The Direct Selling Association started with just 7 network marketing companies in 1970 and the association today is a conglomerate of over 26 direct selling companies. The Philippines direct selling fraternity includes more than 2 million direct sellers and network marketers. The DSA in Philippines conducts many programs and activities across the country to communicate about the opportunities direct selling has in store for its citizens.
The noteworthy contributions of direct sales Philippines were recognized by the World Federation of Direct Selling Associations, especially for its Innovation through Programming Contest for Anti-pyramiding Education Campaign in partnership with the Department of Trade and Industry (DTI).
List of top MLM companies in Philippines
In a country like Philippines where so much importance is given to establish legit direct selling businesses, MLM companies operating in the country have added it to their success strategy. Here is the list of top MLM companies in Philippines who have reaped success through legit opportunities, salesforce empowerment and commitment to the community.
| # | Company | Revenue 2024(in million USD) | Revenue 2023(in million USD) | Growth Rate | Products & Services | Year Founded |
|---|---|---|---|---|---|---|
| 1 | Alliance In Motion | 238 | 238 | 0% |
|
2005 |
| 2 | Royale Business Club | 40 | 40 | 0% |
|
2006 |
| 3 | IAM Worldwide | 5 | 5 | 0% |
|
2016 |
| 4 | Akuna Health Products | 3 | 3 | 0% |
|
N/A |
| 5 | Cognoa International | 3 | 3 | 0% |
|
N/A |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in May 2025
*The above list is subject to market changes and modifications.
Explore more fun facts and interesting insights on the success of top MLM companies around the world.
Top product segments of leading MLM companies in Philippines
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Alliance In Motion |
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| 2 | Royale Business Club |
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| 3 | IAM Worldwide |
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| 4 | Akuna Health Products |
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| 5 | Cognoa International |
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Company age and leadership: MLM leaders in Philippines
| # | Company | Year Founded | Age in 2025 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Alliance In Motion | 2005 | 20 | Dr. Ed Cabantog | Dr. Ed Cabantog |
| 2 | Royale Business Club | 2006 | 19 | Ricardo S. Castaneda | Ricardo Castañeda |
| 3 | IAM Worldwide | 2016 | 9 | Allen Marvin Eder & Aika Lorraine | Allen Marvin Eder & Aika Lorraine |
| 4 | Akuna Health Products | N/A | N/A | Zdenka Forst | N/A |
| 5 | Cognoa International | N/A | N/A | Chester Go | Dennis Paul Vaughan |
Startup to stardom in network marketing : The success stories of top MLM companies in Philippines
Alliance In Motion
Alliance In Motion
Outlined by the values of leadership, excellence, integrity, passion and quality, Alliance in Motion operates with over 5 million distributors across the globe. The food supplements and health products network marketing company from Philippines was founded in the year 2005 with an aim to enrich the lives of people through its products and benefitting career opportunities.
Alliance in Motion received numerous awards for various direct sales product categories in the 37th People’s Choice Consumers Awards 2017. The direct sales Philippines company company has also been awarded the Winner of the Asia’s Best Performing Companies Award in 2019. The commendable efforts of Alliance in Motion in the sustainability domain were honored with “Asia Corporate Excellence and Sustainability Awards” in 2019.
One of the top network marketing companies in Philippines, Alliance In Motion has actively participated in making significant contributions to the direct selling industry in Philippines and the success stands as the testimony to its efforts. Alliance in Motion has showcased a steady growth with $238 million in annual revenue for the consecutive years 2023 and 2024.
Country: Philippines
Website: www.allianceinmotion.com/
Top Earners: 21
Products & Services: Health and Wellness, Dietary supplements, Beverages
Founder: Dr. Eduardo L. Cabantog
CEO: Dr. Eduardo L. Cabantog
Year Founded: 2006
Headquarters: Pasig, Metro Manila, Philippines
Achievements:
- Recognition as one of Asia’s Best Performing Companies at the 6th Asia Corporate Excellence and Sustainability (ACES) Awards in 2019.
Royale Business Club
Royale Business Club
Founded by Ricardo Castañeda in 2006, Royale Business Club which began as a small direct sales startup with just 15 employees is now among the leading direct selling companies in the Philippines. Established in the health and wellness sector, Royale Business Club soon extended its product line serving its customers with various options in diverse categories. The multi-level marketing company entered the international market with distributors shipping their products to different countries outside Philippines. Sensing the favorability of its products in the global markets, Royale Business Club in 2011 opened its international offices in Taiwan and United Arab Emirates.
Royale Business Club is one of its kind who have secured the seal of Superbrands, the world’s largest independent arbiter of branding. Royale also earned the credit to be the first direct selling company that survived and succeeded through a decade. In 2016, Royale Business Club also added beauty and cosmetics to its product line.
