A developed country like the United States have many consumers for home care products. These days, people are becoming more conscious of their health and hygiene. There is also a demand for natural and cost-effective products. Customer preferences change but these factors have remained the same over the decades.
Many MLM companies sell natural and quality home care products. Consumers are becoming more product conscious, and this becomes an advantage for these companies to establish themselves successfully in the market.
List of the top MLM home care companies in the USA
There are many MLM companies in the US, ranging from healthcare and personal care to fashion and tourism. MLM home care companies are also notable contributors to the growth of direct selling industry in the US. Few of the popular MLM home care companies are listed below.
Data updated in July 2025
*The above list is subject to market changes and modifications.
Discover the top 100 MLM companies in the world and learn about their history and business strategies.
A brief introduction to the top MLM home care companies in the USA
Amway
Amway
Amway is currently the top multi-level marketing company in the world and it was first established in 1959 in the USA. Amway provides a variety of home care products like laundry detergents, surface cleaners, dishwashing liquid, cookware, water treatment, etc. Brands like Amway Home, iCook, eSpring, and Atmosphere SKY all belongs to the Amway company.
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked #1 in the 2025 DSN Global 100.
- Recipient of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award.
- Amway Nutrilite and eSpring recognized as the Most Trusted Brands of 2022.
Melaleuca, Inc.
Melaleuca, Inc.
Melaleuca is a network marketing company that produces home care products through innovation and research, and they claim to use only natural ingredients for their products, so that they are eco-friendly. Items like are all-purpose cleaners, bathroom cleaners, cleaning wipes, and disinfectants are some of the home care products offered by the company.
Country: USA
Website: www.melaleuca.com
Top Earners: 58
Products & Services: Homecare, Nutritional Supplements, Personal Care
Founder: Frank L. VanderSloot
CEO: Jerry Felton
Year Founded: 1985
Headquarters: Idaho Falls, Idaho, United States
Achievements:
- Received Empowering Women Award for Workplace Excellence.
- Recognized as one of America’s Best Employers fourth time in a row in the Forbes 2023 list.
- Idaho Technology Council Hall of Fame Award 2020.
Market America, Inc.
Market America, Inc.
Market America is a network marketing company that produces personal, beauty and health products. Market America was established in 1992 and has 40 brands under its name that claims to offer thousands of products. Their home care products sold under the SNAP brand, include items like disinfectants, dishwashing detergents, laundry detergents, fabric softeners, etc.
Country: USA
Website: www.marketamerica.com
Top Earners: 4
Products & Services: Autocare, Homecare, Internet Services, Nutritional Supplements, Personal Care
Founder: JR and Loren Ridinger
CEO: JR. Ridinger
Year Founded: 1992
Headquarters: Greensboro, North Carolina, USA
Achievements:
- Ranked No. 10 in DC 360's 2023 Top 500 Online Retailers (Mass Merchandise Category).
- Ranked No. 82 in DC 360's 2023 Top 500 & 1,000 Online Retailers.
- Ranked No. 10 in DC 360's 2022 Top 500 Online Retailers (Mass Merchandise Category).
Shaklee
Shaklee
Shaklee offers a variety of products in segments like wellness, home care, personal care, dietary food supplements, skincare, etc. The company has also services and products in the water purification and weight management segments. Its home care products are laundry boosters, stain removers, all-purpose cleaning concentrates, dish wash liquid concentrates, hand washes, etc.
Country: USA
Website: https://us.shaklee.com/en_US/s/
Top Earners: 2
Products & Services: Wellness
Founder: Forrest Shaklee
CEO: Roger Barnett
Year Founded: 1956
Headquarters: Pleasanton, California, USA
Achievements:
- Won Trusted Brand Award 2022.
- Reader's Digest Trusted Brand GOLD Award in the Vitamins and Health Supplements category.
Sunrider International
Sunrider International
Sunrider International is a leading MLM home care company which also offers products like cosmetics, essential oils, and dietary supplements. Their home care products are considered to be eco-friendly, and include items like fruit and vegetable rinses, laundry cleaners, dishwashing liquids, and multi-purpose cleansers.
Country: United States
Website: www.sunrider.com
Top Earners: 1
Products & Services: Essential oils, supplements, personal care
Founder: Dr. Tei-Fu Chen
CEO: Dr. Tei-Fu Chen
Year Founded: 1982
Headquarters: California, USA
Achievements:
- Long history in the wellness industry.
- Focus on holistic health and energy.
- Strong distributor network worldwide.
Neolife International
Neolife International
Neolife International LLC is an MLM company that has been in the industry for more than 65 years. Neolife is a wellness company, but it also provides various home care products like laundry cleaners and gentle wash for clothes. The company also supports wellness education and takes initiative to reduce poverty.
Country: USA
Website: www.neolife.com/
Top Earners: N/A
Products & Services: Haircare/Hair Accessories, Health/Fitness/Wellness, Homecare, Nutritional Supplements, Personal Care, Skincare, Weight Management
Founder: Jerry Brassfield
CEO: Kendra Brassfield
Year Founded: 1958
Headquarters: Santa Clara, California, USA
Achievements: N/A
Aerus LLC
Aerus LLC
Aerus LLC, formerly a distributor of Electrolux vacuum cleaners, is a direct selling company that sells air cleaners and air purifiers. Its ActivePure Technology claims to kill germs, bacteria and mold in homes and offices. Aerus is also the only air cleaning technology that was awarded the prestigious Certified Space Technology seal by the Space Foundation.
Country: USA
Website: http://www.aerusonline.com
Top Earners: N/A
Products & Services: Homecare, Vacuum Cleaners
Founder: Gustaf Sahlin
CEO: Joseph Urso
Year Founded: 1924
Headquarters: Dallas, Texas, United States
Achievements: N/A
Rexair LLC
Rexair LLC
Rexair is a home care MLM company that has produced the famous innovative system called the Rainbow Cleaning System. This cleaning system is used by millions of people worldwide and the company has been manufacturing this system since 1936. Rexair has its manufacturing and technology center in Michigan, USA. It’s also an international company whose members are called the Rainbow Community.
Country: USA
Website: www.rainbowsystem.com
Top Earners: N/A
Products & Services: Homecare, Vacuum Cleaners
Founder: John W. Newcombe and Leslie H. Green
CEO: Paul Vidovich
Year Founded: 1936
Headquarters: Troy, Michigan, USA
Achievements: N/A
Pure Haven
Pure Haven
Founded in 2009, Pure Haven produces essential oils, home care and personal care items. Its home care items include products like laundry detergent, surface cleaner, dish soap, scrubbing cleanser, etc. Pure Haven produces safe and toxin-free products for home and personal care use.
Country: USA
Website: www.purehaven.com
Top Earners: N/A
Products & Services: Essential Oils, Homecare, Personal Care
Founder: Kim Anderson
CEO: Miranda Inglis
Year Founded: 2009
Headquarters: Johnston, Rhode Island, USA
Achievements: N/A
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The home care industry will stay relevant as long as people prioritize their home and its hygiene. Consumers will look for newer and better alternatives and this would increase the competition. In the US market competition is already high and businesses are focusing on developing innovative products that are unique. Those products if met with customer preferences are sure to conquer future home care markets.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
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