Singapore has served as a model of development for the direct selling industry. Utilizing network marketing models, many companies not only expand their customer base but also bring them closer together in a single community, or guild. Among these firms, several are especially noted for their innovation in methods, strong product lines, and solid business ethics.
With global retail sales holding at $163.9 billion in 2024, the industry is starting to get back on track after the slowdown caused by the pandemic. It is expected to set the stage for renewed growth in the years ahead. Stability returned to the independent sales channel in 2024, with representative numbers at 104.3 million, a minor 0.1% increase. But it is still 4.2% below the pre-pandemic figure of 109.0 million.
Singapore with its rising interest in the direct selling sector and the business model, has over 557,894 independent distributors operating in the region. As a result, the annual retail sales of Singapore is $442 million, according to the WFDSA 2024 report. The report also clearly portrays how the region has its trust over direct selling brands and its products with most of the sales being generated from wellness products (62%) followed by cosmetics and personal care (21%). Singapore falls under the mid penetration category with a market penetration rate of 0.081% as per the WFDSA 2024 report.
List of the top Singapore MLM companies in the direct sales industry
This article examines the top multilevel marketing (MLM) companies in Singapore. We will provide insight into how these businesses have used network marketing to become leaders in areas that range from medicine and health care to education and technology. As we probe the success and unique operating formulas of these Singapore MLM companies, we hope to give a panoramic view of the lively MLM network in Singapore's tightly-tensed financial hub.
| # | Company | Country | Revenue 2024(in million USD) | Revenue 2023(in million USD) | Growth Rate | Year Founded |
|---|---|---|---|---|---|---|
| 1 | Amway | USA | 7,400 | 7,700 | -4% | 1959 |
| 2 | Herbalife | USA | 5,000 | 5,062 | -1% | 1980 |
| 3 | PM International | Luxembourg | 3,220 | 3,030 | 6% | 1993 |
| 4 | Atomy | South Korea | 1,830 | 1,710 | 7% | 2009 |
| 5 | Nu Skin | USA | 1,732 | 1,969 | -12% | 1984 |
| 6 | Forever Living Products | USA | 1,700 | 1,800 | -6% | 1978 |
| 7 | USANA | USA | 855 | 921 | -7% | 1992 |
| 8 | DXN Global | USA | 800 | 902 | -11% | 1993 |
| 9 | QNet | Malaysia | 520 | 520 | 0% | 1998 |
| 10 | Unicity | USA | 450 | 450 | 0% | 2001 |
| 11 | Best World International | Singapore | 235 | 228 | 3% | 1990 |
| 12 | Elken | Malaysia | 200 | 200 | 0% | 1995 |
| 13 | Enagic USA | USA | 147 | 147 | 0% | 1974 |
| 14 | Nefful | USA | 117 | 117 | 0% | 1973 |
| 15 | Zhulian Marketing | Malaysia | 108 | 108 | 0% | 1989 |
| 16 | AMC International | Switzerland | 100 | 100 | 0% | 1963 |
| 17 | Axxa Global | Singapore | 10 | 10 | 0% | 2008 |
©
Epixel MLM Software
Source - Singapore Direct Selling Association
Data updated in September 2025
*The above list is subject to market changes and modifications.
Identify the top MLM companies in the direct sales industry with innovative product lines and impressive revenue growth.
