Epixel Watch: Market Trends and Insights
We all know that food is a common business choice for entrepreneurs and businesses because it never loses its market value; after all, we all need food to survive. So, the most important thing you need in order to succeed in this industry is produce healthy and nutritious food items. Crafting products based on science and the dietary needs of consumers helps produce new and effective health products for various markets.
During the pandemic, global retail sales increased slightly by 2.2% in 2020 and 2.0% in 2021, but later declined. It fell from $170,023 million to $163,863 million between 2021 and 2024, a 3.6% drop over three years. In 2024 sales remained slightly above the pre-pandemic level of $163,188 million by $675 million, or 0.4%. Independent sales representatives remained nearly unchanged in 2024 at 104.3 million, increasing only 0.1%. The total is still 4.2% below the 2019 pre-pandemic level of 109.0 million.
Customers in the US is nowadays interested in nutritional foods due to the growing awareness of healthy diet and fitness. Across the United States, direct sellers accounted for $34.7 billion in retail sales, with 12.2 million people involved. Each person contributed roughly $6,400 to yearly sales. The Americas saw a decline of CAGR 2.8% in sales from 2021 to 2024, followed by a 0.8% rise in 2024. Total sales reached $61,189 million, 37.3% of global sales, making it the second-largest region. The region also ranked second in the number of billion-dollar markets, with seven countries. Many are becoming health and beauty conscious and hence prefer a healthy diet over junk food. Many weight losing products and services are in demand due to these factors. There are many famous MLMs that are reinventing their products and developments in this sector.
List of the top direct selling food companies in US
Many of the US MLM companies are internationally recognized. It is also home to many famous food MLM companies and consumers in the country are very welcoming to these businesses, especially the nutritional supplement companies. Food MLM companies in the country are flourishing now more than ever; here’s a list of the high-performing companies in the country:
Data updated in June 2026
*The above list is subject to market changes and modifications.
Explore the revenue and business strategy of top 100 MLM companies in the direct selling industry.
Top product segments of Food MLM companies USA
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Herbalife |
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| 2 | Vida Divina |
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| 3 | DXN Global |
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| 4 | Juice Plus+ |
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| 5 | Beach Body |
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| 6 | Sunrider International |
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| 7 | NeoLife |
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| 8 | Fuxion |
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| 9 | Purium |
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| 10 | Vivri |
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| 11 | Sanki Global |
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| 12 | E. Excel |
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| 13 | MiraBurst |
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Company Age and Leadership: Food MLM companies USA
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Herbalife | 1980 | 45 | Stephan Gratziani |
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| 2 | Vida Divina | 2016 | 10 | Armand Puyolt |
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| 3 | DXN Global | 1993 | 33 | Prajith Pavithran |
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| 4 | Juice Plus+ | 1970 | 56 | Travis Garza |
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| 5 | Beach Body | 1998 | 28 | Carl Daikeler |
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| 6 | Sunrider International | 1982 | 43 | Sunny Beutler |
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| 7 | NeoLife | 1958 | 68 | Kendra Brassfield |
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| 8 | Fuxion | 2006 | 20 | Alvaro Zuniga Benavides |
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| 9 | Purium | 1993 | 33 | David Sandoval |
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| 10 | Vivri | 2014 | 11 | Daniel Chavez Saul |
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| 11 | Sanki Global | 2010 | 16 | Alejandro Lopez Tello |
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| 12 | E. Excel | 2012 | 14 | Jau-Fei Chen |
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| 13 | MiraBurst | 2014 | 12 | Emmanuel Asare |
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Overview of the leading MLM food companies in US
Herbalife
Herbalife
Herbalife is a global multi-level marketing (MLM) company founded in 1980. They now operate in more than 90 countries. Herbalife mainly specializes in health and wellness. Their independent distributors or coaches who help the customers are called Herbalife associates. The company offers entrepreneurial opportunities and community membership to joiners. Herbalife also sponsors through Herbalife Nutrition Foundation and charity initiative “Nutrition for Zero Hunger” to help children.
