Cosway Company overview

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  Cosway’s new direction after 46 years

  

  Cosway introduced its “Cosway Reimagined” plan at LaLaport BBCC in Kuala Lumpur. The major goal is to update its brand after 46 years in business. Through this move, the company believes that it could bring back more market attention, create interest among distributors, and prepare the company for future growth with a more modern approach. With this change, Cosway is shifting from a traditional direct selling company to a more modern lifestyle-focused brand.

  (Source: The Sun)

• Cosway introduces Cosyoung Lifestyle Brand

  

  As part of its “Cosway Reimagined” plan, Cosway launched a new brand called Cosyoung. It is designed mainly for Gen Z and millennial customers. Cosyoung focuses on simple, science-based skincare, wellness supplements, and lifestyle products that fit younger, online-focused shoppers. With this brand, Cosway plans to move beyond its older customer base and try to reach a younger audience with different needs and preferences.

  (Source: Yamchatime)

  

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  MPOS digital selling model by Cosway

  

  Cosway introduced a Mobile Point of Sales (MPOS) system to support a more flexible way of doing business. It allows entrepreneurs to sell products beyond physical stores. Distributors can use this system to run their business on the move, sell through digital platforms, and reach customers in homes and other everyday locations. This approach helps Cosway to grow further and avoid the cost of opening new retail outlets.

  (Source: The Sun)

• New global partnerships improve Cosway product line

  

  At the Cosway Reimagined event, the company signed five MOUs with LocknLock, Zerocipe, Kolmar BNH, Ildong Bioscience, and Davos Life. These partnerships will help Cosway improve and expand its future products in skincare, health supplements, and lifestyle items. Through well-known manufacturers and research companies, Cosway aims to create products that are backed by science and match changing customer needs.

  (Source: Sunshine Kelly)

  

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  Cosway uses big data for smarter supply chain decisions

  

  Cosway developed its own data system to track information across its supply chain in real time. It also studies customer buying patterns. The system shows which of its 2,000+ products are selling well, which stores are underperforming, and where stock or product changes are needed. This helps the company make faster, better decisions on products and inventory.

  (Source: The Peak Malaysia)

• Cosway expands focus on health supplements

  

  Cosway is putting more focus on health supplements as more people in Malaysia become health-conscious. The company plans to develop and offer more health and wellness products to meet this demand. This move is aimed at entering into a market where consumers are increasingly willing to spend on their health.

  (Source: The Peak Malaysia)

  

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  Shah Alam plant expansion supports Cosway growth

  

  Cosway plans to expand its manufacturing plant in Shah Alam, Selangor. The expansion will help the company produce more of its own products and reduce over-dependence on outside manufacturers. It also helps Cosway maintain better quality control and manage costs more effectively.

  (Source: New Straits Times)

• Cosway introduces eco-friendly product line

  

  Cosway has developed eco-friendly products made with ingredients and packaging that can break down naturally. This responds to rising customer demand for sustainable and environmentally safe products. It also helps the company prepare for stricter environmental regulations and reflects its focus on responsible business practices.

  (Source: The Peak Malaysia)

  

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  Cosway brings products to rural areas with Mobile2u

  

  Cosway introduced Mobile2u, a mobile truck-based sales system to reach rural and underserved areas in Malaysia. Opening stores is not practical in these areas. Instead of building new outlets, the company uses mobile units to take products directly to residential and semi-urban communities. This approach helps Cosway reach more customers and keeps the costs low and avoids investment in physical stores.

  (Source: The Peak Malaysia)