Founded in 2008, doTERRA—derived from Latin, meaning 'Gift of the Earth’—really shows how amazing nature can be for humans. They're all about bringing the purest, most beneficial plant extracts straight to homes through their essential oils and wellness products. It's like they've bottled up nature's best to help people live healthier lives.
Global retail sales in the direct selling industry increased by 2.2% in 2020 and 2.0% in 2021 during the pandemic. But by 2024, sales had declined from $170,023 million to $163,863 million. This marked a total drop of 3.6%, or a 1.2% annual decline over three years. Even so, 2024 sales were still $675 million, or 0.4%, higher than the pre-pandemic level of $163,188 million in 2019. The number of independent sales representatives changed very slightly in 2024, reaching 104.3 million, a 0.1% increase. The total is still 4.2% below the 109.0 million recorded in 2019 before the pandemic.
As said, doTERRA's been doing some great work with sustainability. By using 2.6 million pounds of recycled paper, doTERRA saved 283,000 pounds of plastic and 978 trees each year. Based on doTERRA's Annual Impact Report, the direct selling company aims to plant over 1 million trees in the Kealakekua Mountain Reserve and other restoration areas in Hawai by 2030. In 2023, they hit $2 billion in global sales and their wellness community grew by 57% with new advocates from 134 countries joining the team. However, Business For Home states that compared to the previous year, doTTERA's estimated revenue for 2024 has seen a 11% growth. Its estimated revenue for the year was $2 billion.
Headquartered in Pleasant Grove, Utah, doTERRA ranked 19th among the top 100 MLM companies. In the US, the direct selling industry generated $34.7 billion in retail sales with 12.2 million sellers. Each seller contributed about $6,400 per year. The DSEF State Impact Report shows that Utah’s direct selling industry reached $514 million in retail sales and involved 190,869 people in 2024.
doTERRA top earners: High-flying doTERRA top leaders
Meet doTERRA's top direct selling earners from the prestigious list of top 100 MLM earners across the globe. These individuals have earned remarkable incomes and hail from various countries. They are here with a promise to share stories that inspires aspiring entrepreneurs everywhere.
| # | Name | Country | Monthly Income (est.) | Lifetime Income (est.) |
|---|---|---|---|---|
| 1 | Hayley Hobson | USA | $260,000 | $25,999,996 |
| 2 | Patrick and Allyse Sedivy | Canada, USA | $250,000 | $4,000,000 |
| 3 | Boyd and Sandy Truman | USA | $200,000 | $3,000,000 |
| 4 | Andy and Natalie Goddard | USA | $200,000 | $3,000,000 |
| 5 | Roger and Teresa Harding | USA | $190,000 | $16,000,000 |
| 6 | Steven and Monica Hsiung | N/A | $155,000 | N/A |
| 7 | David and Tawnya Hsiung | N/A | $155,000 | N/A |
| 8 | Matt Hall | USA | $116,000 | $3,000,000 |
| 9 | Paul Ovens | Australia | $115,000 | N/A |
| 10 | Nick and Jeanette Fransen | USA | $110,000 | N/A |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in June 2024
*The above list is subject to market changes and modifications.
Explore more on the impactful journeys of the world's top MLM earners and learn from their gains and wins.
