In an era when people are increasingly concerned about their skin and judged by their looks, not on the negative side of it, skincare companies are taking over their interests to build business empires. The number of skincare and cosmetic products in the market has more than doubled when compared to the last decade.
Skincare and beauty products being the most popular sector in the direct selling industry have seen drastic shifts in recent years fueled by competition, innovation and technology. According to the WFDSA global sales report, the cosmetics and personal care industry alone contributed $45.6 billion to the global retail sales. The skincare sector, rightly backed by advanced beauty and cosmetics platform, has been a major contributor to the growth of the direct selling industry.
List of top MLM skincare companies
Explore the list of direct sales skincare companies along with their revenue and growth rate. These companies featured among the top MLM companies are leaders in the direct sales skincare sector.
# | Company | Country | Revenue 2022 (in million USD) |
Revenue 2021 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|---|
1 | Amway | USA | 8,100 | 8,900 | -9% | 1959 |
2 | Natura & Co (Avon, The Body Shop) | Brazil | 6,910 | 7,200 | -4% | 1969 |
3 | Herbalife | USA | 5,200 | 5,800 | -10% | 1980 |
4 | PM International | Luxembourg | 2,550 | 2,380 | 7% | 1993 |
5 | Melaleuca | USA | 2,400 | 2,700 | -11% | 1985 |
6 | Nu Skin | USA | 2,230 | 2,695 | -17% | 1984 |
7 | Mary Kay | USA | 2,200 | 2,600 | -15% | 1963 |
8 | Young Living | USA | 2,000 | 2,200 | -9% | 1993 |
9 | Forever Living Products | USA | 1,800 | 2,000 | -10% | 1978 |
10 | DoTerra | USA | 1,750 | 1,830 | -4% | 2008 |
11 | Atomy | South Korea | 1,540 | 1,841 | -16% | 2009 |
12 | Perfect China | China | 1,250 | 1,500 | -17% | 1994 |
13 | Rodan and Fields | USA | 1,210 | 1,400 | -14% | 2000 |
14 | New Era Health | China | 1,000 | 1,195 | -16% | 1995 |
15 | USANA | USA | 999 | 1,190 | -16% | 1992 |
16 | O Boticario | Brazil | 995 | 1,100 | -10% | 1977 |
17 | Oriflame | Sweden | 989 | 1,100 | -10% | 1967 |
18 | DXN Global | USA | 902 | 1,250 | -28% | 1993 |
19 | SeneGence | USA | 900 | 1,020 | -12% | 1999 |
20 | Longrich | China | 850 | 1,000 | -15% | 1986 |
21 | Belcorp | Peru | 780 | 850 | -8% | 1968 |
22 | Scentsy | USA | 759 | 1,020 | -26% | 2004 |
23 | Monat Global | USA | 700 | 804 | -13% | 2014 |
24 | Vida Divina | USA | 700 | 800 | -13% | 2016 |
25 | Arbonne International | USA | 700 | 800 | -13% | 1975 |
26 | Color Street | USA | 597 | 597 | 0% | 2017 |
27 | Amore Pacific | South Korea | 585 | 585 | 0% | 1945 |
28 | Omnilife | Mexico | 584 | 563 | 4% | 1991 |
29 | Pola | Japan | 548 | 691 | -21% | 1929 |
30 | RIMAN | South Korea | 545 | 538 | 1% | 2018 |
31 | Yanbal International | Peru | 536 | 536 | 0% | 1967 |
32 | QNet | Malaysia | 520 | 520 | 0% | 1998 |
33 | Shaklee | USA | 500 | 595 | -16% | 1956 |
34 | Yofoto | China | 500 | 500 | 0% | 2004 |
35 | It Works! Global | USA | 495 | 550 | -10% | 2001 |
36 | Plexus Worldwide | USA | 454 | 500 | -9% | 2008 |
37 | Golden Days China | China | 446 | 446 | 0% | 1991 |
38 | New Image Group | New Zealand | 434 | 434 | 0% | 1984 |
39 | Farmasi | Turkey | 428 | 459 | -7% | 2003 |
40 | Miki Corp. | Japan | 419 | 502 | -17% | 1965 |
41 | Isagenix | USA | 400 | 520 | -23% | 2002 |
42 | Younique | USA | 368 | 368 | 0% | 2012 |
43 | Cosway | Malaysia | 368 | 368 | 0% | 1979 |
44 | Modere | USA | 368 | 368 | 0% | 1992 |
45 | Faberlic | Russia | 366 | 400 | -9% | 1997 |
46 | ModiCare | India | 350 | 350 | 0% | 1996 |
47 | 4Life | USA | 341 | 341 | 0% | 1998 |
48 | BeautyCounter | USA | 340 | 340 | 0% | 2013 |
49 | LG Household & Health | South Korea | 320 | 320 | 0% | 1947 |
50 | Seacret Direct | USA | 320 | 320 | 0% | 2005 |
©
Epixel MLM Software
Data updated in July 2023
Source - businessforhome.org
*The above list is subject to market changes and modifications.
The product range of these MLM skincare companies include products like moisturizers, toners, creams and lotions, and even essential oils. Catering to a global audience, these companies have established themselves successfully in the global marketplace other than their country of origin. Customers prefer buying skincare products from direct sales companies for the personalized services they offer.
