AvonCompany overview

The Avon Academy

In 2024, Avon introduced Avon Academy, a new online learning platform available in 31 countries. With about 300 different courses, it offers ways to improve the skills for representatives. Over 86,000 people signed up, and many used the training on a regular basis. Those who took part in the training saw clear results with sales increasing up to 55% for sellers and up to 129% for team leaders.

Relationship Selling Modernization

Avon updates its support to sales representatives to make the business easier and more productive. The company tested new ways to sell and help representatives in Romania and Turkey to find the most effective methods that will result in better growth. From those tests, Avon created a set of changes that will be introduced in 12 key markets starting in 2025. The goal is to help representatives earn more, stay longer with Avon, and be more productive.

Watch Me Now Campaign

Watch Me Now is Avon’s new campaign calling on people to reconsider their preconceived ideas about the company. Watch Me Now campaign includes a new visual identity and update to the Avon logo. Avon aims to use new digital tools to enable its beauty advisors to earn flexibly across social platforms.

Recruiting- The Digital Way

The Avon Grow mobile application helps sales representatives to manage leads easily and efficiently. This mobile solution gives easy access to a wide audience of prospects, helps to manage leads in real-time, and includes all the validations required for a successful onboarding process.

• Easily create dedicated recruitment pages and share them across social media channels so that new members can easily join the Avon team.
• Recruit new members with a paperless recruitment process, without the need for documents and emails.
• Monitor each individual lead journey in real-time.
• Store user data when the network is offline, and submit when online.
• Sync and access data of appointments and leads from the dashboard summary.

Connect Across Social Media

Avon helps representatives to connect with their customers instantly at one place through the Social Media Center. This feature allows representatives to share exciting content across social media, sell brilliantly, and promote the business like a pro. Social Media Center can be accessed across mobile, tablet, and desktop.

Keeping Track of Key Dates

Avon’s ‘Key Campaign Dates’ allows representatives to sync the calendar with key dates. It helps in the successful selling of current and new campaigns and acts as a “To do” list and tracker. The calendar shows the following information:

• When to start selling
• Due dates of orders
• Shipping dates
• Campaign closing dates, etc

Productive Tracking System

To better understand customers’ purchase behavior, Avon tracks customers’ buying history, product faves, etc. Representatives can use this data to enhance the relationship with customers by suggesting new products and reminding them to replenish products. The purchase history also helps to target specific needs and customers for brilliant product matchups.