Epixel Watch: Market Trends and Insights
Oral care is no longer just about brushing teeth twice a day. It has evolved into a level of wellness practice that involves several steps and promises healthier and more robust teeth in a long-term perspective. The net effect of this increased consumer demand has seen direct selling companies respond by providing a wider selection of products, including fluoride-free toothpastes and vegan oral products, as well as electric flossers and other new technologies.
According to Statista, the global oral health care market is projected to improve annually by 4.02% between the years 2025 and 2030 to an annual revenue of about $29.7 billion. To satisfy this increased need, the top multi-level marketing companies in the US are expanding their product range to include the latest advanced technologies like electric toothbrushes, water flossers and natural toothpaste lines that fit varying consumer interests.
List of top MLM oral hygiene companies in the US
Even though there is no one specific MLM company that specializes in oral care, numerous large-scale direct selling companies provide a broad selection of oral care items within their personal-care services. Oral hygiene has become a complicated procedure, which embraces new technology and products, besides the simple habit of brushing your teeth twice a day. The following list describes the MLM companies which feature an oral care subcategory.
Data updated in October 2025
*The above list is subject to market changes and modifications.
Gain insights on the direct selling trends brought about by the top MLM companies in the world.
Top oral hygiene MLM companies offering advanced oral care products
Young Living
Young Living
Young Living has managed to establish a powerful impact on the market in the category of essential oil and wellness over the years. One way through which the company has developed its business is through introducing the Thieves line of plant-based dental products. Among the products in this line are the Thieves Whitening Toothpaste and Thieves Fresh Essence Mouthwash. These products are environmentally friendly, botanical, and advertised to be fluoride-free. The last two years were characterized by a decrease in revenue to $1.8 billion.
Country: USA
Website: www.youngliving.com/
Top Earners: 72
Products & Services: Cosmetics, Essential Oils, Haircare, Health/Fitness/Wellness, Nutritional Supplements, Personal Care
Founder: Donald Gary Young
CEO: Mary Young
Year Founded: 1993
Headquarters: Lehi, Utah, USA
Achievements:
- Honored with the Direct Selling Association (DSA) Award for Excellence in the Sales and Marketing Campaign category.
- Received the 2023 Green Business Award.
- Awarded the GOLD STEVIE® Company of the Year Award in 2022 by the International Business Awards.
Nu Skin Enterprises
Nu Skin Enterprises
Nu Skin Enterprises, which has established a good image in the beauty and wellness industry, has a fantastic portfolio of skincare, nutrition and personal care innovations. Its AP-24 oral care line has anti-plaque and whitening fluoride toothpaste. The AP-24 Whitening Fluoride Toothpaste contains hydrated silica, aluminum oxide, and a unique combination of AP-24 formula that promotes dental health. Although the product mix is large, the company has recorded about 12% revenue reduction year in year out while running its business.
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Awarded the Direct Selling Association (DSA) Award in the Product Innovation Category.
- Received the 2024 BIG Innovation Award for Nu Skin's ageLOC® WellSpa iO®.
USANA Health Sciences, Inc.
USANA Health Sciences, Inc.
Having decades of experience in nutrition and personal care, USANA is gaining popularity with respect to its oral-care line. Its non-fluoridated, postbiotic Whitening Toothpaste with ADP-1 has ingredients of coconut oil, vitamin E, sea salt, aloe vera, silica, and baking soda as mild abrasives. USANA products claim that they will clean teeth, eliminate surface stains, and cleanse breath in a manner that makes use of naturally derived ingredients. Its product catalogue also includes an addition named Oral Probiotic tablet, which is taken when it is time to brush, usually before going to sleep, to develop a healthy oral microbiome by promoting the growth of healthy bacteria there.
Country: USA
Website: https://www.usana.com/
Top Earners: 35
Products & Services: Home Technology, Internet Services, Software/Computers
Founder: Myron Wentz, Ph.
CEO: Jim Brown
Year Founded: 1992
Headquarters: Salt Lake City, Utah, USA
Achievements:
- Ranked #15 on the DSN Global 100 list for 2025.
- Won five awards in the Best of State Awards.
- Won the Malaysia Management Excellence Awards 2024.
Modere USA, Inc.
Modere USA, Inc.
Modere has created its oral-care brand based on its Live Clean philosophy, which focuses on gentle, safe and effective products. In 2016 and the beginning of 2017 the company declared that all its products were equipped with the EWG verified mark meaning that they have met the high level of safety standards. The line follows a formula that is free of toxic chemicals and focuses on transparency. After 23 years in the MLM business environment, in April 2025, Modere declared it would halt its e-commerce activities and direct sales.
Country: USA
Website: www.modere.com
Top Earners: 3
Products & Services: Animal/Pet Care, Haircare/Hair Accessories, Health/Fitness/Wellness, Nutritional Supplements, Oral Hygiene, Personal Care, Skincare, Weight Management
Founder: N/A
CEO: Asma Ishaq
Year Founded: 1992
Headquarters: Newport Beach, California,USA
Achievements:
- Modere CellProof was recognized as a winner at the 2021 CertClean Clean Beauty Awards.
Avon
Avon
The network marketing heritage of Avon involves the history of its generations of Avon Ladies who delivered products to their customers on their doorstep. The more recent addition to the brand portfolio has been oral care. Current products sold by Avon in a number of foreign countries and via Avon Specialist websites comprise oral care, or dental hygiene materials described under the sub brands of Perioe and Whitening Essentials. The brand specializes in the production of toothpastes that eliminate superficial stains, whiten, as well as safeguard teeth where fluoride is one of the main components.
Country: USA
Website: www.avon.com
Top Earners: N/A
Products & Services: Clothing/Shoes, Cosmetics, Fashion Accessories, Fragrances, Giftware, Health/Fitness/Wellness, Holiday Decorations, Jewelry, Lingerie/Sleepwear, Oral Hygiene, Personal Care, Skincare
Founder: David H. McConnell
CEO: Kristof Neirynck
Year Founded: 1886
Headquarters: London, United Kingdom
Achievements: N/A
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Conclusion
The increasing consumer desire for unique and nature-based oral care products, which offer promising performance, is being addressed by multi-level marketing companies. Young Living, Nu Skin Enterprises, and USANA Health Sciences among others have capitalized on their wellness and personal-care experience to venture into the oral care product business with products that are not limited to normal brushing. They have also included toothpastes without fluoride, vegan toothpastes and oral probiotics in their range to support long-term health of dental aspects. These firms are emerging at the nexus of oral care and wellness and are offering natural ingredients and innovative technologies.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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