Epixel Watch: Market Trends and Insights
Success is not measured by the money you accumulate but by the consistency and commitment you showcase to the community and to yourself. It also outlines the hard work and passion you invest into building positive relationships. In the MLM industry, success is the hallmark of building meaningful relationships, empowering others, and fostering a culture of collaboration. Success in the network marketing industry goes beyond the realms of financial gains, resonating the positive impact made on individuals and the community.
Global retail sales in the direct selling industry grew by 2.2% in 2020 and 2.0% in 2021 during the pandemic. But then they dropped from $170,023 million to $163,863 million by 2024 with a total fall of 3.6%, and averaging a 1.2% annual decline.
Global sales stayed pretty much the same in 2024, with about 104.3 million independent sales representatives. Still, that number is down 4.2% from before the pandemic, when there were 109 million representatives back in 2019.
Herbalife, one of the most popular MLM companies has been ranking among the top 100 MLM companies for years. Known for the quality of its products and a strong distributor network, this direct selling company has been reaping success through the decades. The popularity of the company factualizes the wide distributor network and the success that has followed. Herbalife has contributed significantly to the growth of the global direct selling industry with many MLM top earners under its umbrella. Direct selling levels vary across countries. In 2024, 73% of countries in the Americas were considered high-participation markets.
Sales in the Americas dropped about 2.8% a year from 2021 to 2024 but grew 0.8% in 2024. That year, the region earned $61,189 million, made up 37.3% of global sales and rose as the second largest market in direct sales. The U.S. direct selling industry brought in $34.7 billion in retail sales, with about 12.2 million people involved. Out of that, California, where Herbalife is located, alone contributed $3.9 billion with around 1.285 million people.
The top network marketing earners of Herbalife, each from different backgrounds, financial positions, and educational qualifications have overcome diverse challenges in order to scale the heights of success. Despite their differences what binds them together is their determination and strategic approach they take up to build their multi-level marketing business.
Herbalife top direct selling earners and their success stories
Herbalife as a brand has showcased universal potential for individuals from different walks of life to find a career. Through its global presence, Herbalife has created job opportunities for individuals across the globe to rise and shine. The top MLM earners from Herbalife stands as a testament to the fact.
The top Herbalife distributors listed below ranks among the top 100 MLM earners in the world. Let’s take a quick look into the success journeys of the top Herbalife distributors.
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Epixel MLM Software
Source - businessforhome.org
Data updated in December 2023
*The above list is subject to market changes and modifications.
Get ready to be inspired from the world’s top MLM earners, view their achievements, and ignite your journey to success.
Herbalife top earners by lifetime income
| Rank | Name | Lifetime Income (est.) | Annual Income (est.) | Country |
|---|---|---|---|---|
| 1 | Susan Peterson | $55,000,000 | $2,880,000 | USA |
| 2 | Carol & Alan Lorenz | $50,000,000 | $2,400,000 | Canada & UK |
| 3 | John & Lori Tartol | $25,000,000 | $2,880,000 | Ireland |
| 4 | Enrique & Graciela Varela | $15,000,000 | $3,540,000 | Mexico |
| 5 | A. Benitez & Raquel Cortez | $15,000,000 | $3,000,000 | USA |
| 6 | Leonard & Irina Weisbein | $15,000,000 | $2,700,000 | Russia |
| 7 | Tae Ho Kim | $3,000,000 | $2,640,000 | South Korea |
Herbalife top earners by region
| Region | No. of Top Earners | Top Earners |
|---|---|---|
| North America | 4 |
|
| Europe | 3 |
|
| Asia | 2 |
|
Herbalife recent news & updates
Herbalife leaders to join Barclays Global Consumer Staples Conference
Herbalife Ltd. announced that CEO, Stephan Gratziani and CFO Jhon DeSimone will participate in a fireside chat at the Barclays Global Consumer Staples Conference on September 2, 2025. The event will be a webcast live on Herbalife’s Investor Relations Website, with a replay available for six months.
Herbalife tests AI-Powered wellness platform ahead of 2025 launch
Herbalife is beta testing its new AI-driven Pro2col digital wellness platform, with personalized recommendations on health and lifestyle data. The complete launch is planned to be set with international strings to turn out in 2026.
Herbalife launches MultiBurn™ to support metabolic health and weight
Herbalife Ltd. has introduced a fresh brood of dietary supplement called MultiBurn™, to support metabolic health and weight management. The product, now available in the US, is molded for daily use along with a proper diet and exercise.
Herbalife recognized as one of the best companies to work for
Herbalife Ltd. has been named to U.S. News & World Report’s 2025-2026 Best companies to work for list. The rankings were based on factors like wage, benefits, work-life balance, stability, and career growth.