Doterra top MLM earners by lifetime income
| Rank | Name | Lifetime Income (est.) | Annual Income (est.) | Country |
|---|---|---|---|---|
| 1 | Hayley Hobson | $25,999,996 | $3,120,000 | USA |
| 2 | Roger and Teresa Harding | $16,000,000 | $2,280,000 | USA |
| 3 | Patrick and Allyse Sedivy | $4,000,000 | $3,000,000 | Canada, USA |
| 4 | Boyd and Sandy Truman | $3,000,000 | $2,400,000 | Canada, USA |
| 5 | Andy and Natalie Goddard | $3,000,000 | $2,400,000 | USA |
| 6 | Matt Hall | $3,000,000 | $1,392,000 | USA |
| 7 | Paul Ovens | N/A | $1,380,000 | Australia |
| 8 | Steven and Monica Hsiung | N/A | N/A | N/A |
| 9 | David and Tawnya Hsiung | N/A | N/A | N/A |
| 10 | Nick and Jeanette Fransen | N/A | N/A | USA |
Doterra top MLM earners by region
| Region | No. of Top Earners | Top Earners (Country) |
|---|---|---|
| North America | 7 |
|
| Australia | 1 |
|
Quotes from Doterra leadership
Pursue what’s pure. It’s more than a tagline. To doTERRA, these three words crystalize our mission as a company—from how we source our products and treat our partners, to how we interact with one another and the world in which we live. We feel that the pursuit of purity will always keep us on the right path. Because when the pure gifts of the earth are paired with the pure love of each other, there is no telling what we can achieve. David Stirling doTERRA Founding Executive
Life has a way of molding you and providing experiences that prepare you for the person you are to become. Being part of doTERRA has caused me to grow beyond what I thought was possible, and I love nothing more than to help others grow and find their purpose. Emily Wright doTERRA Founding Executive and President
Being recognized by the SEAL Sustainability Awards for responsible ginger sourcing practices highlights what we care about most at dōTERRA. It’s a product of the great work of our global team and partners,”“We’re focused on sourcing the best essential oils while supporting meaningful economic opportunities for farmers and growers. Thank you, SEAL Awards, for the prestigious recognition. We are honored to play a part in building prosperous communities. Taylor MacKay dōTERRA Vice President of Global Strategic Sourcing
Meet the top 10 doTERRA network marketing earners
Hayley Hobson
Country: USA
Monthly Income: $260,000
Lifetime Income: $25,999,996
Haley is one of the top network marketing earners in the USA and holds the highest rank at dōTERRA —Double Presidential Diamond Leader. But this rank didn’t come easy at her doorstep. Exhausted, with health issues and strained relationships, she knew she needed a change. Then came the A-HA moment, dōTERRA, told herself, “I’m going to do it.” And this happened,
“I love everything about this company, so for me, devoting my life to this business is fun.”
Today, she’s at the helm of a booming multi-million dollar online business. She jets around the globe, sharing her knowledge, and is recognized as one of the top 50 industry leaders worldwide. Her goal is to teach independence and leadership. She mentors her team and supports entrepreneurs in expanding their online businesses.
Patrick and Allyse Sedivy
Country: USA
Monthly Income: $250,000
Lifetime Income: $4,000,000
Often referred to as Model business builders, Patrick and Allyse Sedivy climbed from Consultant to Diamond in just sixty-two days. Their genuine interest in helping others succeed has earned them the rank of Presidential Diamond. They’re still going strong, mentoring their leaders to be independent and dynamic. As they like to say,
“Now that we have the start up phase of our business complete, we can go out there and build.”
Patrick and Allyse Sedivy have started several businesses together, but dōTERRA just clicked for them. Their ‘Reach Elite’ program is super influential. In the program, this dynamic duo teach individuals not just how to become entrepreneurs, but how to be successful ones.
Boyd and Sandy Truman
Country: USA
Monthly Income: $200,000
Lifetime Income: $3,000,000
Boyd and Sandy are two genuinely caring individuals with a mission to help others. They started out in dōTERRA as product users. Once they began using the oils daily, they couldn't stop talking about them. The duo had a vision of where they wanted to go, but it took a few years to share that vision with others. They weren’t professional network marketers, but their enthusiasm for the products was irresistible. Before long, all their friends and family were hooked.
They've taught their team to always express, “This is who I am, and this is what I do, and it is not going away.”
Today, the top MLM earners hit the mark of Presidential Diamond at dōTERRA. Their approach to climbing the ranks was to always be one step ahead of their current goal. Boyd and Sandy Truman both agreed that they will be fully committed to making it happen. Embracing the TEAM concept—Together Everyone Achieves Miracles—they did everything necessary to support their distributor's growth and success.
