The jewelry industry is booming in the US, mainly because of its cultural significance and ever-flourishing fashion trends. The American culture values gift giving, and jewelry is often one of the most preferred items by consumers. Jewelry is also used for matching with outfits. The US is one of the countries that’s famous for gifting jewelry during Valentine’s Day. Items like rings and necklaces have become symbols for showing emotions and building relationship between couples.
According to the Statista report, the US jewelry market is expected to generate a revenue of $64.08 billion in 2025. In 2024, the country sold around $3.1 billion worth of US bridal jewelry. Events like Valentine’s Day and weddings are what bring the most profit to the jewelry industry.
List of the top jewelry direct selling companies in the US
Explore the details of the top jewelry brands that are shaping the current trends in the jewelry market. Find more about their ranking, revenue and history.
Data updated in May 2025
*The above list is subject to market changes and modifications.
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Overview of the top MLM jewelry companies in USA
If you are looking for the necessary details regarding MLM jewelry companies, here is a brief overview of the leading jewelry companies in the US. Here, you will find:
- The top jewelry brands in US
- Their history
- Annual revenue
- Established year
- Product line
- Current market share
Origami Owl
Origami Owl
Origami Owl is an MLM jewelry company founded in 2010, by Bella Weems. It mainly specializes in custom jewelry. The company has a range of jewelry products including personalized charms, bracelets, earrings, lanyards and necklaces. Its primary jewelry is the Living Locket which can be filled with personalized charms that is unique to the customer. Origami Owl made a consistent revenue of $210 million, both in 2023 and 2024.
Country: USA
Website: https://thinkgoodness.com/
Top Earners: N/A
Products & Services: Customizable Jewelleries
Founder: Bella Weems-Lambert
CEO: Chrissy Weems
Year Founded: 2010
Headquarters: Los Angeles, California, USA
Achievements:
- Hire Power" Award by Inc. magazine.
Paparazzi Accessories
Paparazzi Accessories
Paparazzi Accessories is one of the top jewelry direct sales companies in the USA. Established in 2011, the jewelry products have an affordable pricing and wide accessibility, with consultants thriving all over the country. They sell their products through parties, social media or during one-on-one meetings. Many of their products like necklaces, bracelets, rings and hair accessories are priced $5 per piece.
Country: USA
Website: www.paparazziaccessories.com
Top Earners: 5
Products & Services: Jewellery
Founder: Misty Kirby, Trent Kirby, Chani Reeve, Ryan Reeve
CEO: Paula Ingle
Year Founded: 2011
Headquarters: Utah, USA
Achievements:
- Entrepreneur of the Year Award 2018.
Premier Designs
Premier Designs
Premier Designs sells high fashion jewelry throughout the US through independent consultants. Founded in 1985, by Andy and Joan Horner, the company is a home-based business that works based on Christian faith and principles. They specialize in jewelry manufacturing and jewelry design. The company generated a consistent revenue of $68 million, in 2023 and 2024.
Country: USA
Website: www.premierdesigns.com
Top Earners: N/A
Products & Services: Fashion, Jewellery
Founder: Andy and Joan Horner
CEO: Jennifer Tusick
Year Founded: 1985
Headquarters: Irving, Texas,USA
Achievements: N/A
Park Lane Jewelry
Park Lane Jewelry
Park Lane is a jewelry direct selling company established in 1955, Chicago. It mainly specializes in luxury goods and jewelry. Individuals who work for the company are known as Fashion Directors, who are paid weekly and has lot of perks and incentives such as travel trips, cash bonuses and car bonus programs.
Country: USA
Website: www.parklanejewellery.com
Top Earners: N/A
Products & Services: Jewellery
Founder: Arthur and Shirley LeVin
CEO: Scott Levin
Year Founded: 1955
Headquarters: Schaumburg, Illinois, USA
Achievements: N/A
Touchstone Crystal
Touchstone Crystal
Touchstone Crystal is a global company that’s a social selling division of Swarovski sparkle. It offers jewelry products that are fashionable and affordable. It offers business opportunities that are home-based, with perks like free training and many extra incentives. Their aim is to empower women by connecting them with a global community of Swarovski.
