Epixel Watch: Market Trends and Insights
Young Living, the popular MLM giant, leads the essential oils market with its unique and innovative formulations. The direct selling company, founded in 1993, has expanded ever since, capturing extensive markets worldwide. Young Living, today, ranks #15 among the top 100 MLM companies in the world. Starting its way ground up, Young Living has achieved tremendous growth in terms of products, revenue and network growth. The 2020 and 2021 global retail sales improved by 2.2% and 2.0% respectively, even during the pandemic mayhem. But the following years saw a decline from $170,023 million to $163,863 million in 2024. An evident decrease of 3.6% was noted and compound annual decline rate was 1.2% over a three year period. (WFDSA 2024 stats report).
A positive fact to direct selling growth is that the number of direct sellers remained the same in 2024 at 104. 3 million which marks an increase of 0.1%. When compared to the direct seller population before pandemic, that is, 109 million in 2019, the 2024 numbers is a 4.2% decline. (WFDSA 2024 stats report).
Featuring 4 times in the DSN Global 100 list among the top 20 companies, Young Living has made a consistent revenue record that surpasses $100 million each passing year. This direct selling company provides entrepreneurial opportunities for over 6 million members, guiding them effectively through a sense of passion and purpose.
This commitment to the Young Living community has helped the company in its grueling wins. Young Living has a global presence in six continents and 25 markets. The company 's essential oils are claimed to be manufactured through environment-friendly processes and the global expansion is expected to accelerate further.
Top MLM earners from Young Living
Along with numerous awards and accolades, Young Living also has several top MLM earners to its credit. The list below presents the interesting details about Young Living top multi-level marketing earners and their income.
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Epixel MLM Software
Source - businessforhome.org
Data updated in June 2024
*The above list is subject to market changes and modifications.
Explore the success stories of the top MLM earners who have made MLM an incredible part of their life.
Explore Now➔Quotes from Young Living leadership
Young Living is positioned for increased growth and I’m happy to be part of guiding our team forward. We are setting our sights high for the future.
At Young Living, we see opportunities where others see obstacles,” . “Wyld Notes represents our vision for the future: a new way to connect with customers and empower our Brand Partners, all while staying firmly rooted in the Network Marketing model that defines us. We are setting a new standard for the industry and are excited to lead this charge.
What makes Young Living different is that (the founder) Gary Young does not come from the business side but from the natural medicine side. His goal has been to create a means of producing [+premium]-grade essential oils – oils of the very highest quality – on a very large scale. While in most cases emphasis on quantity means decreasing quality, this is NOT the case with Young Living.
Young Living top earners by monthly income distribution
| Monthly Income Range | No. of Earners | Percentage of Total | Earners |
|---|---|---|---|
| $150,000+ | 3 | 30% |
|
| $100,000 – $149,999 | 3 | 30% |
|
| $80,000 – $99,999 | 4 | 40% |
|
Young Living top earners by region
| Region | No. of Top Earners | Percentage of Total | Top Earners |
|---|---|---|---|
| North America | 8 | 80% |
|
| Asia | 2 | 20% |
|
Young living recent news & updates
Young Living Lab achieves ISO accreditation for quality testing
Young Living Essential Oils’ Spanish Fork Quality Control lab has earned ISO/IEC 17025:2017 accreditation from the American Association for Laboratory Accreditation (A2LA). The lab will meet accuracy and reliability in essential oil testing with this validation.
Young Living launches Wyld Notes, a natural fine fragrance brand with affiliate model
Young living has introduced Wyld Notes, a sister company designed to complement and enhance Young Living’s proven Network Marketing model. Launched in February 2025, the venture aims to attract new audiences and engage customers for Young Living in the growing market.
Young Living marks 30th anniversary with global convention and product launches
Young Living celebrated its 30th anniversary with new product launches, workshops, farm tours, and community events at the YL30 International Grand Convention with brand partner’s support from across the world.
