregation – A powerful data segmentation tool that can help businesses with targeting campaigns based on their customers and business size. Understanding your customer first before targeting is where data segmentation would save your day.
Encourage referrals from satisfied customers
There is no other powerful strategic or marketing tool than word of mouth! When a satisfied customer shares feedback or brings in a referral the probability of them staying with the brand is much higher. Brands are often evaluated based on customer reviews. When a person in the close circle refers to a brand, there could be a natural tendency to try out the said brand or get enticed by the words of satisfied customers. This could generate new leads creating an increase in sales and revenue gradually.
How can Epixel MLM Software help a network marketing business build referrals?
Customer Referral Program (CRP) – A CRP can yield high-quality customers through distributor and customer references. A referral kit is a great tool through which case studies, testimonials, ebooks, catalogs, and new product samples could be made available as a reference library for brand advocates. With CRP, Customer Lifetime Value (CLTV) can be increased without an increased cost of customer acquisition (CAC).
Social media sharing – Digital platforms are a great place where a lot of references and sharing take place on an hourly basis. Integrating social media into a direct selling business can transcend the business possibilities to new limits. Social media sharing tools could help improve references thus making efficient sales prospecting and faster turnaround of leads and prospects.
More satisfied customers – A brand is best fueled not when it has enough revenue but when it has enough satisfied customers. Keeping customers engaged to retain them with the seamless shopping experience, round-the-clock customer support, curated products, personalized services, etc fulfills customer expectations fueling their relationship with the brand.
Provide exceptional customer service
For a customer-centric business like direct selling, customer relationship is everything. The business itself revolves around customers who make the brand's journey in the market easy. More than generating sales, building a robust customer relationship could take a brand a long way in its course of business.
How can Epixel MLM Software help a network marketing business deepen its customer relationships?
Automated support tickets – Managing customer service inquiries promptly is the first step to improving customer relationships. Through this helpdesk function, it is easy to encourage self-service and then further escalate to customer support agents if necessary.
Chatbots – Interacting with customers on a real-time basis is necessary to keep customers informed about what they are looking for as soon as they intend to inquire. Every prompt response counts as how much a brand values a customer.
Real-time customer feedback tools – Understanding, if a customer is satisfied with the brand and the service, is important to understand what to deliver next for the customer. Through the real-time customer feedback tool, quick surveys can be done to enhance customer relationships to many levels.
At every stage of reinforcing or rebuilding a business, the ultimate goal is to improve the brand’s image which would eventually reflect on its revenue and reputation in the long run. Adhering to best practices would not only lessen the burdens by half but also help entrepreneurs invest their time, resources, and energy into building productive and newer strategies that would help brands grow at a much faster pace. And with all these strategies put together, a direct selling business would find dynamic results in its growth, profitability, and success.
Find out from our customers how our solutions give MLM businesses an edge and exceed customer expectations
Epixel Solutions developed its brainchild, Epixel MLM Software to cover every direct selling business from end to end. Beyond catering to business needs, a software solution should also be engaging from a startup to an enterprise level according to their business demands. As much as it could help improve your business by manifolds, Epixel MLM Software has kept its focus tight on giving a knowledge-enriching experience for its customers in every stratum.
An insurance MLM business widened its business capabilities by integrating advanced sales management system.
Read Case Study➔
Leave your comment
Fill up and remark your valuable comment.