Top product segments of leading MLM companies in Singapore
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Amway |
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| 2 | Herbalife |
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| 3 | PM International |
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| 4 | Atomy |
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| 5 | Nu Skin |
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| 6 | Forever Living Products |
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| 7 | USANA |
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| 8 | DXN Global |
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| 9 | QNet |
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| 10 | Unicity |
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| 11 | Best World International |
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| 12 | Elken |
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| 13 | Enagic USA |
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| 14 | Nefful |
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| 15 | Zhulian Marketing |
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| 16 | AMC International |
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| 17 | Axxa Global |
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Company Age and Leadership: MLM Leaders in Singapore
| # | Company | Year Founded | Age in 2025 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Amway | 1959 | 66 | Michael Nelson |
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| 2 | Herbalife | 1980 | 45 | Stephan Gratziani |
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| 3 | PM International | 1993 | 32 | Rolf Sorg |
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| 4 | Atomy | 2009 | 16 | Park Han-gill |
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| 5 | Nu Skin | 1984 | 41 | Ryan Napierski |
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| 6 | Forever Living Products | 1978 | 47 | Gregg Maughan |
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| 7 | USANA | 1992 | 33 | Jim Brown |
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| 8 | DXN Global | 1993 | 32 | Prajith Pavithran |
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| 9 | QNet | 1998 | 27 | Malou Caluza |
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| 10 | Unicity | 2001 | 24 | Stewart Hughes |
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| 11 | Best World International | 1990 | 35 | Dora Hoan |
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| 12 | Elken | 1995 | 30 | Falko Leonhardt |
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| 13 | Enagic USA | 1974 | 51 | Hironari Oshiro |
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| 14 | Nefful | 1973 | 52 | Hisami Kamijo |
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| 15 | Zhulian Marketing | 1989 | 36 | Teoh Beng Seng |
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| 16 | AMC International | 1963 | 62 | Christopher Ernst |
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| 17 | Axxa Global | 2008 | 17 | Hsin Chong |
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Quotes from the leaders of Singapore MLM companies
For 45 years, Herbalife has been committed to providing science-backed health and wellness products and a successful business opportunity Stephan Gratziani, Herbalife CEO
Nu Skin was built on a strong legacy of being a global force for good and today this purpose is more important than ever, Ryan Napierski, President and CEO, Nu Skin
The best leaders don't just talk about values; they live them," "Every decision should be made for all the right reasons, not just the convenient ones. Kevin Guest, Executive Chairman, USANA
Leading MLM companies in Singapore in 2026
Amway
Amway
Operating globally in about 100 countries, Amway is a direct selling company founded in 1959 in Ada, Michigan, USA. Amway is a privately owned company, managed by the families of its founders. With the strength of more than 15,000 employees, the company mainly focuses on the production of health, beauty, and home care products. Its key brands include Nutrilite™, Artistry™, Amway Home™, eSpring™, Atmosphere™, iCook™, and XS™. As of 2024, Amway reported net revenue of $7.4 billion, generated through its direct selling operations. The company has also helped many Amway entrepreneurs across global markets to build successful business career.
Country: USA
Website: www.amway.com
Top Earners: 11
Products & Services: Business/Commercial, Health/Fitness/Wellness, Home Technology, Homecare, Nutritional Supplements, Personal Care
Founder: Jay Van Andel & Richard DeVos
CEO: Michael Nelson
Year Founded: 1959
Headquarters: Ada, Michigan, USA
Achievements:
- Ranked #1 in 2025 DSN Global 100 list.
- Winner of the 2022 Asia Pacific (APAC) Competitive Strategy Leadership Award.
- Amway Nutrilite and eSpring were voted as the Most Trusted Brands 2022.
Herbalife
Herbalife
Herbalife is a global nutrition company founded in 1980 by Mark R. Hughes. He began the journey by selling the original Herbalife weight management product from the trunk of his car. His product was a protein shake designed to help people manage their weight. Later, he adopted a direct selling and multi-level marketing model. The company now operates in about 95 countries with approximately 4.5 million independent distributors. Their product range includes meal replacement shakes, protein powders, teas, and vitamins, along with personal care and skin moisturizers. They also introduced many significant global initiatives, especially to eradicate hunger.
Country: USA
Website: www.herbalife.com
Top Earners: 9
Products & Services: Personal Care & Wellness,Food & Beverage, Cosmetics
Founder: Mark R. Hughes
CEO: Stephan Gratziani
Year Founded: 1980
Headquarters: Los Angeles, California, USA
Achievements:
- Ranked #2 on the DSN Global 100 list for 2025.
- Achieved a Guinness World Records™ title for the 2024 Global Workout Event.
- Honored with the Direct Selling Association's Excellence in Business Award.