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Stephan Gratziani
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025.
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Direct Selling Association's Excellence in Business Award.
Vida Divina
Vida Divina
Viva Divina is one of the top direct selling food companies in the US. The company, established in 2016 has a mission is to provide high-quality food products to their customers. Their range of products include TeDevina (tea product infused with reishi), Cafe Divina (line of beverages including tea, coffee and chocolate), functional beverages (vegetable and fruit juices), skin care, supplements and daily essentials. The company generated a two-year consistent revenue of $917 million in both 2023 and 2024.
Country: USA
Website: www.vidadivina.com/
Top Earners: 19
Products & Services: Nutrition supplements and beverages
Founder: Armand Puyolt
CEO: Armand Puyolt
Year Founded: 2016
Headquarters: Ontario, Canada
Achievements:
- Most Trusted Direct Sales Company in 2024.
DXN Global
DXN Global
DXN Global, established in 1993 by Datuk Lim Siow Jin was started with a mission to spread the benefits of mushrooms to the entire world. DXN mainly uses Ganoderma which is known as the ‘King of Herbs’, Spirulina, Cordyceps and other natural herbs in all its products. They are known for manufacturing health food and nutrition supplements. DXN Global produced an annual revenue of $800 million for the year 2024.
Country: USA
Website: www.dxnusa.com/
Top Earners: 33
Products & Services: Coffee/Tea/Specialty Beverages, Cosmetics, Health/Fitness/Wellness, Nutritional Supplements, Personal Care, Skincare
Founder: Datuk Lim Siow Jin
CEO: Shalini Lagrutta
Year Founded: 1993
Headquarters: Alor Setar, Malaysia
Achievements:
- Awarded the Best Direct Selling Company (Global) award in the Domestic Trade Award (APDN 2020).
Juice Plus+
Juice Plus+
Juice Plus+ is a food network marketing company that mainly produces health drinks, dietary supplements and other beverages. It produces products made of whole food and plant-based nutrition. The company is also introducing new and innovative products like Juice Plus+ Luminate, which is a dietary supplement. The company is also known for its philanthropic activities.
Country: United States
Website: www.juiceplus.com
Top Earners: 4
Products & Services: Nutritional Supplements, Essential Oils, Protein Shakes
Founder: Jay Martin
CEO: Jay Martin
Year Founded: 1993
Headquarters: Collierville, Tennessee, USA
Achievements:
- Known for promoting whole food nutrition.
- Strong presence in the health and wellness industry.
- Offers a robust business opportunity for wellness enthusiasts.
Beach Body
Beach Body
Beach Body is an MLM company that has recently renamed to BODi. The company has thousands of workout sessions and over 100 programmes. They have currently added two new workout programmes called BODi Blocks and Super Blocks. Beach Body produced an annual income of $419 million in 2024.
Country: USA
Website: www.bodi.com/
Top Earners: N/A
Products & Services: Nutritional Supplements
Founder: Carl Daikeler and Jon Congdon
CEO: Carl Daikeler
Year Founded: 1998
Headquarters: El Segundo, California, USA
Achievements:
- Ranked #28 in 2025 DSN Global 100.
Sunrider International
Sunrider International
Sunrider International is a nutritional, health and wellness MLM company that produces 400 various range of products like herbal nutrition, beauty products, natural foods, beverages, and home items. They are present in almost all global regions like the Americas, Europe, Middle East, Asia, Pacific and Oceania, with offices in nearly 50 countries worldwide.
Country: United States
Website: www.sunrider.com
Top Earners: 1
Products & Services: Essential oils, supplements, personal care
Founder: Dr. Tei-Fu Chen
CEO: Dr. Tei-Fu Chen
Year Founded: 1982
Headquarters: California, USA
Achievements:
- Long history in the wellness industry.
- Focus on holistic health and energy.
