USA is one of the greatest candidates of multi-level marketing in the world. California, known for its entrepreneurial and innovative spirit, remains a fast-growing center for network marketing in the country. Noted for its high-level technology, it forms a firm ground for direct selling to flourish in the state.
According to WFDSA 2024 report, the total retail sales in the USA was $34.7 billion. Of this total sum, a $3.9 billion came only from California. Approximately 1,285,088 people participate in direct selling, making it the highest among all U.S. states. This is a sizable amount that goes towards the capital. There are several successful MLM companies in California, especially in wellness, beauty and technology. Modern entrepreneurs appreciate California as a fertile ground for launching their network marketing businesses.
Global industry retail sales in 2024 was a total of $163.9 billion, with little change year over year. This is an important sign that the post-pandemic downturn may be easing ahead of renewed growth expected soon. The direct selling industry’s independent contractor base held at 104.3 million, and women represented the clear majority at 72.1%.
List of top MLM companies in California
The state of California alone has a population of more than 39 million, giving the direct selling venture diverse market opportunities. This gives direct selling companies the potential for reaching large portions of their market and finding distributors across diverse communities.
| # | Company | Revenue 2025 (in million USD) |
Revenue 2024 (in million USD) |
Growth Rate | Year Founded | Website | Products/Services | Office Address |
|---|---|---|---|---|---|---|---|---|
| 1 | Herbalife | 5,038 | 5,000 | 1% | 1980 | herbalife.com |
|
800 West Olympic Boulevard Suite 406 Los Angeles, CA 90015-1367 |
| 2 | DAXEN, INC. | 800 | 800 | 0% | 1993 | dxnusa.com |
|
565 Brea Canyon Rd Suite B Walnut, CA 91789-3004 |
| 3 | Arbonne International, LLC | 700 | 700 | 0% | 1975 | arbonne.com |
|
21 Technology Drive Irvine, CA 92618-2335 |
| 4 | BODi | 252 | 419 | -40% | 1998 | bodi.com |
|
400 Continental Boulevard 4th Floor El Segundo, CA 90245-5076 |
| 5 | Noevir USA, Inc. | 243 | 245 | -1% | 1964 | noevirusa.com |
|
1095 Main Street Irvine, CA 92614-6715 |
| 6 | Sunrider International | 236 | 236 | 0% | 1982 | sunrider.com |
|
1625 Abalone Avenue Torrance, CA 90501-2860 |
| 7 | NeoLife International, LLC | 200 | 200 | 0% | 1958 | neolife.com |
|
4555 Great America Parkway Suite 220 Santa Clara, CA 95054-1221 |
| 8 | Enagic USA Inc. | 147 | 147 | 0% | 1974 | enagic.com |
|
4115 Spencer St Torrance, CA 90503-2419 |
| 9 | Nefful U.S.A., Inc. | 117 | 117 | 0% | 1973 | neffulusa.com |
|
18563 East Gale Avenue City of Industry, CA 91748-1339 |
| 10 | YOR Health | 42 | 42 | 0% | 2008 | yorhealth.com |
|
13681 Newport Avenue Suite 8-103 Tustin, CA 92780-4689 |
| 11 | Modere USA, Inc. | 40 | 150 | -73% | 1992 | modere.com |
|
4000 MacArthur Blvd Suite 450 Newport Beach, CA 92660-2558 |
| 12 | NHT Global, Inc. | 40 | 43 | -7% | 2001 | unitedstates.nhtglobal.com |
|
609 Deep Valley Drive Suite 395 Rolling Hill Estates, CA 90274-3629 |
| 13 | WineShop At Home | 16 | 16 | 0% | 1999 | wineshopathome.com |
|
560 Technology Way Napa, CA 94558-7513 |
| 14 | Somnvie | 15 | 15 | 0% | 2016 | somnvie.com |
|
466 Foothill Blvd. Suite 341 La Canada, CA 91011-3518 |
| 15 | Calerie Health Holding LLC | 1 | 1 | 0% | 2020 | calerie.com |
|
200 Spectrum Center Drive, Suite 2100 Irvine, CA 92618-5009 |
| 16 | JAFRA Cosmetics International, Inc. | N/A | N/A | N/A | 1956 | jafra.com |
|
One Baxter Way Suite 150 Westlake Village, CA 91362-3889 |
| 17 | Global Domains International, Inc. | N/A | N/A | N/A | 1999 | N/A |
|
701 Palomar Airport Road #300 Carlsbad, CA 92011-1028 |
| 18 | Rodan + Fields | N/A | N/A | N/A | 2000 | rodanandfields.com |
|
3001 Bishop Ranch Drive Ste. 450 San Ramon, CA 94583-5005 |
Data updated in April 2026
*The above list is subject to market changes and modifications.