The advent of AI and Machine Learning has given major transformational shifts to the way these companies sell their products. From virtual try-ons to virtual make-up rooms and shopping stores, these brands have leveraged innovation to meet the seamless competition in the market. One such innovation that earned tremendous attention in the industry is Suite 13TM launched by Mary Kay. With an intent to provide an out-of-the-world shopping experience for its customers, Mary Kay launched its virtual reality platform to introduce its visitors, customers, and independent consultants to the company and its product portfolio.
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Explore How➔Skincare companies are also providing personalized consultations and product demonstrations for its customers contributing to a customer-centric brand culture. The direct sales skin care companies have conquered the online market through social channels leveraging the potential of social selling. Brands with competent social selling strategies and smart influencers find it easy to attract customers in the competitive social space.
Whatever strategies the companies adopt, what helps them stay in the market ultimately is the quality of their products, the loyalty of their distributors, and satisfaction of their customers. Hence, together with improving the quality of products companies should invest their time and efforts in satisfying their distributor interests and customer preferences.
1. Amway
Country: USA
Founder: Jay Van Andel & Richard DeVos
CEO: Milind Pant
Products & Services: Health, beauty & home care
Top Earners: 168
Website: www.amway.com
Achievements:
- Ranked #1 in 2023 DSN Global 100
- Winner of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award
- Amway Nutrilite and eSpring were voted as the Most Trusted Brands 2022
2. Natura & Co
Country: Brazil
Founder: Antonio Luiz Seabra
CEO: Fabio Barbosa
Products & Services: Beauty ,household, personal care, skin care,solar filters, cosmetics, perfume & hair care
Top Earners: N/A
Website: www.natura.com.br
Achievements:
- Ranked #2 in 2023 DSN Global 100
- Ranked one of 2022's most ethical companies in the world by Ethisphere
- Recognized as one among the Best for the World™ B Corps of 2022
3. Herbalife
Country: USA
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Products & Services: Personal care & wellness,food & beverage, cosmetics
Top Earners: 10
Website: www.herbalife.com
Achievements:
- Ranked #3 in 2023 DSN Global 100
- Winner of the Excellence in Business Award by Direct Selling Association
- Winner of the Icon of Trust Award at the Nexbrands Inc’s Brand Vision Summit 2022
4. PM International
Country: Luxembourg
Founder: Rolf Sorg
CEO: Rolf Sorg
Products & Services: Food supplements, cosmetics
Top Earners: 112
Website: www.pm-international.com/en/
Achievements:
- Ranked #8 in 2023 DSN Global 100
- Winner of the Bravo International Growth Award 2022
- Recognized for the Highest international growth in 2022
5. Melaleuca
Country: USA
Founder: Frank L. VanderSloot
CEO: Frank L. VanderSloot
Products & Services: Nutritional, pharmaceutical, personal care, facial care, home hygiene & other wellness products
Top Earners: 56
Website: www.melaleuca.com
Achievements:
- Recognized as one of America’s Best Employers fourth time in a row in the Forbes 2023 list
- Idaho Technology Council Hall of Fame Award 2020
- Recognized as the Red Cross Corporate Partner Hero 2019
6. Nu Skin
Country: USA
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Products & Services: Personal care and dietary supplements
Top Earners: 76
Website: www.nuskin.com
Achievements:
- Ranked #9 in 2023 DSN Global 100
- Received awards in four different categories at the Global Beauty and Wellness Awards
- Winner of New Product of the Year at BIG Awards for Business 2022
- Recognized as the World’s #1 brand for beauty device systems for five consecutive years
7. Mary Kay
Country: USA
Founder: Mary Kay Ash
CEO: David Holl
Products & Services: Cosmetics, personal care
Top Earners: 11
Website: www.marykay.com
Achievements:
- Winner of the Best Companies Prime Employers for Women Gold Award from sHero
- Recognized as one of America’s Best Midsize Employers 2022 by Forbes
- Deloitte recognized Mary Kay as one of the 2022 US Best Managed Companies
8. Young Living
Country: USA
Founder: Donald Gary Young
CEO: Mary Young
Products & Services: Health, oils, personal care, and animal care
Top Earners: 73
Website: www.youngliving.com
Achievements:
- Winner of the 2022 Vision For Tomorrow Award by the Direct Selling Association
- Winner of the 2022 Smith’s Food & Drug and Fox 13 Zero Waste Hero Award
- Winner of the GOLD STEVIE® Company of the Year 2022 Award by International Business Awards
9. Forever Living Products
Country: USA
Founder: Rex Maughan
CEO: Gregg Maughan
Products & Services: Drinks, cosmetics, nutritional supplements, personal care
Top Earners: 20
Website: www.foreverliving.com
Achievements:
- Winner of the SITE Crystal Award 2022
10. DoTerra
Country: USA
Founder: Corey Lindley, Emily Wright, Dr. David K. Hill, David Stirling, Greg Cook, Mark Wolfert, Rob J. Young
CEO: Corey Lindley
Products & Services: Personal care, dietary supplements
Top Earners: 169
Website: www.doterra.com
Achievements:
- Winner of 2021 Best of State Award in the Essential Oils/Botanicals category
- Winner of SEAL Environmental Initiatives Award 2021
- Guinness world records for most personal hygiene kits assembled in one hour
Insights on top direct sales skincare companies
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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