Andy and Natalie Goddard
Country: USA
Monthly Income: $200,000
Lifetime Income: $3,000,000
Freedom ignited their passion to help others find theirs. Natalie and Andy, with a "PASS IT ON" spirit and a "BORN TO CREATE" drive, aim to heal every home. Their drive has always been rooted in serving and supporting others.
“We’re here to tell you that there’s a clear path to living your dreams now. We’re here to support your success.”
With a lifetime income of $3,000,000, dōTERRA has brought blessings to their lives in every dimension—physically, emotionally, mentally, spiritually, and financially. They've put in the hard work, dedication, and tons of energy to build a big organization (still expanding) that's all about chasing their vision together.
Roger and Teresa Harding
Country: USA
Monthly Income: $190,000
Lifetime Income: $16,000,000
Teresa Harding was one of the first dōTERRA Wellness Advocates. After experiencing the amazing benefits of the oils, she knew she had to share them. She made sure to focus on each person's unique needs. It didn't take long for her to see that many could also benefit from the financial opportunities dōTERRA offers.
“Sometimes, as leaders, we have to get out of the way, so our leaders can shine too.”
Then Roger, her husband came along and joined her efforts in building a dōTERRA multi-level marketing business. She and Roger are happy and grateful to work as a team, supporting their leaders in building successful businesses. Roger enjoys planning and mentoring while also practicing dentistry part-time. Monthly income of $190,000, a lifetime income of $16,000,000, and Presidential Diamond rank pretty much sums up her success story.
Steven and Monica Hsiung
Country: N/A
Monthly Income: $155,000
Lifetime Income: N/A
Finding the right balance between family and business, working toward shared goals, and keeping their team inspired—this is all about Steven and Monica Hsiung. They sure aimed for Presidential Diamond, and it kept them focused on learning about essential oils and new ideas. They made sure to use and understand the products themselves to teach and coach others effectively.
As a leader, if you practice what you preach, you will find yourself turning a stumbling block into a stepping stone.”
– Steven Hsiung
Starting their dōTERRA venture was a journey of discovery for them. Diving into essential oil lessons and learning everything from the ground up—it was a true story of starting from scratch.
David and Tawnya Hsiung
Country: N/A
Monthly Income: $155,000
Lifetime Income: N/A
An open mind and a passion for success was all it required for these top dōTERRA earners, David and Tawyna. They quickly loved the products, the oil quality, and the company's integrity. Naturally, they shared these benefits with family and friends. Their success came from focusing on their team's success first. By helping others, they achieved their own success. The Hsiungs have shown their team that working hard and together leads to success.
David says, “I never want to lose the fire, so I just keep sharing with new people.”
First things first, this dynamic duo focuses on building trust between them and each distributor. Then this trust is transferred between the distributor and dōTERRA. This trust in the multi-level marketing company and its products is crucial because the distributors’ love for the company will motivate them, no matter where they are.
Matt Hall
Country: USA
Monthly Income: $116,000
Lifetime Income: $3,000,000
Matt Hall has now reached Presidential Diamond status. But he didn't see quick progress in his doTERRA business at first, even though he worked hard. During that period, he learned a big lesson about not comparing himself to others. He realized that real success comes from within, not by trying to mirror someone else's journey. His climb to higher ranks came from taking action, focusing on improving himself, and growing personally.
“I want to be a part of a mission, a cause, and maybe you feel like you were born to do something great.”
Now, Matt leads a team of over 200,000 people in 50+ countries and has helped over 100 individuals earn six figures. Matt and his wife, Seantay Hall, work together closely. They focus on identifying and mentoring new leaders who are eager to grow and succeed. Matt believes in continually adding new energy and perspectives to support and strengthen the team.
