Epixel Watch: Market Trends and Insights
Nu Skin, established in 1984 with just 13 products, now leads the direct selling industry with its sheer innovation and quest for excellence. Through what looked like a humble beginning, the giant cosmetic brand has captivated the market and customers with its diverse product line and exciting career opportunities. Recently in 2023, Euromonitor International Ltd. named Nu Skin as the “#1 Brand for Beauty Device Systems from 2017 to 2022”. Nu Skin has more awards and accolades to its credit across its 40-year journey in the direct selling industry.
In 2024, global retail sales in the industry held steady at $163.9 billion. This suggests that the post-pandemic slowdown could be easing, setting the stage for growth to resume in 2025. At 104.3 million independent contractors, the direct selling workforce stayed largely unchanged in 2024. Women made up 72.1% of the total.
Apart from the much celebrated awards and recognitions, Nu Skin has a passionate and hardworking salesforce, who are the real sculptors behind the brand's success. Exactly for the same reason, it doesn’t come as a surprise to see many of Nu Skin distributors among the top MLM earners.
Based in Utah, Nu Skin operates within a US direct selling market that produces around $34.7 billion in retail sales and involves roughly 12.2 million participants. On average, each direct seller contributes about $6,400 to yearly sales. The DSEF State Impact Report shows that Utah’s direct selling industry brought in $514 million in retail sales in 2024, with 190,869 people participating in direct sales.
Top MLM Earners from Nu Skin
What gives Nu Skin’s success a distinct hue among the top MLM companies is the approach they adopt in supporting their salesforce. The success of the top Nu Skin multi-level marketing earners listed here is a testament to the brand’s commitment to its community.
©
Epixel MLM Software
Data updated in June 2024
Source - businessforhome.org
*The above list is subject to market changes and modifications.
Explore exciting success stories of top MLM earners from leading direct selling companies across various industries.
Know More➔Nu Skin top MLM earners by lifetime income
| Rank | Name | Lifetime Income (est.) | Annual Income (est.) | Country |
|---|---|---|---|---|
| 1 | Craig Bryson | $26,000,000 | $1,620,000 | N/A |
| 2 | Giselle Sexsmith | $25,000,000 | $2,100,000 | USA |
| 3 | Kenton Worthington | $16,000,000 | $1,380,000 | USA |
| 4 | Daniel Lim and Lilian Quah | $10,000,000 | $1,800,000 | Singapore |
| 5 | Samuel Tan | $10,000,000 | $600,000 | Singapore |
| 6 | Gabriele Boyd | $6,000,000 | $240,000 | Switzerland |
| 7 | Lilian Ong | $5,000,000 | $600,000 | Singapore |
| 8 | Henry Ho | $5,000,000 | $420,000 | China |
| 9 | Tetsuya Fujisawa | $4,000,000 | $1,980,000 | N/A |
| 10 | Ming Kuan and Ming Chu Chen | $3,500,000 | $1,860,000 | Taiwan |
| 11 | Naoki Hongo and Kimie Hongo | $3,000,000 | $2,100,000 | Japan |
| 12 | Yuu Avantra | $3,000,000 | $1,440,000 | N/A |
| 13 | Takako Kitaoka | $3,000,000 | $1,620,000 | N/A |
| 14 | Ronnie and Sally Park | $2,500,000 | $1,500,000 | USA |
| 15 | Daniel and Jennifer Kim | $2,000,000 | $1,380,000 | N/A |
| 16 | Kei Itaka and Midori Tajima | $2,000,000 | $1,500,000 | N/A |
| 17 | Resa and Matt Salter | $2,000,000 | $1,488,000 | USA |
| 18 | Anton Bonde | $1,500,000 | $1,320,000 | Luxembourg |
| 19 | Astrith Guerrero & Raúl Oviedo | $1,200,000 | $1,560,000 | N/A |
| 20 | Rapatsith Sasinonpakorn | N/A | $2,400,000 | Thailand |
| 21 | Abraham Jong Min & Sun Mee Min | N/A | $1,320,000 | N/A |
| 22 | Carol and Blake Tillotson | N/A | $1,140,000 | N/A |
| 23 | Peter and Kaoru Bannister | N/A | $1,140,000 | Japan |
| 24 | Coni and Dave Johnson | N/A | $1,020,000 | USA |
| 25 | Masayuki Kishimoto | N/A | $1,020,000 | Japan |
| 26 | Clara and Jim Mcdermott | N/A | $900,000 | N/A |
| 27 | Hung Tai Wang | N/A | $860,000 | China |
| 28 | Craig Bailey & Dixie Sounness | N/A | $840,000 | Australia |
| 29 | Graham & Frances Park | N/A | $840,000 | Australia |
| 30 | Kaneko Katsumi | N/A | $800,000 | Japan |
| 31 | Lang and Jean Chou | N/A | $780,000 | N/A |
| 32 | Kathy and CC Shih | N/A | $740,000 | N/A |
| 33 | Buz & Maureen Kroner | N/A | $720,000 | USA |
| 34 | Carol Pollack | N/A | $720,000 | USA |
| 35 | Gina & Pax Paculaba | N/A | $720,000 | Philippines |
| 36 | Venus & Fercy Lazo | N/A | $720,000 | N/A |
| 37 | KP and Teresa Cheng | N/A | $680,000 | USA |
| 38 | Manuela Stengel | N/A | $660,000 | N/A |
| 39 | Susan Pursel | N/A | $620,000 | N/A |
| 40 | Avrutina Tatiana | N/A | $600,000 | N/A |
Nu Skin top MLM earners by region
| Region | No. of Top Earners | Top Earners (Country) |
|---|---|---|
| North America | 8 |
|
| Asia | 12 |
|
| Europe | 2 |
|
| Australia | 2 |
|
Quotes from Nu Skin leadership
I always talk about brands having legacy and heritage""If we talk about the heritage, the things that won’t change, include the mission of our company to be a global force for good by empowering people to improve lives through the products we sell; the opportunity that we provide; and the culture that we have.
