Ohio is a vibrant state in the US that has both urban developments and lively vacation spots. The state attracts a diverse group of people with various aspirations. Its welcoming atmosphere towards diverse markets makes it a suitable location for new businesses. It’s also home to different industries, such as technology, agriculture, and medicine.
During the pandemic, global retail sales saw modest growth, went up to 2.2% in 2020 and 2.0% in 2021. Following this period, sales declined from $170,023 million to $163,863 million by 2024, which represents a 3.6% decrease or a CAGR of 1.2% over three years. The decline compared with 2023 levels was minimal. Even so, 2024 sales of $163,863 million are still $675 million (0.4%) higher than the pre-pandemic level of $163,188 million in 2019.
In 2024, independent direct sellers numbered 104.3 million, up slightly 0.1% from the previous year. However, the 2024 total remains 4.2% lower than the pre-pandemic level of 109.0 million in 2019.
Ohio has numerous locations that are suitable for network marketing companies. However, places like Cleveland, Columbus, and Cincinnati attract a wider population with their cultural attractions. The state also contains visually striking landscapes like waterfalls, lakes, and parks that attract tourists.
List of top MLM companies in Ohio
The state also has a dynamic economy and diverse population, MLM companies can easily make a mark in Ohio if its resources and local landscape are smartly utilized. The United States’ MLM companies have flourished due to the country’s robust resources and welcoming atmosphere. States like Ohio has a favourable location for multi-level marketing companies.
Given below is a list of the top MLM companies in the state.
| # | Company | Revenue 2025 (in million USD) |
Revenue 2024 (in million USD) |
Growth Rate | Year Founded | Website | Products/Services | Office Address |
|---|---|---|---|---|---|---|---|---|
| 1 | Pure Romance | 250 | 350 | -29% | 1993 | https://pureromance.com/ | Relationship Enhancement | 655 Plum St, Cincinnati, Ohio, 45202, United States |
| 2 | Intimate Expressions | N/A | N/A | N/A | N/A | www.intimateexpressions.com | Relationship Enhancement | Cleveland, Ohio |
Data updated in May 2026
*The above list is subject to market changes and modifications.
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US Direct Selling Industry at a Glance – 2024
- $34.7 billion in nationwide retail sales
- 5.4 million active direct sellers (0.4 M full-time ● 5.0 M part-time)
- 34.3 million preferred customers & discount buyers
- Average annual retail sales per seller: $6,426
-
Top product/service categories by share:
▸ 38.4 % Services | ▸ 30.7 % Wellness | ▸ 14.2 % Home & Durables
(followed by Personal Care 9.6 %, Clothing & Accessories 4.7 %, Leisure & Education 2.4 %)
Source – Direct Selling Education Foundation (DSEF) 2025 Growth & Outlook Study, compiled for the U S Direct Selling Association.
Top product segments of leading MLM companies in Ohio
| # | Company | Main Product Segments | Notable Products |
|---|---|---|---|
| 1 | Pure Romance | Relationship Enhancement |
|
| 2 | Intimate Expressions | Relationship Enhancement | N/A |
Company age and leadership: Leaders of MLM companies in Ohio
| # | Company | Year Founded | Age in 2026 (years) | CEO | Founder(s) |
|---|---|---|---|---|---|
| 1 | Pure Romance | 1993 | 33 | Chris Cicchinelli |
|
| 2 | Intimate Expressions | N/A | N/A | N/A | N/A |
Pure Romance
Country: USA
Website: https://pureromance.com/
Top Earners: N/A
Products & Services: Relationship Enhancement
Founder: Patty Brisben
CEO: Chris Cicchinelli
Year Founded: 1993
Headquarters: Cincinnati, Ohio, United States
Achievements: N/A
Intimate Expressions
Country: USA
Website: www.intimateexpressions.com
Top Earners: N/A
Products & Services: Relationship Enhancement
Founder: Nick Ilev
CEO: Nick Ilev
Year Founded: 1993
Headquarters: Cleveland, Ohio, United States
Achievements: N/A
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Quotes from the leadership of top MLM companies of Ohio
For 30 years, Pure Romance has been a pioneer in the sexual wellness industry, providing education, resources, and best-in-class products to our customers. Chris Cicchinelli, Pure Romance Chief Executive Officer
When I started this business 20 years ago," "I did so because I wanted every woman to have the opportunity to be financially independent and to work part-time hours for full-time pay. I wanted to ensure that women weren't forced to choose between a career and a family. Patty Brisben, Founder and Chairwoman, Pure Romance
Conclusion
The United States is the largest market for direct selling companies. Leading International companies like Amway, Herbalife, Primerica and eXp Realty were all first established in the US.
Direct selling in the United States reached $34.7 billion in retail sales, with 12.2 million individuals participating. On average, each direct seller contributed around $6,400 to the total annual sales. Between 2021 and 2024, sales in the Americas fell at a CAGR of 2.8% but rose slightly by 0.8% in 2024. In that year, the region’s sales totaled $61,189 million with a 37.3% share of global sales. The Americas also holds the second-highest number of billion-dollar markets, with seven countries achieving this honor.
Ohio State is suitable for new businesses and developing industries. The state has all the necessary resources to build a business as it has a thriving economy and variety of industrial sectors.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The revenue and earnings figures of MLM earners/companies published in this article are sourced from publicly available information. If you believe any information published here is incorrect, misleading, or infringes on your rights, please contact us immediately. We will review and take appropriate action. Also, if you do not wish to be featured in our content, you may write to us to request removal.
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