Paul Ovens
Country: Australia
Monthly Income: $115,000
Lifetime Income: N/A
Paul Ovens is a top network marketing earner in doTERRA. He is passionate about making a difference and empowering others to live extraordinary lives. He believes that consistency in business is the effective way to move forward,
“If your business isn’t repeatable and sustained, it can end up being a one step forward, two steps back scenario, which ultimately doesn't serve the highest good of all concerned.”
Paul Ovens and his wife, Vanessa-Jean Boscarello Ovens, are a dynamic duo in doTERRA. Vanessa shines at sharing product knowledge and getting people started. She helps them reach Silver in no time. When team members reach Silver, Paul brings his experience to the table. He offers guidance and one-on-one mentoring, especially for new distributors to run their own MLM business. Both together dream to help their main leaders reach Diamond or higher and give them the same freedom they've enjoyed by reaching Presidential Diamond.
Nick and Jeanette Fransen
Country: USA
Monthly Income: $110,000
Lifetime Income: N/A
Wanting to provide their special needs son with the best care, Nick and Jeanette Fransen focused on growing their business quickly. Jeanette pushed herself, speaking in front of crowds, asking health practitioners and spa owners for class venues, and traveling long distances. She says,
"Have a good support system, especially for those times when you feel like quitting."
Together, the duo built their doTERRA business, enrolling people and hearing how the oils had positively impacted their lives. They felt compelled to keep building so others could find similar help. This motivated them to see how the essential oil and business could profoundly improve people’s lives. And today, they have reached the highest rank of Presidential Diamond at dotTERRA and earn $110,000 per month. This income covers their son's medical treatments and allows them to help many other families in similar situations.
Discover how we build resilient businesses with advanced MLM functionalities
doTERRA recent news & updates
dōTERRA introduced “Wellness Made Simple” program
dōTERRA has started to work on consistent wellness routines for individuals and families with a new initiative called Wellness Made Simple. The company introduced the Foundational Wellness Bundle, which focuses on nutrition and digestion to support heart, brain, joints, and gut health.
dōTERRA Healing Hands reaches $55 million in worldwide contributions
dōTERRA’s charitable trust, dōTERRA Healing Hands celebrated its 15th year and donated $55 million worldwide. Money from the sales of dōTERRA Spa Rose Hand Lotion has built a mobile blood donation clinic in the Rose Valley area.
dōTERRA has updated its compensation plan
dōTERRA introduced its new “elevated” compensation plan, aimed at helping distributors build sustainable businesses. This upgraded plan includes easier bonuses, faster ways to earn, more bonus opportunities, and flexible opportunities.
dōTERRA opened a new Kazakhstan market
dōTERRA introduced a new Kazakhstan market with a grand opening in Almaty which included over 800 guests. The event showcased various workshops, essential oil masterclasses, and community activities.
dōTERRA honored with the Good Housekeeping Award
dōTERRA’s Laluz Essential Oil Diffuser received the Good Housekeeping’s 2025 Bath Awards. The diffuser got tested by scientists and 150 home users to ensure quality and functionality.
Achieve, Inspire, Lead
For more than 15 years, this top MLM company has focused on doing good and taking a more public stance. As dōTERRA looks ahead to its next chapter, they're not just sticking to their original values—they're aiming to triple their impact by 2030. Out of 51 countries surveyed, business owners from 40 countries stated that social and environmental responsibility matter more than profit. This trend blends with the notion of the direct selling industry and gives companies a chance to attract entrepreneurs who want to do more than make money. That means showing the world how a multi-level marketing company can prioritize pure products, care for people, and protect the planet. And they're doing it with their top talents leading the charge, driven by their clear mission and purpose, which is,
“We help the world heal.”
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
Enterprise MLM Growth Platform
Dynamic Commission Engine
Ensure flexibility, accuracy and transparency
Scalable Infrastructure
Architecture that can handle millions of distributors & & transactions
International Expansion
Multilingual, multi-currency, global compliance & tax ready
Leave your comment
Fill up and remark your valuable comment.