Young Living celebrates Earth Day 2025 with global conservation and humanitarian efforts
On Earth Day 2025, Young Living highlighted its worldwide sustainability and social impact initiatives under the theme #WeAreOne. The company upholds its commitment with advanced biodiversity projects and humanitarian aid.
Nine direct selling companies named in Happi’s 2025 Top 50 list
Happi Magazine released its 2025 “Top 50” ranking of the largest US-based household and personal product companies.
Most of the young living top earners are from the US. Direct selling industry in the United States generated $34.7 billion in retail sales with a salesforce of about 12.2 million people. Individual annual sales contribution of each direct seller amounted to $6,400.
Behind the success of Young Living top MLM earners
Debra Raybern
Country: USA
Monthly Income: $179,000
Annual Income: $2,148,000
Debra was much like every other home maker, a family woman, hobbying a happy life until the tragedy of her husband’s demise struck her hard. What she was left with were debts and children to take care of.
Debra was a naturopath, aromatherapist, herbalist and nutrition counselor from the countryside of Texas. She had kept these talents to herself as a hobby until one day she got introduced to Young Living. Being an aromatherapist and herbalist, she studied the products which gave her the confidence to take up her career as a Young Living distributor.
“Along the way I have been privileged to learn about many products. One of these is Young Living Essential Oils. As an aromatherapist I have experienced and researched many brands of essential oils and found Young Living's to be the only choice for me and my family.”
-- Debra Raybern
Despite making a success fortress of her own, she helps those around her realize their dreams through her guidance and mentorship. Her annual income was recorded as $2,148,000 and counting. Retiring from personal consulting after 20 years of relentless service, Debra continues to share her expertise through her books.
Gregg and Carol Johnson
Country: USA
Monthly Income: $175,000
Annual Income: $2,100,000
The Young Living power couple, Gregg and Carol Johnson, have earned global recognition in being the top MLM earners. Their journey with Young Living dates back to 1993, marking 30 years of a successful network marketing career. They are crowned with “Royal Crown Diamonds” by Young Living for their achievements.
Amassing an annual income of $2,100,000, Gregg and Carol Johnson continue to be the ideal success couple in the history of Young Living.
Brenda and Scott Schuler
Country: USA
Monthly Income: $150,000
Annual Income: $1,800,000
Entrepreneur, chiropractor, best selling author and international speaker, the multi-talented Scott Schuler joined his wife, Brenda, to create a legacy that their following generations would look up to. Scott was suffering from what he calls “Occupational A.D.D”, not interested in pursuing a white-collar job, he entered network marketing not knowing what it has in store for him.
Just like her better half, Brenda is a multi-talented wellness advocate and mother of three boys. She empowers women around the world with her expertise in network marketing and knowledge of wellness. A pursuer of Aroma Yoga® certification, Brenda Schuler also runs a book club inviting people to grow their network through improved communication and exploring newer perspectives.
Their partnership with Young Living has accelerated their pace in achieving skyrocketing success in their network marketing career. Brenda and Scott Schuler, today, earn $150,000 per month as Young Living’s top earning distributors.
Lindsey and Evan Gremont
Country: USA
Monthly Income: $125,00
Annual Income: $1,500,000
Lindsey Gremont was an employee at IBM for 15 years and owns the popular blog HomemadeMommy.net which focuses on helping moms like her avoid processed foods and stick to real and natural ingredients and recipes.
Starting from there, slowly she built her interest around DIY beauty and natural remedies using essential oils. Over a timespan of 9 years, Lindsey Gremont, has built a Young Living community of thousands of members around the world. Lindsey and Evan Gremont have earned the rank of Royal Crown Diamond leaders at Young Living.
“When I set my heart on something, I just do it, and it happens!”, says Lindsey and she kept her heart straight on Young Living, achieving the brimming cup of success along with her husband Evan Gremont. The couple today makes an annual income of $1,500,000.
Jeanmarie Hepworth
Country: USA
Monthly Income: $120,000
Annual Income: $1,440,000
Jeanmarie Hepworth has been a Young Living independent distributor for more than 25 years and Royal Crown Diamond leader. She excels leading fellow network marketers through impactful training and personal mentorship. Jeanmarie Hepworth holds renowned experience in the sales and marketing of health products, banking and insurance.