Country: USA
Website: www.touchstonecrystal.com
Top Earners: N/A
Products & Services: Fashion, Jewellery
Founder: Swarovski (Parent Company)
CEO: Dan Cohen
Year Founded: N/A
Headquarters: Cranston, Rhode Island,USA
Achievements:
- 2019 Emmy Award Swag Bags.
Compelling Creations
Compelling Creations
Compelling Creations is an MLM jewelry company with its mission based on Christian-faith. In 2017, the company took over Christian Bling, a company that’s also based on faith. This allowed Compelling Creations to leverage the consultant community and resources of Cristian Bling. The company offers a range of jewelry items from traditional to fashionable designs.
Country: USA
Website: www.compelling-creations.com/
Top Earners: N/A
Products & Services: Jewelry
Founder: Dr. Jill Felts
CEO: Jill Felts
Year Founded: 2006
Headquarters: California, United States
Achievements: N/A
Initial Outfitters
Initial Outfitters
Initial Outfitters, Inc. is an MLM company that offers personalized items for home and individual use. It mainly produces gifts and stylish accessories. The company delivers their products through a team of personalized consultants, who delivers directly to the customer’s home. The company made a $21 million consistent annual revenue in both 2023 and 2024.
Country: USA
Website: https://initialoutfitters.com/
Top Earners: N/A
Products & Services: Home decor, jewelry,bags and totes
Founder: Alicia Storbeck
CEO: Alicia Storbeck
Year Founded: 2006
Headquarters: Irvine, California, USA
Achievements: N/A
Noonday Collection
Noonday Collection
Noonday Collection is an MLM fashion brand that specializes in fashion, jewelry and handmade items. Founded in 2010, Texas, the company’s mission is to empower people by providing entrepreneurial opportunities. They also invite women to become Noonday Ambassadors by selling their products online and at trunk shows. The company made a consistent annual revenue of $17 million, in both 2023 and 2024.
Country: USA
Website: https://noondaycollection.com/
Top Earners: N/A
Products & Services: Apparel, jewelry, bags
Founder: Jessica Honegger
CEO: Jessica Honegger
Year Founded: 2010
Headquarters: Austin, Texas, USA
Achievements: N/A
Inspiranza Designs
Inspiranza Designs
Inspiranza Designs is an ecommerce company that sells handcrafted sterling silver jewelry. It produces a wide range of products from personalized and faith-based to sports themed pieces. Inspiranza Designs was established in 2005, as a direct selling company and now mainly operates through online selling. Their jewelry product line includes necklaces, rings, bracelets and earrings, available at whole-sale rate.
Country: USA
Website: https://inspiranzadesigns.com/
Top Earners: N/A
Products & Services: Silver jewelry
Founder: Diane Lawrence and Dawn Pochek
CEO: Diane Lawrence
Year Founded: 2005
Headquarters: Columbia, Illinois, USA
Achievements: N/A
Plunder Design
Plunder Design
Plunder Design, LLC is an MLM company specializing in jewelry and vintage fashion. Founded in 2014, the company supports women by recruiting them as independent stylists, who can work part-time or full-time. Plunder Designs was acquired by jBloom Designs in 2025, and hence it no longer exists as a separate entity.
Country: USA
Website: www.jbloomdesigns.com/
Top Earners: N/A
Products & Services: Jewelry and vintage fashion
Founder: Hillary Adams
CEO: Hillary Adams
Year Founded: 2014
Headquarters: Payson, Utah,United States
Achievements: N/A
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Conclusion
The Jewelry market in US have always been robust and continues to grow. To thrive in the industry, businesses should be in touch with fashion trends and reinvent the current jewelry designs. Consumers are always looking for unique jewelry pieces, so building a unique brand that aligns with the consumer’s needs could drive more consumer attention.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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