Jewelry isn’t a mere piece of ornament. It could be special for various reasons. For, when you got it, how long it has been yours, who gave it to you or how long you had to wait to buy it, and so on. Direct sales jewelry brands have always made use of this emotional connection that people have with jewelry and merged ideas into it to design and curate stunning patterns that leave customers in WOW!!
While jewelry was once synonymous with women, men these days are equally fascinated by its glam and glee. Direct selling jewelry companies are on the road less traveled by mainstream jewelry retailers. MLM companies have undergone a complete digital transformation and have taken their products to the farthest end of the world for their versatility and uniqueness. The table shows how over the years more and more direct selling jewelry companies have come into being maintaining consistent growth over the past years.
List of top direct sales jewelry companies leading the market
Here’s the list of top MLM jewelry companies and their revenue in the past years.
# | Company | Country | Revenue 2022 (in million USD) |
Revenue 2021 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|---|
1 | Yanbal International | Peru | 536 | 536 | 0% | 1967 |
2 | Origami Owl | USA | 210 | 210 | 0% | 2010 |
3 | Paparazzi Accessories | USA | 195 | 195 | 0% | 2011 |
4 | Zhulian Marketing | Malaysia | 108 | 108 | 0% | 1989 |
5 | Park Lane Jewelry | USA | 104 | 104 | 0% | 1955 |
6 | Traci Lynn Fashion | USA | 101 | 101 | 0% | 1989 |
7 | Premier Designs | USA | 68 | 68 | 0% | 1985 |
8 | Chloe and Isabel | USA | 37 | 37 | 0% | 2011 |
9 | Magnabilities | USA | 26 | 26 | 0% | 2012 |
10 | Touchstone Crystal | USA | 26 | 26 | 0% | 2009 |
11 | Initial Outfitters | USA | 21 | 21 | 0% | 2006 |
12 | Compelling Creations | USA | 21 | 21 | 0% | 1998 |
13 | Noonday Collection | USA | 17 | 17 | 0% | 2010 |
14 | Pippa & Jean | Germany | 17 | 17 | 0% | 2011 |
15 | Inspiranza Designs | USA | 16 | 16 | 0% | 2005 |
16 | Plunder Design | USA | 12 | 12 | 0% | 2014 |
17 | Fifth Avenue Collection | USA | 10 | 10 | 0% | 1987 |
18 | All Dazzle | USA | 10 | 10 | 0% | 2005 |
19 | Style Dots LLC | USA | 10 | 10 | 0% | 2014 |
20 | Azuli Skye | USA | 9 | 9 | 0% | 2008 |
21 | Vantel Pearls | USA | 7 | 7 | 0% | 1990 |
22 | Nomades Collection | USA | 6 | 6 | 0% | 2009 |
23 | jBloom Designs | USA | 5 | 5 | 0% | 2004 |
24 | Sabika | USA | 5 | 5 | 0% | 2001 |
25 | Magnetix Wellness | Germany | 5 | 5 | 0% | 1999 |
26 | Miglio Designer Jewellery | South Africa | 5 | 5 | 0% | 1990 |
27 | Bomb Party | USA | 4 | 3 | 33% | N/A |
28 | Lilla Rose | USA | 3 | 3 | 0% | 1992 |
29 | Sas Spurilla | USA | 3 | 3 | 0% | 2013 |
30 | Frass | USA | 3 | 3 | 0% | 2014 |
©
Epixel MLM Software
Data updated in January 2023
Source - businessforhome.org
*The above list is subject to market changes and modifications.
Explore how the top 100 MLM companies are performing.
Direct selling jewelry companies such as Yanbal International and Park Lane Jewelry are the oldest brands that are still on the top charts for their innovative marketing strategies and for retaining newness in their concept and design. Digital marketing techniques such as influencer marketing are widely used by direct selling jewelers to bring their products into the limelight.
Bomb Party, one of the most famous and successful direct selling jewelry brands, has a whole battalion of women who have helped the business grow in the past years. They have their signature bombshells through which they reveal their products at each party, an exciting way to keep their customers glued to the launches.