A kind human being, Jeanmarie runs a charitable foundation to help the underprivileged meet their needs and improve their lives. She was recognized as one of the top legacy donors of the Young Living foundation, donating more than $100, 000 for the brand’s philanthropic efforts.
The annual income of Jeanmarie Hepworth is $1,440,000, a considerable share of which she generously allocates to her charitable initiatives.
Carol Yeh-Garner and Scott Garner
Country: USA
Monthly Income: $100,000
Annual Income: $1,200,000
Carol holds a Master’s in Clinical Social Work and calls herself a “Badass Entrepreneur” for the passion and dedication she has for the entrepreneur in her. She is a licensed clinical social worker, hypnobirthing instructor and hypnotherapy practitioner.
Scott has a Bachelor’s Degree in Kinesiology and has worked as a massage therapist and elementary school teacher. Married into a happy life with two kids, Carol and Scott started their career with Young Living to make a financial reserve for their future. Carol’s first acquaintance with Young Living was in 2013, fast forward to this day, Carol ranks top among Young Living’s top earners. What started as a referral business inside her social circle soon got big and her earning potential got just as much bigger. Today, Carol and Scott Garner earn $100,000 per month from their Young Living business.
Marcella Vonn Harting and Jim Harting
Country: USA
Monthly Income: $90,000
Annual Income: $1,080,000
Another Royal Crown Diamond distributor from Young Living, Marcella Von Harting, has a 30-year history in network marketing. The Harting Team, with hundreds of distributors, have experienced success under her leadership. She pens down her expertise and knowledge on wellness and multi-level marketing in her books. Marcella is a speaker, author and facilitator despite being a network marketing entrepreneur.
In her network marketing career, she has built a network of 2,000,000 representatives worldwide, collectively for two popular organizations. Marcella Von Harting has been a wonderful coach and an inspirational mentor who has led thousands of network marketers to success with “grace, ease and fun”.
Max and Karen Hopkins
Country: USA
Monthly Income: $80,000
Annual Income: $960,000
Max and Karen Hopkins made headway into Young Living in 2006. And after 18 years of partnership with the company, the couple now has achieved the Royal Crown Diamonds rank and is one of the leading earners of Young Living.
Max Hopkins holds a Bachelor’s Degree in Agricultural Education and Karen graduated from Oklahoma State University with a Bachelor of Science Degree from the college of Home Economics. Max and Karen Hopkins are Certified CARE (Center for Aromatherapy Research and Education) instructors and travel around the country hosting CARE classes. Together, they own a publishing company that launches health and essential oils-related books. Karen co-authored the two times award-winning book “Nutrition 101: Choose Life!”.
They have experimented all along their entrepreneurship journey and with the acquired expertise they offer services like leadership development, business consulting services, and motivational speaking events for those looking to advance their career in multi-level marketing.
Young Living has never stopped believing in the capacities of their independent consultants. Through “Experience YL”, the company educates its brand partners about their products to help them build their network marketing career. By offering ample support, resources and tools for them to succeed, Young Living stands as an embodiment of a dedicated and empowered workforce.
The popular direct selling brand has also contributed immensely through their sustainability initiatives and philanthropic efforts. The Young Living 5x5 Pledge is one such bold move that ensures a positive impact on the planet, communities and individual families.
Discover how we build resilient businesses with advanced MLM functionalities
Let’s conclude the success stories on a positive note with the Young Living 5x5 Pledge, to better understand the commitment of the brand for the global good.
Five times more people empowered by The D. Gary Young, Young Living Foundation
Five years to zero waste
Five or more corporate-owned or partner farms developed each year
Five or more new markets opened each year
Five million additional households reached in 5 years
Researching and analyzing the career paths of these top multi-level marketing earners, I must admit that 90% of Young Living distributors are in to it for the transparency and authenticity the brand offers in the manufacturing and distribution of its products. Let’s hope to see the list of Young Living Earners get lengthier every passing year.
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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