The first thought Mexico brings into my mind is the yummiest of tacos, enchiladas, and quesadillas. How diverse and eclectic are they spreading their name and fame across the world? Mexico is the world’s 13th largest country by area and the 10th most populous country. Over the years, the region has witnessed significant development and outgrowth across various sectors driven by economic reforms, technological advancements, and most importantly entrepreneurial ecosystem.
As per WFDSA 2023 annual report, Mexico ranks #3 among the top direct selling markets in the Americas. It has an year-over-year retail sales growth of +3.0% and +2.5% CAGR for the last three years. The country is also among the 7 out of 24 billion direct-selling markets in the Americas. The WFDSA 2023 report places Mexico in the higher penetration category with a rate of 0.384%. Mexico's annual retail sales amount to $6,874 million. The country has 3,881,020 individuals engaged in direct selling, with women comprising 80% of this total. The country and its governing bodies encourage startups and self-supportive businesses so much that, Mexico is a potential fertile land for growth and success of multi-level marketing (MLM ) businesses.
Considering the online home business opportunities that network marketing businesses offer, the sector has flourished in the region building its own brands and products. With their average socioeconomic status being upper middle class, Mexico can be considered as a prime country for network marketing companies to develop and succeed.
List of top MLM companies in Mexico
A list of top direct selling companies in Mexico and their revenue in the past years.
©
Epixel MLM Software
Source - businessforhome.org
Data updated in May 2025
*The above list is subject to market changes and modifications.
Product-wise sales in Mexico
Mexico for sure was with the trend in the year 2022 where the major share of the retail sales in the region was constituted by cosmetics and personal care sector. As much as 60% of the total sales were generated from the cosmetics and personal care sector emphasizing generations and their way of prioritizing self-care and self-grooming. Followed by 35% from the wellness sector which comprises both physical and mental wellness products and services.
the growth and revenue list that the multi-level marketing brand achieved, the products mostly sold after the first two categories were household goods and durables, which was 17% of the total sales. The remaining 5% of the sales were combined by the MLM clothing and accessories sector, yet another prime sector that contributes to the overall growth of the direct selling business in Mexico.
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Top MLM companies in Mexico
Here’s a preview of MLM companies in Mexico and how they have strived through to succeed over the past years.
Betterware de Mexico
Betterware de Mexico
Evidently Mexican right from the brand name, Betterware de Mexico is a household and home decor brand that has reinvented the network marketing scenario in Mexico with its innovative strategies and groundbreaking concepts. The brand saw a 10% revenue decline from $768 million in the year 2023 to $689 million in the year 2024.
Country: Mexico
Website: https://betterware.com.mx/
Top Earners: NA
Products & Services: Household and personal care
Founder: Luis Campos
CEO: Andrés Campos
Year Founded: 1995
Headquarters: Jalisco, Mexico, United States
Achievements:
- Honored with the Bold Future Award by the Bold Open Database
Omnilife
Omnilife
One of the oldest direct selling companies in Mexico, Omnilife is pioneer in cosmetics and personal care which was founded in the year 1991. Considering the boom that the health and wellness and makeup and cosmetics sectors have witnessed over the years, the brand achieved a revenue of $633 million in 2024, reflecting an 8% decline.
Country: Mexico
Website: https://portal.omnilife.com/
Top Earners: NA
Products & Services: Cosmetics, Personal Care
Founder: Jorge Carlos Vergara Madrigal
CEO: Amaury Vergara Zatarain
Year Founded: 1991
Headquarters: Jalisco, Mexico, USA
Achievements:
- Ranked #20 in 2025 DSN Global 100
- Recognized as the Winner of the 2022 Lyfebulb-CVS Kidney Care® Innovation Challenge
Ismerely
Ismerely
Founded in the year 2009, Ismerely is a Mexican brand specialized in wellness and nutrition products. A major chunk of the population turning health conscious and investing in mental and physical health has paved way to increased focus on wellness and nutrition products across all generations. And hence, Ismerely has been able to maintain a consistent revenue of $8 million in both 2024 and 2023.
Country: Mexico
Website: www.ismerely.com
Top Earners: NA
Products & Services: Wellness, Nutrition
Founder: Elida Mireles Rodriguez
CEO: Elida Mireles Rodriguez
Year Founded: 2009
Headquarters: Guanajuato, Mexico, USA
Achievements: NA
Kitchen Fair Mexico
Kitchen Fair Mexico
The premium range of cookware and kitchenware brand, Kitchen Fair Mexico is one of the oldest Mexican direct selling brands. The brand focuses on promoting healthy lifestyle through high quality kitchenware across the globe. It reported steady revenue of $5 million in both the years 2023 and 2024.
Country: Mexico
Website: www.kitchenfair.com
Top Earners: NA
Products & Services: Cookware Kitchenware
Founder: NA
CEO: Ralph Ramirez
Year Founded: 1985
Headquarters: Guadalajara, Jalisco, Mexico
Achievements: NA
Bio4
Bio4
A unique range of skincare and personal hygiene products, Bio4 has been a trusted direct selling business for many years now. With their innovative strategies and excellence in research, the brand has introduced a wide array of result-oriented products, resulting in steady revenue of $3 million in both 2023 and 2024.
Country: Mexico
Website: https://www.bio4.com.mx/
Top Earners: NA
Products & Services: Skincare Personal hygiene
Founder: Christian Epp and Robert Suesse
CEO: Pedro Rubalcava
Year Founded: 2006
Headquarters: NA
Achievements: NA
BLEN
BLEN
A Mexican wellness, personal hygiene and make up brand, BLEN has over 300 herbal alternative and integrative medicines. The brand focuses on developing natural products aimed at the welfare of human beings and their right to feel better and live well. The brand has maintained steady revenue of $2 million in both the years 2023 and 2024.
Country: Mexico
Website: https://blen.com.mx/
Top Earners: NA
Products & Services: Wellness Makeup
Founder: NA
CEO: Marcela Macias
Year Founded: 2006
Headquarters: NA
Achievements: NA
Bodylogic Nutrition
Bodylogic Nutrition
An established direct selling health and wellness brand, Bodylogic has an innovative range of wellness products including glutathione and collagen which enhances health across all generations. Due to the rising demands of wellness products, the brand has maintained a steady growth of $2 million in both the year 2023 and 2024.
Country: Mexico
Website: www.bodylogicglobal.com/
Top Earners: NA
Products & Services: Health & Wellness
Founder: NA
CEO: Cristobal Garciarce Alvarez
Year Founded: 2006
Headquarters: NA
Achievements: NA
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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