The first thought Mexico brings into my mind is the yummiest of tacos, enchiladas, and quesadillas. How diverse and eclectic are they spreading their name and fame across the world? Mexico is the world’s 13th largest country by area and the 10th most populous country. Over the years, the region has witnessed significant development and outgrowth across various sectors driven by economic reforms, technological advancements, and most importantly entrepreneurial ecosystem. The country and its governing bodies encourage startups and self-supportive businesses so much that, Mexico is a potential fertile land for growth and success of MLM businesses.
Considering the online home business opportunities that network marketing businesses offer, the sector has flourished in the region building its own brands and products. With their average socioeconomic status being upper middle class, Mexico can be considered as a prime country for network marketing companies to develop and succeed.
List of top MLM companies in Mexico
A list of top direct selling companies in Mexico and their revenue in the past years.
# | Company | Revenue 2022 (in million USD) |
Revenue 2021 (in million USD) |
Growth Rate | Products & Services | Year Founded |
---|---|---|---|---|---|---|
1 | Betterware de Mexico | 803 | 491 | 64% |
|
1995 |
2 | Omnilife | 584 | 563 | 4% |
|
1991 |
3 | XIFRA | 350 | 350 | 0% |
|
2003 |
4 | Ismerely | 8 | 8 | 0% |
|
2009 |
5 | Zeta Group | 5 | 1 | 400% |
|
NA |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in February 2024
*The above list is subject to market changes and modifications.
Product-wise sales in Mexico
Mexico for sure was with the trend in the year 2022 where the major share of the retail sales in the region was constituted by cosmetics and personal care sector. As much as 60% of the total sales were generated from the cosmetics and personal care sector emphasizing generations and their way of prioritizing self-care and self-grooming. Followed by 34% from the wellness sector which comprises both physical and mental wellness products and services.
Quite evident from the growth and revenue list, the products mostly sold after the first two categories were household goods and durables, which was 19% of the total sales. The remaining 6% of the sales were combined by the clothing and accessories sector yet another prime sector that contributes to the overall growth of the direct selling business in Mexico.
Top MLM companies in Mexico
Here’s a preview of MLM companies in Mexico and how they have strived through to succeed over the past years.
Betterware de Mexico
Evidently Mexican right from the brand name, Betterware de Mexico is a household and home decor brand that has reinvented the network marketing scenario in Mexico with their innovative strategies and groundbreaking concepts. The brand saw a revenue high of 64% compared to 2021 marking $803 million in the year 2022.
Omnilife
One of the oldest direct selling companies in Mexico, Omnilife is pioneer in cosmetics and personal care which was founded in the year 1991. Considering the boom that the health and wellness and makeup and cosmetics sectors have witnessed over the years, the growth that the brand achieved in 2022 of $584 million seems staunch.
XIFRA
One of the top MLM companies in Mexico, XIFRA is over two decades old and is an established brand in direct selling technology sector. With the pace at which technology is booming, XIFRA could maintain their revenue at $350 million despite economic instabilities and inconsistent market conditions in both 2021 and 2022 respectively. Network marketing in Mexico has seen an incessant growth in the technology sector with the rapidly growing digital economy further leading to development of innovative technology solutions and digital platforms. Thus, catering to various customer needs like ecommerce, fintech services and digital marketing.
Ismerely
Founded in the year 2009, Ismerely is a Mexican brand specialized in wellness and nutrition products. A major chunk of the population turning health conscious and investing in mental and physical health has paved way to increased focus on wellness and nutrition products across all generations. And hence, Ismerely has been able to maintain a consistent revenue of $8 million in both 2021 and 2022.
Zeta Group
Digital services sector is evolving day in and out. As a result, Zeta Group with their innovative approach and groundbreaking strategies witnessed a massive growth of 400% between 2021 and 2022 from $1 million to $5 million.
Businesses small or big, network marketing in Mexico seems futuristic and prospective. From startups to veteran brands, the region has been a good soil for entrepreneurs to larger establishments. Going forward, MLM opportunities in Mexico give massive hope for the direct selling sector posing immense growth opportunities and envision success.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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