Beyond companionship, pets offer unconditional love and emotional support to their owners. People in turn reciprocate their love for their pets by caring for their physical and emotional wellbeing. This simple yet in-depth connection has given birth to an expansive industry whose market size in 2023 alone was $246 billion and is projected to grow from $259.37 billion in 2024 to $427.75 by 2032.
The pet care industry caters to the needs of pet owners through a wide range of products such as food, wearables, toys, nutritional supplements, and others. In the global pet care market, companies that adopted the multi-level marketing model fared pretty well with their unique marketing strategies and consistent product quality. Let’s look the top pet care MLM companies that have got a firm hold in the market.
List of top pet care MLM companies
These pet care MLM companies have showcased great potential to contribute to the overall revenue generated by the global pet care industry. These growing companies are expected to compete with the top MLM companies soon.
# | Company | Country | Revenue 2022 (in million USD) |
Revenue 2021 (in million USD) |
Growth Rate | Year Founded |
---|---|---|---|---|---|---|
1 | Faberlic | Russia | 366 | 400 | -9% | 1997 |
2 | proWIN International | Germany | 283 | 240 | 18% | 1995 |
3 | LifeVantage | USA | 206 | 220 | -6% | 2003 |
4 | Youngevity | USA | 147 | 147 | 0% | 1997 |
5 | Energetix | Germany | 102 | 102 | 0% | 1988 |
6 | Reico Vital | Germany | 20 | 20 | 0% | 1992 |
7 | PawTree | USA | 19 | 19 | 0% | 2012 |
8 | CTFO | USA | 10 | 10 | 0% | 2015 |
9 | Life Abundance | USA | 7 | 7 | 0% | 1999 |
10 | Zilis | USA | 5 | 5 | 0% | 2015 |
©
Epixel MLM Software
Source - businessforhome.org
Data updated in March 2024
*The above list is subject to market changes and modifications.
Explore which other sectors are leading the direct selling industry in the top 100 MLM companies list.
Faberlic
Faberlic is a Russian direct sales company established in the year 1997. It serves the Russian market with products from personal care, cosmetics, health, fashion, household, and pet care categories. Marking 26 years in the direct sales industry, Faberlic has over 1000 products in every catalog. Operating in the direct sales model, the company has over 2,100,000 distributors selling its products in the Russian direct sales market.
Pet care range of products include shampoos, leave-in conditioners, paw and fur cleaners, cleaning wipes, etc. Each product is uniquely formulated according to the fur type and skin of different pet friends. Faberlic in cooperation with Russian Universities and global research centers has 34 scientific patents and more than 200 unique formulas.
The annual revenue of Faberlic in 2022 was $366 million showing a slight decline of 9% from the previous year. However, the company has marked a prominent place in the Russian pet care industry with its community support programs. The company has been supporting the “Dogs as Assistants” foundation where dogs are trained to assist children with special needs. Faberlic contributes a part of their sales as donation to the cause.
proWIN International
The company based in Germany, has a premium brand for pet care products called NATINA. proWIN International provides pet lovers with species-appropriate, natural pet food taking into consideration the nutritional requirements of each pet species. This certified German MLM pet company manufacturers quality pet food without using preservatives, artificial colors, or flavors. In addition to this, the company provides everyday pet care products and delicious treats.
The revenue of proWIN International has seen a year-over-year growth of 18%, marking $283 million in 2022. This has made proWIN International one of the top MLM companies in the German direct sales market.
LifeVantage
The US-based company has an innovative product line of wellness supplements and pet care products, making one of the leading MLM pet care companies in the world. Founded in the year 2003, LifeVantage has an expansive network of distributors strengthening the company’s presence in United States, Mexico, Japan, Australia, Hong Kong, Canada, Thailand, the United Kingdom, the Netherlands, Germany, Taiwan, Austria, Spain, Ireland, Belgium and New Zealand markets. The company also sells its products in China through ecommerce model.
Backed by nutrogenomics, all LifeVantage products including their pet care range are scientifically validated for quality. In their pet care range of products, Petandim for Dogs is a premium product that help dogs combat oxidative stress.
Looking into the growth trajectory of the brand, we see a 6% revenue decline from $220 million in 2021 to $206 million in 2022.