Impact of Direct Selling by State, 2024
12.2 Million People Involved • $34.7 Billion in Retail Sales
| State/Territory | People Involved | Retail Sales |
|---|
Top 10 States by People Involved in Direct Selling
Top 10 States by Direct Selling Retail Sales
Source: Direct Selling Education Foundation (DSEF) • Data from 2024
Learn more about the success stories and valuable insights of top MLM companies in the world!
List of top MLM companies in California by growth rate
| # | Company | Growth Rate | Revenue 2025 (in million USD) |
Revenue 2024 (in million USD) |
Country | Year Founded |
|---|---|---|---|---|---|---|
| 1 | Herbalife | 1% | 5,038 | 5,000 | N/A | 1980 |
| 2 | DAXEN, INC. | 0% | 800 | 800 | N/A | 1993 |
| 3 | Arbonne International, LLC | 0% | 700 | 700 | N/A | 1975 |
| 4 | Sunrider International | 0% | 236 | 236 | N/A | 1982 |
| 5 | NeoLife International, LLC | 0% | 200 | 200 | N/A | 1958 |
| 6 | Enagic USA Inc. | 0% | 147 | 147 | N/A | 1974 |
| 7 | Nefful U.S.A., Inc. | 0% | 117 | 117 | N/A | 1973 |
| 8 | YOR Health | 0% | 42 | 42 | N/A | 2008 |
| 9 | WineShop At Home | 0% | 16 | 16 | N/A | 1999 |
| 10 | Somnvie | 0% | 15 | 15 | N/A | 2016 |
| 11 | Calerie Health Holding LLC | 0% | 1 | 1 | N/A | 2020 |
| 12 | Noevir USA, Inc. | -1% | 243 | 245 | N/A | 1964 |
| 13 | NHT Global, Inc. | -7% | 40 | 43 | N/A | 2001 |
| 14 | BODi | -40% | 252 | 419 | N/A | 1998 |
| 15 | Modere USA, Inc. | -73% | 40 | 150 | N/A | 1992 |
| 16 | JAFRA Cosmetics International, Inc. | N/A | N/A | N/A | N/A | 1956 |
| 17 | Global Domains International, Inc. | N/A | N/A | N/A | N/A | 1999 |
| 18 | Rodan + Fields | N/A | N/A | N/A | N/A | 2000 |
Company age and leadership: Leaders of MLM companies in California
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Herbalife | 1980 | 46 | Stephan Gratziani | Mark R. Hughes |
| 2 | DAXEN, INC. | 1993 | 33 | N/A | N/A |
| 3 | Arbonne International, LLC | 1975 | 51 | Jen Orlando | Petter Mørck |
| 4 | BODi | 1998 | 28 | Carl Daikeler | Carl Daikeler, Jon Congdon |
| 5 | Noevir USA, Inc. | 1964 | 62 | Takashi Okura | Hiroshi Okura |
| 6 | Sunrider International | 1982 | 44 | Tei-Fu Chen | Tei-Fu Chen & Oi-Lin Chen |
| 7 | NeoLife International, LLC | 1958 | 68 | Kendra Brassfield | Jerry Brassfield |
| 8 | Enagic USA Inc. | 1974 | 52 | Hironari Oshiro | Hironari Oshiro |
| 9 | Nefful U.S.A., Inc. | 1973 | 53 | Hisami Kamijo | Hisami Kamijo |
| 10 | YOR Health | 2008 | 18 | Dennis Wong | Dennis and Sophia Wong |
| 11 | Modere USA, Inc. | 1992 | 34 | N/A | N/A |
| 12 | NHT Global, Inc. | 2001 | 25 | Chris Sharng | N/A |
| 13 | WineShop At Home | 1999 | 27 | Jane Edwards Creed | N/A |
| 14 | Somnvie | 2016 | 10 | Jeff Stroud | Jeff Stroud |
| 15 | Global Domains International, Inc. | 1999 | 27 | N/A | N/A |
| 16 | Calerie Health Holding LLC | 2020 | 6 | Roy Truett | N/A |
| 17 | JAFRA Cosmetics International, Inc. | N/A | N/A | N/A | N/A |
Quotes from the leaders of california MLM companies
For 45 years, Herbalife has been committed to providing science-backed health and wellness products and a successful business opportunity. Stephan Gratziani, Herbalife CEO
Trust underscores our brand longevity and sustainability. Without trust there is no DXN. Prajith Pavithran, CEO, DXN
Since inception, Modere has been dedicated to providing exceptionally effective, clean lifestyle essentials that are safe for people and the planet. Asma Ishaq, CEO,Modere
The powerhouse of direct selling: Stories of most successful MLM companies in California
Herbalife
Herbalife
Herbalife is a premier health and wellness company and community, helping to change lives with its nutrition products and a business opportunity for independent distributors since 1980. The company brings science-backed products to more than 90 countries through its distributors and offer one-on-one coaching along with a supportive community. This encourages customers to make better lifestyle choices toward living their best life.
