Epixel Watch: Market Trends and Insights
The United States is a huge market for nutritional supplements because of the growing demand for natural products. Many are becoming health conscious and prefer a holistic approach for their overall wellbeing.
According to Grand View Research, the U.S. dietary supplement market is estimated to grow at a compound annual growth rate (CAGR) of 5.7% from 2024 to 2030, compared to the estimated revenue of $53.58 billion in 2023.
Many MLM companies have ventured into this industry for the growth possibilities it offers.
List of the top nutritional supplement companies
If you’re looking for the best nutritional supplement companies in the US and their revenue in the past years, here’s the list:
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Epixel MLM Software
Source - businessforhome.org
Data updated in May 2025
*The above list is subject to market changes and modifications.
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Top US MLM nutritional supplement companies in the spotlight
You may be here for a wider understanding of the nutritional supplement companies and their market share for the year 2025. We are providing all the detailed and important information regarding:
- Top nutritional supplement companies
- Their market share in the US
- Their revenue turnover comparison
Amway
Amway
Amway ranks top among the best MLM supplement companies in the world. They offer a wide range of quality products like health, nutrition, beauty and personal care. Established in 1959, the company made a total revenue of $7400 million in 2024.
Amway provides entrepreneurial opportunities to those looking to start their own business. The company claims that its success is mainly due to millions of its independent and hard-working entrepreneurs. Amway top earners have always been on the top of the list. They also focus on various innovations and sustainable developments. Their vision is to promote health and well-being.
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked #1 in the 2025 DSN Global 100.
- Recipient of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award.
- Amway Nutrilite and eSpring recognized as the Most Trusted Brands of 2022.
Herbalife
Herbalife
Herbalife is one of the top MLM health and wellness companies globally. It is a premier company that mainly focuses on improving the lives of its customers by providing nutritious food supplements. The company claims that all its products are backed by science. Its products are distributed through trained and independent distributors to deepen the bond with the customers. The company has an estimated revenue of USD $5000 in 2024.
Established in 1980, the company has been providing many business opportunities for its independent distributors through direct selling. Herbalife top earners stand as a testament to this.
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Michael O. Johnson
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Direct Selling Association's Excellence in Business Award.
PM International
PM International
PM International is one of the world’s leading direct sales supplement companies. It mainly focuses on providing quality services in health, fitness and beauty. Despite being a family business, the company managed to make its mark among the top MLM companies. The company currently ranks 6th globally and PM International top earners adds to the success of the company.
With headquarters in Schengen, Luxembourg, the company operates in 70 countries. PM-International has completed more than 30 years of its business venture in the direct selling industry. The company has achieved up to 70 national and international patents by various innovations.
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded: 1993
Headquarters: Schengen , Luxembourg
Achievements:
- Ranked #6 in 2025 DSN Global 100.
- Received the International Bravo Growth Award 2024.
- Recognized for the Highest international growth in 2022.
Melaleuca
Melaleuca
Melaleuca is one of the top MLM nutritional supplement companies in the world. The company mainly produces nutritional supplements, pharmaceuticals, household cleaning products, wellness products and personal care. It also carries out many innovations to produce effective and quality products.
The company produces over 400 wellness products and has an online shopping club that reduces marketing and distribution costs. They also claim to focus on research to produce high-quality and ecologically sensible products.
Founded in 1985, the company has expanded globally with over 4000 active team members. Melaleuca’s annual revenue in 2024 was $2200 million.
Country: USA
Website: www.melaleuca.com
Top Earners: 58
Products & Services: Nutritional, pharmaceutical, personal care, facial care, home hygiene and other wellness products
Founder: Frank L. VanderSloot
CEO: Jerry Felton
Year Founded: 1985
Headquarters: Idaho Falls, Idaho, United States
Achievements:
- Received Empowering Women Award for Workplace Excellence.
- Recognized as one of America’s Best Employers fourth time in a row in the Forbes 2023 list.
- Idaho Technology Council Hall of Fame Award 2020.
Young Living
Young Living
Founded in 1994 by D. Gary Young and Mary Young, Young Living is considered the best among the essential oils MLM companies globally. They have 26 global offices, factories, and distribution centres that ship to 150+ countries.
The company’s Seed to Seal process is modelled to produce distilled essential oils.
The company has more than 600 high quality products and 270 essential oils and blends. Other product lines include home cleaning, personal care, wellness, babies and kids.
Know more about Young Living MLM top earners.
Country: USA
Website: www.youngliving.com/
Top Earners: 72
Products & Services: Cosmetics, Essential Oils, Haircare, Health/Fitness/Wellness, Nutritional Supplements, Personal Care
Founder: Donald Gary Young
CEO: Mary Young
Year Founded: 1993
Headquarters: Lehi, Utah, USA
Achievements:
- Received the Direct Selling Association (DSA) Award for Excellence in the Sales and Marketing Campaign category.
- Awarded the 2023 Green Business Award.
- Recognized with the GOLD STEVIE® Company of the Year Award 2022 by the International Business Awards.
