What is the first thing that comes to your mind when you hear about Korea? Korean movies? Korean glass makeup? Well, the country and its potential are far beyond that. The Korean economy is robust and one of the fastest growing in the world. Of these, the major contribution comes from technological, automobile, insurance, and oil and gas sectors.
Similarly, the MLM companies in the region has been in existence for over 80 years and has rapidly evolved embracing emerging trends in the sector. From veteran to new-age brands, Korea has contributed instrumentally to the global direct selling scenario.
Top MLM companies in Korea
Here is a brief analysis of how Korean MLM companies over the years have made a significant impact on the network marketing structure in the Asian subcontinent.
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Epixel MLM Software
Source - businessforhome.org
Data updated in May 2025
*The above list is subject to market changes and modifications.
Learn in detail about the top 100 MLM companies and how they achieved a holistic growth.
Top product segments of MLM companies in Korea
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Coway |
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| 2 | Atomy |
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| 3 | Amore Pacific |
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| 4 | RIMAN |
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| 5 | LG Household & Health |
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| 6 | VIABLE |
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| 7 | inqten |
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Company Age and Leadership: MLM companies in Korea
| # | Company | Year Founded | Age in 2025 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Coway | 1989 | 36 | Jangwon Seo | Yoon Seok-keum |
| 2 | Atomy | 2009 | 16 | Park Han-gill | Han-Gill Park |
| 3 | Amore Pacific | 1945 | 80 | Kyungbae Suh | Sungwhan Suh |
| 4 | RIMAN | 2018 | 7 | Young Su Hwang | Joong Hyun Ahn |
| 5 | LG Household & Health | 1947 | 78 | Lee Sun-joo | Koo In-Hwoi |
| 6 | VIABLE | NA | NA | Lee Soo Beom | NA |
| 7 | inqten | NA | NA | Park Jin‑hee | NA |
An overview of best MLM companies in Korea
Coway
Coway
Founded in the year 1989, Coway is headquartered in South Korea and primarily deals with the sales and service of water purifiers. The company made a revenue of $3,031 million in the year 2024 depicting how direct selling companies in Korea are keeping up with the pace with each passing year.
Country: South Korea
Website: www.cowayir.co.kr
Top Earners: NA
Products & Services: Household appliances, Air purifiers
Founder: Yoon Seok-keum
CEO: Seo Jang-won
Year Founded: 1989
Headquarters: Gongju, South Korea
Achievements:
- Ranked #8 in 2025 DSN Global 100
- Recipient of Red Dot Design Award
- Recipient of IF Design Award, and the IDEA (International Design Excellence Award)
Atomy
Atomy
Atomy was founded in the year 2009. Korea, being known for its beauty and wellness secrets, this South Korean brand brings high-end cosmetics, personal care and home care products into the market. Being one of the top direct selling companies in Korea, the multi-level marketing company recorded an annual revenue of $1830 million in the year 2024.
Country: South Korea
Website: https://global.atomy.com/
Top Earners: NA
Products & Services: Health and wellness, Beauty
Founder: Han-Gill Park
CEO: Han-Gill Park
Year Founded: 2009
Headquarters: Gongju-si, Chungcheongnam-do, Republic of Korea
Achievements:
- Ranked #10 in 2025 DSN Global 100
- Received the Minister of Commerce, Industry and Energy Award for ESG Report
Amore Pacific
Amore Pacific
One of the oldest multi-level marketing companies in Korea, Amore Pacific was founded in the year 1945. The brand that deals with cosmetics and personal care products has been consistent with its growth maintaining an annual revenue of $585 million in both 2023 and 2024 consecutively. Brands like Amore maintain consistency in growth catering to changing generations and embracing every new trend that rules the market.
Country: South Korea
Website: www.amorepacific.com/
Top Earners: NA
Products & Services: Skincare, Makeup, and Fragrance
Founder: Suh Sung-whan
CEO: Suh Sung-whan
Year Founded: 1945
Headquarters: Seoul, South Korea
Achievements:
- Receives the CES Innovation Award 2023 for fifth consecutive year
- Secures Three '2024 Good Design Awards' for Outstanding Designs
RIMAN
RIMAN
RIMAN was founded in the year 2018 with its headquarters in South Korea. Although the brand is one of the youngest direct selling companies in Korea, it has witnessed a slow, yet consistent growth marking $545 million in both 2023 and 2024 consecutively. Again, the brand deals with products aiding skin care, makeup and body care catering to its huge customer base across the world.
Country: South Korea
Website: www.riman.com/
Top Earners: 8
Products & Services: Skincare, Personal care, Nutrition
Founder: Joong Hyun Ahn
CEO: KyungJung Kim
Year Founded: 2018
Headquarters: Daegu, South Korea
Achievements: NA
LG Household and Health
LG Household and Health
Found in the year 1947, LG household and health is based in South Korea. Despite being one of the oldest direct selling companies in Korea that was founded in the year 1947, the brand still maintains its growth steadily marking an annual revenue of $320 million in 2023 and 2024. The brand that deals with personal and home care is a customer favorite for the range of choices and products they offer.
Country: South Korea
Website: www.lgcare.com/global/
Top Earners: NA
Products & Services: Household goods, Cosmetics, and Beverages
Founder: NA
CEO: Jung Ae Lee
Year Founded: 1947
Headquarters: Seoul, South Korea
Achievements: NA
VIABLE
VIABLE
A South Korean brand, VIABLE is one of the popular MLM companies in Korea that deals with health and beauty products. VIABLE has a trendy and customized range of products for its customers across the world, the company recorded an annual revenue of $20 million in the year 2024.
