The creation of Europe is an ongoing narrative. Thanks to its unique physical geography that has nurtured a civilization unlike any other. Despite its internal diversity, Europe has consistently functioned as a realm with its own identity throughout the pages of time. To cite the phrase from Christopher Marlowe— “infinite riches in a little room.”
This boundless richness has brought home thrilling business opportunities within the region’s modest space. Amidst the dynamic terrain of European business, some of the top MLM companies have left an indelible mark as powerful drivers of entrepreneurship, economic growth, and personal empowerment.
Take PM-International, for instance, painting a more positive picture with a 6% growth as its numbers climbed from $3.03 billion to $3.22 billion between the years 2023 and 2024 respectively. On these grounds, the thriving legacy of direct selling Europe is a testament to the undying human desire to connect, succeed, and shape a brighter future together.
List of top direct selling companies in Europe
Presented below is a table of front-running direct selling companies in Europe highlighting their diverse array of revenue streams and sectors that are presently attracting substantial attention.
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Epixel MLM Software
Data updated in August 2025
Source - businessforhome.org
*The above list is subject to market changes and modifications.
Gain valuable insights into the top direct selling companies that have achieved exceptional results on a global scale.
The landscape of top direct selling companies in Europe comes to life through these insightful MLM statistics, offering a glimpse into their commendable contributions and market presence. With a multi-level marketing legacy dating back to 1883, Vorwerk has demonstrated resilience in the sector which is evident with a revenue of $4.1 billion in 2024. It is a reminder of how MLM marketing strategies ensure sustained success and an enduring sense of customer trust.
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Meanwhile, the ascent of Utility Warehouse - Telecom Plus, which entered the multi-level marketing scene in 2003, is striking with a 13% revenue decline from $2.9 billion to $2.5 billion between 2023 and 2024. However, the well-established presence of Oriflame since 1967 encountered a minor setback, transitioning from $0.81 billion to $0.65 billion.
Notably, while some cosmetics and personal care companies have experienced sales decline in 2024, network marketing companies specializing in health and wellness, financial services, nutritional supplements, home improvement, and utilities have managed to maintain robust performance. This resilient response underscores the industry’s ability to navigate emerging challenges effectively.
An overview of the top 10 MLM companies in Europe
Vorwerk
Vorwerk
Country: Germany
Website: www.vorwerk.com/de/de/c/home
Top Earners: NA
Products & Services: Household Appliances, Fitted Kitchens & Cosmetics
Founder: Carl & Adolf Vorwerk
CEO: Thomas Stoffmehl
Year Founded: 1883
Headquarters: Wuppertal, Germany
Achievements:
- Ranked #5 in the 2025 DSN Global 100.
- Winner of the World-Famous UX Design Award 2022.
- Winner of the Red Dot Award in the Brands and Communication Design Category 2022.
PM International
PM International
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded: 1993
Headquarters: Schengen , Luxembourg
Achievements:
- Ranked #6 in 2025 DSN Global 100.
- Received the International Bravo Growth Award 2024.
- Recognized for the Highest international growth in 2022.
Utility Warehouse -Telecom Plus
Utility Warehouse -Telecom Plus
Country: UK
Website: www.utilitywarehouse.co.uk
Top Earners: 1
Products & Services: Energy,Broadband,Mobile,Insurance
Founder: Charles Wigoder,Andrew Lindsay,Stuart Burnett
CEO: Stuart Burnett
Year Founded: 2002
Headquarters: Colindale, North London
Achievements:
- Five Star Rated Home Insurance, 2022.
ORIFLAME
ORIFLAME
Country: Sweden
Website: www.oriflame.com/
Top Earners: NA
Products & Services: Beauty and personal care products
Founder: Jonas af Jochnick , Robert af Jochnick
CEO: Anna Malmhake
Year Founded: 1967
Headquarters: Schaffhausen, Switzerland, Europe
Achievements:
- Ranked #18 in DSN Global 100 2025.
Chogan
Chogan
Country: Italy
Website: www.chogangroup.com/
Top Earners: NA
Products & Services: Beauty, Cosmetics, Health
Founder: Michelangelo Paradiso and Liborio Scelzo
CEO: Michelangelo Paradiso
Year Founded: 2013
Headquarters: Barletta (BT), Italy
Achievements: NA
Lux International
Lux International
Country: Switzerland
Website: www.luxinternational.com
Top Earners: NA
Products & Services: Personal care items, Home appliances, and Sleep systems
Founder: Sven Carlsson
CEO: Urs Meier
Year Founded: 1901
Headquarters: Zurich, Switzerland
Achievements: NA
Greenway Global
Greenway Global
Country: Czechia
Website: new.mygreenway.eu
Top Earners: NA
Products & Services: Car dealerships
Founder: Maria And Piero Sbrizzi
CEO: Leonid Morgunov
Year Founded: 2017
Headquarters: Novosibirsk, Russia
Achievements: N/A
LR Health & Beauty
LR Health & Beauty
Country: Germany
Website: www.lrworld.com/de-de
Top Earners: 6
Products & Services: Beauty, Health products
Founder: Helmut Spikker, Achim Hickmann
CEO: Dr Andreas Laabs
Year Founded: 1985
Headquarters: Ahlen, Westphalia, Germany
Achievements:
- Ranked #37 in 2025 DSN Global 100.
- Winner of the German Innovation Award 2023.
Prowin international
Prowin international
Country: Germany
Website: prowin.net
Top Earners: NA
Products & Services: Home care, wellness products, pet food
Founder: Gabi and Ingolf Winter, Stefan Schäfer
CEO: Michael Winter
Year Founded: 1995
Headquarters: Illingen, Saarland, Germany
Achievements: N/A
Just International
Just International
Country: Switzerland
Website: www.just.ch/de/
Top Earners: 2
Products & Services: Health Care, Beauty
Founder: Ulrich Jüstrich
CEO: Heinz Moser
Year Founded: 1930
Headquarters: Walzenhausen, Switzerland
Achievements: NA
Direct selling industry in Europe
According to the WFDSA report, among the 34 active markets in Europe, half of them exhibited growth between 2020 and 2023.
By analyzing a four year growth period which is from 2019-2023, we can derive the following insights:
Europe shows an overall growth rate of 8.6% in 2019-2023 period.
Retail sales grew by 1.6% and reached $33,824 million in 2020 despite the challenges caused by the pandemic.
With a 4.4% growth and $35,298 million, 2021 witnesses a growth.
2022 saw a decline of 1.0% with retail sales $34,958 million and this is the only year across the four-year period which faced a decline.
2023 witnessed agrowth of 3.4% to reach $36,149 million.
Europe holds 6 out of the 24 billion dollar direct sales markets and they are Germany, Italy, France, Russia, UK, and Poland. Here is a snapshot into their performances.
With a growth rate of 5.1% Germany ranks #2 among the global billion dollar markets.
France stands at #9 with a decline in growth rate of –1%.
Italy ranks #12 with a growth rate of 3.3%.
Russia held its position at #19 even with a decline rate of –1.7%.
With a growth rate of 3.4%,United Kingdom ranked #20 in the list.
With a growth rate of 1%,Poland ranks #21 which showcased that the country has a also growth potential for direct selling business model.
This ongoing trend shows how millennials are interested in entrepreneurial opportunities, have access to high-quality products, and foster meaningful relationships within their communities.
Insights on direct sales companies in Europe
The rise of the Europe MLM companies has introduced high-quality products and new opportunities in the lives of its citizens. While these top MLM companies in Europe promise avenues to financial independence and personal growth, they have also been instrumental in contributing to sustainability and fostering meaningful relationships within their communities.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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