Talk about Turkey and what’s the first that comes to your mind? I will go first. Turkish ice creams, and the way it is sold by tricksters pranking their customers tossing and turning the ice cream cone, making it a fun and exciting experience. But that isn’t all about Turkey.
Turkey or Türkiye is a Middle Eastern country and the 17th largest economy in the world according to the International Monetary Fund. Turkey experienced a robust economic expansion in 2023 after normalizing its macroeconomic strategies. And the country is expected to continue in the coming years. For the strategic location that Turkey is placed, its powerful economy, and governmental incentives makes Turkey an attractive business hub that offers diverse opportunities for growth and development.
At $163.9 billion in 2024, global retail sales suggest the industry appears to be entering a more stable phase after recent challenges. And better growth is expected in the coming years. Stability returned to the independent sales channel in 2024 as representative numbers held at 104.3 million, up just 0.1%. Still, this is 4.2% lower than the pre-pandemic level of 109.0 million in 2019.
The direct selling scenario in Turkey is no different. Statistics show that the welcoming culture of the region boosts sales and business growth empowering direct selling brands with innovation and technology.
Top MLM companies in Turkey
Here are the top MLM companies in Turkey who have showcased incredible growth rate in the past year with their concise strategies.
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Epixel MLM Software
Source - businessforhome.org
Data updated in September 2025
*The above list is subject to market changes and modifications.
Dive into the top 100 MLM companies list to learn the growth strategies of businesses – Know More!
Top product segments of Turkey MLM companies
| Company | Main Product Segments | Notable Products |
|---|---|---|
| Farmasi |
|
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| One More International |
|
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| OXO Global |
|
|
| Welltures Global |
|
|
| Santemorr |
|
|
| Winlife Global |
|
|
Company Age and Leadership: Turkey MLM companies
| Company | Year Founded | Age in 2025 (years) | CEO | Founder(s) |
|---|---|---|---|---|
| Farmasi | 2003 | 22 | Sinan Tuna |
|
| One More International | 2014 | 11 | Alper Volkan Karpuz |
|
| OXO Global | NA | NA | Enes Olgun |
|
| Welltures Global | 2022 | 3 | Tolga Levent |
|
| Santemorr | 2021 | 4 | Erkan Akan |
|
| Winlife Global | NA | NA | NA |
|
An overview of best MLM companies in Turkey
Farmasi
Farmasi
Founded in the year 2003, Farmasi is a beauty, personal care, household goods, and wellness brand known for its non-toxic, affordable range of products. The company, with a revenue of 430 million USD in 2023, saw a decline of 3% in 2024, ending at 429 million USD.
Although Farmasi is one of the youngest network marketing companies compared to its competitors in the region, its stringent growth strategies and effective policies on product standards and customer ethics has made the brand top the charts along with other global brands.
Country: Turkey
Website: www.farmasi.com/
Top Earners: NA
Products & Services: Beauty and Personal care
Founder: Dr. C. Tuna
CEO: Sinan Tuna
Year Founded: 2003
Headquarters: Istanbul, Turkey
Achievements:
- Ranked #27 in the 2025 DSN Global 100
One More International
One More International
One More International is an MLM skincare, health, and wellness brand that is witnessing massive growth year over year with its outstanding business strategies. Founded in the year 2014, One More International produces wellness and skincare products with TTS (Text to Speech) technology. As one of the leading MLM companies in Turkey, the company has maintained a straight growth graph since its inception, witnessing a major stride in their revenue of 78 million USD in 2023 and 2024.
The multi-level marketing brand provides ample opportunities for its distributors with the most beneficial and well-structured compensation plans. Since 2021 One More International has had an overall growth of 417% through the collective efforts of its stakeholders and distributors worldwide.
Country: Turkey
Website: https://www.onemoreinternational.com/
Top Earners: 104
Products & Services: Wellness
Founder: Mustafa Erdil
CEO: Alper Volkan Karpuz
Year Founded: 2014
Headquarters: Istanbul, Turkey
Achievements: NA
Turkey is home to leading direct selling brands like Farmasi and HuncaLife.
Top direct selling companies like Oriflame, Avon, Amway and Herbalife started operating in Turkey from early 1990s gauging the possibilities and success that the region beholds.
OXO Global
OXO Global
One of the innovative health and beauty network marketing business brands, OXO Global is known for their incredible combination of natural ingredients with most modern technology. OXO Global’s prime focus is to healthify its customers with effective natural and organic products.