Herbalife recently won Marketing and Sales campaign award at the DSA Engage 2024 for launch of Herbalife V. As one of the recent launches, Herbalife V embodies the company’s commitment to innovation and authenticity in ensuring the evolving diversity of consumer tastes.
Country: USA
Website: www.herbalife.com
Top Earners: 10
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Stephan Gratziani
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #3 on the DSN Global 100 list for 2024
- Earned a Guinness World Records™ title for the 2024 Global Workout Event
- Honored with the Excellence in Business Award from the Direct Selling Association
DAXEN, INC.
DAXEN, INC.
DXN was founded by a graduate from the famous Indian Institute of Technology, Datuk Lim Siow Jin. He started DXN in 1993.
Based in Malaysia with operations worldwide, the company's products include dietary supplements, food and beverages, personal care products, skin care and cosmetics, household and water treatment system products.
DXN earned many citations and recognitions from health and business organizations for the high importance given to quality. Among 18 million registered distributors worldwide, DXN is a world leader in Ganoderma products.
Country: USA
Website: www.dxnusa.com/
Top Earners: 33
Products & Services: Coffee/Tea/Specialty Beverages, Cosmetics, Health/Fitness/Wellness, Nutritional Supplements, Personal Care, Skincare
Founder: Datuk Lim Siow Jin
CEO: Shalini Lagrutta
Year Founded: 1993
Headquarters: Alor Setar, Malaysia
Achievements:
- Awarded the Best Direct Selling Company (Global) award in the Domestic Trade Award (APDN 2020)
Arbonne International, LLC
Arbonne International, LLC
For more than 40 years, as a company, Arbonne has driven the healthy living movement forward by making a difference within the health and wellness industry. The journey of Arbonne began when they pioneered the clean beauty movement back in 1980, and the organization continues to innovate and lead in that sense, for health and wellness are part of the very fabric of our lives.
Over the years, Arbonne has remained dedicated to sustainability and has factored people and the planet into every decision that the company makes. Arbonne is a Certified B Corporation.
Country: USA
Website: www.arbonne.com
Top Earners: 60
Products & Services: Aromatherapy, Cosmetics, Essential Oils, Health/Fitness/Wellness, Nutritional Supplements, Skincare 21 Technology Drive
Founder: Petter Mørck
CEO: Jennifer Orlando
Year Founded: 1975
Headquarters: Irvine, California, USA
Achievements:
- Recognized with a Gold Best in Biz Award in 2022 as Most Environmentally Responsible Company of the Year
BODi
BODi
The Beachbody Company, also known as Bodi, is a publicly traded American fitness and health company, headquartered in El Segundo, California. Brands operated include Beachbody on Demand, Team Beachbody, MYXfitness and Openfit. The firm also markets dietary supplements like Shakeology and Beachbar through multi-level marketing via independent Team Beachbody "coaches" (sales consultants).
The community includes famous trainers, best nutritionists and scientists, customer-turned-support coaches, and more than 2 million customers offering the necessary drive and accountability to succeed.
Country: USA
Website: www.bodi.com/
Top Earners: N/A
Products & Services: Nutritional Supplements
Founder: Carl Daikeler and Jon Congdon
CEO: Carl Daikeler
Year Founded: 1998
Headquarters: El Segundo, California, USA
Achievements:
- Ranked #25 in 2024 DSN Global 100
Noevir USA, Inc.
Noevir USA, Inc.
Launched in 1978, Noevir became a leading direct selling company worldwide. With a philosophy of fusing science and nature for the most potent, natural-to-the-skin products, this company has brought international focus and an attractive global consumer market. Noevir looks for the latest and the most effective ingredient through different certified R&D facilities to create better high-end products.
Since its establishment, the company Noevir has been a direct sales company, keeping its person-to-person marketing focus. Noevir is a proud member of the Direct Selling Association (DSA).
Country: USA
Website: www.noevirusa.com/
Top Earners: 21
Products & Services: Cosmetics, Haircare/Hair Accessories, Nutritional Supplements, Personal Care, Skincare
Founder: Hiroshi Okura
CEO: Takashi Okura
Year Founded: 1964
Headquarters: Irvine, California,USA
Achievements:
- Ranked #39 in 2024 DSN Global 100
Sunrider International
Sunrider International
Sunrider International is a company that has specialized in direct sales and retail sales since its inception by Drs. Tei-Fu and Oi-Lin Chen in 1982. The company has people-centered physicians who aims to develop tried and tested herbal products that facilitate individuals in the realization of healthy well-being. Guided by owner expertise, Sunrider is a global growing direct selling enterprise that presently spans nearly 50 countries.
