As home care and cleaning routines have become advanced, people are investing more in deep cleaning machines like vacuum cleaners. The vacuum cleaner industry in the US has always been fertile ground for network marketing, especially when it comes to door-to-door sales and in-person demonstrations.
During the pandemic, retail sales in the direct selling industry rose by 2.2% in 2020 and 2.0% in 2021. Afterward, sales dropped to $163,863 million in 2024 from $170,023 million, a 3.6% or a compound annual decline of 1.2% over three years. Still, 2024 sales stayed slightly higher than in 2019, up $675 million, or 0.4%, from pre-pandemic levels. In 2024, independent sales representatives stayed nearly unchanged at 104.3 million, up just 0.1%. Still, the number is 4.2% lower than the 109.0 million representatives in 2019 before the pandemic.
According to Grand View Research, the vacuum cleaner market is expected to grow at a CAGR of 9.2% from 2025 to 2030. As years pass by, US households prefer to invest in vacuum cleaners with advanced technologies ranging from AI-integrated ones to robotic vacuum cleaners.
List of top vacuum cleaner MLM companies in the US
The home care sector in direct selling has diversified. In recent years, it has displayed significant growth in cleaning tools and utilities among which vacuum cleaners are the products in great demand. Here is a list of the top MLM companies in the US in the vacuum cleaner sector. The US direct selling sector reached $34.7 billion in retail sales, with 12.2 million participants. On average, each direct seller contributed around $6,400 to annual sales.
Data updated in July 2026
*The above list is subject to market changes and modifications.
Read about the top 100 MLM companies who showed significant growth in direct selling industry in recent years.
Inside the top MLM vacuum cleaner companies in the US
Aerus LLC (Formerly Electrolux LLC)
Aerus LLC (Formerly Electrolux LLC)
Aerus is a prominent MLM brand that produces their own in-house vacuum cleaners in the direct selling market. Aerus created its first ever popular vacuum cleaner named Electrolux in 1937. Later in the 2000s the company transitioned completely into home care under the brand name Aerus. The Lux Line, which includes various types of vacuum cleaner is the popular product among their floor care collection. The brand claims to offer quality and standard floor care tools through this range of vacuum cleaners.
Country: USA
Website: http://www.aerusonline.com
Top Earners: N/A
Products & Services: Homecare, Vacuum Cleaners
Founder: Gustaf Sahlin
CEO: Joseph Urso
Year Founded: 1924
Headquarters: Dallas, Texas, United States
Achievements: N/A
Rexair LLC
Rexair LLC
Rexair, located in Michigan, USA, is renowned for its Rainbow Cleaning System which is sold in over 80 countries. The Rainbow System uses water to clean dust and pollutants from the surfaces. It has a system which sucks in the dust and dirt, gets rinsed and swirled in a water bath and the filtered water is then pumped out back to the floor to clean the surface. Rexair is an active member of the Direct Selling Association. It follows the in-person demonstration multi-level model.
Country: USA
Website: www.rexairllc.com/
Top Earners: N/A
Products & Services: Homecare, Vacuum Cleaners
Founder: John W. Newcombe and Leslie H. Green
CEO: Paul Vidovich
Year Founded: 1936
Headquarters: Troy, Michigan, USA
Achievements: N/A
Tristar Enterprises, LLC
Tristar Enterprises, LLC
TriStar’s journey in the home care industry began in the 1940s. The network marketing company invented its first compact vacuum for Howard Hughes Corporation’s aircraft. Later on, it developed into a leading home care company and quickly became a household name. Even today TriStar’s distributors follow the door-to-door direct sales model. The brand’s TriStar® CS series is known to offer quality home care aiming to make homes cleaner.
Country: USA
Website: www.tristarclean.com
Top Earners: N/A
Products & Services: Vacuum Cleaners
Founder: N/A
CEO: N/A
Year Founded: 1937
Headquarters: Dallas, Texas, USA
Achievements: N/A
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Conclusion
The vacuum cleaner subcategory within the home care market in the US direct selling market primarily includes brands such as Rexair, Aerus, and Kirby that produce well-functioning tools based on advanced technologies. The future success of these multi-level marketing companies will be scalable, provided they strike the right balance between the high-performing products of premium quality and the openness in their business practices as well as their adaptation to digital marketing technologies without losing the personal touch that had always characterized this industry.
Total sales in the Americas reached $61,189 million in 2024 with 37.3% of global sales and labelled as the second-largest share among regions. Sales had declined at a 2.8% CAGR from 2021 to 2024 but increased 0.8% in 2024. The region also ranked second in billion-dollar markets, with seven countries.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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