Herbalife’s Aloe Vera testing method brought AOAC INTERNATIONAL certification
Herbalife Ltd. declared that its method for detecting and measuring aloins in aloe vera has been officially certified by AOAC INTERNATIONAL. The company had claimed that across the dietary supplement industry this method will ensure safety, accuracy, and consistency.
Herbalife top earners: Who they are
Enrique & Graciela Varela
Country: Mexico
Annual Income: $3,540,000
Lifetime Income: $15,000,000
The entry of the multi-million dollar couple to the MLM industry is indeed a rags-to-riches story. At an age where people think of retiring and leading a secluded life, this power couple likes to set standard for people of their age on how to enjoy and engage themselves and demonstrate success in everything they do. They initiated the formation of Herbalife Nutrition Club, a social group where people are invited to enjoy nutritious food items hosted by Herbalife distributors.
A. Benitez & Raquel Cortez
Country: USA
Annual Income: $3,000,000
Lifetime Income: $15,000,000
Raquel Cortez is a leader and philanthropist who leads by setting an excellent example to the community. She is the official godmother of Casa Hogar del Perpetuo Socorro, I.A.P., a humanitarian organization in Mexico that encourages and empowers underprivileged girls. Herbalife Nutrition Foundation rightly honored Raquel Cortez with the 2020 Global Humanitarian Award for her commitment and efforts to uphold the disadvantaged groups.
John & Lori Tartol
Country: Ireland
Annual Income: $2,880,000
Lifetime Income: $25,000,000
John M. Tartol has been an independent distributor of Herbalife for 39 years. Now in the Chairman’s Club of Herbalife, John Tartol, also is a member in the company's Board of Directors. He is also one of the owners of Success Connection, a company that sells training materials for Herbalife distributors. His undying passion to uplift fellow distributors and the community is evident in his efforts to train independent distributors. John Tartol has an expansive downline network that spans across 75 countries. Lori Tartol complements her partner’s achievements by making significant contributions to their Herbalife journey. Tartol Enterprises, the company owned by the duo, trains individuals on achieving success in multilevel marketing.
Susan Peterson
Country: USA
Annual Income: $2,880,000
Lifetime Income: $55,000,000
A dedicated Herbalife distributor, Susan Peterson, joined Herbalife in 1982. Fast forward 41 years she now is a privileged distributor in the Founder’s Circle. Susan Peterson together with her two children run a nutrition club, FAB-U-LIFE Nutrition, in Houston, Texas. Susan empowers fellow Herbalife distributors on how to find new prospects and bring them into the network marketing business.
Quotes from Herbalife leadership
At Herbalife, we’re committed to cultivating meaningful careers and building a community that champions wellbeing, innovation, and purpose
For 45 years, Herbalife has been committed to providing science-backed health and wellness products and a successful business opportunity
As the world’s largest active and lifestyle nutrition brand, the impact we have made in the world is truly incredible,” “Our scale and reach globally puts us in a unique position to become one of the world’s most important health and wellness platforms. Our belief in our business model and the value, service, and opportunity it provides is stronger than ever.
Leonard & Irina Weisbein
Country: Russia
Annual Income: $2,700,000
Lifetime Income: $15,000,000
Leonard and Irina Weisbein are a perfect pair in their personal and professional lives. They rank #59 among the top 100 MLM earners worldwide. Hailing from Russia, this influential couple have amassed a lifetime income of $15,000,000 marking their name as one of the top earners in Herbalife’s history.
Tae Ho Kim
Country: South Korea
Annual Income: $2,640,000
Lifetime Income: $3,000,000
Tae Ho Kim, the Herbalife top earner, from Asia Pacific, has extended the brand’s reach considerably in the continent. Coming from a low financial background, Tae Ho Kim, has worked his way up through years of dedicated service and commitment. Earning an annual income of $2,640,000 and a lifetime income of $3,000,000, Kim has stood the test of times to evolve as one of the most successful top Herbalife distributors not only in Asia but on a global level.
Carol & Alan Lorenz
Country: Canada & UK
Annual Income: $2,400,000
Lifetime Income: $50,000,000
Alan Lorenz started his Herbalife journey in 1984 and is currently in the Chairman’s club. His life and career partner, Carol, joined Alan to build their successful business empire. They also publish training videos and materials on how to become a successful Herbalife distributor by emphasizing on “work at your own pace from anywhere” principle of network marketing. Alan Lorenz has hosted online training sessions across EMEA region to encourage distributors to join Herbalife. Prior to joining Herbalife Alan was a law practitioner. From being the downline of John Tartol, another leading Herbalife top earner to standing in the same row as a successful top earner requires hard work, passion, commitment, and excellence.
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Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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