The skincare industry in the US is experiencing significant growth over the years. As people are becoming more health and beauty conscious, there is a growing demand for beauty and personal care products in the country. There is a growing need for high-quality products, and it is being fulfilled by advancements in product formulation and the rise of ecommerce.
The Statista highlights that, in the US, the ‘Skin Care’ segment of the beauty and personal care market is projected to generate a revenue of $5.2 billion, from 2025 to 2030, which is an increase of 20.02%.
List of the top MLM skincare companies in US
Explore the market leaders among the network marketing skincare companies. Learn more about their revenue history, ranking and the year established.
Data updated in May 2025
*The above list is subject to market changes and modifications.
Discover the top 100 MLM companies influencing the global direct selling market and how some of them are consistently maintaining their positions.
Stories of leading MLM skincare companies in the USA
If you are seeking an in-depth understanding of the skincare industry in US, we’ve compiled all the relevant data you need. Here, you’ll find:
- The names of leading skincare brands in US
- Their product line
- Annual revenue
- Company background and history
- Current market share
Herbalife
Herbalife
Herbalife, founded in 1980, is an MLM health and wellness company. It currently has offices over 90 countries and more than 11,000 global employees. They also produce skincare products by the name Herbalife SKIN. Their product line includes, moisturizers, toners, cleansers, serums, masks, etc. In 2024, the company generated an annual income of $5000 million.
Country: USA
Website: www.herbalife.com
Top Earners: 9
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025.
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Direct Selling Association's Excellence in Business Award.
PM International
PM International
PM-International is one of the world’s leading companies in skincare direct sales. Its health and fitness sectors are also booming in the global direct selling market. PM International is also a family business established in Schengen, Luxembourg, in the year 1993. The company’s annual revenue for the year 2024 was $3220 million.
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded: 1993
Headquarters: Schengen , Luxembourg
Achievements:
- Ranked #6 in 2025 DSN Global 100.
- Honored with the International Bravo Growth Award 2024.
- Acknowledged for achieving the highest international growth in 2022.
Mary Kay
Mary Kay
Founded in 1963, Texas, Mary Kay is a beauty and skincare MLM company. Its product line includes cosmetics, skincare, nutritional supplements and fragrances. The company claims that it has nearly 40 global markets and operates in more than 35 countries. The annual revenue of the company for the year 2024 was $2400 million.
Country: USA
Website: www.marykay.com
Top Earners: 10
Products & Services: Cosmetics, personal care
Founder: Mary Kay Ash
CEO: Ryan Rogers
Year Founded: 1963
Headquarters: Dallas, Texas, United States
Achievements:
- Awarded the 2024 Bravo Global Good Award.
- Named one of America's Best Midsize Employers 2022 by Forbes.
- Recognized by Deloitte as one of the 2022 US Best Managed Companies for Mary Kay.
Nu Skin
Nu Skin
Nu Skin is one of the top direct sales skincare companies in the world. It offers a wide range of products, and its product line includes personal care items, nutritional supplements, cosmetics, sunscreens, anti-aging solutions, etc. The company operates in 50 countries and claims that it has nearly a million customers worldwide.
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Won the Direct Selling Association (DSA) Award in the Product Innovation category.
- Honored with the 2024 BIG Innovation Award for Nu Skin's ageLOC® WellSpa iO®.
DXN Global
DXN Global
DXN is an MLM health and wellness company founded in 1993, by Datuk Lim Siow Jin. The company specializes in health, wellness and personal care products and its ingredients are mainly herbs like Genoderma and Spirulina. It also claims that it’s the world’s largest Ganoderma company. Its annual revenue for the year 2024 was $902 million.
Country: USA
Website: www.dxnusa.com/
Top Earners: 33
Products & Services: Coffee/Tea/Specialty Beverages, Cosmetics, Health/Fitness/Wellness, Nutritional Supplements, Personal Care, Skincare
Founder: Datuk Lim Siow Jin
CEO: Shalini Lagrutta
Year Founded: 1993
Headquarters: Alor Setar, Malaysia
Achievements:
- Awarded the Best Direct Selling Company (Global) award in the Domestic Trade Award (APDN 2020).