- Strong distributor network worldwide.
NeoLife
NeoLife
Neo life is a nutritional direct selling company that has been present for over 65 years. Their popular products are Neolife Nutritionals, Nutriance Organic Skin Care and Golden Home Care (considered eco-friendly). They also have membership programmes and offer help and low-cost infrastructure for starting nutritional startups.
Country: USA
Website: www.neolife.com/
Top Earners: N/A
Products & Services: Haircare/Hair Accessories, Health/Fitness/Wellness, Homecare, Nutritional Supplements
Founder: Jerry Brassfield
CEO: Kendra Brassfield
Year Founded: 1958
Headquarters: Santa Clara, California, USA
Achievements: N/A
Fuxion
Fuxion
Fuxion Biotech Sac is a food direct sales company that produces various nutraceuticals like nutritional supplements and beverages. Their products are a fusion of science and ancient knowledge and hence the name. Their products are distributed through their network of distributors who are given special incentives and coaching.
Country: Peru
Website: www.fuxion.com/
Top Earners: N/A
Products & Services: Nutraceutical foods, weight management, anti-aging
Founder: Álvaro Zúñiga Benavides, Frank Michell, Derek Michell, Rafael Zúñiga Benavides
CEO: Álvaro Zúñiga Benavides
Year Founded: 2006
Headquarters: Lima, Peru
Achievements: N/A
Purium
Purium
Purium is a food direct sales company in the US. They offer whole food nutrition supplements made from natural herbs and organic ingredients. The company focuses on innovation, sustainability and eco-friendly practices. They produce products for weight loss, health issues, fitness and nutrition. Their various range of products include essential oils, dietary supplements, beverages, health foods, etc.
Country: USA
Website: https://ishoppurium.com/
Top Earners: 1
Products & Services: Food nutrition supplements
Founder: David Sandoval and Amy Venner
CEO: David Sandoval
Year Founded: 2016
Headquarters: Gyeonggi-do, South Korea
Achievements: N/A
Vivri
Vivri
Vivri is an essential nutrition company that was founded in 2014, by Daniel Chavez Saul. Daniel Chavez was a Harvard University graduate, and he used his relationships from the University to find talents from the field of nutrition, science and medicine. This led to the creation of nutrition systems that help provide a balanced diet for the company's consumers.
Country: USA
Website: https://vivri.site/
Top Earners: 1
Products & Services: Nutritional supplements, meal replacements, personal care
Founder: Daniel Chavez Saul
CEO: Daniel Chavez Saul
Year Founded: 2014
Headquarters: Texas, USA
Achievements: N/A
Discover how we build resilient businesses with advanced MLM functionalities
Quotes from the leaders of top MLM food companies in US
We’ve been closely watching the fast-growing field of food supplements that support mental performance but saw a big gap for something that is plant-based, rapid working and has a great taste. Using a unique blend of nootropics and adaptogens, we wanted to drive innovation in the category and create a new product that supports focus, mental clarity, energy, and vitality, therefore giving people the ability to focus on the activities they are passionate about every day.
Across our business, product innovation, digital evolution and disciplined execution are driving momentum and delivering results. Through our transformation, we are equipping and supporting our distributors to grow stronger businesses—supporting progress today and building a clear path to sustainable growth and long-term shareholder value.
We’re constantly evolving to meet the changing needs of our customers and most of all, make it simple to achieve results. Whether it’s how we deliver workouts, build community, or empower people, everything we launch reflects our commitment to reinventing what’s possible in digital fitness and wellness, helping people everywhere achieve a healthy, sustainable routine.
Efforts are being made to improve the nutritional intake of people worldwide. The health of women and vulnerable communities are given significant priority with this motive. The number of consumers indulging in unhealthy diet and lifestyle are shrinking immensely. Businesses should consider many factors like consumer preferences, nutritional value and side effects of the products being produced, and the market trends and dynamics before starting a food business.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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