For nearly 40 years, Nu Skin has dedicated itself to positively impacting our global and local communities.
We know that nothing worth having comes easy, and goals aren’t achieved overnight.
Inspiring stories of Nu Skin top earners
Come, let’s get introduced to the most successful and inspiring personalities at Nu Skin.
Rapatsith Sasinonpakorn
Country: Thailand
Monthly Income: $200,000
Annual Income: $2,400,000
The Nu Skin top earner from Thailand, Rapatsith Sasinonpakorn, has accumulated considerable wealth and success with his partnership with the brand. Rapatsith Sasinonpakorn earns a monthly income of $200,000. He motivates fellow distributors and aspirants through social networking and training.
Giselle Sexsmith
Country: USA
Monthly Income: $175,000
Annual Income: $2,100,000
A woman of boundless energy and enthusiasm, Giselle Sexsmith, has been a teacher, accountant, lecturer and a successful network marketing entrepreneur. Having excelled in every role she took up, Giselle entered Nu Skin in 1985 to write yet another beautiful success story. Giselle initially felt humiliated and endured hardships in the business but moved on confidently as she says, “I was insanely resilient”.
Giselle Sexsmith’s career with Nu Skin saw a new phase of development in 1988 when she stood before the industry as a speaker and an advocate of her own success in the Nu Skin convention. “That was a pivotal time in my life”, she adds when her husband, John Sexsmith, decided to join her to make Nu Skin a source of income for their family.
Right from that day, the couple went through so many highs and lows to build their network marketing fortress with Nu Skin. Giselle Sexsmith was recognized for her success by NSE in February 2004 as “20 million dollars earner”. And today, Giselle Sexsmith stands as one among the top earners of Nu Skin with an annual income of $2,100,000.
Naoki Hongo and Kimie Hongo
Country: Japan
Monthly Income: $175,000
Annual Income: $2,100,000
The Nu Skin couple based in Japan ranks #3 among the top Nu Skin earners. The monthly income of Naoki Hongo and Kimie Hongo is $175,000 and the couple has an annual income of $2,100,000 partnering with Nu Skin until now.
Their success has been monumental in the development of Nu Skin as a brand in the Asia Pacific market.
Tetsuya Fujisawa
Country: N/A
Monthly Income: $165,000
Annual Income: $1,980,000
While little is known about the whereabouts of Tetsuya Fujisawa, his contributions to the revenue of Nu Skin are commendable. Tetsuya Fujisawa has worked his way up to be known as one of the top multi-level marketing earners of Nu Skin with an annual income of $1,980,000. An unwritten success story, Tetsuya Fujisawa would have achieved this renowned success through undying commitment and dedication.
Ming Kuan and Ming Chu Chen
Country: Taiwan
Monthly Income: $155,000
Annual Income: $1,860,000
Nu Skin Pacific attributes the success of Ming Kuan and Ming Chu Chen for their positive attitude and strong will power. They work and train their business partners with utmost confidence and patience.
Ming Kuan and Ming Chu Chen have demonstrated exceptional leadership qualities and have built an extensive Nu Skin network that rakes in significant revenue for the brand and consistent earnings for themselves. Together, Ming Kuan and Ming Chu Chen made an annual income of $1,860,000.
Daniel Lim and Lilian Quah
Country: Singapore
Monthly Income: $150,000
Annual Income: $1,800,000
Before entering Nu Skin in 2020, Daniel Lim was in the electronics industry and Lilian Quah in the beauty industry. Lilian Quah started using Nu Skin products as a part of her skincare routine and liked the quality of the products. When her sponsor told her about the earning opportunity that came with it, she was all excited to join the brand as a distributor.
Daniel Lim, initially, was reluctant and in a dilemma to switch to a completely new industry. However, he was also finding it difficult to cope with the fastest growing electronics technology and started looking for new opportunities. At first, he found it difficult to switch his skills from a technical role to a sales-oriented role. He had to struggle all along to reach the level of success he is at today.
What once started as a need for financial sustenance soon changed into a passion for success. Lim rightly points out that “Making the right choices are important than working hard”.