Nu Skin
Nu Skin
Nu Skin is a beauty and wellness brand found in 1984. It has grown to become one of the best MLM cosmetic companies in the US. The company’s motto is to help people look, feel and live their best. It claims that its products are produced by combining science, technology and nature. It has an award-winning line of beauty device systems that ensure health and fitness of their customers. Some of the top earners at Nu Skin also rank among the top 100 MLM earners.
The company currently ranks no.1 for beauty and wellness device systems. Hence, making its mark as the best among current MLM cosmetic companies.
Country: USA
Website: www.nuskin.com
Top Earners: 68
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Received the Direct Selling Association (DSA) Award for Product Innovation.
- Honored with the 2024 BIG Innovation Award for Nu Skin's ageLOC® WellSpa iO®.
Forever Living Products
Forever Living Products
Forever Living Products is the largest producer and distributor of aloe vera products in the world. The company is spread across 160 countries worldwide and continues to let its presence known all over. It is also one of the top network marketing health and wellness companies globally.
It produces a variety of aloe vera products, such as nutritional supplements, health drinks, personal care, and skincare. The company’s multi-level marketing model has helped millions of independent entrepreneurs start their own business. It has achieved top manufacturing certificates for ensuring safety, quality and management of products.
Also, explore the list of top FLP earners.
Country: USA
Website: www.foreverliving.com
Top Earners: 16
Products & Services: Cosmetics, personal care
Founder: Rex Maughan
CEO: Gregg Maughan
Year Founded: 1978
Headquarters: Scottsdale, Arizona, United States
Achievements:
- Secured the 2023 Global Green Beauty Awards.
- Earned the 2023 Nourish Awards.
- Recognized as the winner of the SITE Crystal Award in 2022.
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DXN Global
DXN Global
DXN is a health food supplement company founded in 1993 by Datuk Lim Siow Jin. Established in Malaysia, the company is one of the top fitness MLM companies. The company utilizes Ganoderma, a mushroom, in most of its products. It is also the largest Ganoderma company in the world.
The company’s product line includes food supplements, skin care, health care, food and beverages, cosmetics and water treatment systems. DXN claims that its One Dragon One World One Market concept (a concept that ensures quality of products and equality of global distributors) is the reason behind the company’s immense growth and success.
Country: USA
Website: www.dxnusa.com/
Top Earners: 33
Products & Services: Coffee/Tea/Specialty Beverages, Cosmetics, Health/Fitness/Wellness, Nutritional Supplements, Personal Care, Skincare
Founder: Datuk Lim Siow Jin
CEO: Shalini Lagrutta
Year Founded: 1993
Headquarters: Alor Setar, Malaysia
Achievements:
- Awarded the Best Direct Selling Company (Global) award in the Domestic Trade Award (APDN 2020)
Arbonne International
Arbonne International
Arbonne International, founded in 1980, is a Norwegian direct selling cosmetic company. It’s currently one of the top MLM cosmetic companies. Its product line includes nutrition, cosmetics, self-care and skincare. Arbonne International is a B Certified Company that focuses on producing quality products and maintaining environment-friendly activities.
In 2020 the company changed its name to Flourish Arbonne Foundation to actively pursue its aim of creating healthy living for people. The company has also created some of top MLM earners at Arbonne International.
Country: USA
Website: www.arbonne.com
Top Earners: 60
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Health/Fitness/Wellness, Nutritional Supplements, Skincare 21 Technology Drive
Founder: Petter Mørck
CEO: Jennifer Orlando
Year Founded: 1975
Headquarters: Irvine, California, USA
Achievements:
- Recognized with a Gold Best in Biz Award in 2022 as Most Environmentally Responsible Company of the Year.
Omnilife
Omnilife
Founded in 1991, Omnilife is a Mexican company with headquarters in Guadalajara. It’s currently one of the top MLM supplement companies in the world. According to Direct Selling Association (DSA), it operates in over 20 countries with a huge network of over 7 million distributors. The company produces over 200 different products with its product line including nutritional supplements, energy drinks, beauty and personal care products, weight loss aids and PEDIA products.
The company’s annual revenue in 2024 was $584 million.
Country: Mexico
Website: https://portal.omnilife.com/
Top Earners: N/A
Products & Services: Cosmetics, Personal Care
Founder: Jorge Carlos Vergara Madrigal
CEO: Deian Jones
Year Founded: 1991
Headquarters: Av. England 3089 I, Guadalajara, Jalisco, Mexico, USA
Achievements:
- Ranked #21 in 2024 DSN Global 100.
- Recognized as the Winner of the 2022 Lyfebulb-CVS Kidney Care® Innovation Challenge.
Conclusion
The dietary supplement companies in the U.S. market have seen a significant growth over the years. This is due to factors like the demand for preventive healthcare over modern medicine, the high cost of pharmaceutical products that led consumers to opt for natural, nutrient rich products instead.
These companies' focus on various innovations to maintain high quality products and earn the trust of their consumers, considered crucial for their growth and stability.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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