Direct selling industry in the UK is popular among the masses for the supplemental earning opportunities it offers. The industry hosts earning opportunities for more than 500,000 direct sellers with many successful network marketing companies. The favorability of direct selling in the UK as cited by the UK direct selling association is the love of products, more work flexibility, and work from home opportunities. The industry has also outperformed the consumer goods and services industry in recent years. However, the industry has been drawn aback by the increasing competition, pandemic, and other natural calamities.
What made the UK direct selling market survive are the customers who value quality products, friendly recommendations and support independent businesses. All these factors stand in close proximity to the idea of direct selling. And for the same reason, direct selling companies in the UK have experienced significant growth in recent years.
Top MLM companies leading the UK direct selling market
Here’s the list of top MLM companies in UK and their revenue in the past years.
(in million USD)
(in million USD)
|Growth Rate||Products & Services||Year Founded|
|1||Utility Warehouse - Telecom Plus||2,030||1,500||35%||
Epixel MLM Software
Source - businessforhome.org
Data updated in June 2023
*The above list is subject to market changes and modifications.
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These MLM companies have featured among the top 500 MLM companies in the world on account of the revenue generated. The MLM industry in the UK with its popular member companies serves a variety of sectors ranging from energy services to clothing and toy products.
Some of the companies like NeXarise which was founded in 2020, have grown in leaps and bounds within a time span of just a few years. The industry has veteran companies who started their services in the ‘80s and newbies who started their operations in 2020. Companies are springing up every year with the innovative ones capturing the market and the redundant ones quitting sooner.
The direct selling industry trends and market patterns are exceedingly governed by consumer interests and buying behavior in the region. Customers value buying from independent direct sellers for the personalized approach and for the assurance of quality they deliver. A DSA consultant survey conducted across 1558 consultants revealed the top reasons why customers in the UK purchase from a direct seller.
The UK direct selling market is home to many companies operating in the multi-level marketing model. The industry is expected to witness a rise in the coming years with more and more businesses getting into the direct selling momentum.
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