Youngevity
Besides providing customers with nutritional supplements, Youngevity also has a range of pet care categories that includes healthy chews and dental hygiene products, litter and odor control, pet food, snacks and treats, shampoos and conditioners, oils, creams, sprays, and mists, and other pet care supplements.
Youngevity has established its operations in Australia, Canada, Colombia, Hong Kong, Indonesia, Jamaica, Japan, Malaysia, Mexico, New Zealand, Philippines, Russia, Singapore, Taiwan, United Kingdom, and United States.
The annual revenue of Youngevity recorded for both 2021 and 2022 was $147 million. Though there was not much growth in terms of revenue, this MLM pet company had showcased a significant market presence through its network of independent distributors.
Energetix
The MLM pet company supplies magnetic pet jewellery, accessories, and blankets for dogs, cats, horses, fishes, turtles, etc. Apart from MLM pet products, they also have health supplements and jewellery for humans.
The company has a network of consultants who sell their products through multi-level marketing model and through home party plan. Energetix offers special rewards for consultants hosting the jewellery and wellness parties.
The Germany-based MLM pet care company established in the year 1988, has recorded year-over-year revenue of $102 million in 2021 and 2022.
Reico Vital
A family business in the MLM pet care industry, Reico Vital (The Reico & Partner Vertriebs GmbH ) manufactures pet food and nutritional supplements for cats, horses, dogs, etc. Based in the Allgäu region of Germany, Reico Vital was founded by veterinary practitioner Mr. Konrad Reiber in 1992. The company capitalizes on his 50 years of experience in developing nutritional supplements.
“The goal of Reico & Partner Vertriebs GmbH is to bring soil, plants, animals and humans into their mineral balance with the Reico Vital System, thus creating the best possible condition for life.”
Reico Vital has accumulated an annual revenue of $20 million in 2021 and 2022 consecutively.
pawTree
Roger Morgan, the founder of pawTree, has over fifteen years of experience as a CEO in the pet care industry and holds a PhD in Animal Science and Pet Nutrition. He collaborated with a team of veterinarians to formulate quality food products, toys, and training accessories for pet animals. The company also support pet parents with customized nutrition plans and natural recipes.
pawTree is a US-based social selling company that offer earning opportunities through a commission-based system. Established in the year 2012, pawTree grew through its network of independent sellers to accumulate annual revenue of $19 million in 2022. The company claims that 85% of its sales comes from repeat purchases made by its customers.
CTFO
This US-based MLM pet company was set up in the year 2015 and manufactures CBD products for pets. Their products fall under health, anti-aging, and nutrition and weight loss categories. The company manufactures both CBD and non-CBD products for dogs, cats, and pet birds.
The company provides home business opportunities with free and paid starter packages. With $10 million in annual revenue for two consecutive years, 2021 and 2022, CTFO is one of the many MLM pet care companies operating in the US.
Life Abundance
Life Abundance’s line of products include pet treats, skincare, nutrition supplements, and eco-friendly cleaning products. The company was named a Forbes Small Giant in 2019 and is still growing with an annual revenue of $7 million in 2022. This pet care MLM company stands apart with its innovative earning opportunities for pet lovers and career seekers.
Life Abundance also take pride in giving back to the community through their Dr. Jane foundation which provides monetary support for animal rescue groups. The sustainability initiatives of Life Abundance also include planting a tree for every product purchased.
Zilis
Zilis is one of the growing MLM pet companies in the US, established in the year 2015. The company formulates CBD-based products available as oils, topicals, powders for humans and pets. Looking into the financial status of the company in the recent years, the company recorded $5 million in annual revenue for 2022 and 2021 consecutively.
Pet care MLM companies with their diversified product range offer pet owners a heart-warming way to care for their pets. Added to this is the income opportunities these companies bring. Moreover, the emphasis on quality products and personalized customer service within many pet care MLMs builds a sense of trust and loyalty among customers. These MLM companies contribute to the well-being and happiness of both pets and their owners, enriching lives and strengthening the bond between humans and their beloved companions.
Disclaimer: Epixel neither promotes nor supports any of the companies mentioned in this article nor their products or services. The facts published here are represented as reported in the direct selling industry. The facts don't reflect our priorities. The article was compiled based on available resources and does not represent special mentions or priorities to organizations, persons, or products.
Leave your comment
Fill up and remark your valuable comment.