Still thriving very well in the change to direct sales Philippines market, Royale Business Club’s annual revenue for 2024 was $40 million.
Country: Philippines
Website: www.royalebusinessclub.com/
Top Earners: NA
Products & Services: Health and Wellness, Beauty
Founder: Ricardo S. Castañeda
CEO: Ricardo S. Castañeda
Year Founded: 2006
Headquarters: Quezon City, Philippines
Achievements: NA
IAM Worldwide
IAM Worldwide
Mr. Allen Marvin Yu Eder and Ms. Aika Lorraine Uy, the network marketing duo with ample experience in the industry founded IAM Worldwide, the direct sales Philippines company in 2016.They both hold a track record of being top earners and have built successful multi-million sales teams worldwide for various marketing companies. Driven by this passion for success, Allen and Aika launched their own mlm company in the philippines to provide best-in-class products and career opportunities for individuals and to be top contributors of MLM in Philippines. Operating in the direct sales Philippines health and wellness sector, IAM Worldwide has unique products such as barley-based drinks, healthy coffee and other food supplements in its product line.
Mosliv Awards 2023 recognized IAM Worldwide as the Most Sustainable and Liveable Company in the Yellow Category. IAM Worldwide has also won several other awards and recognitions across its years of service.
The direct selling Philippines company offers various packages for individuals looking to join the multi-level marketing company with competitive rewards and benefits. The annual revenue of IAM Worldwide in 2024 was listed as $5 million.
Country: Philippines
Website: www.iam-worldwide.com/
Top Earners: NA
Products & Services: Health and Wellness
Founder: Allen Marvin Yu Eder and Aika Lorraine
CEO: Allen Marvin Yu Eder and Aika Lorraine
Year Founded: 2017
Headquarters: San Juan City, Metro Manila, Philippines
Achievements: NA
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Akuna Health Products
Akuna Health Products
The direct sales Philippines health and wellness company also has an international presence in the Canadian direct selling market.
Country: Philippines
Website: https://akunacanada.ca/
Top Earners: NA
Products & Services: Health supplements
Founder: Michael Forst
CEO: Zdenka Forst
Year Founded: 2016
Headquarters: Ontario, Canada
Achievements: NA
Cognoa International
Cognoa International
Headquartered in Metro Manila, Philippines, Cognoa International has probiotics, molecular laboratory machines, equipment and consumables as its product line. Cognoa International offers quality products and consistent service in the change to direct selling Philippines market that adds to the success of the company. Ranked at #5 among the top MLM companies in Philippines, Cognoa International has accrued an annual revenue of $3 million for the financial year 2024.
Country: Philippines
Website: www.cognoa.net/
Top Earners: NA
Products & Services: Health and Wellness
Founder: NA
CEO: Chester Go
Year Founded: NA
Headquarters: Pasig City, Philippines
Achievements: NA
Quotes from the leaders of top MLM companies in Philippines
We need to move forward every step of the way. For us to see the future better, we need to move forward. For you to conquer your fear, you need to move forward. You need to keep pushing everyday. The day you want to quit is part of your success. We believe in what we do. What we do is not only conquering fear, but conquering poverty one country at a time. Dr. Eduardo L. Cabantog, Chief Executive Officer, Alliance In Motion
Let us continue being a blessing to others. Let us continue helping those who would want to be helped through AIM World and AIM Global. If you want to improve your life you have to focus and improve your skills. That’s what I have been doing for the past 23 years in this business and I’d like you to do the same. Engr. Francis M. Miguel, Chief Finance Officer, Alliance In Motion
If you want to change, you have to change completely in order for you to transform. Success is a habit. If you don’t like the situation you are in today, dare to make a change. AIM Global is here to help you change your life! Mr. Raymond “John” B. Asperin, Chief Marketing Officer, Alliance In Motion
Direct sales in Philippines – A 2023 report
The recent annual report published by WFDSA has some interesting figures for the Philippines’ direct selling market. The retail sales share of Philippines in 2024 remained at $855 million with a direct seller number of 2,468,763. The Philippines direct sales market is considered one among the high penetration markets with a penetration rate of 0.185%.
Product sales in direct sales Philippines
The wellness category held the major share in product sales with 62% and cosmetics and personal care followed next with 17% of the total retail sales in the country. The contribution of household goods and durables industry was 8% and other minor contributors included home care, food stuffs and beverages, toys, books and stationery and others.
These top players in the direct selling Philippines market have been contributing immensely to the growth of the industry in Asia Pacific. With a projected revenue of $1.75 billion for 2026, the Philippines direct selling industry is expected to witness more industry players joining the market.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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