Both Daniel Lim and Lilian Quah now focus on helping more partners accomplish success in their network marketing career just as they did. The annual income of Daniel Lim and Lilian Quah amount to $1,800,000 and now their goal and focus remains on helping others realize their dreams.
“Changing someone is difficult. So is changing oneself. But it is through changing ourselves that gives rise to hope.”
– Lilian Quah
Craig Bryson
Country: N/A
Monthly Income: $135,000
Annual Income: $1,620,000
One of the founding distributors of Nu Skin, Craig Bryson holds a long-standing history with Nu Skin. Craig Bryson was also one of the chief architects in the development of Nu Skin compensation plan. He has been the most successful distributor in the history of Nu Skin with more than 700k distributors under him.
“Who you spend your time with and how much time you spend with them is the art of the business.”
– Craig Bryson
Despite being extremely successful, Craig Bryson is a down-to-earth guy who loves to train and mentor people in establishing a successful career in the direct selling industry. He is one among the few who knows the industry and its intricacies inside out. His contributions to Nu Skin have been monumental in the success and establishment of the brand in the international market.
Craig Bryson is a Team Elite Member at Nu Skin and member of the Ten Million Dollar Circle Club. He has earned an annual income of $1,620,000 as a Nu Skin distributor.
Takako Kitaoka
Country: N/A
Monthly Income: $135,000
Annual Income: $1,620,000
All we know about Takako Kitaoka is that she has been serving Nu Skin as a distributor and is acclaimed as one of the top MLM earners. Her biographical details remain a mystery to the online world, but her success makes it evident that there has been a strong connection to the brand’s growth and her success.
Takako Kitaoka earns $135,000 per month and has accrued annual income of $1,620,000 with Nu Skin.
Astrith Guerrero & Raúl Oviedo
Country: N/A
Monthly Income: $130,000
Annual Income: $1,560,000
This Nu Skin dynamic duo has taken upon themselves the sole responsibility of revolutionizing the brand’s presence in Chile. They sell. They earn. But their efforts don’t stop there. Astrith Guerrero & Raúl Oviedo work together to empower more network marketers to achieve the most needed skillsets to outshine their competitors.
“My revolution is to empower people. Because I believe when we are able to bring out others’ abilities, they can become empowered and that can bring out the very best in them.”
– Astrith Guerrero
Astrith Guerrero & Raúl Oviedo operates their network for Nu Skin in Chile and owns one of the most celebrated success stories in the history of Nu Skin. The annual income of Astrith Guerrero & Raúl Oviedo is $1,560,000 and are members of Team Elite at Nu Skin.
Kei Itaka and Midori Tajima
Country: N/A
Monthly Income: $125,000
Annual Income: $1,500,000
Ranked #10 among the top Nu Skin MLM earners, Kei Itaka and Midori Tajima earn a monthly revenue of $125,000. The Asian couple has made a lasting impact in the success history of Nu Skin and continue to be the role models for many entering the network marketing industry.
The annual income of Kei Itaka and Midori Tajima stands at $1,500,000 and the number is only expected to rise in the coming days.
Nu Skin recent news & updates
Nu Skin financial results for Q2 2025 announced
Nu Skin Enterprises reported its Q2 2025 revenue at $386.1 million, a 12.1% decrease compared to the previous year. The earnings per share (EPS) was $0.43. The number of customers and affiliates declined by 14% and 16% respectively and the count of sales leaders also decreased by 23%.
Nu Skin achieves position on Happi’s Top 50 List for 2025
Nu Skin has been positioned at #37 on Happi’s 2025 Top 50 list which features the largest household and personal products companies based in the US.
Nu Skin has reintroduced the ageLOC® Tru Face® Line featuring eco-friendly packaging
Nu Skin Enterprises has relaunched its ageLOC® Tru Face® skincare line. It features environment-friendly packaging aimed at minimizing waste, decreasing carbon emissions, and promoting refillable systems. This initiative is projected to conserve 257.5 tons of glass and plastic while also preventing 572 tons of emissions each year.
Nu Skin has appointed James Winett to its Board
Nu Skin Enterprises has named James Winett, the co-founder of SIZE Advisory Group, to its Board of Directors. He offers his expertise in strategy, operations, and finance to bolster Nu Skin and its Rhyz businesses.
Nu Skin acknowledged at the European Direct Selling Conference
Nu Skin was recognized as a finalist for the Positive Impact Award during Seldia’s 9th European Direct Selling Conference. This is a recognition of its contributions to the direct selling sector in Europe.
Nu Skin empowers its salesforce with ample training and necessary tools to succeed in the market. The Nu Skin range of tools includes mobile apps, digital tools, and personalized training sessions. Nu Skin’s popular mobile apps Nu Skin Vera®, Nu Skin® Stela, and Nu Skin® Connect apps help brand affiliates to gain in-depth product knowledge on-the-go and accelerate their sales conversion process. Nu Skin offers its brand affiliates extensive product knowledge and the power of social commerce to help meet customer demands in real-time.
Discover how we build resilient businesses with advanced MLM functionalities
To conclude my thoughts, Nu Skin has always been a leader not only for the quality and innovations instilled in the products they sell, but also for the support and commitment they showcase for their community.
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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