Most of the direct sales jewelry companies are anchored by women entrepreneurs. They design their digital strategy in such a way that, when a product is launched, it tempts customers so much that they would want to grab the piece somehow. The party plan business model is the most tried, tested, and succeeded plan for the direct selling jewelry business definitely for its bling factor. The same factor is what attracts more women into the business and helps the sector maintain consistent growth in the industry. Beyond just business, what draws women into the business is its inspiring and motivational sisterhood that empowers women in more ways than one helping them to be independent entrepreneurs in the future.
1. Yanbal International
Country: Peru
Founder: Juan Fernando Belmont
CEO: Janine Belmont Dauelsberg
Products & Services: Cosmetics, Beauty Products, Jewellery
Top Earners: N/A
Website: www.yanbal.com
Achievements:N/A
2. Origami Owl
Country: USA
Founder: Bella Weems
CEO: Bella Weems
Products & Services: Customizable Jewelleries
Top Earners: N/A
Website: thinkgoodness.com
Achievements:
- "Hire Power" Award by Inc. magazine
3. Paparazzi Accessories
Country: USA
Founder: Misty Kirby, Trent Kirby, Chani Reeve, Ryan Reeve
CEO: Misty Kirby
Products & Services: Jewellery
Top Earners: 5
Website: www.paparazziaccessories.com
Achievements:N/A
4. Zhulian Marketing
Country: Malaysia
Founder: Teoh Beng Seng
CEO: Teoh Beng Seng
Products & Services: Jewellery, Health, Personal Care Products
Top Earners: N/A
Website: www.zhulian.com.my
Achievements:
- Human Resource Development Award 2022
- Export Excellence Award 2022
- Brandlaureate World Halal Best Brands E-Branding Awards 2021
5. Park Lane Jewelry
Country: USA
Founder: Arthur and Shirley LeVin
CEO: Scott Levin
Products & Services: Jewellery
Top Earners: N/A
Website: www.parklanejewellery.com
Achievements:N/A
6. Traci Lynn Fashion
Country: USA
Founder: Dr. Traci Lynn
CEO: Traci Lynn
Products & Services: Luxury Goods, Jewellery
Top Earners: N/A
Website: tracilynnbeauty.com
Achievements:N/A
7. Premier Designs
Country: USA
Founder: Andy and Joan Horner
CEO: Andy Horner
Products & Services: Fashion, Jewellery
Top Earners: N/A
Website: www.premierdesigns.com
Achievements:N/A
8. Chloe and Isabel
Country: USA
Founder: Chantel Waterbury
CEO: Doug Hepfer
Products & Services: Watches, Jewellery, Boutique
Top Earners: N/A
Website: www.chloeandisabel.com
Achievements: N/A
9. Magnabilities
Country: USA
Founder: Susan Fahsel, Kari and Brent Hoke
CEO: Susan Fahsel
Products & Services: Magnetic Jewellery
Top Earners: N/A
Website: www.magnabilities.com
Achievements: N/A
10. Touchstone Crystal
Country: USA
Founder: Swarovski (Parent Company)
CEO: Dan Cohen
Products & Services: Fashion, Jewellery
Top Earners: N/A
Website: www.touchstonecrystal.com
Achievements:
- 2019 Emmy Award Swag Bags
Insights on top direct sales jewelry companies
The direct selling jewelry companies have for sure taken the industry many steps ahead in the past years. Despite being locked indoors and with minimal movements, when the pandemic almost started becoming a memory, people were seen thronging onto venues to attend weddings and launch parties. Though the pandemic period did see a shortage in revenue and sales, the immediate period after that saw businesses blooming with people dying to get dressed up adorning their rare and new pieces of jewelry. Precious stones are what fascinates people of all ages and the supporting metal could be gold, silver, or platinum but its cut, carat, quality, and purity are all factors that interest peoples of every gender, generation, age group, and demographics.
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