PM International
PM International
PM International operates in the health, fitness, and beauty products sector through a multi-level marketing distribution system. The company, which is headquartered in Schengen, Luxembourg produces a variety of products such as, nutritional supplements and cosmetics, under the FitLine brand. The company introduced the Nutrient Transport Concept (NTC®), which aims to deliver nutrients to cells. PM International is a family-run business and an official supplier for various sports organizations and national teams. The ATP Tour, the German Ski Association, and the German Cycling Federation are some of them.
Country: Luxembourg
Website: www.pm-international.com/en/
Top Earners: 119
Products & Services: Food supplements, Cosmetics
Founder: Rolf Sorg
CEO: Rolf Sorg
Year Founded: 1993
Headquarters: Schengen , Luxembourg
Achievements:
- Ranked #6 in 2025 DSN Global 100.
- Received the International Bravo Growth Award 2024.
Atomy
Atomy
Atomy is a South Korean direct selling company that mainly produces health supplements, cosmetics, personal care items, and home goods. It was founded in 2009 and established many branches across Asia, Europe, North and South America, and Oceania. Atomy operates with a network marketing business model that uses a consumer-oriented distribution model to sell its products directly to consumers. The company has adopted various measures like seminars, offering quick payments and loans to support its members. Mr. Han-Gill Park is the founder and CEO of the company.
Country: South Korea
Website: https://global.atomy.com/
Top Earners: N/A
Products & Services: Health and wellness, Beauty
Founder: Han-Gill Park
CEO: Han-Gill Park
Year Founded: 2009
Headquarters: Gongju-si, Chungcheongnam-do, Republic of Korea
Achievements:
- Ranked #10 in 2025 DSN Global 100.
- Received the Minister of Commerce, Industry and Energy Award for ESG Report.
Nu Skin
Nu Skin
Nu Skin is an American multi-level marketing company headquartered in Utah, United States. It was founded in 1984 and initially produced skincare products from natural ingredients. The company first entered the US market and then expanded into other countries. Their products range from personal care products to dietary and nutritional supplements under the Nu Skin and Pharmanex brands. They have almost 54 markets across the world with approximately 1.2 million independent distributors. The company has a net revenue of $1.7 billion as of 2024.
Country: USA
Website: www.nuskin.com
Top Earners: 69
Products & Services: Personal care and dietary supplements
Founder: Blake Roney, Steven Lund, Sandra Tillotson
CEO: Ryan Napierski
Year Founded: 1984
Headquarters: Provo, Utah, United States
Achievements:
- Ranked #11 in 2025 DSN Global 100.
- Winner of the Direct Selling Association (DSA) Awards in the Product Innovation Category.
- Won the 2024 BIG Innovation Award for Nu Skin - ageLOC® WellSpa iO®.
Forever Living products
Forever Living products
Established in 1978, Forever Living Products operates as a multi-level marketing company that sells health, beauty, and personal care products. It’s a US-based company with a network of almost 9.3 million independent distributors. The company primarily focuses on aloe vera based and bee-based products for long-term wellness. The company operates across almost 160 countries and owns and operates its own aloe fields for quality assurance of its products. They achieved various awards like Global Green Beauty Awards, Green Parent Natural Beauty Awards and so on.
Country: USA
Website: www.foreverliving.com
Top Earners: 16
Products & Services: Cosmetics, personal care
Founder: Rex Maughan
CEO: Gregg Maughan
Year Founded: 1978
Headquarters: Scottsdale, Arizona, United States
Achievements:
- Secured the 2023 Global Green Beauty Awards.
- Earned the 2023 Nourish Awards.
- Recognized as the winner of the SITE Crystal Award in 2022.
USANA
USANA
USANA Health Sciences was founded in 1992 and is headquartered in Salt Lake City, Utah. The company focuses on health sciences, personal products, and the direct selling industry. It offers many products including vitamin and mineral supplements, meal replacement shakes, and skincare lines like Celavive. Their products are science-based and conducts in-house manufacturing at its Salt Lake City facility. The company distributes products internationally through a direct selling network that involves person-to-person sales and education. Their net revenue is $855 million as of 2024.