USANA
USANA
USANA is a health and wellness company that mainly produces nutritional supplements, health foods and personal care products. The company operates in 25 countries worldwide, like United States, UK, Canada, Australia, Japan, Taiwan, South Korea etc. The company also focuses on innovation and research.
Country: USA
Website: https://www.usana.com/
Top Earners: 35
Products & Services: Nutritional Supplements, Skincare, Protein Powders, Shakes & Bars
Founder: Myron Wentz, Ph.
CEO: Jim Brown
Year Founded: 1992
Headquarters: Salt Lake City, Utah, USA
Achievements:
- Ranked #15 on the DSN Global 100 list for 2025.
- Won five awards in the Best of State Awards.
- Won the Malaysia Management Excellence Awards 2024.
Arbonne International
Arbonne International
Established in 1980, Arbonne International, LLC is a multi-level marketing company that specializes in personal care, wellness and nutrition products. Arbonne’s motto is ‘Wellness, Connection and Conscious living’, which focuses on transparency, integrity and wellness for all. It is also a B-certified company that focuses on sustainability and promotes charity works.
Country: USA
Website: www.arbonne.com
Top Earners: 60
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Health/Fitness/Wellness, Nutritional Supplements, Skincare 21 Technology Drive
Founder: Petter Mørck
CEO: Jennifer Orlando
Year Founded: 1980
Headquarters: Irvine, California, USA
Achievements:
- Recognized with a Gold Best in Biz Award in 2022 as Most Environmentally Responsible Company of the Year.
Omnilife
Omnilife
Omnilife is a Mexican direct selling company established in 1991. According to the Direct Selling Association, the company started with a network of just six distributors and has expanded to more than five million independent distributors globally. The company produces more than 200 different products that include nutritional and energy supplements, weight loss, beauty and personal care products. The company’s annual revenue for the year 2024 was $584 million.
Country: Mexico
Website: https://portal.omnilife.com/
Top Earners: N/A
Products & Services: Cosmetics, Personal Care
Founder: Jorge Carlos Vergara Madrigal
CEO: Deian Jones
Year Founded: 1991
Headquarters: Jalisco, Mexico, USA
Achievements:
- Ranked #20 in 2025 DSN Global 100.
- Recognized as the Winner of the 2022 Lyfebulb-CVS Kidney Care® Innovation Challenge.
Shaklee
Shaklee
Shaklee is an MLM wellness company established in 1956 by Forrest Shaklee. They mainly produce nutrition, home and body products that are mainly organic. With headquarters in Miami, Florida, the company operates globally in countries like Australia, Canada, China, Japan, Malaysia and Taiwan.
Country: USA
Website: https://us.shaklee.com/en_US/s/
Top Earners: 2
Products & Services: Wellness
Founder: Forrest Shaklee
CEO: Roger Barnett
Year Founded: 1956
Headquarters: Pleasanton, California, USA
Achievements:
- Won Trusted Brand Award 2022.
- Reader's Digest Trusted Brand GOLD Award in the Vitamins and Health Supplements category.
Isagenix
Isagenix
Founded in 2002, Isagenix is one of the top network marketing skin care companies. It also specializes in weight loss, anti-aging, energy and performance solutions. The company also claims that its products are clinically proven. Isagenix has its distributors in 23 global markets, including USA. The company generated a consistent revenue of $400 million, in both 2023 and 2024.
Country: USA
Website: www.isagenix.com/
Top Earners: 13
Products & Services: Skincare, weight loss
Founder: Jim and Kathy Coover
CEO: Sharron Walsh
Year Founded: 2002
Headquarters: Gilbert, Arizona , USA
Achievements:
- Receives the 2019 Innovation Award.
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Conclusion
The skincare market in the US is very promising for network marketing companies because of its rapid growth and expansion. However, to succeed in the field, you need a thorough understanding of the skincare market, changing consumer trends and economic dynamics. There are skincare business experts providing consulting and essential support to businesses. Businesses can thrive by making use of these services and understanding the market challenges.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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