In 2021, Sunrider began collaborating with Engage Now Africa in a campaign donation, built for the vital health services. It now renders an estimated 30,000 women and children of Ethiopia each year.
Country: USA
Website: https://us.sunrider.com/
Top Earners: 1
Products & Services: Herbal food and beverages, Nutritional supplements, Skin care
Founder: Tei-Fu Chen
CEO: Sunny Beutler
Year Founded: 1982
Headquarters: Torrance, California, USA
Achievements:
- Sunrider’s Beauty Pearl® receives Beauty Supplement Award
NeoLife International, LLC
NeoLife International, LLC
NeoLife is a nutrition company dedicated to producing the highest-quality whole food nutrition, striving to help the world live a healthier, happier life. It was first founded in 1958 and today has a strong presence in more than 50 countries across the globe, now in its 60th year.
Neo Life happens to be one of the oldest MLM nutrition companies. They sell skincare, home care, and even health care products. Their products are totally organic. Neo Life's MLM partners sell their products online.
Country: USA
Website: www.neolife.com/
Top Earners: N/A
Products & Services: Haircare/Hair Accessories, Health/Fitness/Wellness, Homecare, Nutritional Supplements
Founder: Jerry Brassfield
CEO: Kendra Brassfield
Year Founded: 1958
Headquarters: Santa Clara, California, USA
Achievements: N/A
Enagic USA Inc.
Enagic USA Inc.
Enagic USA is the exclusive dedicated distribution arm in the United States for Enagic, which is based in Japan. Enagic manufactures, distributes, and services the entire line of Kangen Water(R) electrolysis devices.
Enagic International has been the leading company in water ionization systems. They have been producing devices for over 5 decades that convert ordinary tap water into pure, healthy, electrolytically-reduced and hydrogen-rich drinking water.
Country: USA
Website: www.enagic.com
Top Earners: 6
Products & Services: Water Treatment Systems
Founder: Hironari Ohshiro
CEO: Hironari Ohshiro
Year Founded: 1974
Headquarters: Torrance, California,USA
Achievements: N/A
Nefful U.S.A., Inc.
Nefful U.S.A., Inc.
The direct selling company operating in the home party model deals with fashion accessories and nutritional supplements as its main product line. Nefful International today operates with 800,000 distributors in and around Taiwan, USA, Hong Kong, Malaysia, and Singapore. The US office of Nefful International is located in California. Its products are branded under Neoron, Nature's Clean, and Newell. The company also specializes in bedding, outing, and inner wear. In 2023 and 2024, Nefful International recorded an annual revenue of $117 million.
Country: USA
Website: https://neffulusa.com/
Top Earners: N/A
Products & Services: Fashion Accessories, Lingerie/Sleepwear, Nutritional Supplements
Founder: Hisami Kamijo
CEO: Toshiya Kamijo
Year Founded: 1973
Headquarters: Bayan Lepas, Malaysia
Achievements: N/A
YOR Health
YOR Health
YOR Health, founded in 2008, is a California-based company that provides premium nutritional supplements, probiotics, and enzyme-based health products designed for high absorption. The company was built on the philosophy, “Live Bare,” and focuses on natural ingredients, digestive health, and personal wellness to improve individuals’ energy and physical health. It considers “Live Bare” a movement that promotes the use of pure, high-quality products, ultimately contributing to better living conditions. Its offerings include the YOR Nutrition Delivery System (YOR NDS), which is intended to support the absorption of vitamins, minerals, and enzymes.
Country: United States
Website: www.yorhealth.com
Top Earners: N/A
Products & Services: Essential oils, supplements, wellness
Founder: Terry L. DeGarmo
CEO: Terry L. DeGarmo
Year Founded: 2009
Headquarters: California, USA
Achievements:
- Known for its high-quality wellness and nutritional products.
- Operates under a strong MLM structure with a focus on personal health and wellness.
- Offers a robust compensation plan for distributors.
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An overview of California’s top MLM opportunities
California MLM is growing at a fast pace since the state has ideal business atmosphere. With increasing revenues and steady market position, these MLM companies are expected to grow at a decent rate. Thus, in the following years, entry into these would give young entrepreneurs lots of opportunities to grow.
Owing to tech solutions from Silicon Valley and various networking events, MLM companies in California receive tools for optimization, strategy formulation, and distributor training. Therefore, it comes as no surprise that Amway, Herbalife, and Mary Kay have successfully built huge networks of distributors in the state.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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