As a result, the network marketing brand has been consistent with its growth and overall sales. OXO Global is targeting to be the pioneers in the region in the health and beauty sector with their motto of improving the quality of life through science.
Country: Turkey
Website: www.oxoglobal.org/
Top Earners: 14
Products & Services: Health, Beauty
Founder: Enes Olgun
CEO: Enes Olgun
Year Founded: NA
Headquarters: Istanbul, Turkey
Achievements: NA
Welltures Global
Welltures Global
Found in the year 2022, Welltures Global is a direct selling health and wellness business that has had 100% growth between the financial year 2022-2023
From coffee to collagen, Welltures has a wide array of wellness products that can aid individuals in enhancing their strength and fitness. One of the youngest brands in the region, Welltures aims to expand to wider markets integrating quality and innovative products.
Country: Turkey
Website: https://welltures.com/
Top Earners: NA
Products & Services: Cosmetics
Founder: Tolga Levent
CEO: Tolga Levent
Year Founded: 2022
Headquarters: Antalya, Turkey
Achievements: NA
Santemorr
Santemorr
Headquartered in Turkey, Santemorr, the hair care, skincare, body care, and cleaning products brand was founded in the year 2021. The brand, with a key focus on providing healthy alternatives and supplements to human ailments, has a very competitive profit plan for its distributors and business partners. For their customers, Santemorr delivers outstanding product quality coupled with innovation and high-quality ingredients.
Country: Turkey
Website: www.santemorr.com/
Top Earners: NA
Products & Services: Cosmetics
Founder: Mustafa Okutan
CEO: Mustafa Okutan
Year Founded: 2021
Headquarters: Akçakoca/Düzce, Turkey
Achievements: NA
Winlife Global
Winlife Global
Yet another Turkish brand known for its personal care range of products and beverages, Winlife’s has a wide array of curated range of health supplements and wellness products.
From MLM food supplements to coffee, personal care, and hygiene products, Winlife focuses on enhancing human happiness through good health. With about three decades in the direct selling business and generational experience in the trade, Winlife is all set to strengthen its capacity. In the coming years, the multi-level marketing brand is keeping its focus tight on improving customer experience and integrating the most modern technology and innovation together.
Country: Turkey
Website: www.winlife.com.tr/
Top Earners: NA
Products & Services: Personal care
Founder: NA
CEO: Erkan Akan
Year Founded: NA
Headquarters: NA
Achievements: NA
Quotes from the leaders of top MLM companies in Turkey
Our success in other countries has shown us the power of combining high-quality products with a strong, supportive community. Brazil offers a promising new horizon for Farmasi, and we are committed to making a significant impact here. The renaming of the Rio Arena to Farmasi Arena symbolizes our promise to be at the forefront of beauty and wellness innovation in Brazil.
This milestone is deeply personal to me. My grandfather, Dr. Cevdet Tuna, built FARMASI on science, integrity, and care for people. Seventy-five years later, we are honoring his vision while expanding it worldwide. FARMASINERGY 2025 proved that our legacy is alive, our community is strong, and our future is brighter than ever.
France has welcomed FARMASI with unmatched passion and enthusiasm. This launch was not only our most successful in Europe to date—it was also one of the most fun and energetic events we’ve ever hosted. It was inspiring to see so many of our global leaders come together to support the start of something big in France.
The Turkish direct selling saga
From the statistics above, it is clear that, Turkey is a fertile ground for direct selling businesses, no matter what volume or capacity it holds. From veteran brands to new businesses, the direct selling landscape in Turkey promises growth for the abundant opportunities it has and the pace at which the country is growing economically.
Underlining the aforesaid, the WFDSA 2024 report states that Turkey generated a retail sale of $380 million as a total contribution of over 1,563,186 independent distributors in the region. Following the global trend, Turkey also has a higher affinity towards cosmetics and personal care products and wellness products contributing to the total sales by 45% and 47% respectively. Turkey is experiencing a lower penetration at 0.031% according to the WFDSA 2024 report.
Discover how we build resilient businesses with advanced MLM functionalities
Direct selling has over five decades of history in the land of Turkey. After a rough start, the industry began to bloom in the early 90s after veteran direct selling brands forayed into the Turkish direct selling market. Ever since, the industry has witnessed a steady growth and, the future of direct selling businesses seems bright in the land of Turkey.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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