Country: South Korea
Website: www.viable.co.kr/
Top Earners: NA
Products & Services: Health and Beauty
Founder: NA
CEO: Soo Beom Lee
Year Founded: NA
Headquarters: NA
Achievements: NA
Inqten
Inqten
Inqten is a cosmetics, personal care, and home care brand known for its unique and diverse range of products. With the brand philosophy of delivering healthy living opportunities for its customers, Inqten has been consistent with its growth figures too over the years. As a result, Inqten’s revenue in the year 2023 was $12 million and it was the same in 2024 as well.
The brand, as much as focusing on sales, ensures that individuals from all walks of life get to make a living through Inqten. Hence, it also provides numerous opportunities for individuals to have a successful future through network marketing.
Country: South Korea
Website: www.inqten.com/
Top Earners: NA
Products & Services: Health food, Cosmetics
Founder: NA
CEO: kim ki su
Year Founded: NA
Headquarters: Seoul, South Korea
Achievements: NA
Discover how we build resilient businesses with advanced MLM functionalities
Quotes from the leaders of top MLM companies in Korea
At Coway, we pursue designs that not only provide aesthetic satisfaction, but that also enhance everyday user convenience. Moving forward, we will continue to deliver innovative designs that bring new experiences to our customers’ daily lives.
As we continue to open new markets and strengthen our global network, our focus remains on empowering growth at every level- from our distributors and partners to the customers who experience our products.
Coway has been expanding its R&D investments in order to develop innovative products and secure new technologies, resulting in record-high sales and ongoing growth. We will continue to systematically manage our strategic ESG tasks and strengthen their execution, to deliver genuine environmental and social value.
Recent news & updates of MLM companies in Korea
Atomy to hold global exports of Indian Ayurvedic products
As India and Korea celebrate their 70 years of relationship, Atomy Korea has announced the launch of global exports of Indian Ayurvedic products. The company aims to create a user-friendly platform and enable personalized user experience through the Atomy Personal Platform.
Atomy extended hands to support forest fire victims in Korea
Atomy donated 10 billion won to the community chest of Korea to uplift the victims of forest fire in the Yeongnam region. This donation will be used to provide housing facilities for the displaced and to assist in the recovery of children’s care facilities in the affected area.
Coway strengthens its market lead with new innovative products
To solidify its position in the home appliances market, Coway introduced a series of summer appliance promotions. The company aims to meet the rising demand for cooling and dehumidifying appliances in Korean weather.
Coway steps into high profit with strong global sales
The rising sales in Malaysia, Thailand, Indonesia, and other global markets have led Coway to expect strong second quarter results. Its stock rose to 37% in the past few months.
The K-beauty industry is set to build AI Beauty Counselor
Amorepacific Group, the South Korean beauty and personal care company, has introduced a generative AI app with Microsoft’s Azure AI Stack called the AI Beauty Counselor (AIBC). This app will provide personalized advice for customers.
Direct selling in Korea – key industry performance insights
| Metric | 2021 | 2022 | 2023 | 2024 |
|---|---|---|---|---|
| Total retail sales (in billion Korean won) | 22,217.10 | 23,859.20 | 21,279.60 | 20,539.50 |
| YoY sales change | 6.10% | 7.40% | -10.80% | -3.50% |
| Global market share | 9.60% | 10.40% | 9.50% | 9.20% |
| 3-year CAGR | 3.80% | 5.00% | 0.50% | -2.60% |
| Total independent representatives | 8,935,590 | 8,014,628 | 8,137,724 | 8,091,124 |
| % women representatives | 78.00% | 81.00% | 79.00% | 78.80% |
| % men representatives | 22.00% | 19.00% | 21.00% | 21.20% |
| Key product sectors | Household goods & durables (34.1%) Cosmetic & personal care (20.2%) |
Household goods & durables (32.5%) Cosmetic & personal care (21.8%) |
Household goods & durables (35.3%) Cosmetic & personal care (19.0%) |
Household goods & durables (40.2%) Cosmetic & personal care (15.7%) |
Direct selling industry in Korea – Category wise sales
WFDSA states that Korea has a penetration rate of 0.806%, marking its place among the higher penetration markets. Currently there are 8,091,124 individuals working in the direct selling industry. Contributing 22.8% of regional sales, Korea became the second largest market in the region. With a 3.5% drop, retail sales fell to $15,065 million in 2024, making it the 12th strongest performer in the region. Over the three years from 2021 to 2024, sales also declined at a CAGR 2.6%. Of the total annual sales, MLM Korea contributed 40% to the global sales from the household goods and durables sector. While Asia Pacific leads the wellness category globally, the share differs by market, with Korea’s segment accounting for 21% of sales.
The region saw a drop of 3.5% compared to the year 2023 with annual sales of $15065 making a remarkable contribution to the global direct selling landscape.
Not to forget, yet another significant impact that the region has made on the industry globally is the number of women participants in the direct selling business in Korea. It has over 79% active women participants which is a steady increase compared to previous years.
These figures are a clear result of how the industry has been evolving with each passing year in the Korean region bringing out impactful results and contributing more promising participants to the global direct selling scenario.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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