The direct selling industry in Africa spans over the continent making remarkable contributions to the global direct selling market. The earning opportunities that the network marketing companies in Africa provide has overtly helped people of all generations and gender secure a substantial income. The number of active direct sellers in Africa is 3.56 million and this number is sure to rise in the coming years.
South Africa has been the face of direct selling in Africa. The achievements of the network marketing industry in Africa have been monumental with South Africa attaining Platinum DSA Standard for its outstanding achievements in the industry (WFDSA report 2019). The South African direct selling market alone contributed $569 million towards global retail sales in 2022.
Top MLM companies in Africa
Here we present a snapshot of the top network marketing companies in Africa that are contributing to the growth of the direct selling industry in the continent.
(in million USD)
(in million USD)
|Growth Rate||Products & Services||Year Founded|
|3||Inuka Fragrances||South Africa||9||9||0%||
|4||Miglio Designer Jewellery||South Africa||5||5||0%||
Epixel MLM Software
Source - businessforhome.org
Data updated in September 2023
*The above list is subject to market changes and modifications.
Discover the global rankings, revenue, and growth rate for the top 100 MLM companies.
GSPartners, based in Comoros, provides blockchain related services since 2020. They operate in the network marketing model through their Rewards Programme and Introducing Partner Programme (IPP). The company has also achieved remarkable growth rate of 75% in 2022 when compared to the previous year.
Dox, a direct selling company based in Egypt, sells clothes, luxury watches, sunglasses, accessories, discounts cards and discount packages.
Inuka Fragrances and Miglio Designer Jewellery, the popular network marketing companies in South Africa, adds style and scent to the direct selling customer base in the country. Inuka deals with perfumes and luxury cosmetic products. Inuka offers entrepreneurial opportunities through their rebate and reward programs.
Miglio Designer Jewellery
Miglio is the veteran direct selling company in the list. Born in the 1990s, Miglio has a wide range of designer jewellery including rings, bracelets, pendants, and necklaces. Miglio now has international offices operating in the United Kingdom, Australia, Canada and the United States.
Direct selling industry in Africa – Retail sales by product category
44% of direct sales in Africa is from the cosmetics and personal care industry. Health and wellness industry holds the second place with 26% retail sales followed by household goods and durables in the third place with 17% retail sales.
Total retail sales of the African direct selling market in 2022 was $1266 million with South Africa and Morocco taking the lead. When compared to the previous year Africa has seen only a slight fall in their sales against that of the Middle East. Bunch of other popular and foreign direct selling brands operates in the continent, but these native brands have come up to attain and attract the global audience through their diverse and vibrant products and services.
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