Country: USA
Website: https://www.usana.com/
Top Earners: 26
Products & Services: Nutritional Supplements, Skincare, Protein Powders, Shakes & Bars
Founder: Myron Wentz, Ph.
CEO: Jim Brown
Year Founded: 1992
Headquarters: Salt Lake City, Utah, USA
Achievements:
- Ranked #15 on the DSN Global 100 list for 2025.
- Won five awards in the Best of State Awards.
- Won the Malaysia Management Excellence Awards 2024.
DXN Global
DXN Global
A Malaysia-based MLM company, DXN Holdings Bhd specializes in the production and worldwide distribution of health and wellness products. Their product research is about utilizing the benefits of mushrooms for human health. The company is well recognized for its formulation of Ganoderma-based dietary and wellness products including dietary supplements, food and beverages, personal care products, and home appliances. With the “One World One Market” concept, they have a network of millions of registered distributors for about 180 countries worldwide. The company majorly operates in countries like Malaysia, China, India, Indonesia, Dubai, and Mexico. They were listed on the stock exchange in 2023.
Country: USA
Website: www.dxnusa.com/
Top Earners: 33
Products & Services: Coffee/Tea/Specialty Beverages, Cosmetics, Health/Fitness/Wellness, Nutritional Supplements, Personal Care, Skincare
Founder: Datuk Lim Siow Jin
CEO: Shalini Lagrutta
Year Founded: 1993
Headquarters: Alor Setar, Malaysia
Achievements:
- Awarded the Best Direct Selling Company (Global) award in the Domestic Trade Award (APDN 2020).
QNet
QNet
QNet is a Hong Kong-based multi-level marketing company owned by the QI Group. The company was founded in 1998 by Vijay Eswaran and Joseph Bismark. The company was formerly known as GoldQuest, then QuestNet, and later, in 2010, the name was shortened to QNet. Initially, they made commemorative coins, jewelry, and watches. Then the company expanded into developing nutritional, personal care, home care, fashion, and weight management products. The company uses an e commerce enabled direct selling model. Interested in learning about successful QNet leaders? Explore the top earners of QNet and see how they built their businesses and achieved oncredible success trajectory.
Country: Hong Kong
Website: www.unicity.com/usa/en
Top Earners: 13
Products & Services: Lifestyle and wellness
Founder: Dato Sri Vijay Eswaran and Joseph Bismark
CEO: Malou Caluza
Year Founded: 1998
Headquarters: Kwun Tong District, Hong Kong
Achievements:
- QNET Triumphs at PR Awards 2024 with Three Prestigious Wins.
- Qnet Receives Asia-Pacific Stevie® Awards 2025.
Unicity
Unicity
Unicity is a multi-level marketing (MLM) company, which primarily sells nutritional supplements and personal care products. It was founded in 2001 through the merger of two companies, Rexall Showcase International and Enrich International. Rexall was formerly a US pharmacy. Later in 2006, Stewart Hughes, who started as a distributor, became the CEO of the company. The company started with a single product, Bios Life, and expanded into 400 items over time. The company operates in about 60 countries across the globe.
Country: USA
Website: www.unicity.com/usa/en
Top Earners: N/A
Products & Services: Health and wellness
Founder: Stewart Hughes
CEO: Stewart Hughes
Year Founded: 2001
Headquarters: Orem, Utah
Achievements: N/A
Discover how we build resilient businesses with advanced MLM functionalities
In short, the Singapore MLM companies scene is both varied and lively, showcasing a space where new ideas and entrepreneurship thrive. The top MLM companies we've highlighted here show dedication to quality, customer happiness, and ethical business, setting high industry standards. For anyone looking to get into direct selling, these companies offer more than just products—they provide opportunities for personal and career growth. As the industry grows, these MLM leaders will keep pushing for innovation and expansion, helping Singapore maintain its status as a global business hub.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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